Apple Unveils the Next Generation of Apple TV 4K, Making the Best Device for Watching Shows and Movies Even Better

An all-new Siri Remote, innovative color balance technology, and high frame rate HDR deliver the best entertainment experience at home

Apple® today announced the next generation of Apple TV 4K®, delivering high frame rate HDR with Dolby Vision and connecting customers to their favorite content with the highest quality. At the heart of the new Apple TV 4K is the A12 Bionic® chip that provides a significant boost in graphics performance, video decoding, and audio processing. And with an all-new design, the Siri Remote® makes it even easier to watch shows and movies on Apple TV® with intuitive navigation controls. Together with tvOS® — the most powerful TV operating system — Apple TV 4K works seamlessly with Apple devices and services to magically transform the living room in ways that everyone in the family will love.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20210420006018/en/

With an all-new Siri Remote, innovative color balance technology, and high frame rate HDR, the new Apple TV 4K delivers a massive upgrade to any television by leveraging a deep integration of Apple hardware, software, and services. (Photo: Business Wire)

With an all-new Siri Remote, innovative color balance technology, and high frame rate HDR, the new Apple TV 4K delivers a massive upgrade to any television by leveraging a deep integration of Apple hardware, software, and services. (Photo: Business Wire)

"Apple TV 4K is in a category of its own, leveraging a deep integration of Apple hardware, software, and services that delivers a massive upgrade to any TV for the very best cinematic experience," said Bob Borchers, Apple's vice president of Worldwide Product Marketing. "With the A12 Bionic and the all-new Siri Remote, Apple TV 4K lets customers enjoy their favorite shows, movies, and more in the highest quality, with simple and intuitive controls. And of course, Apple TV 4K offers easy access to Apple services, along with thousands of apps on the App Store for even more entertainment options."

Improved Video Experiences
With A12 Bionic, Apple TV 4K now supports high frame rate HDR (High Dynamic Range) and Dolby Vision video, enabling fast-moving action at 60 frames per second (fps) to play more smoothly and appear more lifelike than ever before. 1 Apple is working with leading video providers around the world, including FOX Sports, NBCUniversal, Paramount+, Red Bull TV, and Canal+, as they begin to stream in high frame rate HDR. And with high frame rate support in AirPlay®, videos shot on iPhone® 12 Pro can be displayed in full 60-fps Dolby Vision on the new Apple TV 4K.

Through an innovative color balance process, Apple TV works with iPhone and its advanced sensors to improve a television's picture quality. 2 Apple TV uses the light sensor in iPhone to compare the color balance to the industry-standard specifications used by cinematographers worldwide. Using this data, Apple TV automatically tailors its video output to deliver much more accurate colors and improved contrast — without customers ever having to adjust their television settings.

The Redesigned Siri Remote
The all-new Siri Remote features an innovative clickpad control that offers five-way navigation for better accuracy, and is also touch-enabled for the fast directional swipes Apple TV users love. The outer ring of the clickpad supports an intuitive circular gesture that turns it into a jog control — perfect for finding a scene in a movie or show. And with its one-piece aluminum design, the new Siri Remote fits more comfortably in a user's hand.

The new Siri Remote also has a power button that controls a TV's power, and another for mute, making it the only remote needed while enjoying TV. Using Siri®, customers can easily search for specific shows or movies, control smart home accessories, check sports scores or the weather, and much more. Siri now works on Apple TV in Austria, Ireland, and New Zealand, joining the 13 countries and regions that already support Siri. 3

More to Enjoy in the Living Room
Apple TV 4K runs tvOS — the most powerful TV operating system — offering a truly unique experience. Its tight integration with Apple devices and services gives everyone in the family a range of entertainment to enjoy from the comfort of their living room. 4

