WowWee partners with Gamefam to innovate the doll and gaming categories, bringing physical dolls to life online with My Avastars

WowWee® has entered the fashion doll category with its ground-breaking new toy line: My Avastars ™ . Inspired by kids' use of avatars to explore, create and express themselves in the metaverse, WowWee partnered with Gamefam, a top publisher on Roblox, in the creation of My Avastars for a doll that enables seamless interactive play in the physical and digital worlds.

My Avastars: RP roleplaying game coming to Roblox July 2022, by Gamefam and WowWee.

"Half of Roblox users identify as girls, yet when you look at how the toy industry intersects with gaming, its product offerings are focused primarily on action figures and blasters. Catering to other categories and customers is a huge white space and something we're very passionate about," says Sydney Wiseman , VP of Brand Development & Creative Strategy at WowWee. "As a gamer myself, I love customizing my avatar before every session. This digital customization play pattern is so in line with traditional doll roleplay yet I wasn't seeing this type of integrative play being offered in the doll space. With My Avastars, kids now have the opportunity to turn their digital avatar into a real life fashion star with a variety of looks and accessories for endless customization, creativity and self-expression, both online and in real life."

My Avastars will launch with three dolls: KawaiiPie^^, A_VibeThng and Dreamer_3.0 . Each doll comes dressed in their signature fashion-forward outfit along with a mystery bonus outfit and reusable sticker sheets for more than 100 possible looks in each box.

"One of the things that's unique about My Avastars is the aesthetic of the doll itself," says Andrew Yanofsky , VP of Marketing and Operations at WowWee. "Traditionally, fashion dolls are molded to 'perfection.' In comparison, the blockish shape of My Avastars, the flat surfaces, the peel and repeat sticker play, are all designed to provoke kids' creativity by allowing them to change and rearrange their dolls as they do their avatars."

Each My Avastars doll comes with its own individual code to be redeemed on the Roblox platform within the new game entitled My Avastars: RP. The roleplaying game, launching this July, enables kids to bring their dolls to life online, unlocking new fashions, hairstyles, and even facial features.

My Avastars is the first community-centric fashion doll property. WowWee and Gamefam are launching a Discord server to enable a two-way conversation between fans and the brand. Fans will have an integral voice in the evolution of My Avastars, both in the expansion of the game play and the physical toy line.

"As the Roblox universe continues to grow, we're focused on creating the next generation of hit franchises born from the metaverse," says Joe Ferencz , founder and CEO of Gamefam. "My Avastars marks the first time a toy and Roblox game have been developed concurrently, reaching players with an engaging experience both in the real world and in the metaverse."

My Avastars are available for pre-order as of today, with a limited number being shipped this summer before officially hitting shelves at major retailers including Walmart, Amazon, Target and Macy's in October 2022 (MSRP: $24.99 ; Ages 6+) .

Pre-order KawaiiPie^^ , A_VibeThng , and Dreamer_3.0 now at Walmart.

For more information, please visit


WowWee® is a global innovator and industry leader in developing, marketing, and distributing hi-tech consumer robotic, toy, and entertainment products. Since its launch in 1988, WowWee has revolutionized the way consumers interact with robotics - fusing technology and imagination to deliver award-winning toys and gadgets such as Robosapien® and MiP®, The Toy Association's Innovative Toy of the Year (TOTY) in 2015. WowWee's Fingerlings® - the first-ever line of animatronic collectible toys - instantly skyrocketed in popularity, topping retail best-selling lists around the world, and won the 2018 Collectible Toy of the Year and overall Toy of the Year awards. The company won Plush Toy of the Year in 2020 for its licensed, official Pinkfong Baby Shark™ Song Puppets with Tempo Control, and Licensing International's Excellence Award for Best Toy of the Year ages 0-8. With offices in Montreal , San Diego , and Hong Kong , WowWee continues to innovate across the toy and entertainment categories. Please visit .


