Gaming

C ollaborating with Pizza Hut, interactive custom content puts fans in the center of the field;
Rube Goldberg-inspired machine serves up mouthwatering KFC and Pepsi

It's a combo move, and Pogba is looking for you! Pepsi is teaming up with Pizza Hut and KFC to bring even more fun to the final days of the UEFA championship. With the release of "Score with Pogba," an augmented reality game created with Pizza Hut and starring professional superstar footballer Paul Pogba, players control the Pogba 3D Avatar dribbling the ball, weaving left and right, and sliding under obstacles with the goal of going the distance. The AR game an updated take on a classic runner game is the latest example of PepsiCo's success bringing global brands together with its roster of pro athletes and stars to create unparalleled experiences for fans.

"At every turn, we try to make the Pizza Hut experience as customer-centric as possible and our AR game with Pepsi, which puts fans in the player's shoes, is an extension of that commitment," said Courtney Vogel , Chief Transformation Officer, Pizza Hut International. "Through our beverage partnership with PepsiCo, we're able to access the incredible talents of Paul Pogba to deliver fun content for fans of the most popular sport in the world."

"Score with Pogba" lets you become the coach of one of the world's most popular footballers

Using their mobile devices, consumers in more than 20 countries can scan product-placed QR codes on social media platforms, branded products and points of sale, or go to scorewithpogba.com to play the game. The farther your Pogba 3D Avatar runs and the more Pizza Hut pizzas and Pepsi you collect, the higher your score. Each score lands the player a place on the leaderboard with potential bragging rights and the option to create and share a custom player card of game stats on social.

While Pepsi has a longstanding relationship with Pogba, this is the first effort that puts him in a standalone video game where he is the star.

Rube Goldberg-inspired machine takes you on a mouthwatering ride

Pepsi and its creative collaborators are serving up a deliciously cinematic and high-tech experience with the unveiling of a Rube Goldberg-inspired machine that serves up KFC's famous fried chicken with ice-cold Pepsi. The first-of-its-kind machine was fabricated and filmed in New York City , with Paul Pogba's soccer ball setting things in motion. This exclusive machine can only be seen via fast-action video on digital and social, echoing the ways micro moments throughout the UEFA championships ladder up to a grand moment.

"Wherever sports, gaming and entertainment intersect, you will find Pepsi. We love to unite brands and create culturally relevant campaigns that give people a cause for celebration," said Alexandre Chiavegatti, Sr. Marketing Director, PepsiCo. "PepsiCo developed ideas for KFC and Pizza Hut based on territories that both Yum! brands have tapped into in the past. We highlight the incredible combination of KFC and Pepsi coming together in a playful environment, and for Pizza Hut, PepsiCo tapped into the fun of AR gaming that keeps fans engaged during the perfect pizza night with family."

For the campaign, PepsiCo turned to production partner Tool of North America to create and produce "Score with Pogba." The Rube Goldberg-inspired machine and content were built by Sky Pie studio .

About PepsiCo

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com .

About Pizza Hut

Pizza Hut, a subsidiary of Yum! Brands, Inc., has more restaurant locations in the world than any other pizza company. Founded in 1958 in Wichita, Kan., Pizza Hut operates nearly 18,000 restaurants in more than 100 countries. With easy order options including the Pizza Hut app, mobile site, and Amazon and Google devices, Pizza Hut is committed to providing an easy pizza experience – from order to delivery – and has Hut Rewards, the Pizza Hut loyalty program that offers points for every dollar spent on food any way you order.

Now more than ever, restaurants have an important role in helping to safely feed families. As the largest pizza brand in the U.S. by store count, Pizza Hut is committed to doing its part. To help keep team members and customers safe, customers can get their favorite Pizza Hut pizza via three contactless offerings: curbside pickup, delivery, or carryout. Additionally, restaurant locations are working to implement new health and safety procedures including advising guest-facing team members to wear single-use personal protective gear, pizza box safety seals, pre-shift temperature checks, and counter shields to increase protection between customers and employees.

