Attention Halo-Verse: Pringles® Launches New Limited-Edition Wavy 'Moa Burger'

Pringles ® has plucked a new flavor from the far reaches of the gaming world, answering a question pondered by many Halo fans: what would a " Moa Burger " taste like?

For those not fluent in the video game Halo's lore, Moa are large, flightless bird-like creatures with two legs, wings, scales from the neck up, and a lizard-like head – similar to the extinct bird from New Zealand of the same name. The bird is native to the Halo planet called Reach and is the signature dish of a restaurant chain in that universe, so the gaming community is continually curious about what Moa might taste like in burger form.

Through Pringles ' exclusive partnership with Halo, the new Moa Burger flavor brings the food from the Halo universe to life with an interstellar twist on the much-enjoyed, sometimes-ridden, and often misunderstood Moa bird. The Pringles Wavy Moa Burger crisps, boasting a thick wavy texture to deliver a bold crunch, feature a blend of flavors including garlic, sweet ginger, and savory beef. Each bite finishes with a crave-able slight heat from chili pepper and red pepper that will take tastebuds on a journey to new star systems.

"The Halo-verse has one of the greatest fan bases within the gaming world, so we had to create a flavor that would deliver on a taste fans could previously only imagine — the famous 'Moa Burger,'" said Gareth Maguire , senior director of marketing for Pringles . "We pride ourselves in creating insanely accurate flavor combinations, and this was a fun one to develop. While Moa Burger has a flavor that appeals to everyone, we expect this to be enjoyed – and maybe even collected – by Halo fans."

The limited-edition Pringles Wavy Moa Burger crisps will be available at Walmart and on Walmart.com beginning in March. For more information about the brand and flavor offerings follow @Pringles on Instagram , Twitter and check out Facebook.com/Pringles .

About Kellogg Company

At Kellogg Company (NYSE: K), we strive to enrich and delight the world through foods and brands that matter. Our beloved brands include Pringles ® , Cheez-It ® , Special K ® , Kellogg's Frosted Flakes ® , Pop-Tarts ® , Kellogg's Corn Flakes ® , Rice Krispies ® , Eggo ® , Mini-Wheats ® , Kashi ® , RXBAR ® , MorningStar Farms ® and more. Net sales in 2018 were approximately $13.5 billion , comprised principally of snacks and convenience foods like cereal and frozen foods. Kellogg brands are beloved in markets around the world. We are also a company with Heart & Soul, committed to creating Better Days for 3 billion people by the end of 2030 through our Kellogg's ® Better Days global purpose platform. Visit www.KelloggCompany.com or www.OpenforBreakfast.com .

The Halo Franchise

Exclusively published by Xbox Game Studios and developed by 343 Industries, the Halo franchise is an award-winning collection of properties that has transcended video games and grown into a global entertainment phenomenon. Beginning with the original "Halo: Combat Evolved" (2001), the critically acclaimed and record-shattering series of games propelled the Halo franchise into a multibillion dollar transmedia juggernaut consisting of multiple novels featured on the New York Times Best Sellers list, several live-action and animated digital series, comic books, action figures, and apparel that has built a fanbase of millions worldwide.

About 343 Industries

343 Industries is the developer of the blockbuster Halo series of video games and, as part of Xbox Game Studios, oversees the Halo franchise including games, original programming, novels, comics, licensed collectibles, apparel and more. The studio is currently developing "Halo Infinite" and "Halo: The Master Chief Collection," while continuing to transform entertainment experiences across the Halo universe with groundbreaking projects, such as the upcoming television series in partnership with SHOWTIME and Amblin Entertainment.

Courtesy of Kellogg Company (PRNewsfoto/Kellogg Company)

Cision View original content to download multimedia: https://www.prnewswire.com/news-releases/attention-halo-verse-pringles-launches-new-limited-edition-wavy-moa-burger-301241322.html

SOURCE Kellogg Company

News Provided by PR Newswire via QuoteMedia

The Conversation (0)
NorthStar Gaming Holdings (TSXV:BET)

NorthStar Gaming Holdings


Keep reading...Show less
Person holding phone that says "GameStop" in front of stock trading charts.

