New research from Excedrin reveals that gaming through headaches corresponds with poorer performance and a decrease in focus. According to the research, 71% of gamers are concerned about headaches related to prolonged gaming, yet the majority of them play through the pain 1 . Further, with 92% of gamers reporting they are spending more time gaming during the COVID-19 pandemic, they're met with an increased exposure to headache triggers than ever before 1 .

That's why Excedrin is teaming up with 100 Thieves Founder & CEO and professional gamer, Nadeshot, to educate the gaming community about the prevalence of headaches and the unintended consequence of the "no quit" mentality in esports. Excedrin's research found that headaches are getting in the way of gameplay – 83% of gamers who have experienced headaches while gaming reported there are times they've had to stop playing due to their headaches 1 . In an effort to help the 98% of gamers who say they would consider adopting easy-to-implement steps to feel better 1 , the new initiative features simple and effective mindfulness hacks designed to help gamers thwart headaches so that "Game Over" becomes "Game On."

"I've experienced headaches while gaming for many years, but it's not something that's widely discussed within the gaming world. Instead, many of us brush it off or 'tough it out' to keep playing," says Nadeshot. "The truth is, headaches can take you out of the game and have an impact on performance – and no one wants that. I like to win, and I hate losing more than I like winning. I'm excited to help spread the word with Excedrin so we can all stay focused, compete and – more importantly – crush it."


Excedrin has developed a simple mindfulness routine featuring tips and tricks for gamers to integrate into gameplay. Excedrin's routine was tested in a live, exploratory study with real gamers and indicated that it helps gamers improve focus, optimize performance and manage the risk of headaches. Gamers who practiced the routine also reported better energy levels, willingness to game longer and less headaches than those who did not 2 .

The 6-step approach is like a cheat code for keeping your head in the game:

  1. LEVEL UP YOUR MOTIVATION: Before you start playing, stay positive. Angry gamers are a headache.
  2. CLEAR EYES, MAX HP, CAN'T LOSE: Pause the game every now and then to look at an object 20 feet away from you. Focus on this object for 20 seconds. Then return to your game play.
  3. TURN ON SOME 8-BIT CHIPTUNES: After a long gaming stretch, throw on some relaxing or ambient music outside of your gaming headset to recharge.
  4. GET SKETCHY: Pause the game and relax your mind by sketching or doodling – whether it's one of your favorite avatars, a turtle or a pirate.
  5. CONTROLLER HAND MASSAGE ACTION: Put down the game controller and give your hands a break with a hand massage.
  6. PAUSE FOR DEEP BREATHING: Close your eyes and take a deep breath through your nose, and exhale through your mouth. Repeat this seven to 10 times.

"Now more than ever, gamers face a unique dilemma; they find immense joy in the sport they love, but it can also be a minefield for headache triggers. Even seemingly 'small things' like increased screen time, eye strain and muscular tension can lead to headaches," says Dr. Elizabeth Seng , a clinical psychologist and Excedrin's head pain expert. "The mindfulness routine developed by Excedrin can help gamers navigate triggers so they can manage the risk of headaches."

For more information about headaches and Excedrin products, and Excedrin's routine, please visit .

About Excedrin® Extra Strength

Excedrin® Extra Strength is a clinically proven formula of 2 pain fighters plus a booster, proven to relieve headaches. Excedrin® Extra Strength is an over-the-counter medicine that has a fast-acting formula that delivers powerful relief from headache—for some, relief starts within 15 minutes.

About GSK Consumer Healthcare

GSK Consumer Healthcare combines science and consumer insights to create innovative world-class health care brands that consumers trust and experts recommend for oral health, pain relief, respiratory and wellness.

Media Contact Information:

Caitlin Kormann – GSK Consumer Healthcare

Jenna Glynn

1 KRC Research, Excedrin Gaming Survey . 2020 & 2021.

2 Excedrin in collaboration with United Minds & Tobii, Excedrin Gaming Study . 2020.

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SOURCE GSK Consumer Healthcare

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HerdWhistle Releases 2.0 Animal Health Monitoring System

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The System's v1.0 broke new ground with the longest UHF RFID sensor in the world. The R&D for v2.0 replaced numerous expensive components, reshoring our entire supply chain to reduce dependency on global instability, and in the process delivering a lower profile, easier to install, solution.

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The Open 3D Foundation Announces Latest Enhancements to Open 3D Engine, Invites O3DCon 'Call for Proposals'

Newest release introduces performance and usability improvements, and marks welcome of O3DCon speaker proposals and discussion suggestions due July 15

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Ensemble Stars!! Music, one of the most popular music-themed idol training mobile games worldwide, produced by Happy Elements, announced that the pre-registration for its English version is now also available on Google Play Store and App Store starting from May 13, 2022 . Players from the United States Canada the United Kingdom and Australia can now complete the pre-registration with mobile devices through the Google Play Store or App Store to claim a wide range of exclusive rewards. At the same time, a special invitation event is being held on the official website of Ensemble Stars!! Music for fans to obtain a load of further goodies to boot by inviting new players who haven't pre-registered before.

It is worth mentioning that Ensemble Stars!! Music has been honored with a series of highly acclaimed awards, including "User's Choice Game of 2021", the "Best Pick Up & Play " o n Google Play, and the "Best Music Game Worldwide" from Sensor Tower APAC Awards 2021. It also ranked 3rd on the list of "Most Tweeted About Games Globally" in 2022 Q1.

To unlock the exclusive rewards, players just need to complete the pre-registration on the official website of Ensemble Stars!! Music . Attractive bonuses including an Exclusive Title, 200 Diamonds, 2 DIA Scout Ticket, 1 Gem(L) and 1 Gem (M) each in three colors will be issued to those who pre-register successfully upon the day of the game's official release . Players who pre-register through the Google Play Store or App Store will even be rewarded with additional 200 Diamonds.

Fans of Ensemble Stars!! Music are also encouraged to participate in the special invitation event held on the official website of this highly popular game. By successfully inviting five players who have never pre-registered before to complete the pre-registration, the inviter can obtain up to 6 DIA Scout Tickets. At the same time, each reward can only be claimed once. Don't miss the joy of producing your extraordinary idol with your friends together by exploring more details on the official website of Ensemble Stars!! Music .

For more information, please check out the following links:
Official website:

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SOURCE Happy Elements

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StartPlaying Announces $6.5M Seed Round Funding from Andreessen Horowitz

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- StartPlaying, the largest online platform to find tabletop role-playing games and professional Game Masters, announced a $6.5M seed round led by venture capital firm Andreessen Horowitz general partners Jonathan Lai and Andrew Chen . The funds will go towards scaling marketing to reach new players, broadening StartPlaying's network of industry partnerships, and hiring top talent. The company aims to double their teams' size by the end of the year.

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Peter Lake the world's only anonymous singer-songwriter, strikes again with his brilliant and catchy EP, entitled "Black&White." Says the artist, "This one doesn't suck; it's a real thing."

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PopReach Closes US$33M in Credit Facilities with Bank of Montreal


New Facility consolidates debt under a single lender, reduces the Company's cost of capital, and provides up to an additional US$15 million acquisition line to support execution of the Company's M&A strategy

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