Millions of Instagram Influencers' Followers Now Introduced to New Concept Featuring Influencers in Game Sweepstakes

In a world where every new game apps seem to be giving away cash or prizes to increase their social media popularity, Waffle Smash: Chicken and Waffles, a mobile video game developed by Wamba Technologies, LLC has launched a unique contest which is different than anything  seen before.

Waffle Smash: Chicken and Waffles, the game, incorporates the influencers of Piper Rockelle's Squad (and others including Kendall Vertes of Instagram with her 8.4 million followers) and put the influencers into the game itself.

Waffle Smash teamed up with Lost Files Media and Piper Rockelle's Squad, an influencer content production house with more than 20M followers, to provide a contest wherein game players can win a new PS5 or MacBook!  Ok, that's pretty standard, but (and it's a HUGE "but"), it's HOW they're conducting the giveaway that is so incredibly unique.  The game has actually incorporated the influencers of Piper Rockelle's Squad (and a few others including Kendall Vertes of Instagram with her 8.4 million followers) and put the influencers into the game itself.

Unlike ad partners of old who were typically unknown to the general public, in today's world, ad partners are often influencers who have a public brand in their very name, image, and likeness.  The ability for a company hiring them to incorporate the influencer's brand into the very product those influencers are promoting is the most efficient application of vertical integration that we've seen in a long time.  This is synergy at its finest and, from a conceptual standpoint, it is truly innovative!

Waffle Smash has added collectible cards to the game.  In addition to the game's collectible cards, there are collectible cards within the game which feature the Influencers interacting with game characters in comical ways.  Every time a player beats a level with a 3-star win, they earn a card. Sometimes those cards feature influencers.  The influencer cards, in addition to being collectible and potentially valuable, contain a code which give the player entries into the Sweepstakes giveaway.   This is the first times we have ever seen mobile game incorporate their ad partners into the actual product itself.

And so, we salute you Wamba and Piper Rockelle's Squad... and wish you all the luck in the world!

Waffle Smash: Chicken and Waffles can be downloaded free on the Apple App Store and Android Google Play Store

Contact:
Jonathan Todd , Wamba Technologies, LLC
808.855.5788
JTodd@808Marketing.com

Cision View original content to download multimedia: https://www.prnewswire.com/news-releases/millions-of-instagram-influencers-followers-now-introduced-to-new-concept-featuring-influencers-in-game-sweepstakes-301384944.html

SOURCE Wamba Technologies, LLC

News Provided by PR Newswire via QuoteMedia

The Conversation (0)
NorthStar Gaming Holdings (TSXV:BET)

NorthStar Gaming Holdings


Keep reading...Show less
Person holding phone that says "GameStop" in front of stock trading charts.

GameStop Frenzy Cools, E*Trade Considers Roaring Kitty Ban

GameStop (NYSE:GME) continues to cool following a trading frenzy that drove shares up by 75 percent between the close of trading last Friday (May 31) and the start of trading on Monday (June 3).

The brief rally, which took GameStop shares to US$40.09 on Monday morning, was sparked by a Reddit (NYSE:RDDT) post made late Sunday (June 2) by an account tied to the video game retailer's most prominent supporter, Keith Gill.

Gill, who ignited the meme stock craze in 2021 and is known as Roaring Kitty on other platforms, posted a screenshot on Reddit's Superstonk subreddit that shows a purported US$175 million position in GameStop shares and call options.

Keep reading...Show less
Cell phone showing GameStop stock chart.

GameStop Surges Over 70 Percent in Flashback to 2021 Frenzy

Over three years after the infamous GameStop (NYSE:GME) short squeeze, the American retailer’s share price skyrocketed as much as 110 percent on Monday (May 13) before pulling back to a more than 70 percent gain.

The surge came on the heels of a social media post by "Roaring Kitty," also known as Keith Gill. His first online appearance since 2021 has reignited memories of the meme stock frenzy that captivated markets in 2021.

Gill, who gained notoriety for his bullish stance on GameStop, posted a meme on X (formerly Twitter) depicting a focused video gamer. It received widespread attention, accumulating over 81,000 likes and 9,000 comments in just a few hours.

Keep reading...Show less
NorthStar Gaming Chairman and CEO Michael Moskowitz.

NorthStar Gaming Leverages Content to Create Engaged, Active Players, CEO Says

NorthStar Gaming (TSXV:BET,OTCQB:NSBBF) is leveraging its rich, compelling content to better engage its customers, which ultimately leads to higher revenue, said NorthStar Chairman and CEO Michael Moskowitz, following an earlier announcement that the company is rolling out enhancements to the Sports Insights content on its platform.

“From the time that we founded NorthStar Gaming, we took the view that providing compelling content would lead to higher engagement with our customers,” he said. "And we're finding just that. We're planning to launch Sports Insights 2.0 in the first half of 2024 with redesigned sports and homepages, live scoreboards and tickers, live odds, trending topics and a greater tie-in in terms of the player journey and promotional offers that we provide to them."

Moskowitz noted that leveraging content helps attract new customers, with several media organizations using the company’s content on their own sites. “Ultimately, these articles and this content will help to create awareness around the NorthStar Bets brand and platform, and ultimately drive traffic to our site, which will convert into revenue.”

Keep reading...Show less
hand touching phone

Game-changing Prospects for the iGaming Market

iGaming has grown considerably in recent years. Driven by innovations in web technology and a changing regulatory landscape, online casinos and sportsbooks are more popular than ever.

To understand how the landscape may change moving forward, investors should assess how the industry has evolved in recent years.

Keep reading...Show less
smartphone on podium

Top Trends Shaping the Canadian iGaming Market

From emerging technologies to evolving regulations, the trajectory of iGaming has changed substantially in recent years as the market has experienced significant growth.

In 2022, Ontario's provincial government introduced game-changing legislation that established a regulatory framework for iGaming. Due to this legislation, regulated iGaming successfully displaced the unregulated market, according to Attorney General Doug Downey, creating over 1.6 million active player accounts across more than 70 operator websites as of April 2023 — just over one year following the change.

Ontario's regulation has also laid the groundwork for widespread change in the iGaming space across Canada. As iGaming continues to evolve, it's important to have a deeper understanding of both new and existing trends that will shape the industry's future, as well as regulations.

Keep reading...Show less

Latest Press Releases

Related News

×