Pizza Hut is also the proprietor of The Literacy Project, an initiative designed to enable access, empower teachers and inspire a lifelong love of reading. The program is rooted in the foundation set by the Pizza Hut BOOK IT! Program, which is the longest-running corporate supported literacy program, impacting more than 14 million students each year. Pizza Hut is the Official and Only Pizza Sponsor of the NFL and NCAA ® .

About KFC

KFC, a subsidiary of Yum! Brands, Inc., is a global chicken restaurant brand with a rich, decades-long history of success and innovation. It all started with one cook, Colonel Harland Sanders , who created a finger lickin' good recipe more than 80 years ago, a list of secret herbs and spices scratched out on the back of the door to his kitchen. Today we still follow his formula for success, with real cooks breading and freshly preparing our delicious chicken by hand in more than 26,000 restaurants in over 145 countries and territories around the world.

Media Contact:

Cassi DePasquale
CDePasquale@golin.com

Genevieve Ascencio
genevieve.ascencio@pepsico.com

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SOURCE PepsiCo

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East Side Games

The Office: Somehow We Manage Mobile Game Available Now

East Side Games Group (TSX: EAGR) (OTC: EAGRF) (" ESGG " or the " Company "), Canada's leading free-to-play mobile game group, in collaboration with Universal Games and Digital Platforms, announced today the worldwide launch of The Office: Somehow We Manage on iOS and Android. The free-to-play idle game is inspired by NBC's critically acclaimed, Emmy® Award-winning U.S. version of The Office which is now streaming exclusively on Peacock.

Watch the launch trailer here .

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G FUEL and Capcom Partner Up to Celebrate 35 Years of Mega Man with Brand-New Flavor, Blue Bomber Slushee!

Pre-order your G FUEL Blue Bomber Slushee Collector's Box at GFUEL.com while supplies last!

Celebrating 35 years of robot-blasting adventures with Capcom's Mega Man™ G FUEL — The Official Energy Drink of Esports ® — today announced its new flavor, Blue Bomber Slushee, is now available for pre-order at GFUEL.com ! Fans can pick up the flavor in a limited-edition Collector's Box, which includes a 40-serving tub and an exclusive Shaker Cup modeled after the Blue Bomber's signature Mega Buster arm cannon!

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Study Finds Kaiser Permanente Initiative Improves Mental Health in Online Gaming Community

Newly released results show the Presence of Mind initiative can be an effective way to deliver mental health information to a young adult, at-risk group.

A first-of-its-kind mental health initiative developed by Kaiser Permanente and esports organization Cloud9 has been found to be an effective way of supporting the mental health of young adult esports players and fans, according to a new study published today in NEJM Catalyst.

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The Mirror Megaverse Announces Game and Metaverse Building Platform for Web3

The Mirror Megaverse™ Inc. The Mirror™ is creating a metaverse platform that will serve as the interoperable Megaverse Engine™ a game engine tailored to Web3 that offers both an end-user product and a platform for game studios and brands to build experiences. The initial product is currently in internal alpha, a downloadable desktop client providing out-of-the-box multiplayer, Web3 integrations, chat, direct 3D model imports, and more.

The Mirror Megaverse™ Inc.

The Mirror enables creators to build experiences, games, and programmable 3D creations and sell these in The Mirror marketplace. More than Play-to-Earn, The Mirror is pioneering Build-to-Earn, where the consumer can become the creator and earn a living while learning real-world skills such as coding, 3D modeling, and even mathematics with The Mirror's physics engine. Everything in The Mirror is interoperable **with Mirror Assets™: creators can import 3D models from external sources and build, script, and experience them in games, events, and even other metaverses.

What Shopify is to e-commerce, The Mirror is to the metaverse, giving creators the tools they need to build a full-blown metaverse with integrated blockchains. The Mirror will launch a series of foundational templates for builders to quickly craft environments, terrain, and gameplay frameworks with a click of a button. The platform will service both the expert game developer and the low-code/no-code user.