Gamefam is the leading professional publisher and developer of games on metaverse platforms like Roblox, Minecraft and more with experiences that average 27MM+ gameplay sessions per day. Our mission is to create dynamic experiences for an amazing community while we grow the next generation of super hit gaming and entertainment franchises from within the metaverse. Gamefam operates the largest network of games on Roblox with over 750 million monthly visits comprising 83 million hours of engagement across 30+ live games in the company's portfolio. Gamefam's top franchises include Sonic Speed Simulator, All Star Tower Defense, Twilight Daycare, Tower of Misery, Car Dealership Tycoon, Funky Friday, Hot Wheels Open World and Starving Artists. The Gamefam team combines the business and production expertise of longtime brand experts and game industry professionals with the metaverse's top creators. For more information, please visit .

The first dolls born from the metaverse, My Avastars: Dreamer_3.0, KawaiiPie^^ and A_VibeThng, by WowWee

Cision View original content to download multimedia:


News Provided by PR Newswire via QuoteMedia

East Side Games

The Office: Somehow We Manage Mobile Game Available Now

East Side Games Group (TSX: EAGR) (OTC: EAGRF) (" ESGG " or the " Company "), Canada's leading free-to-play mobile game group, in collaboration with Universal Games and Digital Platforms, announced today the worldwide launch of The Office: Somehow We Manage on iOS and Android. The free-to-play idle game is inspired by NBC's critically acclaimed, Emmy® Award-winning U.S. version of The Office which is now streaming exclusively on Peacock.

Watch the launch trailer here .

News Provided by Canada Newswire via QuoteMedia

Keep reading...Show less

Gods Unchained Announces Light's Verdict: Showdown and Battle for the Light Global Esports Tournaments Presented by

Almost $70,000 USD of Total Prizes to be Awarded to Event Winners

Today, Gods Unchained the leading web3 competitive card playing game, announced Gods Unchained Light's Verdict: Showdown - an esports influencer event that will bring together top players who will battle it out for bragging rights and the championship crown, as well as Battle for the Light - the highly anticipated, first series of global esports tournaments for Gods Unchained players.

News Provided by PR Newswire via QuoteMedia

Keep reading...Show less

Twitch co-founder Kevin Lin joins BAYZ board?

As Strategic Advisor, Lin will offer support in business decisions to expand the company's web3 operation in the Americas

BAYZ a leading web3 game publisher responsible for bringing the future of gaming to the Americas, announces Kevin Lin as the company's Strategic Advisor. The executive is co-founder of Twitch, the largest game streaming platform in the world, and will participate in a series of BAYZ projects, supporting strategic decisions on expansion to North America and business model, as well as the development of new strategies on the web3 ecosystem. The arrival of Lin happens when BAYZ celebrates the first year of operation.

News Provided by PR Newswire via QuoteMedia

Keep reading...Show less

ASUS Launches Z790 Series Motherboards for 13th Gen Intel® Core Processors

Reign supreme with the latest and finest Intel motherboards that feature support for enhanced memory profiles, overclocking, cooling, and easy installation

  • Exclusive new overclocking technology: ASUS Enhanced Memory Profile II enables up to 37.5% higher speeds than baseline DDR5-4800 specs 1
  • Select Z790 motherboards feature ASUS AI Overclocking that boosts CPU clocks for both lightly threaded and all-core workloads with just one click
  • Exclusive new cooling feature: AI Cooling II automatically monitors CPU temperatures and dynamically adjusts fans to optimal speeds
  • ASUS Q-Design takes the pain points out of installing, troubleshooting and upgrading graphics cards, M.2 drives and memory modules

ASUS today announced a comprehensive lineup of Intel® Z790 motherboards across the ROG Maximus, ROG Strix, TUF Gaming, and Prime product families―all built to support the latest 13th Gen Intel Core™ processors. Thanks to exclusive technologies like AEMP II, AI Overclocking and AI Cooling II, plus user-friendly features such as Q-Design, ASUS Z790 motherboards are ideal solutions for users aiming to build a next-gen machine or upgrade their existing system.

