Hybrid gaming startup and broadcaster Live Play Mobile launches 24-hour-a-day live-hosted social casino game

Live Play Mobile, a new social gaming platform developer that combines live TV formats with mobile games, has become the first publisher to launch a 24-hour-a-day, live-hosted social casino game with its debut title, Live Play Bingo . Disrupting the $7.7 billion social casino market 1 with an initial focus on the Bingo category — the fastest growing segment within social casino — they are positioned to address the $20 billion+ casual games market in the future with their highly scalable model.

Founded by mobile games executive and online gaming veteran Stuart Lewis-Smith and digital entertainment and gaming executive Geremie Camara , Live Play Mobile has already raised $2.4 million via a seed round. The company is on a mission to create a positive, enriching space for millions of people to meet, connect and bond as they play mobile games together.

"We are building a fresh new category by combining the best of social, live-streaming and linear TV experiences whilst simultaneously delivering our vision of enriching players' lives with real human interactions in our games," said Stuart Lewis-Smith , CEO and founder, Live Play Mobile. "Our early traction has proven the model and platform capabilities, which positions us well for additional first-party game production, and enables various other third-party live experiences for our partners."

Live Play Bingo is a hybrid between a social bingo app and a live TV game show exclusively on mobile devices, with real human hosts who call the bingo numbers, announce winners and provide round-the-clock, real-time entertainment. Broadcasting from Hollywood and London studios, on-screen talent includes #1 slots YouTuber Brian Christopher and Kelly Miyahara ( Jeopardy! Clue Crew ). With over 25 hosts on staff, the company is already an established leader in live mobile video entertainment.

Over the 12 months ending Q2 2021, the mobile games market grew by +22% 2 with the social casino category growing at +28% as players turned to their phones for entertainment content during COVID-19. Additionally, US consumers now spend more time using apps on smartphones and tablets than they spend consuming live TV 3 . Through its unique blend of social games enhanced with daily content and live-hosted broadcasts, Live Play Mobile brings millions of players the social interaction they crave directly to the device where they spend the most amount of time.

Early engagement metrics are encouraging with 43 minutes of video consumed in Live Play Bingo per player per day - approximately 50% higher than the average social casino game. Monetization is also strong with ARPDAUs comparable to the highest-performing apps in the category and DAUs growing +400% in 2021.

Live Play Bingo is free to play and available to download on iOS and Android now.

About Live Play Mobile:

Live Play Mobile Inc is a gaming platform sitting at the intersection of social games, live streaming and linear TV, dedicated to bringing people together through real human interactions. The company is headquartered in San Francisco , with broadcasting studios in Los Angeles and London , and development offices in Kiev, Ukraine . To learn more about Live Play Mobile, please visit liveplaymobile.com .

Digital assets, photos, logo, here .

Contact: PR@liveplaymobile.com


1 Eilers & Krejcik Gaming social casino market size estimate for 2021
2 Sensor Tower Intelligence
3 Nielsen Audience Report 2021

Cision View original content: https://www.prnewswire.com/news-releases/hybrid-gaming-startup-and-broadcaster-live-play-mobile-launches-24-hour-a-day-live-hosted-social-casino-game-301356385.html

SOURCE Live Play Mobile

News Provided by PR Newswire via QuoteMedia

The Conversation (0)
NorthStar Gaming Announces Receipt of Management Cease Trade Order

NorthStar Gaming Announces Receipt of Management Cease Trade Order

NorthStar Gaming Holdings Inc. (TSXV: BET) (OTCQB: NSBBF) ("NorthStar" or the "Company") today announces that its principal regulator, the Ontario Securities Commission, has granted its request for a management cease trade order ("MCTO") effective May 8, 2025.

As previously announced on April 29, 2025, the Company applied for the MCTO due to a delay in filing its annual audited financial statements, management's discussion and analysis and related certifications for the financial year ended December 31, 2024 (the "Annual Filings") which were required to be filed by April 30, 2025.

