Gaming

Dignitas the esports vertical of New Meta Entertainment, Inc. (NME), has announced NYX Professional Makeup as the organization's Official Beauty Partner. The partnership marks the first for NYX Professional Makeup in esports with content centered around self-expression, empowerment, and furthering opportunities for underrepresented groups in gaming. NYX Professional Makeup's collaboration with Dignitas is a milestone for the esports community, as NYX Professional Makeup becomes the first worldwide cosmetics brand to partner with an esports team.

In September 2020 , Dignitas and NYX Professional Makeup joined forces on an Animal Crossing New Horizon activation to bring exclusive Micro Brow Pencil looks to the popular game title. Dignitas, professional players, personalities and makeup enthusiasts Elyse "Herculyse" Herrera , World Champion Carolyn " artStar " Noquez , and Juliana "showliana" Maransaldi live streamed their gameplay while giving away in-game codes for NYX Professional Makeup items.

Media may CLICK HERE to download images of Dignitas gamers demonstrating NYX Professional Makeup looks.

The extended NYX Professional Makeup and Dignitas relationship will offer a behind-the-scenes look at how Dignitas' World Champion women's esports teams prepare their game day looks in advance of a competition. These decorated esports athletes - Emmalee "EMUHLEET" Garrido , Stefanie "Stefanie" Jones , Melisa "theia" Mundorff , Amanda "rain" Smith and showliana will share their favorite gaming and streaming  looks using NYX Professional Makeup, showcased through their sizable social media followings across Twitter, Instagram, YouTube, and TikTok. Similarly, the organization's growing list of popular women's influencers which includes Celine "starsmitten," Demetra "TigerQueen" Green , and Herculyse who all combined command nearly two million international fans and counting, will create branded broadcasts, participate in Palette Swap videos with popular makeup artists and integrate product and giveaways into their engaged communities.

Through Dignitas' Women gamers initiative, Raidiant , which is focused on championing opportunities for women gamers, NYX Professional Makeup will introduce a number of content and experiential initiatives to elevate one of the fastest growing segments of gamers. Events will include Glow Up Charity activations, tournaments in various top esports titles and live make-up tutorials focused on live streaming and content creation.

Inside Dignitas' Verizon 5G Gaming Center in Los Angeles and Dignitas' Headquarters in the Greater New York City area, the cosmetics brand will build custom product placement integrations to be used for content shoots and game day looks. NYX Professional Makeup branding will appear on the competitive jerseys of the Dignitas Women's VALORANT and CS:GO teams, as well as on the jerseys of select Dignitas content creators.

NYX Professional Makeup will also support the upcoming all-women's 'Verizon VCT Game Changers, Presented by Dignitas' event taking place June 24-27, 2021 . North America's top eight women's teams will compete for a share of the $50,000 prize pool and Championship title. NYX Professional Makeup will award a Match MVP for each series. All forty competing players will receive NYX Professional Makeup products for their participation in the tournament's Main Event.

"Now more than ever, gaming and esports are just as much a space for women as they are for men; this partnership with NYX Professional Makeup acknowledges that new landscape," said Esports Hall of Fame inductee Heather Garozzo , Vice President of Talent at Dignitas. "We're proud to welcome a brand that shares the same vision for inclusivity, freedom of expression, and sense of community that is shared by our professional gamers and content creators. This partnership not only celebrates Dignitas' amazing influencers, but is a nod to all the women gamers that have long waited for a fashion and make-up brand to acknowledge their passion for gaming."

"As a gaming veteran, I've always known that I and countless other women that aspire to win gaming world championships belong here, despite often being told we have no place in gaming," said Emmalee "EMUHLEET" Garrido, Team Captain for Dignitas' All-Women roster. "For a premiere cosmetics brand like NYX Professional Makeup to break barriers, come into our industry, and recognize these incredible pioneers in gaming, means everything to me, my teammates and our community. Through Dignitas' new partnership with NYX Professional Makeup, I'm honored to educate, inspire, and engage a truly deserving segment of gamers that make this industry a better space."

"We are thrilled to partner with Dignitas, who are equally as passionate about championing inclusivity and underrepresented groups," said Yann Joffredo, Global Brand President of NYX Professional Makeup. "This partnership allows us to push the boundaries within entertainment and gaming as we celebrate women gamers within our global communities. We look forward to the future of NYX Professional Makeup and Dignitas as we continue to evolve together."

NYX Professional Makeup and Dignitas' partnership is wholly representative of each organization's diversity and inclusion efforts that strive to authentically engage the underrepresented and marginalized yet rapidly growing and passionate segment that is women gamers.

Media Contact:
Heather Garozzo
866-201-8538
312927@email4pr.com
https://dignitas.gg

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SOURCE Dignitas

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  • The transaction is anticipated to strengthen X1's position in video game media, adding Shift's 30,000+ social media followers at twitter.com/ShiftRLE
  • Rocket League globally averages over 80M players per month 1
  • The acquisition is X1's second closed post IPO acquisition after the announcement of the closing of the Tyrus LLC acquisition on August 5 th 2022.

