Move More, Battle More: Bandai Namco Toys & Collectibles America Launches Vital Hero!

An Inter-ACTIVE Band that Evolves the Way You Play!

 Launching this summer, Bandai Namco Toys & Collectibles America introduces Vital Hero, a brand-new gamified wearable band that evolves how kids play, stay active, battle, and compete with friends. This first wave of Vital Hero bands features one unique Digital Monster per band, and an extensive roster of Digital Monsters kids can collect to extend their play.

Featuring a full-color LED display screen and built-in vital activity monitor, the Vital Hero band prompts daily activities with a range of missions to complete such as, shadow boxing, squatting, sprint challenges, walking a certain amount of steps, and many more. Each mission and daily activity evolves your Digital Monster, makes them stronger, prompts you into battles, and provides endless fun in solo play or with friends.

"The Vital Hero band combines gaming and staying active in a fun, new, and engaging way for kids of all ages," says Selah Estrada, Senior Brand Strategy Marketing Manager at Bandai Namco Toys & Collectibles America. "We're living in times where kids are more tech-savvy than ever and gamification is the new way to play."

Wearing the Vital Hero band, players can have their leveled up Digital Monster battle in device or on their friends device using a VS memory chip for transferring your character to their screen for an epic showdown. The Vital Hero can also be activated at NFC (Near Field Connection) touch points such as, tap to pay stations, ID card readers, and more. In the future, there will be two apps available where kids can battle in online PVP championships and store their collection of Digital Monsters.

Pre-sales for the Vital Hero begin today on Amazon.com, available in black and blue versions. Priced at $64.99 (MSRP), each band offers a full ecosystem of play for continued use and fun.
Features:

• A full-color LED display with date and time watch functions
• Activity monitor that activates the Digital Monster's growth by tracking steps and heartbeat as missions are completed and the device is worn.
• A version-exclusive Dim Card to kickstart the player's journey and Digital Monster collection.
• Mission Challenges: Earn trophies as you complete activity missions that prompt you into battle.
• TOUCH LINK: players can encounter random battles by tapping their Vital Hero onto NFC enabled devices, such as smartphone and card readers.
• App Storage : Collect and store your evolved Digital Monsters in the VB Lab Smart phone app (available on Android and iOS ).
• Online Battle App: participate in World Wide Championship Battle Tournaments, where you play head-to-head against other players in the future.

Vital Hero players looking for more characters to collect and train can expand their roster with Digital Monster Dim Card Sets, with 3 set options featuring 2 characters in each that can evolve into over 15 different types of forms. Priced at $19.99 , these Dim Cards are available for pre-sales at Target and Amazon.com.

For more information, please visit www.VitalHero.com

Bandai Namco Toys & Collectibles America Inc. exists to share dreams, fun and inspiration with people around the world. Connecting people and societies in the enjoyment of uniquely entertaining products and services, we're working to create a brighter future for everyone.  A leader in developing engaging, quality toys that capture children's and collector's imaginative spirit and provide endless "Fun For All into the Future," Bandai Namco Toys & Collectibles America Inc. is the manufacturer and master toy licensee of some of the most popular brands in children's toys, pop culture figures and interactive entertainment today. The Bandai Namco Toys & Collectibles America Inc. brand family includes PAC-MAN®, Gundam, Dragon Ball ^® , Vital Hero, Anime Heroes™, Bandai Hobby Model Kits, Tamashii Nations, DIGIMON ^® and Tamagotchi ^® , among other toys and hobby product lines. The company is headquartered in Irvine, California . Find out more about our expertise in connecting with kids in fun and fresh ways at www.bandai.com .

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SOURCE Bandai Namco Toys & Collectibles America Inc.