Gaming

-     Sports giant LaLiga and transmedia multinational GXR will each hold a 50% stake in the 15-year JV, designed to increase brand presence and target younger audiences
-     JV will tap into audience of 1.3 billion under 30s across the territories
-     The joint venture is expected to generate €3 billion in revenue

- LaLiga, Spain's top-flight football competition, and Galaxy Racer (GXR), the Dubai -based transmedia multinational, have signed a Letter of Intent paving the way for the formation of a 15-year Joint Venture (JV) which will transform the sport league's brand presence in the Middle East and North Africa (MENA) region and Indian subcontinent.

Galaxy Racer logo

GXR, founded in 2019 by Group CEO Paul Roy , is the largest esports, gaming and lifestyle organisation in the world with a presence in the MENA region, North America , Southeast Asia , South Asia and Europe.

The JV positions GXR as LaLiga's local partner in the MENA market and Indian subcontinent, setting up a historic first for the world of sports rights in the territories which is projected to yield over €3 billion in revenue.

Following the signing of the Letter of Intent, the parties entered an exclusive period to conclude contract details and the establishment of the JV. As agreed in the Letter of Intent, LaLiga and GXR will each hold a 50% stake in the new JV.

The JV will offer LaLiga new avenues and opportunities to increase brand presence across a key target region that is one of the youngest on the planet with more than 1.3 billion people aged under 30.

In addition, the Joint Venture will act as the media rights agency for the broadcast and media rights for the MENA and Indian subcontinent.

The deal provides LaLiga an innovative pathway to share its intellectual property (IP) through a local partner already offering considerable market reach – GXR has over 500 million followers worldwide – and a platform for growth that leverages expertise in six key verticals: licensing, content creation, esports, influencer/talent management, merchandising and music.

Paul Roy , CEO & Founder of Galaxy Racer said: "The LaLiga brand is powerful, but its potential remains untapped amongst Millennials and GenZ in the MENA region and Indian subcontinent.

"Our opportunity is to connect with a younger audience in a way that resonates with them. Galaxy Racer has a market reach that will help unlock that potential and elevate LaLiga to an aspirational brand for target audiences in the region."

LaLiga Executive Director Oscar Mayo added: "With the market set to enter a new era of growth, this is the right moment to take our business in the region to the next level and attract the next generation of younger sport fans to our competition.

"This historic partnership is set to boost the popularity of LaLiga and football in MENA and the Indian subcontinent. With Galaxy Racer's extensive experience in the region as one of the world's largest transmedia powerhouses we believe they are the ideal partner to help us reach a fresh new audience and unlock the true potential of LaLiga in the region."

"Partnering with Galaxy Racer is a major milestone in our international expansion strategy," added Maite Ventura , LaLiga's managing director for the Middle East and North Africa , "This agreement ensures not only a bright future for football in MENA and the Indian subcontinent, but also for LaLiga and our clubs.

"Success for us is seeing more of the younger crowd playing and enjoying the game, we want to tap into the hearts and minds of the millennials and GenZ. With Galaxy Racer's expertise in the market, we will be able to truly build fan loyalty and position LaLiga as a top-of-mind brand for football and lifestyle."

The deal will help LaLiga to speak to younger audiences meaningfully, through content creation and a crossover focus on gaming and esports, as well as new consumer products - from apparel to collectibles - and a wide range of activations ushering in a new way of thinking for the world of football and sport.

A key strength of the agreement is the creation of a production studio for the JV. The studio will harness Galaxy Racer's extensive experience in licensing, product development and content generation, production and broadcasting in a region seen as one of the fastest growing territories in the business of sport thanks to a major pipeline of investments in areas such as golf, boxing, F1 and horse racing in recent years, as well as the FIFA World Cup Qatar 2022 which is set to take place later this year.

Based in the UAE, the JV will feature a team of around 20 people dedicated to developing the brand and securing new business opportunities, with a five-person board of directors including Chief Executive Officer (CEO) Maite Ventura . Luis Cardenas , Commercial Director for LaLiga MENA, will be chief commercial officer (CCO).

The JV will work in coordination with the league's delegates based in Morocco , Egypt , Qatar , KSA, Turkey , Israel , India and the UAE, a key component for the regional growth.

Several LaLiga and Galaxy Racer collaborations are already in the works including a documentary series, tournaments, merchandise, physical events, and activations.

GXR will also curate creator activities to showcase the LaLiga brand throughout the year and will launch a roster of LaLiga-focused creators. Like LaLiga's current football ambassadors, the creators selected will represent LaLiga exclusively, touring the world promoting themselves and LaLiga to fans globally.

