Roc Nation Sports And GameSquare Create Esports Gaming Partnership For Athletes, Brands and Properties Gaming Community

- Roc Nation Sports, the full service management and sports agency, and GCN, Inc. (Gaming Community Network), part of the GameSquare Esports group of companies, have partnered to create global gaming solutions for athletes. As part of the multi-year partnership, the collaboration will create authentic bespoke athlete-centric strategies, including esports tournaments, gaming content production, live streaming events, and provide content syndication across the GCN Network which includes 85+ gaming and esports centric websites.

As part of the multi-year partnership, the collaboration between Roc Nation Sports and GCN, Inc. (part of the GameSquare Esports group of companies), will create authentic bespoke athlete-centric strategies, including esports tournaments, gaming content production, live streaming events, and provide content syndication across the GCN Network which includes 85+ gaming and esports centric websites.

"Increasingly, athletes are engaging in the world of esports gaming," said Brodie Van Wagenen , COO and Head of Strategy / Business Development at Roc Nation Sports. "Younger audiences represent a hugely influential and important demographic to reach. By pairing GCN's vast network and capabilities with Roc Nation Sports' diverse global footprint, our clients will be able to connect to a broader community while growing their personal brands and businesses through innovative and multi-facing gaming projects."

GCN will create strategies for each athlete that fits their interests in esports and specific games. By leveraging the marketing and social media reach of Roc Nation Sports alongside GCN's deep capabilities within esports, they will bring unique strategies for the Roc Nation Sports roster and attract new talent that recognizes the importance of connecting with the growing esports demographic.

Roc Nation and Roc Nation Sports carry close to two billion total followers combined on Facebook, Twitter and Instagram. The Roc Nation Sports client list includes LaMelo Ball, Leonard Fournette , Romelu Lukaku,Skylar Diggins- Smith , Kevin De Bruyne , Saquon Barkley, Immanuel Quickley and many more.

In 2019, Roc Nation Sports ventured into the esports world by signing Mosaad "Msdossary" Al[1]Dossary, who was the 2018 eSports Player of the Year after winning the FIFA eWorld Cup.

"To be able to partner with such a premier entertainment and sports organization in Roc Nation Sports is an amazing opportunity for GCN,'' added Chris Kindt , Chief Marketing Officer of GCN. "With this being our first formal collaboration with a talent agency, we can't wait to get started working with Juan Perez and Brodie Van Wagenen . This partnership will allow us to continue to bridge the gap between traditional media and gaming. We are excited to build esports content and tournaments with Roc Nation Sports."

"Partnering with Roc Nation Sports continues our meteoric growth of building GameSquare into an esports powerhouse," said Justin Kenna , CEO of GameSquare. "With our recent acquisitions of Complexity and Cut+Sew/Zoned and adding Paradigm Sports to our advisory board, we are well positioned to guide Roc Nation Sports and its diverse talent into the gaming and esports space."

In May of 2021, GCN produced the first major collegiate esports event that brought colleges and universities together across 10 different NCAA conferences in partnership with Van Wagner to compete to become a national champion.

Cision View original content to download multimedia: https://www.prnewswire.com/news-releases/roc-nation-sports-and-gamesquare-gcn-create-esports-gaming-partnership-for-athletes-brands-and-properties-gaming-community-301359033.html

SOURCE GameSquare (GCN)

News Provided by PR Newswire via QuoteMedia

The Conversation (0)
NorthStar Gaming Chairman and CEO Michael Moskowitz.

NorthStar Gaming Leverages Content to Create Engaged, Active Players, CEO Says

NorthStar Gaming (TSXV:BET,OTCQB:NSBBF) is leveraging its rich, compelling content to better engage its customers, which ultimately leads to higher revenue, said NorthStar Chairman and CEO Michael Moskowitz, following an earlier announcement that the company is rolling out enhancements to the Sports Insights content on its platform.

“From the time that we founded NorthStar Gaming, we took the view that providing compelling content would lead to higher engagement with our customers,” he said. "And we're finding just that. We're planning to launch Sports Insights 2.0 in the first half of 2024 with redesigned sports and homepages, live scoreboards and tickers, live odds, trending topics and a greater tie-in in terms of the player journey and promotional offers that we provide to them."

Moskowitz noted that leveraging content helps attract new customers, with several media organizations using the company’s content on their own sites. “Ultimately, these articles and this content will help to create awareness around the NorthStar Bets brand and platform, and ultimately drive traffic to our site, which will convert into revenue.”

Keep reading...Show less
hand touching phone

Game-changing Prospects for the iGaming Market

iGaming has grown considerably in recent years. Driven by innovations in web technology and a changing regulatory landscape, online casinos and sportsbooks are more popular than ever.

To understand how the landscape may change moving forward, investors should assess how the industry has evolved in recent years.

Keep reading...Show less
smartphone on podium

Top Trends Shaping the Canadian iGaming Market

From emerging technologies to evolving regulations, the trajectory of iGaming has changed substantially in recent years as the market has experienced significant growth.

In 2022, Ontario's provincial government introduced game-changing legislation that established a regulatory framework for iGaming. Due to this legislation, regulated iGaming successfully displaced the unregulated market, according to Attorney General Doug Downey, creating over 1.6 million active player accounts across more than 70 operator websites as of April 2023 — just over one year following the change.

Ontario's regulation has also laid the groundwork for widespread change in the iGaming space across Canada. As iGaming continues to evolve, it's important to have a deeper understanding of both new and existing trends that will shape the industry's future, as well as regulations.

Keep reading...Show less
NorthStar Gaming Holdings

NorthStar Gaming Holdings


Keep reading...Show less
NorthStar Gaming Announces New Partnership Agreement with BettorView

NorthStar Gaming Announces New Partnership Agreement with BettorView

Partnership strategically positions NorthStar to reach consumers in restaurants and bars across Ontario

NorthStar Gaming Inc. (TSXV: BET) is proud to announce it has entered a partnership agreement with BettorView that will enable NorthStar to engage with consumers in restaurants and bars across Ontario. The partnership provides NorthStar with the opportunity to further expand player acquisition across both sports wagering and online casino in a frictionless and convenient manner.

News Provided by Newsfile via QuoteMedia

Keep reading...Show less

Latest Press Releases

Related News

×