Gen.G And University Of Kentucky Announce Slate Of Esports Summer Activations

- Today, global esports organization Gen.G and The University of Kentucky announced a lineup of summer programming to engage esports fans, gamers and students including the ChallengHER series with two different tournaments taking place, as well as a back-to-school welcome week and a fundraiser with proceeds benefiting Kentucky Children's Hospital.

Photo by Gen.G

The ChallengHER series is an all-women's tournament aimed at promoting an inclusive and positive environment for women in esports. The competitions will take place July 10 and July 17 at 3pm ET and participants will play a 2 vs. 2 style game of League of Legends and a 5 vs. 5 style Valorant tournament. Spectators can watch the stream on Twitch, at twitch.tv/universityofky . Registration is now open and those interested can sign up at https://www.challengermode.com/s/GenG .

"We are excited to partner with the University of Kentucky to bring these summer activations to our esports fans and UK students," said Julien Benichou , Director of Partnership Activations at Gen.G. "There are a number of opportunities for gamers and students to learn more about esports and challenge their skills. The ChallengHER series is a great opportunity to bring women together to showcase their abilities and foster a sense of community. Gen.G has been a champion of gender equality and inclusivity since our founding and this event is one we are exceptionally proud of."

Other programming includes Twitch streams, where the University of Kentucky will host monthly shows, including the Cornerstone Commentary series, a speaker series that invites gaming industry professionals to share their experience. Also on campus are the Gen. G Tigers NBA 2K team, who began competing in the UK Esports facility starting in May.  In an effort to welcome students, in particular Freshman, back to campus and showcase Cornerstone, the official gaming space on campus, UK will host a welcome week event August 19-22 as a part of their orientation process.

"UK is proud of its esports roots through our partnership with Gen.G over the years," said Heath Price , Associate CIO at University of Kentucky . "Our line-up of summer programming is a unique opportunity to unite Big Blue Nation in a major way and welcome our students back to campus while showcasing our exceptional esports facility and program."

Gen.G will also partner with content creators and its team, to help raise funds in a charity gaming livestream with donation proceeds going to Kentucky Children's Hospital on August 7th .

For more information about the activations, please visit uky.edu/esports .

Cision View original content to download multimedia: https://www.prnewswire.com/news-releases/geng-and-university-of-kentucky-announce-slate-of-esports-summer-activations-301327694.html

SOURCE Gen.G

News Provided by PR Newswire via QuoteMedia

The Conversation (0)
NorthStar Gaming Holdings (TSXV:BET)

NorthStar Gaming Holdings


Keep reading...Show less
Person holding phone that says "GameStop" in front of stock trading charts.

GameStop Frenzy Cools, E*Trade Considers Roaring Kitty Ban

GameStop (NYSE:GME) continues to cool following a trading frenzy that drove shares up by 75 percent between the close of trading last Friday (May 31) and the start of trading on Monday (June 3).

The brief rally, which took GameStop shares to US$40.09 on Monday morning, was sparked by a Reddit (NYSE:RDDT) post made late Sunday (June 2) by an account tied to the video game retailer's most prominent supporter, Keith Gill.

Gill, who ignited the meme stock craze in 2021 and is known as Roaring Kitty on other platforms, posted a screenshot on Reddit's Superstonk subreddit that shows a purported US$175 million position in GameStop shares and call options.

Keep reading...Show less
Cell phone showing GameStop stock chart.

GameStop Surges Over 70 Percent in Flashback to 2021 Frenzy

Over three years after the infamous GameStop (NYSE:GME) short squeeze, the American retailer’s share price skyrocketed as much as 110 percent on Monday (May 13) before pulling back to a more than 70 percent gain.

The surge came on the heels of a social media post by "Roaring Kitty," also known as Keith Gill. His first online appearance since 2021 has reignited memories of the meme stock frenzy that captivated markets in 2021.

Gill, who gained notoriety for his bullish stance on GameStop, posted a meme on X (formerly Twitter) depicting a focused video gamer. It received widespread attention, accumulating over 81,000 likes and 9,000 comments in just a few hours.

Keep reading...Show less
NorthStar Gaming Chairman and CEO Michael Moskowitz.

NorthStar Gaming Leverages Content to Create Engaged, Active Players, CEO Says

NorthStar Gaming (TSXV:BET,OTCQB:NSBBF) is leveraging its rich, compelling content to better engage its customers, which ultimately leads to higher revenue, said NorthStar Chairman and CEO Michael Moskowitz, following an earlier announcement that the company is rolling out enhancements to the Sports Insights content on its platform.

“From the time that we founded NorthStar Gaming, we took the view that providing compelling content would lead to higher engagement with our customers,” he said. "And we're finding just that. We're planning to launch Sports Insights 2.0 in the first half of 2024 with redesigned sports and homepages, live scoreboards and tickers, live odds, trending topics and a greater tie-in in terms of the player journey and promotional offers that we provide to them."

Moskowitz noted that leveraging content helps attract new customers, with several media organizations using the company’s content on their own sites. “Ultimately, these articles and this content will help to create awareness around the NorthStar Bets brand and platform, and ultimately drive traffic to our site, which will convert into revenue.”

Keep reading...Show less
hand touching phone

Game-changing Prospects for the iGaming Market

iGaming has grown considerably in recent years. Driven by innovations in web technology and a changing regulatory landscape, online casinos and sportsbooks are more popular than ever.

To understand how the landscape may change moving forward, investors should assess how the industry has evolved in recent years.

Keep reading...Show less
smartphone on podium

Top Trends Shaping the Canadian iGaming Market

From emerging technologies to evolving regulations, the trajectory of iGaming has changed substantially in recent years as the market has experienced significant growth.

In 2022, Ontario's provincial government introduced game-changing legislation that established a regulatory framework for iGaming. Due to this legislation, regulated iGaming successfully displaced the unregulated market, according to Attorney General Doug Downey, creating over 1.6 million active player accounts across more than 70 operator websites as of April 2023 — just over one year following the change.

Ontario's regulation has also laid the groundwork for widespread change in the iGaming space across Canada. As iGaming continues to evolve, it's important to have a deeper understanding of both new and existing trends that will shape the industry's future, as well as regulations.

Keep reading...Show less

Latest Press Releases

Related News

×