News Provided by PR Newswire via QuoteMedia

Keep reading...Show less

Tony Toohey, Director of Gaming Dynamics, "We now have over 2,500 games across 29 locations in the clubs and pubs market in Australia utilizing the Quick Custom Intelligence Platform."

Gaming Dynamics ( Australia ) and Quick Custom Intelligence ("QCI") jointly announced that the slot floor optimization platform is now providing tooling for more than 2,500 games in clubs and pubs across New South Wales .

QCI Logo (PRNewsfoto/Quick Custom Intelligence)

"QCI gives us the data we need in a timely manner and in a very user-friendly format. We see this data as critical in managing our business with line-of-sight on gaming floor performance. Because of the QCI tool, we have broadened our offering in the distributed gaming market in Australia to over 29 clubs and pubs," said Tony Toohey , Director of Gaming Dynamics.

CTO of QCI, Mr. Andrew Cardno , stated "We are thrilled with the growth we have experienced by partnering with Gaming Dynamics in bringing together a multi-tenant cloud offering for the clubs and pubs market in New South Wales . Furthermore, the range of the size of properties utilizing our platform proves the business need for strong operational tooling in business of all sizes."

ABOUT Gaming Dynamics

Gaming Dynamics provides unique gaming data analytics and insights to a cross section of the Australian and New Zealand gaming market. Gaming Dynamics seeks to acquire, licence or partner with leading edge technology providers that create sustainable strategic advantage to gaming operators.


The QCI Platform aligns player development, marketing and gaming with powerful real-time operational tools developed for the gaming and hospitality industries. QCI has installed their ground-breaking, highly configured software in over 85 casino resorts in North America and over 4,000 sites worldwide. QCI products provide tooling for gaming operators managing over $20 billion in annual gross gaming revenue, these products are built on the QCI Platform, a best-in-class on-premises, hybrid or cloud-based technology that enables fully coordinated activities across gaming or hospitality operations. This data-driven software allows for quick, informed decisions in the ever-changing world of the casino industry and assists casinos in their efforts to optimize resources and profits, manage marketing campaigns and increase customer loyalty. QCI was founded by Dr. Ralph Thomas and Mr. Andrew Cardno . Based in San Diego , QCI also has offices in Las Vegas , St. Louis , Dallas & Phoenix . Main phone number: (858) 299.5715

Cision View original content to download multimedia:

SOURCE Quick Custom Intelligence

News Provided by PR Newswire via QuoteMedia

Keep reading...Show less

Acer Bolsters Predator Orion 7000 Gaming Desktop with New 13th Gen Intel Core Desktop Processors

Acer today announced support for the new 13th Gen Intel ® Core ™ processors on the Predator Orion 7000 (PO7-650) series desktops, delivering serious power and further elevating users' PC gameplay. Engineered for hard-core gaming enthusiasts and creators, the upgradable gaming desktop pushes the limits of high-performance multi-tasking and next-level computing power.

Acer Incorporated Logo (PRNewsfoto/Acer Incorporated) (PRNewsfoto/Acer)

"With the new 13th Gen Intel Core desktop processors, the Predator Orion 7000 powers extraordinary performance for even the most demanding game titles," said Jeff Lee , General Manager, Stationary Computing, IT Products Business, Acer Inc. "The Predator Orion 7000 continues to deliver best-in-class gameplay experiences beyond what gamers expect, and we're excited to be among the first to bring the new CPUs to market."

