Portuma Reaches a New Milestone; Announces Listing on MEXC

One of the world's first in-game advertising tokens, developed by tech startup Portuma, will be listed on the popular crypto-exchange platform MEXC starting next week.

Portoken, one of the world's first in-game advertising tokens, will be listed on MEXC starting next week, according to those overseeing the project. Ozan Emrah, CEO of Portuma, which developed the token, says Portoken will be officially added to the popular crypto exchange on April 11.

Cannot view this image? Visit: https://images.newsfilecorp.com/files/8552/161506_03717378e4e15bf0_001.jpg

Portuma reaches a new milestone reflecting its growing prominence in in-game advertising

To view an enhanced version of this graphic, please visit:
https://images.newsfilecorp.com/files/8552/161506_03717378e4e15bf0_001full.jpg

"This milestone reflects Portuma's growing prominence in the in-game advertising field," Emrah asserts. "It's also attributable to the fact that we follow the crypto world very closely."

'New Listings on the Way'

As the number of gaming enthusiasts increases, so do investments in the gaming industry, which caters to a wide range of key audience groups. 

According to Emrah, Portoken - which is also listed on BitMart, LBank and PancakeSwap - is a "project token rather than a crypto commodity." Hailing the token's imminent launch on MEXC, he adds: "There are new listings on the way." 

In-Game Advertisements 

With Portuma, users can display in-game advertisements without detracting from players' gaming experience. "Our in-game ad-integration technology lets advertisers access novel ad spaces by placing embedded ad slots in the games," Emrah explains. 

They can also choose between "in-game advertising" and "play-to-earn" integration options. With games that apply the latter, such as "Back Streets" and "Wonder Racer," gamers can earn Portoken while they're playing.

According to Emrah, this kind of integration generated a total of 80 million hits for both games, while increasing average gameplay duration by almost 1200 percent.

Cannot view this image? Visit: https://images.newsfilecorp.com/files/8552/161506_03717378e4e15bf0_002.jpg

With Portuma, users can display in-game advertisements without detracting from players' gaming experience.

To view an enhanced version of this graphic, please visit:
https://images.newsfilecorp.com/files/8552/161506_03717378e4e15bf0_002full.jpg

4 Million Daily Active Users

Operating in 177 countries in 15 categories, Portuma works with over 150 infrastructure providers throughout the global advertising ecosystem. It also closely adheres to the standards of the International Advertising Bureau (IAB), of which it is a member in good standing.

Through a host of integrated gaming platforms, Portuma can currently boast roughly 4 million daily active users and 300 million download requests per day. 

Contact:
Ozan Emrah ÜNAL, info@portoken.com

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/161506

News Provided by Newsfile via QuoteMedia

GAMING00
The Conversation (0)
East Side Games

The Office: Somehow We Manage Mobile Game Available Now

East Side Games Group (TSX: EAGR) (OTC: EAGRF) (" ESGG " or the " Company "), Canada's leading free-to-play mobile game group, in collaboration with Universal Games and Digital Platforms, announced today the worldwide launch of The Office: Somehow We Manage on iOS and Android. The free-to-play idle game is inspired by NBC's critically acclaimed, Emmy® Award-winning U.S. version of The Office which is now streaming exclusively on Peacock.

Watch the launch trailer here .

News Provided by Canada Newswire via QuoteMedia

Keep reading...Show less
Person holding phone that says "GameStop" in front of stock trading charts.

GameStop Frenzy Cools, E*Trade Considers Roaring Kitty Ban

GameStop (NYSE:GME) continues to cool following a trading frenzy that drove shares up by 75 percent between the close of trading last Friday (May 31) and the start of trading on Monday (June 3).

The brief rally, which took GameStop shares to US$40.09 on Monday morning, was sparked by a Reddit (NYSE:RDDT) post made late Sunday (June 2) by an account tied to the video game retailer's most prominent supporter, Keith Gill.

Gill, who ignited the meme stock craze in 2021 and is known as Roaring Kitty on other platforms, posted a screenshot on Reddit's Superstonk subreddit that shows a purported US$175 million position in GameStop shares and call options.

Keep reading...Show less
Cell phone showing GameStop stock chart.

GameStop Surges Over 70 Percent in Flashback to 2021 Frenzy

Over three years after the infamous GameStop (NYSE:GME) short squeeze, the American retailer’s share price skyrocketed as much as 110 percent on Monday (May 13) before pulling back to a more than 70 percent gain.

The surge came on the heels of a social media post by "Roaring Kitty," also known as Keith Gill. His first online appearance since 2021 has reignited memories of the meme stock frenzy that captivated markets in 2021.

Gill, who gained notoriety for his bullish stance on GameStop, posted a meme on X (formerly Twitter) depicting a focused video gamer. It received widespread attention, accumulating over 81,000 likes and 9,000 comments in just a few hours.

Keep reading...Show less
NorthStar Gaming Chairman and CEO Michael Moskowitz.

NorthStar Gaming Leverages Content to Create Engaged, Active Players, CEO Says

NorthStar Gaming (TSXV:BET,OTCQB:NSBBF) is leveraging its rich, compelling content to better engage its customers, which ultimately leads to higher revenue, said NorthStar Chairman and CEO Michael Moskowitz, following an earlier announcement that the company is rolling out enhancements to the Sports Insights content on its platform.

“From the time that we founded NorthStar Gaming, we took the view that providing compelling content would lead to higher engagement with our customers,” he said. "And we're finding just that. We're planning to launch Sports Insights 2.0 in the first half of 2024 with redesigned sports and homepages, live scoreboards and tickers, live odds, trending topics and a greater tie-in in terms of the player journey and promotional offers that we provide to them."

Moskowitz noted that leveraging content helps attract new customers, with several media organizations using the company’s content on their own sites. “Ultimately, these articles and this content will help to create awareness around the NorthStar Bets brand and platform, and ultimately drive traffic to our site, which will convert into revenue.”

Keep reading...Show less
hand touching phone

Game-changing Prospects for the iGaming Market

iGaming has grown considerably in recent years. Driven by innovations in web technology and a changing regulatory landscape, online casinos and sportsbooks are more popular than ever.

To understand how the landscape may change moving forward, investors should assess how the industry has evolved in recent years.

Keep reading...Show less
smartphone on podium

Top Trends Shaping the Canadian iGaming Market

From emerging technologies to evolving regulations, the trajectory of iGaming has changed substantially in recent years as the market has experienced significant growth.

In 2022, Ontario's provincial government introduced game-changing legislation that established a regulatory framework for iGaming. Due to this legislation, regulated iGaming successfully displaced the unregulated market, according to Attorney General Doug Downey, creating over 1.6 million active player accounts across more than 70 operator websites as of April 2023 — just over one year following the change.

Ontario's regulation has also laid the groundwork for widespread change in the iGaming space across Canada. As iGaming continues to evolve, it's important to have a deeper understanding of both new and existing trends that will shape the industry's future, as well as regulations.

Keep reading...Show less

Latest Press Releases

Related News

×