Gaming

L.O.L. Surprise!™ Dolls Reign in "Twilight Daycare"

- Yesterday, L.O.L. Surprise!™, in collaboration with leading professional Roblox developer, Gamefam, and award-winning digital media company, WildBrain Spark, launched phase two of its six week campaign in the popular "Twilight Daycare" game in Roblox . The campaign first kicked off in March and garnered over 85 million global engagements in the first 10 days. Fans were tasked with completing interactive challenges presented by the newest L.O.L. Surprise!™ dolls that hit shelves this month.

MGA Entertainment Partners With Gamefam and WildBrain Spark for Landmark L.O.L. Surprise!™ Roblox Integration L.O.L. Surprise!™ Dolls Reign in

The L.O.L. Surprise!™ collaboration with Gamefam marks the start of a cutting-edge and mutually beneficial partnership in which the players of Gamefam's "Twilight Daycare" and passionate fans of L.O.L. Surprise!™ collide. The integration offers players a new and immersive gaming experience, featuring all-new L.O.L. Surprise!™ characters that are distinguished by their fierce fashion and bold style. The collaboration is the latest example of top kids entertainment IP breaking into the digital space through strategic and imaginative placements across leading digital platforms. The L.O.L. Surprise! integration in "Twilight Daycare" has proven wildly popular since its debut and has exceeded all engagement forecasts. Now, players can experience a second round of gameplay with even more surprises within "Twilight Daycare" until April 15 .

Twilight Daycare is developed by Gamefam within the Roblox universe that allows users to play as babies, toddlers, or caretakers as they participate in activities like feeding, diaper changing, playing with toys, and more. The trailblazing partnership allows for fans of both the game and brand to socialize with L.O.L. Surprise! OMG Queens and twelve L.O.L. Surprise! dolls, win costumes worn by the characters, enter an L.O.L. Surprise! Diner, and a customized L.O.L. Surprise! House. Both the costumes and house will stay with the players after the activation is complete, encouraging continued play. The integration also includes in-game L.O.L. Surprise billboards for players to check out as players whip through the streets of Twilight Daycare City.

"We are thrilled to partner with one of the best developers of Roblox games, Gamefam, on this innovative partnership. With the addition of WildBrain Spark, we have been able to bring L.O.L. Surprise! to the virtual world in a groundbreaking and engaging way," said Isaac Larian , CEO and Founder of MGA Entertainment.

Joe Ferencz , CEO of Gamefam, echoed these sentiments, stating, "Gamefam provides not just Roblox's biggest ad network, but the only one owned and operated by creators and for creators, allowing for the most scaled and authentic brand campaigns in the metaverse. L.O.L. Surprise! is a strong, organic fit with our Twilight Daycare franchise and offers players incredible value - deep interactions with a brand they know and love in a delightful setting. We're thrilled with how players have engaged with L.O.L. Surprise! in Twilight Daycare and are excited to see phase two roll out."

About MGA Entertainment

MGA Entertainment is the fastest growing and largest privately held toy company in the US. MGA is headquartered in Chatsworth, California and creates innovative, proprietary and licensed consumer products and entertainment, including toys, games, dolls, apparel, consumer electronics, home décor, stationery and sporting goods. The MGA family includes award-winning brands such as L.O.L. Surprise!™, Little Tikes®, Rainbow High™, Bratz®, Na! Na! Na! Surprise™, Baby Born® Surprise and Zapf Creation®. Visit us at www.mgae.com .

About Gamefam
Gamefam is the leading professional publisher and developer of games on metaverse platforms like Roblox, Minecraft and more with experiences that average 27MM+ gameplay sessions per day. Our mission is to create dynamic experiences for an amazing community while we grow the next generation of super hit gaming and entertainment franchises from within the metaverse. Gamefam operates the largest network of games on Roblox with over 750 million monthly visits comprising 83 million hours of engagement across 30+ live games in the company's portfolio. Gamefam's top franchises include All Star Tower Defense, Twilight Daycare, Tower of Misery, Car Dealership Tycoon, RoBeats!, Gym Tycoon, Hot Wheels Open World and Eating Simulator. The Gamefam team combines the business and production expertise of longtime brand experts and game industry professionals with the metaverse's top creators. For more information, visit https://gamefam.com .

