Gaming

New moves in Mexico City , London , and S ã o Paolo to manage increased international business activity

California based Liquid+Arcade is a full-service agency specializing in cutting edge online and integrated campaigns with an emphasis on gaming clients.

Liquid+Arcade

The agency is announcing the second phase of its international expansion plans adding to their existing footprint in the US and Poland with a new office in Mexico City and talent centers in London and São Paulo.

The international growth is a result of an uptick in assignments and responsibilities outside of the U.S. Liquid's 2022 non-U.S. billings are projected to double year-over-year, with sustained growth projected into 2023.

The new international footprint will offer clients expanded regional intelligence and capabilities delivering Liquid+Arcade's integrated services, including creative, data analytics and media strategy and execution.

"Gaming is a global network of passionate fans," stated CEO of Liquid+Arcade, Will Akerlof . "Our goal is to build a cohesive team of worldwide marketing and gaming experts who work together seamlessly to speak to those fans – wherever they live - and deliver superior results for our clients."

Eduardo Mora , a veteran agency executive from agencies like Dentsu, Starcom and IPG, will lead the Mexico City office as Director. Key clients include multiple game launches from Bethesda and other Liquid+Arcade clients targeting the LATAM market.

Taking charge in London will be James Lloyd as Director, a veteran agency executive joining from Publicis. James will be charged with building out an integrated team. Key clients will include Sega and NCSOFT.

"We've been very fortunate to find people with the right combination of marketing expertise and a passion for gaming," explained Kevin Joyce , Partner and EVP Media at Liquid+Arcade. "Getting diverse regional perspectives on gaming fans and how they use media to inform their decisions will provide our clients better returns on their marketing investments."

"Growing our relationships around the world has been really rewarding," said Patrick Runco , Chief Creative Officer. "We're excited to have so many opportunities to work closely with our international clients on strategy, big ideas and content creation, to help build and strengthen the fandoms around their IPs."

About Liquid+Arcade

Liquid+Arcade is an independent, full-service, global advertising and marketing agency based in Los Angeles with 100+ employees and billings of $175MM. We specialize in winning the hearts of fans – fans of video games, tech, and entertainment – by creating content they love. Our in-house creative team handles a complete range of services, including large-scale live-action and CGI production, editing and post, interactive development, social media strategy and execution, online and out-of-home ad campaign production, and virtual/in-person experiential activations. Our media team operates in more than 30 countries globally. We help build and grow the most passionate, loyal fandoms in the world.

Find us at:
https://liquidarcade.com/

Contact:
Will Akerlof , CEO
will@liquidarcade.com

Cision View original content to download multimedia: https://www.prnewswire.com/news-releases/liquidarcade-continues-international-expansion-in-latin-america-and-western-europe-301621878.html

SOURCE Liquid+Arcade

News Provided by PR Newswire via QuoteMedia

GAMING00
East Side Games

The Office: Somehow We Manage Mobile Game Available Now

East Side Games Group (TSX: EAGR) (OTC: EAGRF) (" ESGG " or the " Company "), Canada's leading free-to-play mobile game group, in collaboration with Universal Games and Digital Platforms, announced today the worldwide launch of The Office: Somehow We Manage on iOS and Android. The free-to-play idle game is inspired by NBC's critically acclaimed, Emmy® Award-winning U.S. version of The Office which is now streaming exclusively on Peacock.

Watch the launch trailer here .

News Provided by Canada Newswire via QuoteMedia

Keep reading...Show less

Researchers from Gwangju Institute of Science and Technology Develop an Intelligent Observer for Esports

It utilizes an object detection algorithm that learns human spectating data to find engaging viewports

Human game observers are a vital part of the Esports industry. They use extensive domain knowledge to decide what to show to the spectators. However, they may miss important events, necessitating the need for automatic observers. Researchers from South Korea have recently proposed a framework that utilizes an object detection method, Mask R-CNN, and human observational data to find the 'Region of Common Interest' in StarCraft—a real-time strategy game.

News Provided by PR Newswire via QuoteMedia

Keep reading...Show less

DUBAI ESPORTS FESTIVAL 2022 CONCLUDES ON A HIGH NOTE

Dubai marked the conclusion of the inaugural Dubai Esports Festival (DEF 2022), held under the patronage of His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum Chairman of the Dubai Media Council on 20 th November. Held at the Dubai Exhibition Centre in Dubai Expo City between 9 and 20 November, DEF2022 was hosted by Dubai Festivals and Retail Establishment (DFRE) in partnership with VSPN, a global leader in esports activities and solutions, and presenting partner, du.

PGC Final Award Ceremony

Reinforcing Dubai's position as a hub for technology, innovation, events and tourism, the Festival brought together leading gamers, esports thought leaders and fans from across the world. The 12-day Festival's concluding day featured the championship round of the inaugural PUBG Global Championship 2022 Grand Finals, which saw Team Natus Vincere crowned winners and Team 17 coming in second.

