Cizzle Brands' CWENCH Hydration Becomes USA Hockey's Official Hydration Partner

Cizzle Brands' CWENCH Hydration Becomes USA Hockey's Official Hydration Partner

As a proud supporter of grassroots hockey across North America, Cizzle Brands is embracing this opportunity to further enhance its U.S. presence with brand visibility throughout the entire USA Hockey network by virtue of this multi-year sponsorship.

Cizzle Brands Corporation (Cboe Canada: CZZL) (OTCQB: CZZLF) (Frankfurt: 8YF) ( the "Company" or "Cizzle Brands") , is pleased to announce that CWENCH Hydration™ is now the official hydration partner of USA Hockey , which is the national governing body for the sport of ice hockey in the United States and includes more than one million players, coaches, officials and volunteers across the country.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250403845444/en/

CWENCH Hydration™ has become the official hydration partner of USA Hockey.

CWENCH Hydration™ has become the official hydration partner of USA Hockey.

CWENCH Hydration™ will be featured prominently at USA Hockey player development camps , the Chipotle All-American Game (featuring the top American-born NHL Draft eligible prospects), and the Rivalry Series (between USA Hockey and Hockey Canada, televised on the NHL Network). Additionally, CWENCH Hydration™ will have a significant presence at all youth and girls' national championships, as well as a significant presence at the USA Hockey National Team Development Program and at various National Team camps. Furthermore, CWENCH Hydration™ will benefit from visibility across USA Hockey's range of digital and online properties, including USA Hockey Magazine , its lineup of newsletters, the USAHockey.com website, and USA Hockey social media channels.

This partnership is part of a multi-year sponsorship agreement between the Company and USA Hockey, adding to Cizzle Brands' portfolio of sponsorships in support of grassroots athletics across North America. This includes its arena sponsorship with Canlan Sports (anchored by the CWENCH Centre in Toronto), CWENCH's endorsement deal with Canadian youth hockey influencer Coach Chippy , and the title sponsorship of the CWENCH All Canadian Basketball Games (which will be televised on TSN this weekend).

Cizzle Brands' Founder, Chairman, and Chief Executive Officer John Celenza commented, "We are thrilled about CWENCH Hydration™ becoming the official hydration partner of USA Hockey, which has been a household name in the North American hockey community for generations. We are strategically building up CWENCH's presence in the United States as we commercialize the product line across key North American markets. As we approach the one-year anniversary of the launch of CWENCH, we continue to form partnerships that massively increase visibility and awareness for the brand. This agreement with USA Hockey is one of those partnerships."

"It's exciting to welcome CWENCH to our USA Hockey family," said Pat Kelleher , Executive Director of USA Hockey. "It's no secret the importance of hydration in our sport and it's great to have the partnership and expertise of CWENCH to help our athletes be at their best."

About Cizzle Brands Corporation

Cizzle Brands Corporation is a sports nutrition company that is elevating the game in health and wellness. Through extensive collaboration and testing with leading athletes and trainers across several elite sports, Cizzle Brands has launched two leading product lines in the sports nutrition category: (i) CWENCH Hydration™, a better-for-you sports drink that is now carried in over 1,800 stores in Canada, the United States, and Europe; and (ii) Spoken Nutrition, a premium brand of athlete-grade nutraceuticals that carry the prestigious NSF Certified for Sport® qualification. All Cizzle Brands products are designed to help people achieve their best in both competitive sports and in living a healthy, vibrant, active lifestyle.

For more information about Cizzle Brands, please visit: https://www.cizzlebrands.com/

For more information about CWENCH Hydration™, please visit: https://www.cwenchhydration.com

About USA Hockey

USA Hockey, established on October 29, 1937, and headquartered in Colorado Springs, Colorado, provides the foundation for the sport of ice hockey in America; helps young people become leaders, sometimes Olympic or Paralympic heroes; and connects the game at every level while promoting a lifelong love of the sport. USA Hockey is more than a million strong, including players, coaches, officials and volunteers that span all 50 states. The National Governing Body for the sport in the United States, USA Hockey has important partnerships with the NHL, United States Olympic and Paralympic Committee and International Ice Hockey Federation. For more information, visit usahockey.com .

Notice Regarding Images and Links: This press release may contain images and/or links to outside web pages, which could play an important role in providing the full context of the news update being conveyed through this press release. Some news aggregation services may remove these images and/or links at their discretion. Therefore, readers are encouraged to access SEDAR+ or the News section of the Cizzle Brands Corporation website to view this press release containing all images and/or links as originally published.

On behalf of the Board of Directors of the Company,

Cizzle Brands Corporation

"John Celenza"

John Celenza, Founder, Chairman, and Chief Executive Officer

CAUTIONARY NOTE REGARDING FORWARD-LOOKING INFORMATION

This news release contains "forward-looking information" which may include, but is not limited to, information with respect to the activities, events or developments that the Company expects or anticipates will or may occur in the future, such as, but not limited to: new products of the Company and potential sales and distribution opportunities. Such forward-looking information is often, but not always, identified by the use of words and phrases such as "plans", "expects", "is expected", "budget", "scheduled", "estimates", "forecasts", "intends", "anticipates", or "believes" or variations (including negative variations) of such words and phrases, or state that certain actions, events or results "may", "could", "would", "might" or "will" be taken, occur or be achieved. Various assumptions or factors are typically applied in drawing conclusions or making the forecasts or projections set out in forward-looking information. Those assumptions and factors are based on information currently available to the Company.