The founder, Jared McCluskey , grew up building 3D models and, after having nothing to do with them besides showing them to his mom, asked, "What's next?" He eventually built an online business in Second Life in 7th grade, selling 3D models and scripts in-world for USD. This past year, as the momentum of NFTs gained traction, the core Mirror team believed they could bring true utility to the booming NFT market and saw a need for a Web3 platform that existed to bring real economic value to its users. With the space being dominated by hype projects and schemes, The Mirror was born out of a desire to allow anyone the ability to improve their livelihood through building and learning.

In its first three months of operation (Q1 2022), The Mirror grew its team from 3 to 20 people, the vast majority being software engineers. The company is VC-backed by Florida Funders and other unannounced VCs and accepts applications for its closed beta at https://themirror.space .

Media Contact:
Alec Tremaine
303-915-5057
336732@email4pr.com

Cision View original content to download multimedia: https://www.prnewswire.com/news-releases/the-mirror-megaverse-announces-game-and-metaverse-building-platform-for-web3-301550309.html

SOURCE The Mirror Megaverse™ Inc.

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Version1 adds Undeniably Dairy as the Official Nutrition Partner of Version1 Rocket League for the Rocket League Championship Series Spring Split

Version1 a gaming and esports entertainment organization, has announced the addition of Undeniably Dairy as the Official Nutrition Partner of Version1 Rocket League for Rocket League Championship Series (RLCS) Spring Split.

The Version1 Rocket League team on stage at the RLCS Winter Major in Los Angeles in March. The team added Undeniably Dairy as a new partner as it competes to qualify for the upcoming Spring Major in London in June and July of 2022.

Undeniably Dairy is an initiative organized by the dairy community to share with consumers the nutritional value of dairy and highlight the role played by dairy products in healthy and fun modern lifestyles. The partnership with Version1 is the first time Undeniably Dairy has organized an esports marketing effort in the Midwest, and the initiative will explore how it can tap into gaming entertainment media to reach Gen Z audiences around the health and wellness benefits of dairy products.

" We ' re thrilled to support Undeniably Dairy as it deepens its marketing roadmap to include esports and, specifically, Rocket League," says Brett Diamond , Chief Operating Officer at Version1. " The timing couldn ' t be better. Competition in the RLCS is heating up and excitement among fans is growing at this point in the season. This esport is a perfect fit for the Undeniably Dairy campaign. It attracts young fans and is a great entry point into esports for all ages. The matches are easy to follow, and it's an incredibly fun game to watch. Rocket League provides unique engagement opportunities for brands to take an advantageous position as esports continues to grow and expand."

When it comes to the data, trends show the content consumption habits and behaviors of younger consumers have gaming and esports entertainment at their center.  According to Deloitte's 2022 Digital media trends report, Gen Z gamers in the U.S. spend about 11 hours per week playing video games. As gamers continue to see entertainment like esports and gaming-related live streams as a primary source of entertainment, brands and other initiatives like Undeniably Dairy have new opportunities to authentically engage with key audiences in online environments.

"We know that dairy is a nutritious and affordable choice that gives gamers the energy they need, without the crash," says Molly Pelzer , Chief Executive Officer at Midwest Dairy. "Our dairy farm families representing Undeniably Dairy are thrilled to be working with Version1 to let gamers know how easy it can be to fuel their fun through delicious choices like yogurt smoothies, a variety of cheeses, or a simple glass of chocolate milk after a workout."

By choosing Version1, Undeniably Dairy adds an esports partner that has developed trust with Rocket League fans and knows how to effectively reach gaming audiences. Working together, Version1 and Undeniably Dairy will cultivate meaningful moments and experiences to entertain and connect with fans, offering a variety of unique content offerings featuring Version1's content creators and professional players.

Esports fans and casual gamers spend a lot of time and energy looking for ways to elevate their in-game skills, but a frequently overlooked component in these efforts is an understanding of how overall wellness impacts performance. This is where Undeniably Dairy steps in – to raise awareness with gamer audiences about the role of nutrition in health and wellness.

As part of this new partnership, one of Version1's professional Rocket League players, Robert " Comm" Kyser, will be developing a video series that highlights his passion and expertise as a hobby chef. "Cooking with Comm" will be released on Version1's YouTube channel this summer.

