Agriculture

Billy Goat Brands Ltd. a venture capital platform focused on identifying, sponsoring and incubating environmental, social and governance focused companies in the ocean economy, is pleased to announce that its portfolio company FunGuys Beverages has announced key operational updates that will further accelerate bringing its KOLD line of cold-brewed coffee beverages to market. FunGuys is headquartered in British ...

Billy Goat Brands Ltd. ("GOAT" or the "Company") (CSE: GOAT) (FRA: 26B) a venture capital platform focused on identifying, sponsoring and incubating environmental, social and governance (" ESG ") focused companies in the ocean economy, is pleased to announce that its portfolio company FunGuys Beverages ("FunGuys" or "Portfolio Company") has announced key operational updates that will further accelerate bringing its KOLD line of cold-brewed coffee beverages to market. FunGuys is headquartered in British Columbia and is working to become a leading producer and distributor of organic chaga and lion's mane mushroom-infused products as an alternative sustainable coffee ritual for today's health-conscious consumer.

Manufacturing and Production Update

As previously announced, FunGuys has secured a manufacturing and distribution agreement in the Dallas-Fort Worth area of Texas for its KOLD line of functional beverages. Recently, FunGuys placed a large order for its first production run, which is expected to be executed in the near future. The Texas facility will enable GOAT's Portfolio Company to achieve scale and supply its North American distribution channels.

FunGuys is also expected to enter the first phase of its bottle testing program by the end of 2021. Pending the completion of bottle testing, the bottles will then be sent to LOOP for the second phase of testing before entering the North American market and being launched as part of the TerraCycle LOOP platform (" LOOP ").

LOOP Update

FunGuys' strategic partnership with LOOP will enable it to leverage the platform's reusable packaging distribution channel for its KOLD line of beverages. LOOP is focused on making eco-friendly packaging solutions a regular part of the circular economy, by encouraging manufacturers to own and take responsibility for their packaging waste. By becoming part of LOOP, FunGuys expects to benefit from its integrated network of retail partners in order to expand KOLD's presence amongst major grocery companies, restaurants and other consumer-centric food and beverage players that promote sustainable packaging solutions and eco-friendly experiences.

Marketing

FunGuys is on track to enter the North American market through the finalization of its e-commerce store, including fulfilment by third-party logistics providers. The Portfolio Company's development of its e-commerce website is complete and it is ready to be part of the value chain that also involves various other stakeholders. FunGuys has advanced its go-to-market strategy and expects to have the final designs for its KOLD-branded bottles by the end of 2021.

GOAT owns 100% of FunGuys and is committed to providing ESG-focused growth opportunities for its investors. The cold-brew coffee market is projected to grow by $1.37billion during 2021-2025, which is an implied CAGR of 26.44%. 1 This presents a significant growth opportunity for the KOLD line of mushroom infused cold brew coffee to enter the North American market in early 2022.

Management Commentary

"We are thrilled to see the progress that has been made with the manufacturing and launch of FunGuys' KOLD line of products. The growth of the FunGuys business also represents the next phase in the evolution of GOAT. Our investees embody the visions of their innovative thought leaders and FunGuys is no exception in the rapidly growing functional mushroom space," said Tony Harris, Chairman and Chief Executive Officer of GOAT.

"GOAT is committed to supporting FunGuys' vision of becoming a disrupter in the sustainable alternative beverage market. As GOAT works to foster the ocean economy and curb the effects of climate change through its investments, our team is committed to supporting GOAT's investees to help them make a difference by bringing sustainable yet profitable products and services to market, for a healthier future for all," said Mr. Harris.

ABOUT Billy Goat Brands

Billy Goat Brands is a venture capital platform focused on investing in high-potential companies operating in the blue economy. It intends to accomplish these goals through the identification of and investment in the securities of private businesses that are involved in the food and beverage industry, with a focus on: (i) plant-based protein, (ii) functional foods, (iii) food technology, and (iv) fermented foods. The Company plans to generate returns on its investments through various outcomes, including but not limited to go-public transactions, mergers or acquisitions, and the other liquidity events of its investee companies or projects. The paramount goal of Billy Goat Brands will be to generate maximum returns from its investments in a manner consistent with its environmental, social and governance values.

For more information about the Company, please visit https://billygoatbrands.com/ . Its final prospectus, financial statements and management's discussion and analysis, among other documents, are all available on the Company's profile page on SEDAR at www.sedar.com .

The CSE has neither approved nor disapproved the contents of this news release. Neither the CSE nor its Market Regulator (as that term is defined in the policies of the CSE) accepts responsibility for the adequacy or accuracy of this release.

On behalf of:

Billy Goat Brands Ltd.

