Visit KOREAN HERITAGE Campaign's New Project to be Connected with Generation MZ: We're in Sync!

The K-Heritage universe in your hands

The Cultural Heritage Administration (Administrator Eung-chon Choi) and the Korea Cultural Heritage Foundation (President: Young-chang Choi) unveiled a new project of the 2022 Visit KOREAN HERITAGE Campaign: "We've Got the Feel: Being In Sync!" in an effort to more closely communicate with Generation MZ "Millennials" born in 1981-1996, and "Gen Z" born in 1997-2012 - using metaverse contents and videos.

Video Clip of

The project mainly consists of online content people can enjoy indoors in the upcoming winter. Six episodes of video content produced in collaboration with K-pop artists have been uploaded one by one every week on the YouTube channel "K-Heritage TV" from November 18 until December 2 .

ZEPETO, Asia's largest metaverse platform, opened its new map of Gwanghalluwon Garden of Namwon – including "Folk Music Route," one of the Korean Cultural Heritage Routes - and a game map of swing running on November 18 .

The first content unveiled is "Visit KOREAN HERITAGE Campaign X Studio Choom" in collaboration with STUDIO CHOOM, a K-pop dance channel created by dance artists and crews. They uploaded "We Will Rock You" by HOOK - a dance team featuring on the famous dance competition show "Street Women Fighter" on November 18 and "RUN2U" by the girl group STAYC on November 25 .

These video contents present glamorous performances by K-pop artists dressed in fusion costumes decorated with the beauty of the quietly seated palaces, which can be seen at Gyeonghoeru Pavilion of Gyeongbokgung Palace and Huijeongdang Hall of Changdeokgung Palace, and traditional touches as well as stunning graphics.

For V-log content that tours Korean cultural heritage sites, "Prehistoric Landscape Route," a traveling episode by creator Hyejoon, was uploaded on November 22 , while the new episodes will be opened on November 29 , including "Gwandong Pungryu Era Route" and "Mythic Landscape Route" to show various ways to enjoy the cultural heritage.

On December 2 , a new version of "Korea In Fashion" will be released on YouTube channel "K-Heritage TV," which has recorded 820K hits since 2020. Following "A Day in the Life of A Princess" in 2020 and "The Dream of A Princess" in 2021, the episode of this year will display the unique and diverse styles embedded in the traditional Korean outfit.

This year's new episode will showcase new fashion styles inspired by the Royal Guards' traditional costumes. The contents will demonstrate beautiful garments designed in collaboration with a modernized Hanbok suit brand Rieul, in Gyeongbokgung Palace and Mireuksa Temple Site of Iksan, which are the main spots featured in the "Royalty Route" and "Baekje Antiquity Route."

ZEPETO also increases the number of tour courses in the campaign. Previously, the Mythic Landscape Route was only available on ZEPETO. However, the Folk Music Route has been recently added as of November 18 . The Folk Music Route covers the cities of Jeonju, Mokpo, Jindo, Gochang, and Namwon, where visitors can fully enjoy Namdo folk songs, while ZEPETO realized Namwon's iconic pavilion Gwanghalluwon on metaverse.

On the map of Namwon Gwanghalluwon Garden, a deduction game based on the motive of Chunhyangjeon story, people can view the Gwanghallu, Wanwoljeong, Ojakgyo Bridge, Yeongjugak Pavilion, and Bangjangjeong Pavillion through a metaverse. On the swing running game map, users can enjoy Korean traditional culture by doing swinging via the metaverse ranking game.

To celebrate the release of new ZEPETO maps, various events with generous gifts will be held until November 30 . They include a photo event and a global swinging contest.

More details about the Visit KOREAN HERITAGE Campaign and "We've Got the Feel: Being in Sync!' are available on the campaign website (chf.or.kr/visit), YouTube channel "K-Heritage TV" ( www.youtube.com/koreanheritage ), and Instagram (@visitkoreanheritage).