" I have the incredible opportunity to play Rocket League professionally for a living, and it ' s taken a lot of hard work and discipline to get to this point," says Comm. " I love to cook in my spare time, and cheese and other dairy ingredients are often part of the healthy meals I make for myself. Playing at a professional level requires more than a consistent practice schedule. Eating healthy and maintaining a balanced lifestyle is just as crucial to staying at the top of my game."

The partnership will be amplified through various multimedia content offerings, the inclusion of a Version1 Rocket League RLCS jersey patch, and Version1 broadcast and social media assets.

Version1 Rocket League began competing in August 2020 and has emerged as a dominant North American team in the RLCS, the professional Rocket League circuit organized by the game ' s developer, Psyonix. Earlier this year, Version1 Rocket League took first place at an RLCS Regional Tournament and qualified for an international tournament in March. This event, the RLCS Winter Major, was the first in-person competition for the RLCS in over two years, and tickets sold out in a matter of minutes. Version1 went undefeated in the group stage, and after moving on to bracket play, took a top six finish at the event.

Just last week, Version1 Rocket League placed second at Regional #2; RLCS Spring Split competition continues through June. The team's performance in the Split will determine whether Version1 qualifies for the next international tournament which takes place June 29-July 3 in London , United Kingdom.

Version1 Rocket League's match schedule and game recaps are available at version1.gg/schedule .

About Version1
Version1 is a multi-property esports organization headquartered in Eagan, Minnesota . We are proudly owned by Minnesota Vikings owners, the Wilf family, and entrepreneur and investor Gary Vaynerchuk . Our professional teams include Minnesota Røkkr in the Call of Duty League, Version1 in Rocket League, and Version1 and VersionX in VALORANT. As we grow, we ' re adding new entertainment avenues, including streamers and content creators.

In 2021, Version1 founded V1SIONARIES, a platform providing women a safe place to compete, game, network, and socialize. In partnership with USAA Insurance, it created Røkkr Regiment to connect with military members who share a passion for Call of Duty and provide access to exclusive opportunities and experiences.

Learn more about our organization by following us as @version1gg and @ROKKR or @rokkr_mn on all social media channels.

About Undeniably Dairy
Undeniably Dairy is a multi-year initiative, funded by over 30,000 U.S. family dairy farmers. The campaign highlights the essential nutrition, sustainable practices, and real enjoyment dairy brings. Undeniably Dairy reminds consumers of dairy's presence in all the things they love and reshapes perceptions by turning up in unexpected ways and places.

The campaign was created to support and promote various members of the dairy community, from the dairy farmers to dairy processors, to the people that put dairy on your store shelves. Learn more about how U.S. Dairy is striving to reach net-zero by 2050 and supporting people, the planet, and communities here .

About Midwest Dairy
Midwest Dairy® is a nonprofit representing 4,600 dairy farm families in the Midwest. We are committed to sharing the story of how dairy farmers provide nutritious, responsibly, and locally produced dairy foods to consumers. With a focus on sustainability and an initiative to help farms achieve environmental goals like net-zero emissions, Midwest Dairy helps dairy farmers care for people, communities and future generations.

Version1 adds Undeniably Dairy as the Official Nutrition Partner of Version1 Rocket League for the Rocket League Championship Series Spring Split

Cision View original content to download multimedia: https://www.prnewswire.com/news-releases/version1-adds-undeniably-dairy-as-the-official-nutrition-partner-of-version1-rocket-league-for-the-rocket-league-championship-series-spring-split-301550356.html

SOURCE Version1

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Predator Helios 300 SpatialLabs Edition Adds a New Dimension to Gaming

Acer brings glasses-free, stereoscopic 3D to the world of gaming with SpatialLabs TrueGame

Editor's Summary

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Pocketful of Quarters Receives Patent for "Zero-Click" Transfers

POQ.gg is the first interoperable and compliant blockchain token, offering one gaming currency for all platforms

Leading blockchain gaming project, Pocketful of Quarters ( www.poq.gg ) has been awarded a patent for its innovative "Zero-Click" transfer, which allows players to play games with game tokens, NFTs and cryptocurrencies conveniently without worrying about hardware wallets, browser extensions and other typical but complex web3 experiences.

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