Gen.G + Toyota Announce 10-Day Gaming Stream Virtual Race

- Today, global esports organization Gen.G and Toyota announced the "Toyota Sedan: Drive Your Game" campaign, a 10-day gaming stream virtual race that will include 9 content creators on three teams. The competition kicks off July 19 and concludes on July 28 .

Photo by Gen.G

Content creators in League of Legends, Minecraft, Rocket League, and Teamfight Tactics will be teamed up in a race against time to complete the most gaming challenges and for the most engaged audience. Teams' progress will be measured by images of Toyota sedans completing laps and earning points at the bottom of each live Twitch stream. Fans can help drive the car forward by sending specially customized Toyota sedan emotes in live chat during the stream. These emotes, along with social media likes and comments, will be a strong factor in deciding the winner of this one-of-a-kind experience.

"Streaming is an essential part of the gaming landscape and we are excited to continue to deliver fresh content with a fun twist to our fans. We have a vibrant history with Toyota so it was fitting to partner with the brand to bring this event to life," says Martin Kim , VP of Strategic Partnerships at Gen.G.

Throughout the event, fans can expect to see a number of content creators including: Gloria ' Ploo ', an esports player with over 500 thousand followers across her social network. Nathan ' Stanz ' Stanz is a former esports employee turned streamer and YouTuber with over 60 thousand followers. Jessica Kim , is a YouTuber and Twitch streamer with over 250 thousand followers.  Tim ' Nemesis ' Lipovšek is a League of Legends player with 246 thousand followers across his social network. Shelby ' Shubble ' Graces, is an esports YouTuber with over 1 million followers. Caroline ' Captain Puffy ', a gaming YouTuber and streamer known for her Among Us and Minecraft gaming content with 904 thousand followers on her social channels. Avery ' Siha ' is a streamer with 170 thousand followers on Twitch. The winning team will receive prizes, awarded to their community members who participated in the race. Prizes include a PlayStation 5 and various gift cards.

"We are thrilled to launch the 'Toyota Sedan: Drive Your Game' campaign with Gen.G," says Tony Mueller , vice president, Integrated Marketing Operations, Toyota Motor North America. "With this campaign, we strive to promote friendly competition within the gaming community by creating spaces where players and spectators can come together to participate in a unique partnership that highlights our incredible Toyota sedan lineup."

Toyota and Gen.G have previously collaborated for the "Toyota Sienna Dream Builds" Minecraft competition, a week-long event that brought gaming fans, friends, and families together to build their dream rides.

For more information or to check each team's standings, please visit: www.ToyotaDriveYourGame.gg

Cision View original content to download multimedia: https://www.prnewswire.com/news-releases/geng--toyota-announce-10-day-gaming-stream-virtual-race-301335685.html

SOURCE Gen.G

News Provided by PR Newswire via QuoteMedia

The Conversation (0)
NorthStar Gaming Chairman and CEO Michael Moskowitz.

NorthStar Gaming Leverages Content to Create Engaged, Active Players, CEO Says

NorthStar Gaming (TSXV:BET,OTCQB:NSBBF) is leveraging its rich, compelling content to better engage its customers, which ultimately leads to higher revenue, said NorthStar Chairman and CEO Michael Moskowitz, following an earlier announcement that the company is rolling out enhancements to the Sports Insights content on its platform.

“From the time that we founded NorthStar Gaming, we took the view that providing compelling content would lead to higher engagement with our customers,” he said. "And we're finding just that. We're planning to launch Sports Insights 2.0 in the first half of 2024 with redesigned sports and homepages, live scoreboards and tickers, live odds, trending topics and a greater tie-in in terms of the player journey and promotional offers that we provide to them."

Moskowitz noted that leveraging content helps attract new customers, with several media organizations using the company’s content on their own sites. “Ultimately, these articles and this content will help to create awareness around the NorthStar Bets brand and platform, and ultimately drive traffic to our site, which will convert into revenue.”

Keep reading...Show less
hand touching phone

Game-changing Prospects for the iGaming Market

iGaming has grown considerably in recent years. Driven by innovations in web technology and a changing regulatory landscape, online casinos and sportsbooks are more popular than ever.

To understand how the landscape may change moving forward, investors should assess how the industry has evolved in recent years.

Keep reading...Show less
smartphone on podium

Top Trends Shaping the Canadian iGaming Market

From emerging technologies to evolving regulations, the trajectory of iGaming has changed substantially in recent years as the market has experienced significant growth.

In 2022, Ontario's provincial government introduced game-changing legislation that established a regulatory framework for iGaming. Due to this legislation, regulated iGaming successfully displaced the unregulated market, according to Attorney General Doug Downey, creating over 1.6 million active player accounts across more than 70 operator websites as of April 2023 — just over one year following the change.

Ontario's regulation has also laid the groundwork for widespread change in the iGaming space across Canada. As iGaming continues to evolve, it's important to have a deeper understanding of both new and existing trends that will shape the industry's future, as well as regulations.

Keep reading...Show less
NorthStar Gaming Holdings

NorthStar Gaming Holdings


Keep reading...Show less
NorthStar Gaming Announces New Partnership Agreement with BettorView

NorthStar Gaming Announces New Partnership Agreement with BettorView

Partnership strategically positions NorthStar to reach consumers in restaurants and bars across Ontario

NorthStar Gaming Inc. (TSXV: BET) is proud to announce it has entered a partnership agreement with BettorView that will enable NorthStar to engage with consumers in restaurants and bars across Ontario. The partnership provides NorthStar with the opportunity to further expand player acquisition across both sports wagering and online casino in a frictionless and convenient manner.

News Provided by Newsfile via QuoteMedia

Keep reading...Show less

Latest Press Releases

Related News

×