  • Apple TV 4K delivers the most cinematic home theater experience, giving customers easy access to all their favorite entertainment on the biggest screen in the home, like award-winning shows and movies on Apple TV+℠, including "Ted Lasso," "The Morning Show," "Greyhound," and "Wolfwalkers," and other popular video services through the Apple TV app. Using AirPods®, up to two viewers can enjoy private listening without disturbing others.
  • Apple Music® on Apple TV 4K turns the living room into a concert hall, offering multiroom audio and time-synced lyrics for millions of songs.
  • Apple Fitness+℠ on Apple TV 4K brings studio-style workouts to customers in the comfort of their own homes, featuring a team of some of the world's most welcoming trainers across 10 different workout types. The first fitness service built around Apple Watch®, Fitness+ integrates key metrics from Apple Watch right on the big screen to offer a personalized and immersive experience that keeps motivation high throughout every workout.
  • Apple Arcade℠ on Apple TV 4K offers unlimited access to a growing collection of more than 100 premium games — featuring new original releases, award winners, and beloved favorites from the App Store®, all without ads or in-app purchases. Players can pair supported game controllers to enjoy games like "NBA 2K21 Arcade Edition," "SongPop Party," and "Star Trek: Legends" on Apple TV 4K and continue the action from iPhone, iPad®, and Mac®.
  • AirPlay on Apple TV 4K lets customers effortlessly share videos, school projects, and other content from their iPhone, iPad, or Mac, directly to the TV. Videos shot on iPhone 12 Pro can be displayed in full 60-fps Dolby Vision thanks to high frame rate support in AirPlay. Photos on Apple TV 4K serves as a dynamic photo album for family members and friends to enjoy photos, videos, and Memories on the big screen.
  • Apple TV 4K can be used as a home hub to control HomeKit® accessories, and allows customers to view HomeKit video cameras and doorbell notifications on the television screen.
  • With multiuser support on Apple TV 4K, family members can enjoy their own personalized recommendations for shows, movies, and music, access their purchased apps in the App Store, or play games on Apple Arcade.

Apple One℠ is the easiest way to get all of Apple's subscription services in one simple plan, including Apple TV+, Apple Music, Apple Arcade, Apple Fitness+, Apple News+℠, and iCloud®. With a single subscription, customers in over 100 countries and regions can enjoy their favorite Apple services across their favorite devices, including Apple TV, iPhone, iPad, iPod touch®, and Mac.

Designed with the Environment in Mind
Today, Apple is carbon neutral for global corporate operations, and by 2030, plans to have net zero climate impact across the entire business, which includes its manufacturing supply chain and all product life cycles. This means that every Apple device sold, from material collection, component manufacturing, assembly, transport, customer use, charging, all the way through recycling and material recovery, will be 100 percent carbon neutral. Apple TV 4K will utilize 100 percent recycled aluminum in the Siri Remote enclosure, and 100 percent recycled tin in the solder of the main logic board. It is also free of harmful substances, highly energy efficient, and uses wood fiber in the packaging that is recycled or comes from responsibly managed forests.

Pricing and Availability

  • The new Apple TV 4K will be available starting at $179 (US) from apple.com , in the Apple Store® app, and Apple Store locations. Apple TV 4K is also available through Apple Authorized Resellers and select pay TV providers.
  • Customers can order the new Apple TV 4K beginning Friday, April 30, with availability beginning in the second half of May in more than 30 countries and regions, including the US.
  • Apple TV HD with the new Siri Remote will be available for $149 .
  • The new Siri Remote will be available separately for $59 , and is compatible with the previous-generation Apple TV 4K and Apple TV HD.
  • For the first time, AppleCare+ will be available for Apple TV, providing three years of technical support and additional hardware coverage, including up to two incidents of accidental damage protection every 12 months. 5
  • Customers in the US get 3 percent Daily Cash® back when they buy directly from Apple with Apple Card™. And when they choose Apple Card Monthly Installments, they can pay over time, interest-free.
  • Customers are able to find the same great shopping and support services at apple.com and at Apple Store locations. Anyone can get shopping help from Apple Specialists, choose monthly financing options, and get Apple Support and no-contact delivery or Apple Store pickup options.
  • Customers can try out the new Apple TV 4K at an Apple Store and have their questions answered in person. Before their visit, customers are encouraged to check apple.com/retail for information on opening hours, services available, and the health and safety measures in place.
  • For a limited time, eligible customers who purchase a new iPhone, iPad, iPod touch®, Apple TV, or Mac can enjoy one year of Apple TV+ for free and three months of Apple Arcade for free. 6

1 A subscription may be required to access some content. Not all content is available in 4K or 4K HDR. High frame rate HDR content is currently limited. Additional content will be available soon. 4K resolution requires a 4K-capable TV. Playback quality will depend on hardware and Internet connection.
2 Requires iPhone with Face ID® running iOS 14.5 or later, and is available for Apple TV 4K (1st generation and later) and Apple TV HD with tvOS 14.5. These software updates will be available next week.
3 Available for Apple TV 4K (1st generation and later) and Apple TV HD with tvOS 14.5 starting next week.
4 Subscriptions are required for Apple TV+, Apple Music, Apple Arcade, and Fitness+.
5 Subject to a service fee.
6 $4.99 per month each for Apple TV+ and Apple Arcade after free trial. Special offers are good for three months after the first activation of the eligible device. One Apple TV+ offer and one Apple Arcade offer per Family Sharing group. Plans automatically renew until cancelled. Other restrictions and terms apply; visit apple.com/promo for more information.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple's five software platforms — iOS, iPadOS, macOS, watchOS, and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, and iCloud. Apple's more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

NOTE TO EDITORS: For additional information visit Apple Newsroom ( www.apple.com/newsroom ), or call Apple's Media Helpline at (408) 974-2042.