X1 Esports and Entertainment Ltd. (CSE:XONE) ("X1" or the "Company"), a video games and media portfolio company which owns and operates a growing Esports franchise and a leading creator economy business is pleased to announce, further to its news release dated July 25, 2022, it has closed its previously announced acquisition of the assets comprising of ShiftRLE ("Shift"), an online news outlet focused on the popular video game, Rocket League.

In connection with the acquisition of the assets comprising of the business of Shift, the Company has entered into consulting agreements with four vendors, who as key personnel will be responsible for the continued operation of Shift, and distributed to such persons 333,333 common shares in the capital of X1 with a deemed issue price of CAD$0.45 per common share (the "Consideration Shares"). In addition to the Consideration Shares, the Company is paying a cash purchase price to the vendors of US$50,000 cash, of which US$25,000 was paid in connection with the closing of the acquisition and US$25,000 payable within 45 days after the closing date. The vendors will also be eligible to receive earn-out payments for 36 months from the closing date as payment of a 7% share of gross revenues Shift earns to a maximum of US$250,000 (the "Earnout"). The Earnout may be paid in cash or common shares at the election of the Company, at a deemed price equal to the fourteen day trading price prior to the payment date or such other price as may be required by the policies of the Exchange .

The Consideration Shares will be subject to subject to a CSE imposed hold period of four months from the date of issuance, and a contractual resale restriction that will result in 25% of the Consideration Shares being released six (6) months following the closing date, and 25% being released at six (6) month intervals thereafter. For further information related to the acquisition terms, please the Company's news release dated July 25, 2022.

" We are thrilled to have closed on the Shift acquisition," said Mark Elfenbein, CEO of X1. " Not only has the Shift community grown considerably over the past year, but we believe that Rocket League has tremendous global appeal with fans looking for the content that Shift can offer."

Information Related to ShiftRLE

Las Vegas-based ShiftRLE, led by co-founders Achilleas Fotiou and Jalen Jones, has demonstrated consistent user audience growth since launching in 2020. Shift currently reaches over 8 million impressions during the seasonal period of RLCS, while seeing growth of 14 million impressions during transfer periods where the roster news cycle is most active. With operations in America and Europe, the organization has established an international presence in the Esports industry.

" As Rocket League continues its climb to becoming a household name in the esports and gaming worlds, our team at Shift will remain committed to being a part of it in multiple facets. X1's investment should not only reflect their belief in us, but the potential that Rocket League has as a whole. We're extremely excited to continue building Shift and to fully realize our aspirations of becoming that multimedia company that will stick around for years to come".

Rocket League is one of the world's leading esports 2 . With 5-minute games that feature non-stop action, the car-soccer hybrid game has seen significant growth with players across demographics since its launch, now seeing global averages of 80M players per month, according to Active Player 3 .

Shift is an independent news source for Rocket League fans. It first rose to prominence by getting exclusive, behind-the-scenes information on Rocket League roster moves and tryouts before they were public knowledge. Shift plays a key role in ensuring the conversation around Rocket League esports continues beyond the pitch through coverage and insight regarding roster transactions and general esport news, ensuring fans stay engaged even during slower competitive periods.

About X1

X1 Esports and Entertainment is a video game and media portfolio company which owns and operates a growing esports franchise, RixGG. The business of the Company is the competitive playing of video games by teams for cash prizes, and operations ancillary to such competition, such as merchandising and the hosting of tournaments.

For more information, please contact:

Mark Elfenbein

CEO and Director

info@X1Esports.com
www.X1Esports.com

FORWARD LOOKING STATEMENTS:

Certain information in this news release may contain forward-looking statements that involve substantial known and unknown risks and uncertainties. Forward-looking statements are often identified by terms such as "will", "may", "should", "anticipate", "expects" and similar expressions. All statements other than statements of historical fact included in this news release are forward-looking statements that involve risks and uncertainties. There can be no assurance that such statements will prove to be accurate and actual results and future events could differ materially from those anticipated in such statements. Forward-looking information in this news release includes the the ability of ShiftRLE to integrate into the X1 portfolio as anticipated or at all, the growth of ShiftRLE and the establishment of ShiftRLE as a multimedia company with longevity in the space, and the achievement of any revenue by ShiftRLE. Important factors that could cause actual results to differ materially from the Company's expectations include the failure to satisfy the conditions of the relevant securities exchange(s) and other risks detailed from time to time in the filings made by the Company with securities regulations, as well as a failure to achieve the growth anticipated, together with or apart from Shift,, changing market and industry conditions, the ability of each of X1 and ShiftRLE to implement their respective business strategies, including expansion plans,, the continued relevance of ShiftRLE's media capabilities, competitive conditions, adverse industry events, availability of capital and financing as needed, and the continued relevance of Rocket League. The reader is cautioned that assumptions used in the preparation of any forward-looking information may prove to be incorrect. Events or circumstances may cause actual results to differ materially from those predicted as a result of numerous known and unknown risks, uncertainties, and other factors, many of which are beyond the control of the Company. The reader is cautioned not to place undue reliance on any forward-looking information. Such information, although considered reasonable by management at the time of preparation, may prove to be incorrect and actual results may differ materially from those anticipated. Forward-looking statements contained in this news release are expressly qualified by this cautionary statement. The forward-looking statements contained in this news release are made as of the date of this news release and the Company disclaims any intention or obligation to update or revise such information, except as required by applicable law.

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