Mobil 1 Challenges NBA2K Players to Tune Up Their Game with Gen.G Tigers of Shanghai

Global esports organization Gen.G and Mobil 1™, the Official Motor Oil of the NBA, have teamed up to launch The Tune Up, a program designed to help NBA2K players tune up their skills and tune up the community.

Mobil 1 Challenges NBA2K Players to Tune Up Their Game with Gen.G Tigers of Shanghai

The Tune Up program runs from January 11th until May 31st and will launch with a NBA2K tournament, giving gamers the chance to compete for cash prizes of, fittingly, $2000 . In May 2022 , Gen.G and Twitch Partner LosPollosTV will host a second round of tournaments where more $2000 prizes will be on the line. Both tournament finals will be hosted on Gen.G's Twitch channel at twitch.tv/gengesports .

Competing in a tournament is not the only way for gamers to win with Mobil 1 and tune up their skills. The program also includes a Tune Up Sweepstakes. By entering, fans and creator communities will have a chance to win 1:1 coaching sessions with 2K pros, along with other prizes including NBA2K virtual currency and a PS5. To round out the skills side of the activation, the Mobil 1 brand and Gen.G will host a four-part stream series hosted by Twitch partners like MoBuckets, itsPikaaa, and ChicoFilo all about NBA2K gameplay and tips and tricks for gamers to step up their prowess.

The program extends outside of the virtual world as well. The Mobil 1 brand will collaborate with 2K Foundations for a court rehabilitation in Minneapolis , and with Project Backboard for two additional projects in Cleveland and New York , adding an additional dimension to the tune up concept.

"We are incredibly excited to work with Gen.G to create connections across the NBA ecosystem and deliver a one-of-a-kind experience for fans," said Jeremy Blair , Mobil 1 brand strategy and communications advisor. "In the same way the Mobil 1 helps you tune up your car, The Tune Up program is all about finding ways to take the NBA2K experience to the next level, both in-game and out."

"We continue to push the envelope and engage gamers with unique opportunities by creating innovative programs with partners like Mobil 1," said Kahlil Keys , Director of Strategic Partnerships for Gen.G. "We cannot wait to help NBA 2K players and fans "Tune Up" their game and their communities through hands-on support, impactful experiences, and instructional content."

Terms and conditions for The Tune Up Tournament and Sweepstakes can be found here .

Cision View original content to download multimedia: https://www.prnewswire.com/news-releases/mobil-1-challenges-nba2k-players-to-tune-up-their-game-with-geng-tigers-of-shanghai-301458186.html

SOURCE Gen.G

News Provided by PR Newswire via QuoteMedia

GAMING00
The Conversation (0)
East Side Games

The Office: Somehow We Manage Mobile Game Available Now

East Side Games Group (TSX: EAGR) (OTC: EAGRF) (" ESGG " or the " Company "), Canada's leading free-to-play mobile game group, in collaboration with Universal Games and Digital Platforms, announced today the worldwide launch of The Office: Somehow We Manage on iOS and Android. The free-to-play idle game is inspired by NBC's critically acclaimed, Emmy® Award-winning U.S. version of The Office which is now streaming exclusively on Peacock.

Watch the launch trailer here .

News Provided by Canada Newswire via QuoteMedia

Keep reading...Show less
NorthStar Gaming Chairman and CEO Michael Moskowitz.

NorthStar Gaming Leverages Content to Create Engaged, Active Players, CEO Says

NorthStar Gaming (TSXV:BET,OTCQB:NSBBF) is leveraging its rich, compelling content to better engage its customers, which ultimately leads to higher revenue, said NorthStar Chairman and CEO Michael Moskowitz, following an earlier announcement that the company is rolling out enhancements to the Sports Insights content on its platform.

“From the time that we founded NorthStar Gaming, we took the view that providing compelling content would lead to higher engagement with our customers,” he said. "And we're finding just that. We're planning to launch Sports Insights 2.0 in the first half of 2024 with redesigned sports and homepages, live scoreboards and tickers, live odds, trending topics and a greater tie-in in terms of the player journey and promotional offers that we provide to them."

Moskowitz noted that leveraging content helps attract new customers, with several media organizations using the company’s content on their own sites. “Ultimately, these articles and this content will help to create awareness around the NorthStar Bets brand and platform, and ultimately drive traffic to our site, which will convert into revenue.”

Keep reading...Show less
hand touching phone

Game-changing Prospects for the iGaming Market

iGaming has grown considerably in recent years. Driven by innovations in web technology and a changing regulatory landscape, online casinos and sportsbooks are more popular than ever.

To understand how the landscape may change moving forward, investors should assess how the industry has evolved in recent years.

Keep reading...Show less
smartphone on podium

Top Trends Shaping the Canadian iGaming Market

From emerging technologies to evolving regulations, the trajectory of iGaming has changed substantially in recent years as the market has experienced significant growth.

In 2022, Ontario's provincial government introduced game-changing legislation that established a regulatory framework for iGaming. Due to this legislation, regulated iGaming successfully displaced the unregulated market, according to Attorney General Doug Downey, creating over 1.6 million active player accounts across more than 70 operator websites as of April 2023 — just over one year following the change.

Ontario's regulation has also laid the groundwork for widespread change in the iGaming space across Canada. As iGaming continues to evolve, it's important to have a deeper understanding of both new and existing trends that will shape the industry's future, as well as regulations.

Keep reading...Show less
NorthStar Gaming Holdings

NorthStar Gaming Holdings


Keep reading...Show less
NorthStar Gaming Announces New Partnership Agreement with BettorView

NorthStar Gaming Announces New Partnership Agreement with BettorView

Partnership strategically positions NorthStar to reach consumers in restaurants and bars across Ontario

NorthStar Gaming Inc. (TSXV: BET) is proud to announce it has entered a partnership agreement with BettorView that will enable NorthStar to engage with consumers in restaurants and bars across Ontario. The partnership provides NorthStar with the opportunity to further expand player acquisition across both sports wagering and online casino in a frictionless and convenient manner.

News Provided by Newsfile via QuoteMedia

Keep reading...Show less

Latest Press Releases

Related News

×