Predator Orion 7000 – Refreshed with New 13th Gen Intel ® Core™ Processors

The Predator Orion 7000 gaming rig continues to deliver powerful performance to fulfill the demands of modern players and the latest games – and unlimited playing access to hundreds of high-quality games with the included one month of Xbox Game Pass Ultimate . The upgradable Windows 11 PCs have been enhanced with up to Intel ® Core i9- 13900K desktop processors. With its new performance hybrid architecture, the 13th Gen Intel Core processors let gamers and creators do even more at once with their advanced real-world computing and ultra-efficient multi-tasking capabilities. A boosted performance core helps maximize gaming, productivity, entertainment and creativity needs, while providing the same fully-immersive graphics and best-in-class connectivity [1] .

The mighty Predator Orion 7000 also features up to NVIDIA ® GeForce RTX 3090 series GPUs and up to 64 GB DDR5-4000 RAM for enhanced visuals and performance. The EMI-compliant chassis features a transparent, tempered-glass side panel. It showcases the multi-hued ambiance of its two 140 mm (5.5 inch) Predator FrostBlade 2.0 front fans and a third 120 mm (4.7 inch) Predator FrostBlade 2.0 rear fan that illuminates eight ARGB-infused LEDs. Gamers are also given added flexibility to adjust the ARGB lighting, fan speed and overclocking with the integrated PredatorSense software. Beyond the eye-catching aesthetics, the Predator Orion 7000 possesses advanced airflow and thermal management to effectively cool system components with the addition of an AIO liquid CPU cooler to complement its three Predator FrostBlade 2.0 fans.

The combined powers of the Intel ® Killer E3100 2.5G Ethernet controller, the Intel ® Wi-Fi Killer Wi-Fi 6E AX211 [1] wireless module provide optimized networking features that gamers love like network traffic prioritization and connection optimization for faster speeds and more responsive gameplay. A gaming beast, the Predator Orion 7000 possesses plenty of ports for leveraging the latest gaming accessories with three USB 3.2 Gen 1 Type A, one USB 3.2 Gen 1 Type C and two audio jacks on the top. On the back, there are three USB 3.2 Gen 2 Type-A, one USB 3.2 Gen 2x2 Type-C, two USB 2.0 ports and three audio jacks.

[1] Intel® Wi-Fi 6/6E (Gig+) products enable the fastest possible maximum speed for typical laptop Wi-Fi products. Thunderbolt™ 4 is the fastest port available on a laptop, at 40 Gb/s, as compared to other laptop I/O connection technologies including eSATA, USB, and IEEE 1394 Firewire. Performance varies by use, configuration and other factors. See (connectivity) for details.

About Acer

Founded in 1976, Acer is one of the world's top ICT companies with a presence in more than 160 countries. As Acer evolves with the industry and changing lifestyles, it is focused on enabling a world where hardware, software and services will fuse with one another, creating ecosystems and opening up new possibilities for consumers and businesses alike. Acer's 7,700 employees are dedicated to the research, design, marketing, sale, and support of products and solutions that break barriers between people and technology. Please visit for more information.

© 2022 Acer Inc. All rights reserved. Acer and the Acer logo are registered trademarks of Acer Inc. Other trademarks, registered trademarks, and/or service marks, indicated or otherwise, are the property of their respective owners. All offers subject to change without notice or obligation and may not be available through all sales channels. Prices listed are manufacturer suggested retail prices and may vary by location. Applicable sales tax extra.

Cision View original content to download multimedia:


News Provided by PR Newswire via QuoteMedia

Keep reading...Show less

Alienware Upgrades Flagship Desktop, Reveals Tenkeyless Keyboard and New QD-OLED Display

Today, Alienware continues its mission to create premier gaming experiences with a triple-threat of new devices, including: a revamped Aurora R15 Gaming Desktop, a compact and feature-rich Tenkeyless Gaming Keyboard, and our second QD-OLED Gaming Monitor positioned at a lower price point.