About WildBrain Spark
WildBrain Spark is an award-winning digital media company and one of the world's most popular premium kids' and family networks on AVOD. We offer a highly curated, brand-safe environment, where kids and families can enjoy broadcast-quality content, including Teletubbies , Strawberry Shortcake , Peanuts, Caillou , Inspector Gadget , Yo Gabba !, Degrassi, Fireman Sam, Spookiz , Polly Pocket and more. With more than 245 million subscribers on YouTube and YouTube Kids, we have over 220,000 videos under management, across more than 800 kids' channels. Our network generates billions of views per month and reaches 1-in-3 kids globally on YouTube every 90 days. WildBrain Spark provides a full service for IP owners looking to connect with global audiences through our expertise in the creation of original content, YouTube channel management and consumer-products synergies. Our advertising sales team provides brands and agencies access to our reserved network and bespoke ad solutions. Based in London , New York and Los Angeles , WildBrain Spark is part of WildBrain Ltd., a global leader in kids' and family entertainment. Visit us at wildbrain-spark.com .

(PRNewsfoto/MGA Entertainment)

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SOURCE MGA Entertainment

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East Side Games

The Office: Somehow We Manage Mobile Game Available Now

East Side Games Group (TSX: EAGR) (OTC: EAGRF) (" ESGG " or the " Company "), Canada's leading free-to-play mobile game group, in collaboration with Universal Games and Digital Platforms, announced today the worldwide launch of The Office: Somehow We Manage on iOS and Android. The free-to-play idle game is inspired by NBC's critically acclaimed, Emmy® Award-winning U.S. version of The Office which is now streaming exclusively on Peacock.

Watch the launch trailer here .

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Investing in Fantasy Sports Stocks

Investing in Fantasy Sports Stocks

When sports writer Daniel Okrent invented Rotisserie League Baseball in 1979, it’s unlikely that the “father of fantasy sports” could have imagined it would evolve into an US$8.9 billion market.

Of course, much of that growth can be attributed to advancements in technology. Fantasy sports magazines published in the late 1980s became websites in the 1990s, and eventually fantasy sports businesses; more recently there’s been a boom in fantasy sports apps for smartphones.

North America currently represents the largest market for fantasy sports services. Research and Markets estimates that more than 59 million people in the US and Canada play fantasy sports. However, India is set to experience significant market growth in the near-term future, with expectations that the number of players will rise from 20 million to a projected 150 million by 2022.

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East Side Games Group Reports Second Quarter 2022 Financial Results

Q2 revenue of $29.7M , an increase of 32% over the same period last year

Announced Normal Course Issuer Bid for up to 4.1 million shares

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EAST SIDE GAMES GROUP ANNOUNCES NORMAL COURSE ISSUER BID

 East Side Games Group Inc. (TSX: EAGR) (OTC: EAGRF) (" ESGG " or the " Company ") announces that the Toronto Stock Exchange (" TSX ") has accepted its notice to proceed with a normal course issuer bid (the " NCIB ").

east side games logo (CNW Group/East Side Games Group)

The Company's board of directors believes that the market price of the Company's common shares (the " Shares "), from time to time, may not reflect the inherent value of the Company, and purchases of Shares pursuant to the NCIB may represent an appropriate and desirable use of the Company's funds.  Any purchases made under the NCIB will be made by the Company subject to favourable market conditions at the prevailing market price at the time of acquisition through the facilities of the TSX and other alternative Canadian trading systems.

Pursuant to the notice, during the twelve month period commencing August 16, 2022 and ending August 15, 2023 , the Company may purchase up to 4,076,819 of its Shares, representing approximately 5% of its outstanding Shares as of August 2 , 2022.  Under the NCIB, other than purchases made pursuant to block purchase exemptions, the Company may purchase up to 5,371 Shares on the TSX and other alternative Canadian trading systems during any trading day, which represents approximately 25% of the average daily trading volume of the Shares on the TSX for the past six calendar months, being 21,486 shares per day. The Company may cancel any Shares repurchased under the NCIB, or reserve them for awards under its equity compensation plan.

In conjunction with the NCIB, the Company has entered into an automatic share purchase plan (the " ASPP ") with a designated broker to allow for the purchase of its Shares under the NCIB at times when the Company normally would not be active in the market due to applicable regulatory restrictions or internal trading blackout periods.  The ASPP has been pre-cleared by the TSX and is effective August 16, 2022 , the commencement date of the NCIB.  The ASPP constitutes an "automatic securities purchase plan" under applicable Canadian securities laws.  Shares purchased under the ASPP will be included in computing the number of Shares purchased under the NCIB.  Outside of these internal trading blackout periods, purchases under the NCIB will be made based on management's discretion.

Although the Company intends to purchase Shares under its NCIB, there can be no assurances that any such purchases will be completed.

