$198 BN Global Gaming Market will double by 2027 and BLEND's study shows, localization is a big part of its growth

BLEND an all-in-one localization platform, today released its new analysis of the role of localization in the global gaming industry's success. The study shows gaming localization tactics used by top-ranked brands with a global presence and analyzes data from the largest 50 websites as ranked by Similar Web in May 2022 .

The global gaming market is expected to reach a value of USD $340 billion by 2027 due to factors such as wider access to smartphones and 5G services, in addition to a prompt from the global pandemic.

Key findings from BLEND's analysis include:

  • 48% of the top 50 gaming websites offer more than four language choices to their overall audience to enable a localized and native experience
  • 33 of the top fifty brands attract more than 20% of website traffic from external countries and
  • Nintendo, Xbox, and PlayStation all offer their websites in over 40 languages worldwide, drawing over 65% of their site traffic from foreign markets.

"Going global is paramount for brands in sectors like gaming," says Yair Tal , CEO of BLEND. "Given that the market is competitive and top gaming brands have used localization strategies and techniques to aid expansion efforts and growth for over the past two decades,  gaming companies that are in their infancy must identify key areas in which to localize to avoid falling behind and being pushed out of the market."

"The study demonstrates that no matter where in the world a gaming company may be situated, the majority and top companies use localization to cater to specific nuances and subtleties of each target market they intend to reach, says Hila Shitrit-Nissim , CMO of BLEND."

"To truly gain an international presence, companies must be willing to step outside of what they are familiar with and gain a clear understanding of what matters, in which format, language, and style, to their global customers."

The study offers key takeaways for gaming brands to consider, which range from macro to micro level insights, including how companies can take into account cultural norms, history, societal expectations, and how voice-over and audio play a role in the overall experience.

The gaming market is currently made up of 2.9 billion gamers. As it continues to grow and reach its anticipated market size, gaming localization will be non-negotiable for multimarket success.

To access the case study, please click here

About BLEND

BLEND is a leading, AI-powered localization platform that removes cross-border barriers to help global brands establish a native presence in fundamentally different markets worldwide. Through its voice-over recording division, BLEND Voice (formerly GM Voices), BLEND enables organizations to deliver engaging omnichannel customer experiences that increase satisfaction and self-service in a brand-consistent sound and style—in any language. BLEND is equipped to handle every multimarket communication channel, with deep industry expertise, an unmatched tech stack, and integration with all the platforms driving commerce today, including Zendesk. Visit www.getblend.com for comprehensive localization solutions or to browse voice actors and services.

MEDIA CONTACTS:

Sarah Evans
Sevans PR
sarah@sevanspr.com
224-829-8820

Sarah Mawji
Sevans PR
sm@sevanspr.com
604-365-1786

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SOURCE BLEND

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NorthStar Gaming Announces Plans to Launch Betting Platform Canada-Wide

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Premium gaming experience

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Key strategic milestone

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NorthStarBets.com will be offered through a wholly-owned subsidiary of the Company2 acquired earlier this year with the purchase of Slapshot Media Inc. as the first step towards national expansion.

NorthStar customers in Ontario will continue to access the platform through the existing NorthStarBets.ca website.

For more information on NorthStar Gaming, please visit www.northstargaming.ca.

About NorthStar Gaming
NorthStar proudly owns and operates NorthStar Bets, a made-in-Ontario casino and sportsbook gaming platform that provides players with a uniquely local, premier user experience. The NorthStar Bets sportsbook provides real-time news, stats, analysis and scores directly in the betting environment along with the most popular online casino games. NorthStar also provides managed services to Spreads.ca an iGaming site owned and operated by the Abenaki Council of Wolinak.

A Canadian company, NorthStar is uniquely positioned to become a convergence leader in the intersection of sports media and sports wagering thanks to its partnerships and agreements with leading media companies. NorthStar is committed to operating at the highest level of responsible gaming standards.

No stock exchange, securities commission or other regulatory authority has approved or disapproved the information contained herein. Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this press release.

Cautionary Note Regarding Forward-Looking Information and Statements
This communication contains "forward-looking information" within the meaning of applicable securities laws in Canada ("forward-looking statements"), including without limitation, statements with respect to the following: financial guidance for 2023, expected performance of the Company's business, expansion into new markets and future growth opportunities and expected benefits of transactions. Forward-looking statements are provided for the purpose of presenting information about management's current expectations and plans relating to the future and allowing readers to get a better understanding of the Company's anticipated financial position, results of operations, and operating environment. Often, but not always, forward-looking statements can be identified by the use of words such as "plans", "expects", "is expected", "budget", "scheduled", "estimates", "continues", "forecasts", "projects", "predicts", "intends", "anticipates" or "believes", or variations of, or the negatives of, such words and phrases, or state that certain actions, events or results "may", "could", "would", "should", "might" or "will" be taken, occur or be achieved. This information involves known and unknown risks, uncertainties and other factors that may cause actual results or events to differ materially from those anticipated in such forward-looking statements. Such factors include, among others, the following: risks related to the Company's business and financial position; risks associated with general economic conditions; adverse industry risks; future legislative and regulatory developments; and the ability of the Company to implement its business strategies. NorthStar believes the expectations reflected in such forward-looking statements are reasonable but no assurance can be given that these expectations will prove to be correct and such forward-looking statements should not be unduly relied upon. Information contained in forward-looking statements in this communication are provided as of the date hereof and NorthStar disclaims any obligation to update any forward-looking statements, whether as a result of new information or future events or results, except to the extent required by applicable securities laws.

For further information:
NorthStar Gaming
Ben Powell
647 532 3948
investorrelations@northstargaming.ca

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