Family photo pictured left to right: Alienware Tri-Mode Wireless Gaming Headset, NEW Alienware Tenkeyless Gaming Keyboard, NEW Alienware 34 Curved QD-OLED Gaming Monitor, Alienware Tri-Mode Wireless Gaming Mouse, NEW Alienware Aurora R15 Gaming Desktop

Alienware Aurora, your gateway to the most immersive gaming experiences

The new Alienware Aurora R15 desktop sees a significant performance boost, thanks to the latest 13 th Gen Intel ® Core™ processors, NVIDIA ® GeForce RTX ® 40 Series GPUs and an armada of system refinements.

To achieve higher thermal efficiency and help ensure peak performance i , we've equipped the following advancements with all 13 th Gen Intel ® Core K-Series configurations :

  • 240mm liquid cooling, with the option to upgrade to 240mm Cryo-tech liquid cooling.
  • Five 120mm fans: a 240mm LC unit serving as two exhaust fans up top, one more exhaust fan in the rear, and two intake fans up in front.
  • Hexagonal side-venting to generate additional airflow.
  • 12-phase, processor, voltage regulation helps enable long-lasting peak performance.
  • Voltage regulator heatsinks on the motherboard help ensure maximum cooling.
  • 80 Plus Platinum-rated power supply, delivering high levels of power efficiency
  • Increased memory speed to DDR5 4800MHz (or MT/s).
  • Defined memory architecture enables the highest speed UDIMM for faster performance.

With these advancements, we're delivering 58% more power to the processor ii , obtaining double digit performance improvements iii , and simultaneously running the CPU up to 5˚ Celsius cooler.  Additionally, our new thermal strategy increases system airflow by up to 19%, is up to 66% quieter in CPU intensive tasks and 9% quieter in GPU intensive tasks. iv

( Learn more about Alienware's thermal design philosophy and the parameters we adhere to here .)

The Aurora R15 now also includes up to a 1350W power supply ( up from 1000W in the previous generation ), designed to support NVIDIA's flagship GeForce RTX ® 4090 graphics card. Speaking of the graphics card, we repositioned the graphics slot to enable larger card designs (up to triple wide cards). In addition to offering NVIDIA GeForce RTX 40 Series and 30 Series GPUs, Aurora R15 will also be configurable with AMD Radeon™ RX 6000 Series graphics which pair nicely with our first QD-OLED AMD FreeSync™ monitor… more on that below.

Streamlined and agile: introducing Alienware's first-ever Tenkeyless Gaming Keyboard

Alienware's new space-saving Tenkeyless Gaming Keyboard (AW420K) helps you win back valuable desktop real estate while staying at the top of your game. Whether you're curating a minimal desk setup or looking for more room to maneuver your mouse, this smaller form factor design drops the number pad to maximize space and free up more area for fast-action swipes. Promoting a clean and organized gaming environment, the AW420K makes cable management simple and versatile. With a cable routing layout etched into the underside of the keyboard, you can direct the connection cable left, right, or down the center to keep it out of the way and streamline your gaming setup.

Another benefit to this compact keyboard is that it's more travel friendly than its full-size siblings. When it's time to hit the road and head to a tournament or friend's house, the small footprint (14.46"W x 5.81"L) makes it possible to transport in your Alienware Horizon Travel Backpack or other compatible travel cases. When packing up, just remove the USB paracord cable for easier storage. And since changing environments can expose your keyboard to unwanted particles, we mounted the key switches to the smooth metal top plate to help limit the spaces where dust and crumbs can hide and make cleaning simple and quick.

Outfitted with a robust suite of technology, the AW420K delivers a typing experience that is responsive, consistent, and long-lasting. Industry-leading CHERRY MX Red v switches provide incredible reliability and durability with their gold-based cross-point contact system. The thick gold layer makes the electrical contact enclosure self-cleaning and gives the key switch permanent protection against corrosion, guaranteeing more than 100 million actuations without loss of quality. In addition, double-shot PBT (Polybutylene Terephthalate) keycaps feature two layers of plastic molded together for reliable durability with key legends molded into the caps for dependable rigidity and wear resistance.