© 2021 Apple Inc. All rights reserved. Apple, Apple TV 4K, A12 Bionic, Siri Remote, Apple TV, tvOS, AirPlay, iPhone, Siri, AppleTV+, AirPods, Apple Music, Fitness+, Apple Watch, Apple Arcade, App Store, iPad, Mac, HomeKit, Apple One, Apple News+, iCloud, iPod touch, Apple Store, Daily Cash, Apple Card, Face ID, and the Apple logo are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

Bernadette Simpao
Apple
bsimpao@apple.com
(669) 227-9273

Christine Monaghan
Apple
cmonaghan@apple.com
(408) 974-8850

Apple Media Helpline
media.help@apple.com
(408) 974-2042

News Provided by Business Wire via QuoteMedia

The Conversation (0)
cell phone lying on table with app icons floating above it

How to Invest in Mobile Apps (Updated 2024)

The ubiquity of mobile devices and their prominence in everyday life has led to the development of mobile apps for everything from gaming and dating to banking and stock trading.

Mobile apps began rising to prominence in 2007 with the launch of the iPhone, which heralded a new era in connectivity brought about by revolutionary touch technology. The field has grown widely from thereon out, and the diversity of today’s offerings makes investing in mobile apps an appealing prospect.

With about 2.87 million apps in Google’s (NASDAQ: GOOGL) Google Play Store and around 1.96 million apps available in Apple’s (NASDAQ:AAPL) App Store, there is no shortage of app choices for mobile devices.

Keep reading...Show less
Icons for various apps floating above a smartphone.

Social Media Stocks: 5 Biggest Companies

The world’s largest social media platforms have revolutionized the way people connect on the internet, and the companies behind these platforms can offer major investment opportunities.

This year's strong rally in technology stocks, led by Meta Platforms (NASDAQ:FB), is a clear example of the huge presence social media companies have in the stock market. In late April, shares of the social media giant jumped 14.6 percent on higher-than-expected earnings. The news came alongside increasing investor confidence in the broader tech industry.

“Meta earnings show the company’s commitment to cost discipline while driving accelerating N-T revenue growth and also continuing to invest in longer-term transformational technologies like artificial intelligence (AI) and the metaverse,” said Doug Anmuth, an analyst at JPMorgan Chase (NYSE:JPM).

Keep reading...Show less
BlackBerry Extends Partnership with Leading Managed Security Services Provider  to Ensure SMBs are Set Up for Cyber Success

BlackBerry Extends Partnership with Leading Managed Security Services Provider to Ensure SMBs are Set Up for Cyber Success

BlackBerry Limited (NYSE: BB; TSX: BB) and Solutions Granted today announced an extended partnership, naming the leading cybersecurity services provider a Master Managed Security Services Provider (MSSP), enabling it to better scale and meet the growing demand for cybersecurity services among small and medium-sized businesses (SMBs).

BlackBerry Logo Black (PRNewsfoto/Blackberry Limited)

"Solutions Granted has been honored as BlackBerry MSSP Partner of the Year for North America for five consecutive years and we're excited to take our partnership to the next level by crowning them as our top Master MSSP," said Adam Enterkin , Chief Revenue Officer, Americas, BlackBerry Cybersecurity. "BlackBerry is dedicated to increasing its focus on MSSP partners to ensure they're set up for success. Endpoints are proliferating, and so are the cyberattacks against them. Our extended partnership with Solutions Granted will help hundreds of small and mid-size businesses continuously adapt to an ever-changing threat landscape."

As a 'Master MSSP', Solutions Granted will be better positioned to help its own partners to deliver Managed Detection and Response (MDR) and other Managed Security Services to their mid-market and SMB clients.  In partnership with BlackBerry and heavily leveraging the Cylance® AI-powered portfolio, Solutions Granted helps thousands of clients secure their environments and prevent attacks. By working with Solutions Granted, MSSPs and managed service providers (MSPs) can offer industry leading managed security, without making the significant investment of building out their own security operations center (SOC).

CylanceENDPOINT™ is among the solutions it helps managed service providers (MSPs) deploy to clients, either as individual managed services or integrated into a SOC-as-a-service offering.

"BlackBerry's support for our business model provides the flexibility we need to continue to meet customer demand and provide the best possible product support for their business needs," said Michael E. Crean , Chief Executive Officer, Solutions Granted. "We value the investment BlackBerry is making in our partnership and know this will go a long way in setting up our customers for success."

