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Tribal's Campfire is a shared canvas that lets enterprises build and change their own Salesforce org at the speed of business, with security, permissions and dependencies intact
Enterprise-native AI platform Tribal today launched Campfire, a shared, production-grounded workspace that brings business users, architects, security teams, admins, reviewers, and testers into one governed process for building applications on Salesforce (NYSE: CRM).
Salesforce's move toward Headless 360 is expanding how users, agents, and applications can interact with the platform. For large enterprises, that creates a new challenge: how to let more people build without losing control of the org.
Campfire replaces disconnected handoffs with one shared workspace where business leaders, architects, security teams, and admins build together. Business leaders define the outcome, architects identify dependencies, security sets the guardrails, and admins turn the approved design into a production-ready solution. Requirements, risks, and decisions stay aligned from idea through deployment.
Every participant works from the same context, grounded in the systems already running in production. Tribal's Metadata Fabric continuously maps the org's objects, automations, permissions, business rules, and dependencies. This allows teams to move directly into building instead of spending cycles reconciling conflicting context and assumptions across separate AI tools.
From there, Campfire turns the shared design into an application built on Agentforce and Omni-Channel, with the agreed workflows and guardrails carried through.
"The biggest bottleneck in enterprise software is not a shortage of ideas. It is everything that has to happen between an idea and production," said Yoav Kolodner, Co-founder and CEO of Tribal. "Campfire addresses what comes next: how enterprises decide what automations, objects, and AI applications to build, bring the right people into that decision, and move safely into production."
Campfire is designed to help enterprises retain ownership of their mission-critical Salesforce systems rather than route every change through a central development queue or implementation partner. Because applications are built inside Salesforce, teams retain their existing permissions, governance, and audit controls instead of recreating them in external tools. Campfire applies those guardrails throughout the build process, allowing more people to contribute without compromising the org.
"The best ideas in a Salesforce org rarely come only from the people with permission to build," said Uri Pintov, CPO of Tribal. "They come from the people closest to the work, who usually have no way to act on them. Campfire lets those people shape the solution without forcing the enterprise to choose between speed and security."
For global companies, that model also changes how Salesforce programs scale. ADAMA, a global crop protection company, used Tribal to support its Agentforce rollout across 19 countries. Rather than one central team guessing at what every market needed, or 19 local builds drifting apart, the teams closest to each market shaped their own requirements on a shared foundation, with separation maintained between markets where local requirements called for it.
"With Tribal, we move significantly faster, iterating quickly and deploying to production with confidence. We're now able to better serve users in 19 countries while streamlining how they work with data across both new and existing markets," said Nir Rehav, CIO of ADAMA.
The same holds on everyday enterprise needs. One customer used Campfire to build a commission calculator for its sales team, a project that would normally have required an implementation partner, a six-figure budget and months of work.
As AI expands who can build inside enterprise systems, the challenge is no longer generating solutions. It is coordinating the people, context, and controls required to deploy them safely. Campfire gives CIOs a way to increase development speed without loosening governance or fragmenting the systems their businesses run on.
Tribal Campfire is rolling out to customers now. Tribal will demonstrate Campfire during Dreamforce 2026, September 15 to 17, at Moscone Center in San Francisco.
About Tribal
Tribal is an enterprise AI platform that lets companies own their mission-critical systems and manage them at the speed of business. Founded by Wix and Salesforce veterans, Tribal's Metadata Fabric maps the full org and, with a team of AI agents on top, enables teams to build and change these systems 10x faster inside their existing security guardrails. Tribal supports Salesforce, ServiceNow, Snowflake, and other key enterprise systems of record.
For more information, visit https://gotribal.ai/.
Salesforce, Agentforce and other Salesforce marks are trademarks or registered trademarks of Salesforce, Inc.
Contact
PR
Orian Tal
Tribal
orian@thepitch.media
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/2bfd5619-a559-4d57-a5db-9e0dbf269678
