Gen.G And University Of Kentucky Partner For Second Annual Give Health Fundraiser For Kentucky Children's Hospital

Gen.G and the University of Kentucky (UK) announced today the two will continue their ongoing partnership by joining forces for the second annualĀ  "Give Health for Kentucky Kids'' fundraiser in December supporting Kentucky Children's Hospital. All proceeds of this event go directly to Extra Life for the Kentucky Children's Hospital - a program through Children's Miracle Network that unites gamers from across the globe to raise money for children's hospitals. Streamers local to Kentucky including ThatNerdChris, and others from the Gen.G stream team will participate in charity streams across one week.

The seven day streamathon kicks off on December 4, 2021 with content from 5 to 7 PM ET at twitch.tv/universityofky . Viewers can donate to the campaign at https://www.extra-life.org/team/cmnky . Gen.G will also be matching up to $5000 in donations for the duration of the streamathon.

"Gen.G is proud to support Kentucky Children's Hospital for the second consecutive year," said Gen.G CEO Chris Park . "Our work with the University of Kentucky has helped gamers throughout the UK community, but playing for the benefit of patients at the Kentucky Children's Hospital is the most meaningful aspect of our work together."

This year's fundraiser is the second time Gen.G and UK will partner on "Give Health for Kentucky Kids" with last year's efforts raising over $20,000 . UK and Gen.G have held pre-fundraising initiatives, including a single-day fundraiser which raised $4,327 , as well as collections from October's Before The Madness which raised $400 . In partnership with the UK, the Gen.G Foundation awarded one student with a $10,000 scholarship for the 2021-22 academic year.

"We're grateful to Gen.G for their generosity and continued support," said Scottie B. Day , M.D., physician-in-chief at Kentucky Children's Hospital. "It's a unique partnership that not only raises funds for our hospital, but they find ways to create fun experiences for our patients."

As shared by one of our parents, "The value of gaming has been therapeutic in helping our son adjust to life without his sibling. At the hospital, 'gaming' allowed a distraction from the heavy reality of what was going on around. Children should be allowed distractions that help to process the serious situations they are dealing with. Gaming has helped 'my son' cope with loss and process grief in an appropriate way, and at an appropriate pace for his age."

View original content to download multimedia: https://www.prnewswire.com/news-releases/geng-and-university-of-kentucky-partner-for-second-annual-give-health-fundraiser-for-kentucky-childrens-hospital-301431290.html

SOURCE Gen.G

News Provided by PR Newswire via QuoteMedia

The Conversation (0)
NorthStar Gaming Holdings (TSXV:BET)

NorthStar Gaming Holdings


Keep reading...Show less
Person holding phone that says "GameStop" in front of stock trading charts.

GameStop Frenzy Cools, E*Trade Considers Roaring Kitty Ban

GameStop (NYSE:GME) continues to cool following a trading frenzy that drove shares up by 75 percent between the close of trading last Friday (May 31) and the start of trading on Monday (June 3).

The brief rally, which took GameStop shares to US$40.09 on Monday morning, was sparked by a Reddit (NYSE:RDDT) post made late Sunday (June 2) by an account tied to the video game retailer's most prominent supporter, Keith Gill.

Gill, who ignited the meme stock craze in 2021 and is known as Roaring Kitty on other platforms, posted a screenshot on Reddit's Superstonk subreddit that shows a purported US$175 million position in GameStop shares and call options.

Keep reading...Show less
Cell phone showing GameStop stock chart.

GameStop Surges Over 70 Percent in Flashback to 2021 Frenzy

Over three years after the infamous GameStop (NYSE:GME) short squeeze, the American retailerā€™s share price skyrocketed as much as 110 percent on Monday (May 13) before pulling back to a more than 70 percent gain.

The surge came on the heels of a social media post by "Roaring Kitty," also known as Keith Gill. His first online appearance since 2021 has reignited memories of the meme stock frenzy that captivated markets in 2021.

Gill, who gained notoriety for his bullish stance on GameStop, posted a meme on X (formerly Twitter) depicting a focused video gamer. It received widespread attention, accumulating over 81,000 likes and 9,000 comments in just a few hours.

Keep reading...Show less
NorthStar Gaming Chairman and CEO Michael Moskowitz.

NorthStar Gaming Leverages Content to Create Engaged, Active Players, CEO Says

NorthStar Gaming (TSXV:BET,OTCQB:NSBBF) is leveraging its rich, compelling content to better engage its customers, which ultimately leads to higher revenue, said NorthStar Chairman and CEO Michael Moskowitz, following an earlier announcement that the company is rolling out enhancements to the Sports Insights content on its platform.

ā€œFrom the time that we founded NorthStar Gaming, we took the view that providing compelling content would lead to higher engagement with our customers,ā€ he said. "And we're finding just that. We're planning to launch Sports Insights 2.0 in the first half of 2024 with redesigned sports and homepages, live scoreboards and tickers, live odds, trending topics and a greater tie-in in terms of the player journey and promotional offers that we provide to them."

Moskowitz noted that leveraging content helps attract new customers, with several media organizations using the companyā€™s content on their own sites. ā€œUltimately, these articles and this content will help to create awareness around the NorthStar Bets brand and platform, and ultimately drive traffic to our site, which will convert into revenue.ā€

Keep reading...Show less
hand touching phone

Game-changing Prospects for the iGaming Market

iGaming has grown considerably in recent years. Driven by innovations in web technology and a changing regulatory landscape, online casinos and sportsbooks are more popular than ever.

To understand how the landscape may change moving forward, investors should assess how the industry has evolved in recent years.

Keep reading...Show less
smartphone on podium

Top Trends Shaping the Canadian iGaming Market

From emerging technologies to evolving regulations, the trajectory of iGaming has changed substantially in recent years as the market has experienced significant growth.

In 2022, Ontario's provincial government introduced game-changing legislation that established a regulatory framework for iGaming. Due to this legislation, regulated iGaming successfully displaced the unregulated market, according to Attorney General Doug Downey, creating over 1.6 million active player accounts across more than 70 operator websites as of April 2023 ā€” just over one year following the change.

Ontario's regulation has also laid the groundwork for widespread change in the iGaming space across Canada. As iGaming continues to evolve, it's important to have a deeper understanding of both new and existing trends that will shape the industry's future, as well as regulations.

Keep reading...Show less

Latest Press Releases

Related News

Ɨ