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Online Community Drives In-Game Fundraisers Pa Half-Million Mark
FlowPlay creator of one of the most powerful connected gaming platforms, today announced its Vegas World in-game fundraisers have surpassed $550,000 raised for the American Cancer Society (ACS). This news comes on the heels of FlowPlay's most recent campaign, which raised $60,000 for ACS's Patient Navigation Program. FlowPlay also celebrates over one million charms sold for ACS, a major driver of overall fundraising.
In October, FlowPlay offered a virtual branded charm in the company's flagship connected game, Vegas World , which was available for players to purchase. Funds raised were designated to ACS's Patient Navigation programs, an evidence-based intervention that connects cancer patients with volunteer health system navigators who can provide personalised assistance to patients, families, and caregivers, from diagnosis through survivorship. Navigation programs provide each patient with the opportunity for customised care, ultimately helping to ensure that all cancer patients have a fair opportunity to prevent, find, treat, and survive cancer.
"Our FlowPlay players always show up, continuing to support ACS no matter what else is going on in their lives or in the world," said Derrick Morton , President and Co-Founder, FlowPlay. "I'm so proud of how much we've raised for this incredible nonprofit, and am hopeful other organisations will take note of this power of community."
FlowPlay hosted a second fundraising campaign in May, raising $60,000 for ACS's Road To Recovery program, which helps ensure more patients can get to their potentially lifesaving treatment through free rides. FlowPlay also participated in the 2022 Fit2Be Cancer Free Step Challenge put on by ACS, raising over $28,000 and ranking 4th in the nation and 1st in the Pacific Northwest for funds raised.
"The American Cancer Society is so grateful to FlowPlay, and specifically to Vegas World players, for their generous support of patient navigation, transportation, and other lifesaving programs for cancer patients," said Paula Aspiazu , Vice President, Community Impact, American Cancer Society. "Their efforts are a wonderful example of how a company can engage its customers in philanthropic efforts that create real impact in local communities."
To learn more about the American Cancer Society and how to donate, please visit: https://www.cancer.org .
About FlowPlay
FlowPlay is the company behind the most powerful connected gaming platform for casual and sports wagering games, virtual worlds and social casinos. A developer, operator and publisher, FlowPlay serves both consumers and businesses with engaging online and mobile free-to-play experiences. Partners turn to FlowPlay for its extensive multiplayer infrastructure, industry-leading monetization rates and proven track record helping businesses launch custom-branded online games. FlowPlay's consumer products include ourWorld , one of the most popular teen virtual worlds, Vegas World , the industry's most engaging multiplayer social casino, and Casino World , the company's most grandiose, interactive and community-driven free-to-play social casino with tycoon gameplay. Together, they have been played by a loyal community of more than 75 million users around the world. FlowPlay dominates a cross-section of industries including online and mobile games, fantasy sports and casinos – consistently creating opportunities in high-growth and emerging markets. Based in Seattle , FlowPlay was founded in 2006 and is primarily funded by Intel Capital and the creators of Skype. For more information, visit www.FlowPlay.com or contact bizdev@flowplay.com .
PR Contacts
FINN Partners for FlowPlay
flowplay@finnpartners.com
(303) 945-9764
Kari Dahlstrom
American Cancer Society
kari.dahlstrom@cancer.org
View original content: https://www.prnewswire.com/news-releases/flowplay-surpasses-550-000-milestone-in-funds-raised-for-american-cancer-society-301688923.html
SOURCE FlowPlay
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