For media enquiries please contact:
Chris.Fraser@hkstrategies.com / +971 5 8859 4526

For information on LaLiga, please contact:
LaLiga Communications Department
prensa@laliga.es / T +34 912 055 000 / M +34 616 035 335
LaLiga.es / @LaLiga on Twitter / LaLiga on Facebook / LaLiga on Instagram

Notes to editors:
Sources:

1.    Sport Business, 2021 - https://www.sportbusiness.com/news/super-bowl-lv-shows-ratings-erosion/
2.    Reader's Digest, 2022 - https://www.readersdigest.co.uk/lifestyle/sport/how-young-people-are-reshaping-sports

About Galaxy Racer:

Galaxy Racer (GXR) was founded in 2019 by Paul Roy and is a transmedia powerhouse focused on esports, content Creators, music and sports, with our competitive esports division, Nigma Galaxy having an impressive roster of ten esports teams in Dota 2, League of Legends, CS:GO, Fortnite, VALORANT, PUBG Mobile, BGMI and Free Fire.
Galaxy Racer has over 100 content creators across North America , Middle East North Africa (MENA), South Asia , Europe and Southeast Asia (SEA), amassing over 500 million followers and generating over 2.5 billion monthly views.
Galaxy Racer provides live streaming and gaming talents with brand endorsement deals, streaming contracts, creator collaborations, digital rights management, monetization, offline event opportunities, managing their social media channels and content programming.
Galaxy Racer website: https://galaxyracer.gg

For the latest Galaxy Racer news and activities, please follow us on:
Twitter: https://twitter.com/galaxyracerdxb
Instagram: https://www.instagram.com/galaxyracerdxb
YouTube: https://www.youtube.com/c/GalaxyRacer
Facebook: https://www.facebook.com/galaxyraceresports
LinkedIn: https://www.linkedin.com/company/galaxy-racer-dxb

About LaLiga

LaLiga is a global, innovative and socially responsible organisation which is a leader in the leisure and entertainment sector. It is a private sports association composed of the 20 public limited sports companies (SADs) and clubs of LaLiga Santander and the 22 of LaLiga SmartBank, and is responsible for organising professional football competitions in Spain . LaLiga is the football competition with the most social media followers in the world, with over 158 million followers across 17 platforms in 20 different languages. With its headquarters in Madrid ( Spain ), it is present in 41 countries through eleven offices and 44 delegates. The organisation carries out its social work through its Foundation and was the world's first professional football league to establish a league for intellectually challenged footballers: LaLiga Genuine Santander.

LaLiga Logo

Cision View original content to download multimedia: https://www.prnewswire.com/news-releases/laliga-and-galaxy-racer-set-to-transform-sports-media-scene-in-mena-region-and-indian-subcontinent-through-historic-joint-venture-301619437.html

SOURCE Galaxy Racer

News Provided by PR Newswire via QuoteMedia

GAMING00
East Side Games

The Office: Somehow We Manage Mobile Game Available Now

East Side Games Group (TSX: EAGR) (OTC: EAGRF) (" ESGG " or the " Company "), Canada's leading free-to-play mobile game group, in collaboration with Universal Games and Digital Platforms, announced today the worldwide launch of The Office: Somehow We Manage on iOS and Android. The free-to-play idle game is inspired by NBC's critically acclaimed, Emmy® Award-winning U.S. version of The Office which is now streaming exclusively on Peacock.

Watch the launch trailer here .

News Provided by Canada Newswire via QuoteMedia

Keep reading...Show less

Dignitas Announces New Roster for 2022-23 RLCS Season

Organization Migrates Competitive Region to North America from Europe

Dignitas, the esports vertical of New Meta Entertainment, Inc. (NME), has today announced its Rocket League roster for the 2022-23 Rocket League Championship Series season. Andres "Dreaz" Jordan Andrew "Andy" Nolan, and Robbie "Delta" Zager will form this exciting young North American roster. This move reaffirms Dignitas' commitment to fans in the North American region, and creates new opportunities for the organization to elevate live fan engagement across multiple Rocket League Esports events in 2023. NFL Running Back and Dignitas content creator Boston "B0ston." Scott will continue to serve as the roster's substitute player.

News Provided by PR Newswire via QuoteMedia

Keep reading...Show less

XT.COM Lists Q2 in Its Main Metaverse Zone

XT.COM has listed Q2 in the main Metaverse Zone and has opened trading for the Q2USDT trading pair at 2022-09-27 02:00 (UTC).

Q2 tokens are for decentralized governance of the Players' DAO. Q2s empower players, streamers, developers, and token holders with the opportunity to own and govern the future of video games and gaming in the metaverse.