Cision View original content to download multimedia: https://www.prnewswire.com/news-releases/visit-korean-heritage-campaigns-new-project-to-be-connected-with-generation-mz-were-in-sync-301690060.html

SOURCE Korea Cultural Heritage Foundation

News Provided by PR Newswire via QuoteMedia

GAMING00
The Conversation (0)
NorthStar Gaming Changes Date of Q4 and Year-End 2024 Earnings Webinar to May 1st

NorthStar Gaming Changes Date of Q4 and Year-End 2024 Earnings Webinar to May 1st

NorthStar Gaming Holdings Inc. (TSXV: BET) (OTCQB: NSBBF) ("NorthStar" or the "Company") has announced a change of date for its upcoming Q4 and Year-End 2024 Earnings Webinar to May 1, 2025 at 11:00 am EDT. Further, the Company now expects to announce its fourth quarter and year-end 2024 financial results and file its condensed consolidated financial statements for the year ended December 31, 2024 ("FY2024 Financial Statements") and associated management's discussion and analysis as soon as possible, but no later than April 30, 2025, as permitted under applicable securities laws. The webinar is being delayed because the Company requires additional time to finalize its FY2024 Financial Statements and complete its year-end audit process.

News Provided by Newsfile via QuoteMedia

Keep reading...Show less
NorthStar Gaming to Host Q4 and Year-End 2024 Earnings Webinar on April 29th

NorthStar Gaming to Host Q4 and Year-End 2024 Earnings Webinar on April 29th

NorthStar Gaming Holdings Inc. (TSXV: BET) (OTCQB: NSBBF) ("NorthStar" or the "Company") announces that on April 29th at 11:00 am EDT, the Company's Chair and CEO, Michael Moskowitz, will be presenting the Company's financial results and an update on current operations and strategic priorities. The Company expects to announce its fourth quarter and year-end 2024 financial results on April 24, 2025. NorthStar invites all investors and other interested parties to register for the webinar at the link below.

Date: Tuesday, April 29th, 2025
Time: 11am EDT
Register: Webinar Registration

News Provided by Newsfile via QuoteMedia

Keep reading...Show less
NorthStar Gaming Launches Spring Tournament Series with Up To $100,000 Prize Pool on Slots, Parlay and Blackjack Tournaments

NorthStar Gaming Launches Spring Tournament Series with Up To $100,000 Prize Pool on Slots, Parlay and Blackjack Tournaments

Innovative new events position the Company as the destination for tournaments and prize pools

NorthStar Gaming Holdings Inc. (TSXV: BET) (OTCQB: NSBBF) ("NorthStar" or the "Company") is once again raising the stakes and offering a total prize pool of up to $100,000 to be won.

News Provided by Newsfile via QuoteMedia

Keep reading...Show less
NorthStar Gaming Holdings (TSXV:BET)

NorthStar Gaming Announces Short-Term Financing

NorthStar Gaming Holdings Inc. (TSXV: BET) (OTCQB: NSBBF) ("NorthStar" or the "Company") today announced that it has issued a $3.5 million unsecured, interest-bearing promissory note dated as of December 16, 2024 (the "Note") to Playtech plc. The Note shall bear interest of 8% per annum, payable in arrears at maturity. Unless otherwise accelerated pursuant to its terms, the Note will become immediately due and payable on the earlier of (i) April 25, 2025; and (ii) the date on which the Company or any of its subsidiaries completes additional financing transactions with aggregate gross proceeds of at least $10 million, subject to certain exceptions. Proceeds from the Note will be used to fund the Company's continued growth and for general corporate purposes.

Keep reading...Show less
NorthStar Gaming Holdings (TSXV:BET)

NorthStar Gaming Holdings


Keep reading...Show less
Person holding phone that says "GameStop" in front of stock trading charts.

GameStop Frenzy Cools, E*Trade Considers Roaring Kitty Ban

GameStop (NYSE:GME) continues to cool following a trading frenzy that drove shares up by 75 percent between the close of trading last Friday (May 31) and the start of trading on Monday (June 3).

The brief rally, which took GameStop shares to US$40.09 on Monday morning, was sparked by a Reddit (NYSE:RDDT) post made late Sunday (June 2) by an account tied to the video game retailer's most prominent supporter, Keith Gill.

Gill, who ignited the meme stock craze in 2021 and is known as Roaring Kitty on other platforms, posted a screenshot on Reddit's Superstonk subreddit that shows a purported US$175 million position in GameStop shares and call options.

Keep reading...Show less

Latest Press Releases

Related News

×