Boosh Plant-Based Brands Inc. (CSE: VEGI) (OTCQB: VGGIF) (FSE: 77I) ("Boosh" or the "Company") is pleased to announce it has begun its US expansion with the first shipment of 16,000 units to its US distribution warehouse. The shipment includes an equal portion of our six frozen entrees; Shepard's Pie with Beyond Meat™, Rustic Pot Pie, Mexican Fiesta Bowl, Coconut Curry Cali, Mac & Cheeze & Peas and Veggie Bolognese with Beyond Meat™.
"As we have begun to send samples to our US food broker to distribute to key accounts in the US the feedback has been extremely positive. In fact, our first shipment to the US distribution center was anticipated to be 10,000 units, however, because of the high interest, we've increased it to 16,000 units," states founder and president Connie Marples.
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After an extended search, Boosh is proud to announce the hiring of TJ Walsh as VP of Sales for North America. Boosh's recently formed sales department will be reporting to TJ, who will be responsible for all sales strategy, development, direction and budget. TJ will be developing on-site sales training and policy formulation, and will report directly to the president, Connie Marples, and CEO Jim Pakulis. He has extensive sales experience including, but not limited, to National Director of Sales for Silver Hills, a plant-based bakery and organic foods company. Prior to that he was Sales Manager for UNFI, North America's largest all natural and organic distributor. Previously he spent eight years with Bolthouse Farms eventually being promoted to Director of Field Sales. At Bolthouse Farms he was responsible for implementing a multi-million dollar sales budget, overseeing 30 sales representatives, developing strategic growth plans for selling all new product lines, and creating merchandising and sales strategies for Walmart, Kroger, Target, Safeway/Albertsons, HEB, Loblaws, Save On, Kroger's and Whole Foods.
"The timing of our first shipment to the US is aligning perfectly with the hiring of TJ. As we've grown the SKU count from 6 at the beginning of the year to 24 SKU's today, we'll be needing to expand our North American sales department, and we believe TJ is the perfect candidate for the undertaking. And the fact he grew up in the US and now resides in Vancouver is another major advantage for Boosh," states CEO Jim Pakulis.
"I have over fourteen years of either selling or overseeing sales teams in the natural food industry, both in the US and Canada. With my comprehensive knowledge and deep relationships with grocery store buyers, I believe I'll be a strong asset and will provide sales leadership as we continue to expand our retail footprint throughout North America," states TJ Walsh.
In other news, the Company retained the services of Globull Media LLC to provide investment relations services. The provider is charging the Company US fifty thousand dollars for one month of service.
On behalf of the Board of Directors
Chief Executive Officer
Telephone: (833) 882-6674
Contact - Edge Communications Group
Telephone: (236) 237-1315
Boosh Plant-Based Brands Inc., through its wholly owned subsidiary, Boosh Food (www.booshfood.com), offers high quality, non-GMO, gluten free, 100% plant-based nutritional comfort foods for the whole family. We currently offer six frozen meals and three refrigerated meals which are sold throughout Canada. Boosh, good for you and good for planet earth.
The information in this news release includes certain information and statements about management's view of future events, expectations, plans and prospects that constitute forward looking statements. These statements are based upon assumptions that are subject to significant risks and uncertainties. Because of these risks and uncertainties and as a result of a variety of factors, the actual results, expectations, achievements or performance may differ materially from those anticipated and indicated by these forward looking statements. Forward-looking statements in this news release include, but are not limited to, the Company's proposed use of the proceeds of its initial public offering. Any number of factors could cause actual results to differ materially from these forward-looking statements as well as future results. Although the Company believes that the expectations reflected in forward looking statements are reasonable, it can give no assurances that the expectations of any forward looking statements will prove to be correct. Except as required by law, the Company disclaims any intention and assumes no obligation to update or revise any forward looking statements to reflect actual results, whether as a result of new information, future events, changes in assumptions, changes in factors affecting such forward looking statements or otherwise.
Neither the Canadian Securities Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this release.
To view the source version of this press release, please visit https://www.newsfilecorp.com/release/101127