DEF 2022 kicked off with the two-day Initiate Summit, a groundbreaking B2B learning and networking platform for esports and gaming industry professionals, developers and creatives. The Summit was held in collaboration with Dubai World Trade Centre (DWTC) and Dubai Media City, a member of TECOM Group, the event's Knowledge Partner. The oversubscribed first edition of the Summit welcomed over a thousand participants and more than 60 industry and esports thought leaders, showcasing Dubai's appetite for growth in the esports sector.

Organised in collaboration with DWTC and Alanza Trading, GameExpo and PopConME kicked off on the second day as two of the Festival's key attractions. GameExpo and PopConME featured some of the biggest Hollywood celebrities, special meet-and-greet sessions, exclusive workshops, movie screenings, international artists and creators, artist alley, cosplay competition offering a prize of Dh75,000 to the winner, gaming competitions and esports tournaments.

During the four-day GameExpo, three grassroots esports tournaments took place in collaboration with global gaming titles, including Minecraft and Honor of Kings, as regional esports competitors and youth gamers took to the stage to show off their skills and win prizes worth up to $25,000 . Rounding off the inaugural Festival, popular Egyptian artist Wegz performed live in concert with an electrifying musical showcase.

DEF 2022 catered to gamers, families, friends, art and music lovers, industry professionals, and esports experts as part of its first edition with the aim of uniting and developing the gaming and esports communities in Dubai and the region.

For more information about DEF 2022 please visit www.dubaiesportsfestival.com

Cision View original content to download multimedia: https://www.prnewswire.com/news-releases/dubai-esports-festival-2022-concludes-on-a-high-note-301686136.html

SOURCE VSPN

News Provided by PR Newswire via QuoteMedia

Keep reading...Show less

Global Immersive Gaming Group, The Secret City, Sets Stage For Biggest Expansion Yet

Leaders in interactive gaming, The Secret City are set to launch a new collection of outdoor experiences in the US, bringing their immersive real-world adventures to cities across The States.

For over half a decade, The Secret City have been using technology to create interactive puzzle-filled hunts through interesting and historic cities worldwide. The games are a blend of walking tours and outdoor escape rooms, all playable from any phone. They allow players to discover the highlights and hidden gems of their cities while simultaneously collaborating in teams to beat challenges and top the leaderboard. Top-rated local businesses are recommended along the way for teams to take a break and indulge in great food and drinks.

News Provided by PR Newswire via QuoteMedia

Keep reading...Show less

Pojifi Launches the Ultimate Game Controller with a Professional App to Adjust Parameters

The Pojifi AL-NS2080 Is Packed with a Wide Range of High-End Features & Is Compatible with PC & Switch Platforms

Pojifi has proudly announced that it has recently launched the ultimate game controller with a high-tech app to adjust the parameters. This all-new Pojifi Wireless Gaming Controller is officially called the Pojifi-AL-NS2080 Detachable Light Up Gaming Controller and it is equipped with a wide range of features and benefits. Founded in 2016 in China, Pojifi is a high-tech enterprise integrating research, design, development, manufacturing, and sales.

News Provided by Newsfile via QuoteMedia

Keep reading...Show less

Temasek's Vertex Leads $4M Investment in CARV to Build Gaming Credential and Data Infrastructure

CARV has raised $4M in seed funding led by Vertex, Temasek Holding's venture capital arm with participation from EVOS (ATTN Group), SNACKCLUB (Loud Gaming), Infinity Ventures Crypto YGG SEA, UpHonest Capital, Lyrik Ventures, Lintentry Foundation, PAKADAO, 7UpDAO, Angel Investor Aliaksandr Hadzilin (NEAR's co-founder), among others. Many investors bring infrastructure and gaming ecosystem synergies to CARV, especially across the US, Europe LATAM, and Southeast Asia markets.

The Los Angeles -based company set out with a mission to empower gamers with data sovereignty via gaming credentials. "Gamer activities span across devices, platforms, and into real life. However, their time, effort, and money spent remain data points scattered across isolated ecosystems, with limited value to gamers." Says Victor Yu, CARV's co-founder and COO. "By creating the infrastructure to piece these breadcrumbs together, we are unlocking tremendous opportunities in how gamers interact in the gaming universe." Gamers now own and self-sovereign their data, with which they can achieve their hard-earned achievements and be recognized for community contribution on CARV.IO . Moreover, gamers can explore the semantic discovery of friends & games, and unlock credential-gated gaming premiums and governance privileges based on their past gaming experience.

News Provided by PR Newswire via QuoteMedia

Keep reading...Show less

Youth Franchise XP League Partners with Parabellum Esports

First and Largest Esports Franchise in North America Partners with Canadian Esports Organization

XP League the first and largest esports franchise in North America has announced a new partnership with Canadian pro team Parabellum Esports . Through this partnership, select XP League teams will be able to play under the Parabellum name and wear their jersey helping to cement XP League as the premier youth esports organization that aligns with professional esports.

News Provided by PR Newswire via QuoteMedia

Keep reading...Show less

Latest Press Releases

Related News

×