$200,000 Campaign to Build Awareness of New Online Sports Betting Licensing Now Live across the state of Illinois, USA
DGTL Holdings Inc. (TSXV: DGTL) ("DGTL" or the "Company") is pleased to announce that its wholly owned subsidiary Hashoff LLC has launched a new social media content marketing campaign with a Nasdaq listed e-sports and gaming company. The campaign is valued at approximately $200,000 and is focused on promoting brand awareness of the online sports betting regulations which are now legal and live across the state of Illinois, USA.
This latest social media content campaign comes from Hashoff's largest key account, a Nasdaq listed leader in the e-sports and gaming sector with a current market capital in-excess of $30 Billion. Hashoff's top producing client is a global leader in online software services that allows users to place bets on fantasy sports contests within the top major sports leagues around the world (e.g., MLB, NHL, NFL, NBA, PGA, UEFA, UFC, etc.).
The term of the contract requires Hashoff to source top ranked micro-influencers to build new brand awareness and to drive new active users to the client's key online properties. Hashoff's freelance content publishers will target new users via marketing on Instagram, Tik Tok and Twitter. Strategic content will focus on the new online sports betting licensing for this key account within the state of Illinois. This campaign is an extension of a successful campaign that ran in New York state, earlier this year.
This latest social content marketing campaign is evidence of Hashoff's expanding global business and the continued growth of this key account and diversification of accounts within Hashoff's growing client base. This campaign reaffirms DGTL's commitment to diversifying Hashoff's active client mix as a long-term business development strategy.
Hashoff's newly developed client mix also represents diversification across multiple categories, with new accounts that include top brands and agencies in the e-sports gaming, consumer products, health and beauty, financial services, travel, and electronics industries. The diversification of Hashoff's clients, categories, and global markets provides Hashoff with more consistent long-term revenue growth potential.
DGTL also reports a correction from a previous release distributed on March 19th. Mr. Bruce Lev has been appointed as a non-voting board observer and advisor, not as a member of the board of the directors.
DGTL Holdings Inc.
DGTL Holdings Inc. acquires and accelerates transformative digital media, marketing and advertising software companies, powered by Artificial Intelligence (AI). DGTL (i.e. Digital Growth Technologies and Licensing) specializes in accelerating fully commercialized enterprise level SaaS (software-as-a service) companies entering a rapid growth stage with in the sectors of content, analytics and distribution, via a blend of unique capitalization structures. DGTL Holdings Inc. is traded on the Toronto Venture Exchange as "DGTL", the OTCQB exchange as "DGTHF", and the FSE as "A2QB0L".
For more information, visit: www.dgtlinc.com.
As a wholly owned subsidiary of DGTL Holdings Inc., Hashoff is an enterprise level self-service CaaS (content-as-a-service) built on proprietary Artificial Intelligence and Machine Learning (AI-ML) technology. Hashoff's AI-ML platform functions as a full-service content management system, designed to empower global brands by identifying, optimizing, engaging, managing, and tracking top-ranked digital content publishers for localized brand marketing campaigns. Hashoff is fully commercialized and currently serves numerous global brands by providing direct access to the global gig-economy of over 500 million freelance content creators. Hashoff's customer portfolio includes global brands in a range of key growth categories, including Draft Kings, Anheuser Busch-InBev, PepsiCo, Currency.com, Syneos Health, etc.
To learn more visit https://dgtlinc.com/technology
As a wholly owned subsidiary of DGTL Holdings Inc., Engagement Labs is an industry-leading data and analytics firm that provides social intelligence for Fortune 500 brands and companies. Engagement Labs' TotalSocial® platform focuses on the entire social ecosystem by combining powerful online (social media) and offline (word of mouth) data with predictive analytics. Engagement Labs has a proprietary ten-year database of unique brand, industry and competitive intelligence, matched with its cutting-edge predictive analytics that use machine learning and artificial intelligence to reveal the social metrics that increase marketing ROI and top line revenue for its diverse group of Fortune 100 level clients.
To learn more visit www.engagementlabs.com.
Phone: +1 (877) 879-3485
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