News Provided by PR Newswire via QuoteMedia

Keep reading...Show less

Six Days in Fallujah Featured by Imperial War Museum London in New Exhibition Opening Today, September 30th

Exhibition includes exclusive pre-release game footage and interviews

Victura, Inc. today announced that one of the world's most respected authorities on conflict, London's Imperial War Museum, has opened its exhibition War Games: Real Conflicts | Virtual Worlds | Extreme Entertainment . Open today until May 28, 2023 this exhibit, which seeks to challenge perceptions of how video games interpret stories about war and conflict, includes exclusive game footage and interviews with the development team from Six Days in Fallujah Victura's upcoming tactical military-shooter video game.

News Provided by PR Newswire via QuoteMedia

Keep reading...Show less

Hawai'i Pacific University to Host Vanta's Hawaii Esports League Championship This Fall

Vanta will be collaborating with Hawai'i Pacific University this fall to host their middle school and high school state esports championships.

This fall, Vanta will be hosting the Hawaii Esports League on its esports platform. This league is a free league in which schools can compete weekly with other schools in Hawaii . The league is open for gamers ages 8-18, with a focus on middle school and high school teams. Hawaii Esports League competition will be completely virtual, save for the championship series. This makes it easier for schools across all of the islands to compete against one another.

News Provided by PR Newswire via QuoteMedia

Keep reading...Show less

Monster Land: Builder Is Now Available at the App Store in the US

Players can experience versatile gameplay coupled with a super high degree of freedom

The simulation, role-playing, tower defense game Monster Land: Builder published by Hangzhou MR.GLEE Tech. co., Ltd, was formally launched in the North American market recently, delivering to players a novel, unique, laid-back and versatile gameplay experience.

News Provided by PR Newswire via QuoteMedia

Keep reading...Show less

"Bleach: Brave Souls" Celebrates the BLEACH TV Animation Series: Thousand-Year Blood War with In-Game Campaigns Starting Today

KLab Inc., a leader in online mobile games, announced that its hit 3D action game Bleach: Brave Souls currently available on smartphones, PC, and PlayStation 4, will hold in-game campaigns starting today, Friday, September 30th to celebrate the BLEACH TV Animation Series: Thousand-Year Blood War. See the original press release ( https:www.klab.comenpress ) for more details.

Bleach: Brave Souls will hold in-game campaigns starting today, Friday, September 30th to celebrate the BLEACH TV Animation Series: Thousand-Year Blood War. The campaign will feature the Thousand-Year Blood War 2022 versions of Ichigo Kurosaki, Uryu Ishida, and Yasutora Sado (Chad). Now is a great chance to check out the exciting 3D action of the Bleach: Brave Souls game.

The campaign will feature the Thousand-Year Blood War 2022 versions of Ichigo Kurosaki, Uryu Ishida, and Yasutora Sado ( Chad ) in the Thousand-Year Blood War Summons: Concord. There will also be a Free Thousand-Year Blood War Summons where players will have the chance to get one of the three new 5 star characters.

Brave Souls Thousand-Year Blood War: Concord Step-Up Summons Video

https://youtu.be/zgaSR_eeRAg

Be sure to check out the other in-game collaboration campaigns as we gear up for the premiere of the TV animation series on Monday, October 10th .

BLEACH TV Animation Series: Thousand-Year Blood War Tie-In Gift & Special Orders

To celebrate the upcoming premiere of the BLEACH TV Animation Series: Thousand-Year Blood War, a present campaign will be held starting Tuesday, October 11th .

The first present players will receive is a special accessory based on BLEACH TV Animation Series: Thousand-Year Blood War collaboration.

Now is a great chance to check out the exciting 3D action of the Bleach: Brave Souls game.

Overview of Bleach: Brave Souls

Platform: iOS /Android™/PC/PS4™

Genre: 3D Action

Release Date: July 23, 2015

Price: Free-to-play (In-game purchases available)

Official Website: https://www.bleach-bravesouls.com/en/

Official Twitter Account: @bleachbrs_en

Official Facebook Page: https://www.facebook.com/BleachBS.en

Official YouTube Channel: https://www.youtube.com/channel/UC1QJ4uNQeijEx0jlo4nqauA

Official Instagram: @bleachbravesouls_official

Official Discord: https://discord.com/invite/bleachbravesouls

Copyright: © Tite Kubo/Shueisha, TV TOKYO, dentsu, Pierrot

© KLabGames

Download here

App Store : https://itunes.apple.com/app/id1003168863

Google Play: https://play.google.com/store/apps/details?id=com.klab.bleach

Steam: https://store.steampowered.com/app/1201240/BLEACH_Brave_Souls

PlayStation Store: https://store.playstation.com/concept/10002097

Cision View original content to download multimedia: https://www.prnewswire.com/news-releases/bleach-brave-souls-celebrates-the-bleach-tv-animation-series-thousand-year-blood-war-with-in-game-campaigns-starting-today-301637517.html

SOURCE KLab Inc.

News Provided by PR Newswire via QuoteMedia

Keep reading...Show less

Latest Press Releases

Related News

×