To learn more about BlackBerry MSSP Partners, visit blackberry.com/us/en/partners/mssp-partners .

About BlackBerry

BlackBerry (NYSE: BB; TSX: BB) provides intelligent security software and services to enterprises and governments around the world.  The company secures more than 500M endpoints including over 215M vehicles.  Based in Waterloo, Ontario , the company leverages AI and machine learning to deliver innovative solutions in the areas of cybersecurity, safety and data privacy solutions, and is a leader in the areas of endpoint management, endpoint security, encryption, and embedded systems.  BlackBerry's vision is clear - to secure a connected future you can trust.

BlackBerry. Intelligent Security. Everywhere.

For more information, visit BlackBerry.com and follow @BlackBerry.

Trademarks, including but not limited to BlackBerry and EMBLEM Design are the trademarks or registered trademarks of BlackBerry Limited, and the exclusive rights to such trademarks are expressly reserved.  All other trademarks are the property of their respective owners.  BlackBerry is not responsible for any third-party products or services.

About Solutions Granted Inc.

Solutions Granted is a Master Managed Security Services Provider (Master MSSP). They offer cybersecurity solutions to North American MSPs and MSSPs and are committed to delivering solutions without requiring minimums, commitments, or long-term contracts. They proudly offer many security layers as well as a 24x7 U.S.-based Security Operations Center (SOC). Over the past several years, Solutions Granted has emerged as a clear leader in the channel, by winning countless awards including the CRN Security 100 list, Top 100 MSSP List, Top Global MSSP List, and BlackBerry MSSP Partner of the Year. Learn more at https://www.SolutionsGranted.com

Media Contacts:

BlackBerry Media Relations

+1 (519) 597-7273

mediarelations@BlackBerry.com

Cision View original content to download multimedia: https://www.prnewswire.com/news-releases/blackberry-extends-partnership-with-leading-managed-security-services-provider-mssp-to-ensure-smbs-are-set-up-for-cyber-success-301803800.html

SOURCE BlackBerry Limited

News Provided by PR Newswire via QuoteMedia

Keep reading...Show less
BlackBerry's Quarterly Threat Intelligence Report Finds Banks, Healthcare Providers and Food Retailers are Top Targets for Cybercrime

BlackBerry's Quarterly Threat Intelligence Report Finds Banks, Healthcare Providers and Food Retailers are Top Targets for Cybercrime

Geopolitical unrest positions key industries as targets for state-sponsored actors and financially motivated attacks

BlackBerry Limited (NYSE: BB; TSX: BB) today released its latest Quarterly Global Threat Intelligence Report highlighting an increase in cyberattacks directed at financial institutions, food retailers and healthcare providers, with 60 percent of all attacks targeting these three key industries.

News Provided by PR Newswire via QuoteMedia

Keep reading...Show less
person using credit card to pay for something on their phone

Mobile Investing in Australia

After lagging behind for a prolonged period, Australia's tech sector is ramping up at an accelerated pace. The tech sector is now equivalent to 8.5 percent of the country's GDP as of the end of 2021, an increase of 26 percent since the onset of COVID-19 through June 2021 and a massive 79 percent increase over the past five years. Tech contributes AU$167 billion to the Australian economy, trailing only the mining (AU$205 billion) and financial/insurance (AU$169 billion) sectors.

Australia's characteristically resilient economy — which had not experienced a recession in nearly 30 years prior to COVID-19 lockdowns — has provided a sturdy backdrop for its growing tech sector. The growth in the tech sector’s contribution to the GDP has outpaced average growth of other industries by more than 400 percent, a gain partly attributable to accelerated digital technology adoption during the pandemic.

This dramatic expansion is largely in response to Australia's need to catch up to the rest of the world and assert itself in the global tech marketplace. Should the tech sector continue to grow at its current rate it will eventually surpass the relative GDP contribution of the long dominant mining sector. This will also complete the process of bringing Australia more in line with other western economies such as the UK, and notably Canada, which is comparable to Australia in terms of its dominant mining and agricultural industries.

Keep reading...Show less
DGTL Holdings Completes Acquisition of Engagement Labs

DGTL Holdings Completes Acquisition of Engagement Labs

DGTL Holdings Inc. (TSXV: DGTL) (OTCQB: DGTHF) (WKN: A2QB0L) (FSE: D0G) ("DGTL Holdings") and Engagement Labs Inc. (TSXV: EL) ("Engagement Labs") are pleased to announce that DGTL has completed its previously announced acquisition of Engagement Labs by way of a plan of arrangement (the "Arrangement").

Transaction Details

News Provided by Newsfile via QuoteMedia

Keep reading...Show less

Latest Press Releases

Related News

×