ABOUT EAST SIDE GAMES GROUP

East Side Games Group (formerly operating under the name "LEAF Mobile Inc.") is a leading free-to-play mobile game group, creating engaging games that produce enduring player loyalty. Our studio groups entrepreneurial culture is anchored in creativity, execution, and growth through licensing of our proprietary Game Kit software platform that enables professional game developers to greatly increase the efficiency and effectiveness of game creation in addition to organic growth through a diverse portfolio of original and licensed IP mobile games that include: Archer: Danger Phone, Bud Farm Idle Tycoon, Cheech & Chong Bud Farm , The Goldbergs: Back to the 80s, It's Always Sunny: The Gang Goes Mobile and Trailer Park Boys Grea$y Money , RuPaul's Drag Race Superstar and The Office: Somehow We Manage .

We are headquartered in Vancouver, Canada and our games are available worldwide on the App Store and Google Play. For further information, please visit: www.eastsidegamesgroup.com and join our online communities at LinkedIn , Twitter , Facebook , and Instagram .

Additional information about the Company can be found under its profile at www.sedar.com .

Forward-looking Information

Certain statements in this release are forward-looking statements, which reflect the expectations of management regarding the NCIB and purchases thereunder and the effects of repurchases. Forward-looking statements consist of statements that are not purely historical, including any statements regarding beliefs, plans, expectations or intentions regarding the future. Such statements are subject to risks and uncertainties that may cause actual results, performance or developments to differ materially from those contained in the statements. No assurance can be given that any of the events anticipated by the forward-looking statements will occur or, if they do occur, what benefits the Company will obtain from them.  In particular, purchases made under the NCIB are not guaranteed and may be suspended at the discretion of the Company.  These forward-looking statements reflect management's current views and are based on certain expectations, estimates and assumptions which may prove to be incorrect. A number of risks and uncertainties could cause our actual results to differ materially from those expressed or implied by the forward-looking statements, including factors beyond the Company's control. These forward-looking statements are made as of the date of this news release.

SOURCE East Side Games Group

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T-MOBILE ACCELERATOR STARTUP, KRIKEY BRINGS PUPPIES TO THE FLOW BLOCKCHAIN

A new 3D, animated, interactive NFT game lets fans adopt a metaverse best friend

Krikey, a gaming studio with more than 5 million users, announced the launch of SolarPups on the Flow blockchain today. Krikey is also a part of the T-Mobile XR Accelerator. SolarPups is a 3D, animated, interactive NFT game where fans can adopt, play, breed, collect and sell NFT puppies. The NFTs are available today at www.solarpups.com . The playtime and breeding features will launch August 22nd.

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Esports Franchise XP League to Debut Brand in Florida with Mom of Pro Gamer

Franchise Signing Marks First since Joining Unleashed Brands

XP League an emerging youth esports franchise brand, has signed an owner with connection to the professional esports community as one of its first franchisees since joining Unleashed Brands a fast-growing parent company of youth enrichment franchise brands. South Florida entrepreneur Jennifer Vilela will launch the brand's first Florida franchise this fall.

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CMGE Ventures into Sport Games with Code: Basketball 3V3 under Development

Recently, CMGE a leading global IP-oriented game-based ecological company, announced that it has completed the investment in Continents Sport, and now CMGE holds 51% of the shares of Continents Sport and officially becoming its controlling shareholder. The flagship development project of Continents Sport is Code: Basketball 3V3 a cross-platform (pc, console and mobile phone) sport game jointly developed by Zhao Yongshuo (Korean), the "Father of Street Basketball" and Liu Jingbin (Chinese), the R&D head of Chinese version of Freestyle A popular basketball game on PC.It is expected that the game will be tested by the end of 2022 and officially launched in mid-2023. In the meantime, CMGE will build a "street basketball game ecology" featuring Chinese style.

Since the 18th CPC National Congress, the CPC Central Committee, with Comrade Xi Jinping as the core, has attached great importance to sports. In order to further the Healthy China Strategy and the national fitness strategy, China has accelerated its journey towards a leading sporting nation, and built public service systems for national fitness with higher level to give full play to national fitness in improving people's health, promoting human development, driving economic and social development and presenting the soft power in culture. For that purpose, the State Council has launched the National Fitness Program (2021-2025) , with the aim to build better public service systems for national fitness, provide more convenient public fitness and increase the size of the national sport industry to CNY 5 trillion . In addition, as 3×3 basketball, a mode of street basketball, has been officially included as an official Olympic sport since the Tokyo 2020 Olympic Games, it is recognized as the world's most popular team sport in cities worldwide as an emerging sport style.

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