GameStop Frenzy Cools, E*Trade Considers Roaring Kitty Ban

GameStop (NYSE:GME) continues to cool following a trading frenzy that drove shares up by 75 percent between the close of trading last Friday (May 31) and the start of trading on Monday (June 3).

The brief rally, which took GameStop shares to US$40.09 on Monday morning, was sparked by a Reddit (NYSE:RDDT) post made late Sunday (June 2) by an account tied to the video game retailer's most prominent supporter, Keith Gill.

Gill, who ignited the meme stock craze in 2021 and is known as Roaring Kitty on other platforms, posted a screenshot on Reddit's Superstonk subreddit that shows a purported US$175 million position in GameStop shares and call options.

Keep reading...Show less
Cell phone showing GameStop stock chart.

GameStop Surges Over 70 Percent in Flashback to 2021 Frenzy

Over three years after the infamous GameStop (NYSE:GME) short squeeze, the American retailer’s share price skyrocketed as much as 110 percent on Monday (May 13) before pulling back to a more than 70 percent gain.

The surge came on the heels of a social media post by "Roaring Kitty," also known as Keith Gill. His first online appearance since 2021 has reignited memories of the meme stock frenzy that captivated markets in 2021.

Gill, who gained notoriety for his bullish stance on GameStop, posted a meme on X (formerly Twitter) depicting a focused video gamer. It received widespread attention, accumulating over 81,000 likes and 9,000 comments in just a few hours.

Keep reading...Show less
NorthStar Gaming Chairman and CEO Michael Moskowitz.

NorthStar Gaming Leverages Content to Create Engaged, Active Players, CEO Says

NorthStar Gaming (TSXV:BET,OTCQB:NSBBF) is leveraging its rich, compelling content to better engage its customers, which ultimately leads to higher revenue, said NorthStar Chairman and CEO Michael Moskowitz, following an earlier announcement that the company is rolling out enhancements to the Sports Insights content on its platform.

“From the time that we founded NorthStar Gaming, we took the view that providing compelling content would lead to higher engagement with our customers,” he said. "And we're finding just that. We're planning to launch Sports Insights 2.0 in the first half of 2024 with redesigned sports and homepages, live scoreboards and tickers, live odds, trending topics and a greater tie-in in terms of the player journey and promotional offers that we provide to them."

Moskowitz noted that leveraging content helps attract new customers, with several media organizations using the company’s content on their own sites. “Ultimately, these articles and this content will help to create awareness around the NorthStar Bets brand and platform, and ultimately drive traffic to our site, which will convert into revenue.”

Keep reading...Show less
hand touching phone

Game-changing Prospects for the iGaming Market

iGaming has grown considerably in recent years. Driven by innovations in web technology and a changing regulatory landscape, online casinos and sportsbooks are more popular than ever.

To understand how the landscape may change moving forward, investors should assess how the industry has evolved in recent years.

Keep reading...Show less
smartphone on podium

Top Trends Shaping the Canadian iGaming Market

From emerging technologies to evolving regulations, the trajectory of iGaming has changed substantially in recent years as the market has experienced significant growth.

In 2022, Ontario's provincial government introduced game-changing legislation that established a regulatory framework for iGaming. Due to this legislation, regulated iGaming successfully displaced the unregulated market, according to Attorney General Doug Downey, creating over 1.6 million active player accounts across more than 70 operator websites as of April 2023 — just over one year following the change.

Ontario's regulation has also laid the groundwork for widespread change in the iGaming space across Canada. As iGaming continues to evolve, it's important to have a deeper understanding of both new and existing trends that will shape the industry's future, as well as regulations.

Keep reading...Show less

Latest Press Releases

Related News

×