Our new QD-OLED monitor: same ultra-immersive experience, new competitive price point

Hot off unveiling the world's first QD-OLED gaming monitor earlier this year – subsequently named Tom's Guide Product of the Year and GamesRadar+ Best Ultrawide Monitor – we're continuing to expand our QD-OLED offerings with the introduction of a new Alienware 34 Curved QD-OLED Gaming Monitor (AW3423DWF) , delivering a premier and immersive gaming experience now at USD $1,099.99 or CAD $1,399.99 .

For those seeking increased realism the Alienware 34" Curved QD-OLED Gaming Monitor delivers stunning picture quality and ultra-smooth frame rates that transform your entire gaming experience. Just like the previously launched AW3423DW model , this new monitor offers the same impressive picture qualities of Quantum Dot-OLED technology including consistent color uniformity, wide color coverage, deep black tones and incredible brightness. With WQHD (3440 x 1440) resolution and blazing-fast 0.1ms GtG response time , gamers can stay ahead of the competition without stuttering, input lag or motion blur while playing fast-paced games. It also supports the latest generation of consoles with VRR up to 120Hz.

This new QD-OLED monitor is built with premium features including:

  • AMD FreeSync™ Premium Pro and VESA® AdaptiveSync Display certification: Experience tear-free, low-latency, HDR gaming.
  • 165Hz Native Refresh Rate: Allow fast-moving graphics to be seen with incredible clarity so gamers can react quicker in the game.
  • New OSD Joystick: Access various preset game modes (FPS, MOBA/RTS, RPG), and easily switch to the new Creator mode if you're a gamer who also creates content.
  • TUV-certified ComfortView Plus: Helps reduce blue-light emissions without sacrificing any of the brilliant QD-OLED colors.

Available in dark side of the moon color and now with a slimmer design to facilitate easier wall mounting. It ships standard with 3-year limited hardware warranty. vi

For More Information

To learn more about these new products, you can check out our press kit here .

Pricing & Availability

Availability : All three new devices will be available in the U.S. and Canada later this Fall.


  • Alienware Aurora R15 pricing will be revealed closer to availability.
  • Alienware Tenkeyless Keyboard (AW420K) will start at USD $129.99 / CAD $189.99 .
  • Alienware 34 QD-OLED Gaming Monitor (AW3423DWF) will start at USD $1,099.99 / CAD $1,399.99 .

i Based on internal testing, September 2022 . Actual results may vary based on factors such as configuration.
ii Results may vary based on factors such as configuration and temperature.
iii Based on internal testing, September 2022 , in Cinebench R20 multi-core tests.
iv Based on internal testing, September 2022 . Actual results may vary based on factors such as configuration.
v Industry-leading Cherry MX Red switches provide consistent high-performance with a guaranteed 100 million actuation lifecycle to ensure each command gets communicated correctly.
vi Limited Hardware Warranty is available by writing Dell USA LP, Attn: Warranties, One Dell Way , Round Rock, TX 78682 or See

Quantum Dot Display Technology enhances color performance by directly converting blue light into the primary colors of red and green through a Quantum Dot pixel layer.

Our internal architecture was refreshed to support greater power and higher wattage. From the way we arranged cooling components, to how UDIMM slots were laid out, everything was done to prioritize performance and gameplay.

Two intake fairs pull cool air in while three exhaust fans push hot air out, for improved airflow throughout.

The Alienware Tenkeyless Gaming Keyboard delivers a streamlined design and slim profile perfect for complementing a clean-desk setup or freeing up more space to mouse.

Easy to clean and maintain with switches mounted directly on the smooth metal top plate.

Integrated cable routing on the underside of the keyboard allows you to direct the connection cable left, right or center to coordinate with your gaming setup.

Dell Technologies logo (PRNewsfoto/Dell Technologies)

Cision View original content to download multimedia:

SOURCE Alienware

News Provided by PR Newswire via QuoteMedia

Keep reading...Show less

Latest Press Releases

Related News