Gaming

SCIPLAY TAPS RAIN THE GROWTH AGENCY FOR QUICK HIT SLOTS CAMPAIGN FEATURING ACTOR JERRY O'CONNELL

"Winning Day" campaign brings the Vegas casino experience to mobile

Rain the Growth Agency the leading independent, performance-minded, fully integrated DTC advertising agency, has partnered with SciPlay to launch the gaming leader's new Quick Hit Slots app campaign with actor and television host Jerry O'Connell as spokesperson. The "Winning Day" campaign launches on January 23 and brings the excitement of authentic Las Vegas slot machines to users from coast to coast. The campaign builds upon the strong momentum of Quick Hits Slots as one of the fastest growing social casino slot games of 2022.

SciPlay logo

The campaign features multiple linear TV and OTT spots with O'Connell appearing on a bright, vibrant Quick Hit Slots -branded Vegas Strip and content for digital and in-app assets. He touts the thrilling free-to-play app experience that provides users with daily bonuses and prizes, including a 6-million-coin bonus for new users that download the game.

"I have dedicated my life's work to entertainment. This collaboration with SciPlay is a natural extension of my passion for sparking excitement and fun for people everywhere," O'Connell said. "I thoroughly enjoyed bringing Quick Hit Slots and the Vegas experience to life through these commercials. It has been a real pleasure working with SciPlay, and I can't wait to see how the campaign resonates with their players!"

SciPlay, a leading publisher of mobile games, partnered with Rain the Growth Agency based on their proven track record using data to develop innovative, integrated campaigns. The agency led media planning, media strategy, creative strategy and production, as well as ongoing analytics support. Through the agency's data-driven approach, YouGov consumer intelligence was cross-referenced with a comprehensive list of celebrities indexed by customer sentiment to pinpoint the ideal spokesperson aligned with the Quick Hit Slots target audience.

"Partnering with an industry leader that also values data-driven strategies enabled us to deliver a strong audience-first campaign that will drive app downloads and elevate the SciPlay brand," said Sue Collins , Chief Client Officer at Rain the Growth Agency.

Quick Hit Slots includes many popular Vegas casino slot machines like Zeus, Dragon Spin, 777, Monopoly, Fireball, Lock it Link, Cash Spin, Quick Hit Platinum, and more.

About Rain the Growth Agency

Rain the Growth Agency is an independent, women-led, performance-minded, fully integrated advertising agency. We link strategy, creative and production with audience targeting, dynamic cross-channel media investment and advanced analytics to achieve sales and branding goals simultaneously, without compromise. Our holistic Transactional Brand Building approach produces transformational growth for clients ranging from DTC fast companies and category disruptors to established brands with traditional models. For more than 20 years, we have been scaling businesses such as Peloton, Chewy, Wayfair, Headspace, Humana, USAA, 23andMe, SimpliSafe and 1-800 Contacts. Headquartered in Portland, Oregon and co-founded in 1998 by Michelle Cardinal , our agency has grown to 250 employees nationwide.

About SciPlay

SciPlay Corporation (NASDAQ: SCPL) is a leading developer and publisher of digital games on mobile and web platforms. SciPlay currently offers social casino games Jackpot Party® Casino , Gold Fish® Casino , Quick Hit® Slots , 88 Fortunes® Slots , MONOPOLY Slots , and Hot Shot Casino® , casual games Bingo Showdown ®, Solitaire Pets™ Adventure , and Backgammon Live and a variety of hyper casual games such as Rob Master 3d™, Deep Clean Inc.™ and Oh God™. All SciPlay's games are offered and played on multiple platforms, including Apple, Google, Facebook and Amazon. In addition to developing original games, SciPlay has access to a library of more than 1,500 real-world slot and table games provided by Light & Wonder, Inc. and its subsidiaries. For more information, please visit SciPlay.com .

All ® and © notices signify copyrights owned by and/or marks registered in the United States by SciPlay Games, LLC, LNW Gaming, Inc. or their respective affiliates.

Media Contact Information:
Beatrice Livioco
Director of Marketing
Beatrice.livioco@rainforgrowth.com

Rain the Growth Agency is a independent, full-service advertising agency cultivating transformational growth for DTC brands. (PRNewsfoto/Rain the Growth Agency)

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SOURCE Rain the Growth Agency

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East Side Games

The Office: Somehow We Manage Mobile Game Available Now

East Side Games Group (TSX: EAGR) (OTC: EAGRF) (" ESGG " or the " Company "), Canada's leading free-to-play mobile game group, in collaboration with Universal Games and Digital Platforms, announced today the worldwide launch of The Office: Somehow We Manage on iOS and Android. The free-to-play idle game is inspired by NBC's critically acclaimed, Emmy® Award-winning U.S. version of The Office which is now streaming exclusively on Peacock.