News Provided by Newsfile via QuoteMedia

Keep reading...Show less
NorthStar Gaming Announces Delay of Annual Filings

NorthStar Gaming Announces Delay of Annual Filings

NorthStar Gaming Holdings Inc. (TSXV: BET) (OTCQB: NSBBF) ("NorthStar" or the "Company") today announces an anticipated delay in the filing of its annual audited financial statements, management's discussion and analysis and related certifications for the financial year ended December 31, 2024 (collectively, the "Annual Filings"). The Company does not expect to file its Annual Filings by the regular filing deadline of April 30, 2025, as required, due to an unanticipated delay relating to the audit of the Annual Filings. The Company is working diligently with its auditor to finalize the Annual Filings and expects to file the Annual Filings no later than May 15, 2025.

News Provided by Newsfile via QuoteMedia

Keep reading...Show less
NorthStar Gaming Changes Date of Q4 and Year-End 2024 Earnings Webinar to May 1st

NorthStar Gaming Changes Date of Q4 and Year-End 2024 Earnings Webinar to May 1st

NorthStar Gaming Holdings Inc. (TSXV: BET) (OTCQB: NSBBF) ("NorthStar" or the "Company") has announced a change of date for its upcoming Q4 and Year-End 2024 Earnings Webinar to May 1, 2025 at 11:00 am EDT. Further, the Company now expects to announce its fourth quarter and year-end 2024 financial results and file its condensed consolidated financial statements for the year ended December 31, 2024 ("FY2024 Financial Statements") and associated management's discussion and analysis as soon as possible, but no later than April 30, 2025, as permitted under applicable securities laws. The webinar is being delayed because the Company requires additional time to finalize its FY2024 Financial Statements and complete its year-end audit process.

News Provided by Newsfile via QuoteMedia

Keep reading...Show less
NorthStar Gaming to Host Q4 and Year-End 2024 Earnings Webinar on April 29th

NorthStar Gaming to Host Q4 and Year-End 2024 Earnings Webinar on April 29th

NorthStar Gaming Holdings Inc. (TSXV: BET) (OTCQB: NSBBF) ("NorthStar" or the "Company") announces that on April 29th at 11:00 am EDT, the Company's Chair and CEO, Michael Moskowitz, will be presenting the Company's financial results and an update on current operations and strategic priorities. The Company expects to announce its fourth quarter and year-end 2024 financial results on April 24, 2025. NorthStar invites all investors and other interested parties to register for the webinar at the link below.

Date: Tuesday, April 29th, 2025
Time: 11am EDT
Register: Webinar Registration

News Provided by Newsfile via QuoteMedia

Keep reading...Show less
NorthStar Gaming Launches Spring Tournament Series with Up To $100,000 Prize Pool on Slots, Parlay and Blackjack Tournaments

NorthStar Gaming Launches Spring Tournament Series with Up To $100,000 Prize Pool on Slots, Parlay and Blackjack Tournaments

Innovative new events position the Company as the destination for tournaments and prize pools

NorthStar Gaming Holdings Inc. (TSXV: BET) (OTCQB: NSBBF) ("NorthStar" or the "Company") is once again raising the stakes and offering a total prize pool of up to $100,000 to be won.

News Provided by Newsfile via QuoteMedia

Keep reading...Show less
NorthStar Gaming Holdings (TSXV:BET)

NorthStar Gaming Announces Short-Term Financing

NorthStar Gaming Holdings Inc. (TSXV: BET) (OTCQB: NSBBF) ("NorthStar" or the "Company") today announced that it has issued a $3.5 million unsecured, interest-bearing promissory note dated as of December 16, 2024 (the "Note") to Playtech plc. The Note shall bear interest of 8% per annum, payable in arrears at maturity. Unless otherwise accelerated pursuant to its terms, the Note will become immediately due and payable on the earlier of (i) April 25, 2025; and (ii) the date on which the Company or any of its subsidiaries completes additional financing transactions with aggregate gross proceeds of at least $10 million, subject to certain exceptions. Proceeds from the Note will be used to fund the Company's continued growth and for general corporate purposes.

Keep reading...Show less

Latest Press Releases

Related News

×