"Tony Harris"

Tony Harris, CEO & Chairman
Tel: (778) 222-8221

For further information, please contact:

Investor Relations
Email: info@billygoatbrands.com
Tel: 1-833-4-GOAT-IR (1-833-446-2847)

CAUTIONARY STATEMENT REGARDING "FORWARD-LOOKING" INFORMATION

This news release contains certain forward-looking statements within the meaning of such statements under applicable securities law. Forward-looking statements are frequently characterized by words such as "anticipates", "plan", "continue", "expect", "project", "intend", "believe", "anticipate", "estimate", "may", "will", "potential", "proposed", "positioned" and other similar words, or statements that certain events or conditions "may" or "will" occur. The Company has provided the forward-looking statements in reliance on assumptions that it believes are reasonable at this time. All such forward-looking statements involve substantial known and unknown risks and uncertainties (including those risk factors identified in the Company's prospectus dated September 8, 2021), certain of which are beyond the Company's control. Such risks and uncertainties include, without limitation, delays resulting from or inability to obtain required regulatory approval. The reader is cautioned that the assumptions used in the preparation of the forward-looking statements may prove to be incorrect and the actual results, performance or achievements could differ materially from those expressed in, or implied by, these forward-looking statements. Accordingly, no assurances can be given that any of the events anticipated by the forward-looking statements will transpire or occur, or if any of them do, what benefits, including the amount of proceeds, the Company will derive therefrom. Readers are cautioned that the foregoing list of factors is not exhaustive. The Company is under no obligation, and expressly disclaims any intention or obligation, to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as expressly required by applicable law.

Endnotes:

  1. ResearchAndMarkets.com. (2021, November 11). Global Cold Brew Coffee Market Report 2021-2025 - Increasing Product Launches and the Proliferation of Organized Retailing Outlets - ResearchAndMarkets.com [Press Release]. https://www.businesswire.com/news/home/20211111005693/en/Global-Cold-Brew-Coffee-Market-Report-2021-2025---Increasing-Product-Launches-and-the-Proliferation-of-Organized-Retailing-Outlets---ResearchAndMarkets.com

SOURCE: Billy Goat Brands Ltd.


News Provided by GlobeNewswire via QuoteMedia

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Billy Goat Brands

Billy Goat Brands



Overview

According to the Government of Canada, the blue economy is driven by sustainable ocean resources and accounts for about $31.65 billion annually in GDP. A significant factor in the blue economy is the preservation of aquatic life –– specifically, seafood. As a result, seafood alternatives are projected to reach a market size of US$1.6 billion in the next decade at a CAGR of 28 percent. With this in mind, companies with business models that support the blue economy and offer plant-based seafood alternatives will likely be of interest to investors seeking upside potential.

Billy Goat Brands (CSE:GOAT) ("GOAT" or the "Platform") is a venture capital platform focused on building a portfolio of high potential, expansion stage companies working in the blue economy. GOAT is dedicated to investing in and helping grow exciting and innovative companies with ESG values that address climate change, human wellness and the global demand for food security. The Platform's portfolio also offers investors early exposure to functional foods, food technologies and fermented food brands.

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According to the Government of Canada, the blue economy is driven by sustainable ocean resources and accounts for about $31.65 billion annually in GDP. A significant factor in the blue economy is the preservation of aquatic life –– specifically, seafood. As a result, seafood alternatives are projected to reach a market size of US$1.6 billion in the next decade at a CAGR of 28 percent. With this in mind, companies with business models that support the blue economy and offer plant-based seafood alternatives will likely be of interest to investors seeking upside potential.

Billy Goat Brands (CSE:GOAT) ("GOAT" or the "Platform") is a venture capital platform focused on building a portfolio of high potential, expansion stage companies working in the blue economy. GOAT is dedicated to investing in and helping grow exciting and innovative companies with ESG values that address climate change, human wellness and the global demand for food security. The Platform's portfolio also offers investors early exposure to functional foods, food technologies and fermented food brands.

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Each investee company currently in GOAT's portfolio is expected to grow rapidly over the next three years. Accordingly, the Platform plans to generate returns on its investments in several ways, including the public listing of its investee companies, mergers and acquisitions ("M&A") or other liquidity events.

Looking ahead, GOAT has identified more than 200 potential portfolio companies and has engaged in more than 40 advanced discussions to make investments into various ventures. It expects to conduct detailed due diligence on dozens of companies in order to arrive at an optimal portfolio of 5 to 10 holdings.

In October 2021, Billy Goat Brands signed a Letter of Intent to purchase an equity stake with Cascadia Seaweed, a vertically integrated company growing to become the largest provider of ultra-premium ocean cultivated seaweed in North America.

GOAT is led by an experienced management team that is well-versed in the nuances of the public markets, venture capital, M&A, strategy, corporate governance and operations. Its management team has executed over $5 billion of various debt and equity transactions. The team has also established highly successful channels, ideas and platforms for brands like Best Buy, Telus and Tourism BC.

Company Highlights

  • Billy Goat Brands (CSE:GOAT) is a venture capital platform focused on building a diversified portfolio of high potential, expansion-stage food and nutraceutical brands companies working in the blue economy with ESG values in the blue economy with ESG initiatives.
  • GOAT differentiates itself from a traditional investor as a partner that provides strategic assistance, network connections and support to its portfolio companies for faster scale and growth. All of Billy Goat Brand's portfolio companies have been more than satisfied with the assistance that Billy Goat Brands has provided to them.
  • GOAT's current portfolio consists of Sophie's Kitchen, KOLD, The Vegetarian Butcher and Evanesce Packaging. Sophie's Kitchen, the company's largest asset, focuses on delivering delicious and nutritious plant-based seafood alternatives that support a blue economy.
  • GOAT signed a Letter of Intent to invest in Cascadia Seaweed, a vertically integrated company growing to become the largest provider of ultra-premium ocean cultivated seaweed in North America
  • Each company that is currently in GOAT's portfolio is expected to produce a more than 50 percent CAGR in each of the next three years.
  • The company is led by an experienced management team that is well-versed in the nuances of the public markets, venture capital, M&A, strategy, corporate governance and operations.

Key Products


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