Lexus Continues to Innovate on Twitch with 'Next Level'

Interactive, Live Gameshow Supporting Next Gen Talent is a Hit with the Twitch Community

The evening of February 25 singer-songwriter and Twitch creator, Anelle was voted by the Twitch community as the grand prize winner of "Next Level," a livestreamed game show created by Lexus and Twitch to support up-and-coming talent. She took home a $20,000 cash grant and promotion of a future livestream on the Twitch homepage. "Next Level" overperformed for sponsored streams, exceeding all of Twitch's benchmarks by over 94%.

Singer-songwriter and Twitch creator, Anelle, has been voted by the Twitch community as the grand prize winner of

The collaboration is part of the luxury automaker's launch campaign for its all-new 2022 Lexus NX next-generation crossover, which celebrates people who hustle for what matters to them.

"Building on our successful collaboration with Twitch last February, we upped the ante yet again," said Vinay Shahani , vice president of Lexus marketing. "Twitch's dynamic, creative audience is a natural fit for our new Lexus NX, with its bold design, intuitive technology, unmatched craftsmanship and connected driving feel."

The Twitch community was highly engaged with "Next Level" as they cheered on their favorite contestant throughout the two hours. There were 503,962 total views and 1,447,442 total minutes watched. "Next Level" is now available to watch as a three-episode series on the Lexus NX Amazon Fire TV anchor page, by saying "Alexa, open the Lexus NX experience." The series is live from March 28 until April 10.

"Next Level" was hosted by real-time visual artist and Twitch creator TheSushiDragon . The other competitors were ThatViolinChick , genre-spanning violinist (runner-up), Domostanton , comic book artist, and SkyDaddi , a body painter.

The 2022 NX F SPORT provided a collaborative space where the streamers developed their pitches with TheSushiDragon and the Twitch community.

This is the second time Lexus has collaborated with Twitch. Last year, the Twitch community voted on their preferred modifications to transform a Lexus IS into the ultimate gaming vehicle , created for and by gamers.

About Lexus

Lexus' passion for brave design, imaginative technology, and exhilarating performance enables the luxury lifestyle brand to create amazing experiences for its customers. Lexus began its journey in 1989 with two luxury sedans and a commitment to pursue perfection. Since then, Lexus has developed its lineup to meet the needs of global luxury customers in more than 90 countries. In the United States , Lexus vehicles are sold through 243 dealers offering a full lineup of luxury vehicles. With six models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers eight F SPORT models one F performance model, and one F model. Lexus is committed to being a visionary brand that anticipates the future for luxury customers.

www.facebook.com/lexus
www.twitter.com/lexus
www.youtube.com/lexusvehicles
www.instagram.com/lexususa
https://www.pinterest.com/lexususa

Note to Editors : Lexus product information and images are available online via our news media website https://LexusNewsroom.com .

MEDIA CONTACTS:




Amanda Roark

Erin Schneider

469-292-2636

310-469-4901

amanda.roark@lexus.com

erin.schneider@team one-usa.com

Lexus Logo (PRNewsfoto/Lexus)

Cision View original content to download multimedia: https://www.prnewswire.com/news-releases/lexus-continues-to-innovate-on-twitch-with-next-level-301514683.html

SOURCE Lexus

News Provided by PR Newswire via QuoteMedia

GAMING00
The Conversation (0)
NorthStar Gaming Announces Receipt of Management Cease Trade Order

NorthStar Gaming Announces Receipt of Management Cease Trade Order

NorthStar Gaming Holdings Inc. (TSXV: BET) (OTCQB: NSBBF) ("NorthStar" or the "Company") today announces that its principal regulator, the Ontario Securities Commission, has granted its request for a management cease trade order ("MCTO") effective May 8, 2025.

As previously announced on April 29, 2025, the Company applied for the MCTO due to a delay in filing its annual audited financial statements, management's discussion and analysis and related certifications for the financial year ended December 31, 2024 (the "Annual Filings") which were required to be filed by April 30, 2025.