Watch the launch trailer here .

News Provided by Canada Newswire via QuoteMedia

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"First of its kind" collaboration between Liithos and CoinZoom, built on the Hedera network, reinvents Sunday Comics for a Web3 generation

Mega-TikTok Influencer Michael Le Partners with Liithos to create Ashfall, The TikTok Creator Series and Innovative 5-Episode Digital Collectible, Premiering Sunday, January 29

In a first-of-its-kind collaboration, Liithos, a AAA gaming and entertainment studio led by PlayStation veterans Michael Mumbauer (The Last of Us) and John Garvin (Days Gone) and Web3 marketplace CoinZoom have partnered with mega-influencer Michael Le (52.2 million followers on TikTok) to create an innovative narrative series to launch exclusively on TikTok. Starring Le along with TikTok influencer Slider Jesus ( 257k followers on Instagram), the epic adventure will introduce the world to Ashfall, the first transmedia IP announced by the Liithos team earlier this year that will launch as a comic book series in March and with a AAA video game currently in development,  built on the highly respected, low-cost, and sustainable Hedera network.

News Provided by PR Newswire via QuoteMedia

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The Week in Canadian Press Releases: 10 Stories You Need to See

A roundup of the most newsworthy press releases from Cision Distribution this week

With thousands of press releases published each week, it can be difficult to keep up with everything on Cision. To help journalists and consumers stay on top of the week's most newsworthy and popular releases, here's a recap of some major stories from the week that shouldn't be missed.

News Provided by Canada Newswire via QuoteMedia

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Blockchain Casual Golf Game "BIRDIE SHOT : Enjoy & Earn" opens for Global Pre-registration on Google Play

- By launching globally through Google Play, " BIRDIE SHOT " will improve user accessibility

- A variety of in-game rewards will be given to users who have pre-registered on Google Play

News Provided by PR Newswire via QuoteMedia

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Ultra PRO and Critical Role Join Forces to Launch a New Line of Gaming Accessories

Ultra PRO International LLC ("Ultra PRO"), a California -based manufacturer known for high-quality gaming accessories, has partnered with Critical Role, a media company dedicated to storytelling and worldbuilding, to introduce a new line of accessories that both Critters and newcomers will love. That's right: for the very first time, the fan favorite adventuring parties from Critical Role are getting a gaming accessory collection of their very own, featuring characters from every Critical Role campaign. Vox Machina (Campaign 1), Mighty Nein (Campaign 2), and Bells Hells (Campaign 3, currently airing) will all see their own gaming accessories, perfect for tabletop RPGs of all kinds!

News Provided by PR Newswire via QuoteMedia

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InventHelp Inventor Develops Immersive Video Gaming Accessory

"I thought there could be an improved way for gamers to control their characters when playing first-person combat-style, fighting, and sports games," said an inventor, from Taylorsville, Utah "so I invented the OMNI DIRECTIONAL TRACK. My immersive design enables you to use your feet and legs when playing video games."

InventHelp Logo (PRNewsfoto/InventHelp)

The invention provides a new piece of equipment for video gaming applications. In doing so, it allows the user to control the movements of his onscreen character by walking, running, or moving his feet. As a result, it enhances realism and could make the gaming experience more immersive and enjoyable. The invention features an innovative design that is easy to use so it is ideal for video gaming enthusiasts.

The original design was submitted to the Salt Lake City sales office of InventHelp. It is currently available for licensing or sale to manufacturers or marketers. For more information, write Dept. 21-SGJ-193, InventHelp, 217 Ninth Street, Pittsburgh, PA 15222, or call (412) 288-1300 ext. 1368. Learn more about InventHelp's Invention Submission Services at http://www.InventHelp.com .

Cision View original content to download multimedia: https://www.prnewswire.com/news-releases/inventhelp-inventor-develops-immersive-video-gaming-accessory-sgj-193-301727078.html

SOURCE InventHelp

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Former PlayStation and Activision Execs Bring Survival MMORPG Resurgence to ImmutableX

The free-to-play, post-apocalyptic survival MMORPG comes from a new web3 studio backed by four centuries of experience building AAA games, including FIFA, The Sims, Need for Speed, Gran Turismo, Horizon Zero Dawn, and others

Emergent Games a leading web3 games studio bringing together industry veterans from PlayStation, Activision, and NCsoft, today announces the launch of Resurgence a web3-based survival MMORPG, on ImmutableX the preferred developer platform for building and scaling web3 games on Ethereum .

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