Trulieve Introduces New Products to West Virginia in February

Two popular proprietary cannabis brands Modern Flower and R.O. will launch with festivities

TALLAHASSEE, Fla. , Feb. 3, 2023 /CNW/ -- Trulieve Cannabis Corp. (CSE: TRUL ) (OTCQX: TCNNF ) ("Trulieve '' or "the Company''), a leading and top-performing cannabis company in the United States , today announced the February launch of two of its proprietary brands in West Virginia , R.O. on February 3 and Modern Flower on February 10 .

"We're thrilled to expand our offerings and introduce our curated proprietary brands in West Virginia's growing cannabis market," said Kim Rivers , CEO of Trulieve. "Trulieve continues to focus on providing high-quality cannabis and offering a wide variety of innovative products that fit our customer's needs and budget."

The two new product introductions in West Virginia are:

  • R.O. – Launching statewide on February 3 , this is quality cannabis at an everyday value. The brand's indoor-grown flower is expertly tended to by industry-leading cultivators at local state-of-the-art facilities. Flower options will feature classic, quality strains available in a variety of increments including 7g ground flower and 3.5g whole flower.
    • Pop - up events will be hosted at Trulieve Weston (137 Staunton Dr.) and Trulieve South Charleston (4701 MacCorkle Ave. SW) all day on Feb. 3 .
  • Modern Flower – Launching statewide on February 10 , Modern Flower focuses on accessibility, quality, and reliability. Created for modern cannabis consumers with everyday use in mind, these popular indoor-grown strains and innovative products are created with cutting-edge technologies. These options are a combination of modern potencies and affordability, with a diverse set of offerings, so everyone can enjoy a new and modern approach to cannabis. Available on launch day will be 3.5g minis, whole flower and more coming soon.
    • Pop-up events will be hosted at Trulieve Weston (137 Staunton Dr.) and Trulieve South Charleston (4701 MacCorkle Ave. SW) all day on Feb. 10 .

R.O. (also known as Roll One in some states) is available at Trulieve locations in Arizona , Florida , Maryland , Massachusetts (starting Feb. 3 ), and Pennsylvania . Modern Flower is available at Trulieve locations in Arizona , Florida , Maryland , Massachusetts (starting Feb. 10 ), and Pennsylvania.

Trulieve dispensaries in West Virginia are located in Belle , Huntington , Hurricane , Milton , Parkersburg , South Charleston , Weston , and two locations in Morgantown . For more information on store activations, promotions, and locations, please visit www.trulieve.com/dispensaries/west-virginia .

About Trulieve
Trulieve is an industry leading, vertically integrated cannabis company and multi-state operator in the U.S., with established hubs in the Northeast, Southeast, and Southwest, anchored by leading market positions in Arizona , Florida , and Pennsylvania . Trulieve is poised for accelerated growth and expansion, building scale in retail and distribution in new and existing markets through its hub strategy. By providing innovative, high-quality products across its brand portfolio, Trulieve delivers optimal customer experiences and increases access to cannabis, helping patients and customers to live without limits. Trulieve is listed on the CSE under the symbol TRUL and trades on the OTCQX market under the symbol TCNNF. For more information, please visit Trulieve.com .

Facebook: @Trulieve
Instagram: @Trulieve_
Twitter: @Trulieve

Investor Contact
Christine Hersey , Vice President of Investor Relations
+1 (424) 202-0210
Christine.Hersey@Trulieve.com

Media Contact
Rob Kremer , Executive Director of Corporate Communications
+1 (404) 218-3077
Robert.Kremer@Trulieve.com

Cision View original content to download multimedia: https://www.prnewswire.com/news-releases/trulieve-introduces-new-products-to-west-virginia-in-february-301737673.html

SOURCE Trulieve Cannabis Corp.

Cision View original content to download multimedia: https://www.newswire.ca/en/releases/archive/February2023/03/c3704.html

News Provided by Canada Newswire via QuoteMedia

TCNNF,TRUL:CNX
The Conversation (0)
Cannabis buds on a wooden surface with Australian banknotes nearby.

Australia's Cannabis Import Quota Slashed Amid Surging Local Production

Australia’s Office of Drug Control (ODC) said that the country’s 2025 cannabis import quota has officially been reduced by the International Narcotics Control Board (INCB) from 101 tonnes to 88 tonnes, Business of Cannabis reported on Tuesday (October 28).Demand over projections and idle permits... Keep Reading...
Gavel resting on cannabis leaves.

Cannabis Crossroads: Record US Demand Meets Federal Gridlock

The US cannabis industry is at a turning point. State-level legalization and retail growth continue to accelerate, but federal policy remains stalled, leaving businesses navigating both opportunity and uncertainty. Record consumer demand is driving sales, yet outdated regulations, restrictive... Keep Reading...
Cannabis leaf.

10 Biggest Cannabis Stocks in the US and Canada in 2025

After initial optimism for rescheduling in the US, the cannabis market has faced challenges in 2025. Despite signs of support from US President Donald Trump and members of his administration, regulatory uncertainty persists in the US. Companies are shifting focus to match changes in consumer... Keep Reading...
Field of cannabis plants under bright sunlight.

Cannabis Market Update: H1 2025 in Review

The first half of 2025 played out differently than many cannabis market participants expected. Heading into the year, there was optimism that rescheduling in the US would reduce or eliminate challenges, but the industry continued to grapple with persistent federal regulatory uncertainty,... Keep Reading...
Closeup of lush green cannabis leaves.

Thailand Reverses Course on Cannabis, Moves to Recriminalize Amid Political Fallout

Thailand’s groundbreaking experiment with cannabis decriminalization is rapidly unraveling, with the government formally moving to reclassify the plant as a narcotic and ban recreational sales.The decision has sent shockwaves through an industry once projected to be worth over US$1 billion.The... Keep Reading...
Cannabis leaf over map of Australia.

A State-by-State Guide to Cannabis in Australia

Australia federally legalised medicinal cannabis in 2016, and Australia's cannabis market has seen major growth since then.Medical cannabis approvals were up by 120 percent in the first half of 2023 compared to the same period in 2022. Statista forecasts that Australian cannabis revenue will... Keep Reading...

Latest Press Releases

Related News