Forward looking information involves known and unknown risks, uncertainties and other risk factors which may cause the actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking information. Such risks include risks related to increased competition and current global financial conditions, access and supply risks, reliance on key personnel, operational risks, regulatory risks, financing, capitalization and liquidity risks. Although the Company has attempted to identify important factors that could cause actual results to differ materially from those contained in forward-looking information, there may be other factors that cause results not to be as anticipated, estimated or intended. There can be no assurance that such information will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking information. The Company undertakes no obligation, except as otherwise required by law, to update these forward-looking statements if management's beliefs, estimates or opinions, or other factors change.

For further information, please contact:

Setti Coscarella
Head of Corporate Development
investors@cizzlebrands.com
1-844-588-2088

News Provided by Business Wire via QuoteMedia

CZZL:AQL
The Conversation (0)
Cizzle Brands Expands Availability of CWENCH Hydration at all Fortinos Locations in Ontario

Cizzle Brands Expands Availability of CWENCH Hydration at all Fortinos Locations in Ontario

Approximately two months after the chain-wide launch of CWENCH's hydration mix powder in Fortinos stores (February of 2025), CWENCH Hydration™ is now fully represented at Fortinos with the addition of its ready-to-drink Tetra Pak® format at all Fortinos locations, strengthening the footprint of CWENCH Hydration™ in key Ontario population centres where the Company is strategically commercializing its flagship product line.

News Provided by Business Wire via QuoteMedia

Keep reading...Show less
Cizzle Brands Strengthens U.S. Footprint of CWENCH Hydration With Availability at United Supermarkets in Texas

Cizzle Brands Strengthens U.S. Footprint of CWENCH Hydration With Availability at United Supermarkets in Texas

The placement of CWENCH Hydration™ at United Supermarkets, a well-known chain of supermarkets in central and northern Texas, is part of Cizzle Brands' plan to strategically add to its U.S. presence in 2025.

News Provided by Business Wire via QuoteMedia

Keep reading...Show less
Cizzle Brands Announces that All 134 Metro Locations in Ontario Will be Offering CWENCH Hydration Ready-to-Drink Beverages

Cizzle Brands Announces that All 134 Metro Locations in Ontario Will be Offering CWENCH Hydration Ready-to-Drink Beverages

The availability of CWENCH Hydration™ in its ready-to-drink format at all 134 Metro locations in Ontario follows only three months after the initial launch of CWENCH's Hydration Mix with Metro in its Ontario stores.

News Provided by Business Wire via QuoteMedia

Keep reading...Show less
Cizzle Brands Adds to its Presence in Ontario with Placements of CWENCH Hydration in Healthy Planet and Farm Boy

Cizzle Brands Adds to its Presence in Ontario with Placements of CWENCH Hydration in Healthy Planet and Farm Boy

The availability of CWENCH Hydration™ in Healthy Planet and Farm Boy, both of which are leading retailers in Ontario, will further enhance visibility and availability of the product as its market share continues to increase.

News Provided by Business Wire via QuoteMedia

Keep reading...Show less
Cizzle Brands Begins Distributing CWENCH Hydration to Metro Grocery Stores in Quebec

Cizzle Brands Begins Distributing CWENCH Hydration to Metro Grocery Stores in Quebec

In January 2025, Cizzle Brands announced its initial placement in select Metro locations in Ontario. An expanded product range has now been added to more than half of all Metro stores in Quebec.

News Provided by Business Wire via QuoteMedia

Keep reading...Show less
Radiopharm Theranostics Reports Preclinical Lu177-B7H3-mAb Data Demonstrating Favourable Biodistribution and High Tumour Uptake

Radiopharm Theranostics Reports Preclinical Lu177-B7H3-mAb Data Demonstrating Favourable Biodistribution and High Tumour Uptake

Supports plans to advance the RV01 program to first-in-human therapeutic basket study in solid tumour cancers

Data completes preclinical package for Investigational New Drug submission in mid-2025 with Phase 1 therapeutic study initiation expected in 4Q25

News Provided by GlobeNewswire via QuoteMedia

Keep reading...Show less
Cardiol Therapeutics Reports Results of 2025 Annual General Meeting of Shareholders

Cardiol Therapeutics Reports Results of 2025 Annual General Meeting of Shareholders

Cardiol Therapeutics Inc. (NASDAQ: CRDL) (TSX: CRDL) ("Cardiol" or the "Company"), a clinical-stage life sciences company focused on developing anti-inflammatory and anti-fibrotic therapies for the treatment of heart disease, announces the results from its Annual General Meeting of Shareholders (the "AGM") held virtually via live audio webcast on May 28, 2025. Shareholders voted overwhelmingly in favour of all Management resolutions proposed in the Company's Management Information Circular dated April 10, 2025.

Resolutions proposed and approved at the AGM were:

News Provided by Newsfile via QuoteMedia

Keep reading...Show less

Latest Press Releases

Related News

Ă—