News Provided by Newsfile via QuoteMedia

Keep reading...Show less
NorthStar Gaming Announces Delay of Annual Filings

NorthStar Gaming Announces Delay of Annual Filings

NorthStar Gaming Holdings Inc. (TSXV: BET) (OTCQB: NSBBF) ("NorthStar" or the "Company") today announces an anticipated delay in the filing of its annual audited financial statements, management's discussion and analysis and related certifications for the financial year ended December 31, 2024 (collectively, the "Annual Filings"). The Company does not expect to file its Annual Filings by the regular filing deadline of April 30, 2025, as required, due to an unanticipated delay relating to the audit of the Annual Filings. The Company is working diligently with its auditor to finalize the Annual Filings and expects to file the Annual Filings no later than May 15, 2025.

News Provided by Newsfile via QuoteMedia

Keep reading...Show less
NorthStar Gaming Changes Date of Q4 and Year-End 2024 Earnings Webinar to May 1st

NorthStar Gaming Changes Date of Q4 and Year-End 2024 Earnings Webinar to May 1st

NorthStar Gaming Holdings Inc. (TSXV: BET) (OTCQB: NSBBF) ("NorthStar" or the "Company") has announced a change of date for its upcoming Q4 and Year-End 2024 Earnings Webinar to May 1, 2025 at 11:00 am EDT. Further, the Company now expects to announce its fourth quarter and year-end 2024 financial results and file its condensed consolidated financial statements for the year ended December 31, 2024 ("FY2024 Financial Statements") and associated management's discussion and analysis as soon as possible, but no later than April 30, 2025, as permitted under applicable securities laws. The webinar is being delayed because the Company requires additional time to finalize its FY2024 Financial Statements and complete its year-end audit process.

News Provided by Newsfile via QuoteMedia

Keep reading...Show less
NorthStar Gaming to Host Q4 and Year-End 2024 Earnings Webinar on April 29th

NorthStar Gaming to Host Q4 and Year-End 2024 Earnings Webinar on April 29th

NorthStar Gaming Holdings Inc. (TSXV: BET) (OTCQB: NSBBF) ("NorthStar" or the "Company") announces that on April 29th at 11:00 am EDT, the Company's Chair and CEO, Michael Moskowitz, will be presenting the Company's financial results and an update on current operations and strategic priorities. The Company expects to announce its fourth quarter and year-end 2024 financial results on April 24, 2025. NorthStar invites all investors and other interested parties to register for the webinar at the link below.

Date: Tuesday, April 29th, 2025
Time: 11am EDT
Register: Webinar Registration

News Provided by Newsfile via QuoteMedia

Keep reading...Show less
NorthStar Gaming Launches Spring Tournament Series with Up To $100,000 Prize Pool on Slots, Parlay and Blackjack Tournaments

NorthStar Gaming Launches Spring Tournament Series with Up To $100,000 Prize Pool on Slots, Parlay and Blackjack Tournaments

Innovative new events position the Company as the destination for tournaments and prize pools

NorthStar Gaming Holdings Inc. (TSXV: BET) (OTCQB: NSBBF) ("NorthStar" or the "Company") is once again raising the stakes and offering a total prize pool of up to $100,000 to be won.

News Provided by Newsfile via QuoteMedia

Keep reading...Show less
NorthStar Gaming Holdings (TSXV:BET)

NorthStar Gaming Announces Short-Term Financing

NorthStar Gaming Holdings Inc. (TSXV: BET) (OTCQB: NSBBF) ("NorthStar" or the "Company") today announced that it has issued a $3.5 million unsecured, interest-bearing promissory note dated as of December 16, 2024 (the "Note") to Playtech plc. The Note shall bear interest of 8% per annum, payable in arrears at maturity. Unless otherwise accelerated pursuant to its terms, the Note will become immediately due and payable on the earlier of (i) April 25, 2025; and (ii) the date on which the Company or any of its subsidiaries completes additional financing transactions with aggregate gross proceeds of at least $10 million, subject to certain exceptions. Proceeds from the Note will be used to fund the Company's continued growth and for general corporate purposes.

Keep reading...Show less

Latest Press Releases

Related News

×