Bitcoin Well Announces Bitcoin Purchase and Brokered Private Placement Offering of Up to $2.0 Million of Convertible Debenture Units Led by Haywood Securities Inc. with $500,000 of Insider Participation

Bitcoin Well Announces Bitcoin Purchase and Brokered Private Placement Offering of Up to $2.0 Million of Convertible Debenture Units Led by Haywood Securities Inc. with $500,000 of Insider Participation

NOT FOR DISTRIBUTION TO UNITED STATES NEWS WIRE SERVICES OR FOR DISSEMINATION IN THE UNITED STATES.

Bitcoin Well Inc. (" Bitcoin Well " or the " Company ") ( TSXV: BTCW; OTCQB: BCNWF ), the non-custodial bitcoin business on a mission to enable independence, is pleased to announce that it has entered into an agreement with Haywood Securities Inc. (" Haywood ") to act as lead agent and sole bookrunner, together with a syndicate of agents (the " Agents "), in connection with a best-efforts private placement of up to approximately $2,000,000 convertible debenture units (the " Debenture Units ") at a price of $1,000 per Debenture Unit (the " Offering "). Each Debenture Unit shall consist of: (i) one 8% $1,000 principal amount unsecured convertible debenture (each, a " Debenture "); and (ii) 4,347 common share purchase warrants of the Company (each, a " Warrant ").

Further, the Company announces the purchase of approximately 7.53088112 BTC for $1,035,882.82 CAD at an average price of $137,551.34 CAD per bitcoin.

The Company intends to use the net proceeds from the Offering for working capital, general corporate purposes and for further additions to the strategic bitcoin reserve. The Offering is expected to close on or about December 17 , 2024, or such other date as the Company and Haywood may agree, each acting reasonably (the " Closing Date ").

"Adding bitcoin to the balance sheet feels great!" said Adam O'Brien, founder and CEO of the Company. "We look forward to closing a successful Offering which will afford us access to additional capital to add more bitcoin to our treasury. I am excited to offer our shareholders exposure to bitcoin alongside our growing bitcoin business. We have seen good growth so far this quarter and we expect that adding bitcoin to the balance sheet will continue to give the Company opportunities in the future."

The Debentures will bear interest of 8% per annum, payable semi-annually in arrears, on the first business day in July and January of each year, with the first interest payment to be made on July 2, 2025 (the " Interest Payment Date ") and maturing on the date that is 60 months following the Closing Date (the " Maturity Date "). The Company shall pay, on each Interest Payment Date, all interest in the form of common shares of the Company (the " PIK Interest Payment ") or in cash, at the sole discretion of the Company. In the event the Company elects to make a PIK Interest Payment, it shall deliver such number of Common Shares, within 10 business days of the Interest Payment Date, as is determined by dividing the accrued and unpaid interest due and payable on the Interest Payment Date by the 10 day volume weighted average trading price (" VWAP ") of the Common Shares on the TSX Venture Exchange (the " TSXV "), immediately preceding the Interest Payment Date.

The Debentures will be unsecured obligations of the Company and subordinated in right of payment to the prior payment in full of all secured indebtedness of the Company. The Debentures will rank pari passu with all existing subordinated debentures and all additional subordinated debentures issued by the Company from time to time. The Debentures will also be effectively subordinated to claims of creditors of the Company's subsidiaries except to the extent the Company is a creditor of such subsidiaries ranking at least pari passu with such other creditors.

Each $1,000 principal amount of Debentures will be convertible into 4,347 common shares of the Company (the " Common Shares ") at the option of the holder thereof, at a conversion price of $0.23 per Common Share (the " Conversion Price "), at any time prior to the close of business on the earlier of: (i) the Maturity Date; (ii) the business day immediately preceding the date fixed by the Company pursuant to the Debenture Conversion Notice (as hereinafter defined), and (iii) the business day immediately preceding the payment date if subject to repurchase pursuant to a change of control, subject to adjustment in certain circumstances pursuant to a trust indenture to be entered into between the Company and trust company. Beginning on the date that is four months and one day following the Closing Date, if the VWAP of the Common Shares on the TSXV is greater than $0.32 for a period of 10 consecutive trading days, the Company may, within 10 business days of the occurrence of such event, force the conversion of the Debentures by giving notice (the " Debenture Conversion Notice ") to the holders of the Debentures, and issuing a concurrent press release, and, in such case, the conversion date of the Debentures shall be the date specified by the Company in the Debenture Conversion Notice, provided such date shall not be less than 30 trading days following delivery of the Debenture Conversion Notice.

Each Warrant will be exercisable to acquire one Common Share for an exercise price of $0.30 for a period of 60 months following the Closing Date. If, at any time following the Closing Date and prior to the expiry date of the Warrants, the VWAP of the Common Shares on the TSXV is greater than $0.42 for a period of 10 consecutive trading days, the Company may, within 10 business days of the occurrence of such event, accelerate the expiry date of the Warrants by giving notice (the " Warrant Acceleration Notice "), and issuing a concurrent press release, and, in such case, the expiry date of the Warrants shall be the date specified by the Company in the Warrant Acceleration Notice, provided such date shall not be less than 30 trading days following delivery of the Warrant Acceleration Notice.

The Agents will have an option (the " Agent's Option ") to offer for sale up to an additional $300,000 of Debenture Units, by Haywood, on behalf of the Agents providing notice to the Company at any time up to 48 hours prior to the Closing Date.

The Company has agreed to (a) pay to the Agents a commission of 7% cash (3.5% in respect of presidents list orders); (b) issue to the Agents compensation options entitling the Agents to acquire that number of Debenture Units equal to 7% (3.5% in respect of presidents list orders) of the aggregate number of Debenture Units sold pursuant to the Offering at an exercise price of each such Debenture Unit of $1,000; and (c) issue to Haywood such number of Debenture Units as is equal to the greater of $100,000 and 7% of the gross proceeds of the Offering (3.5% in respect of presidents list orders) at a deemed price per such Debenture Unit of $1,000.

All securities issued pursuant to the Offering will be subject to a statutory hold period of four months and one day following the Closing Date. The Offering remains subject to certain conditions including, but not limited to, receipt of all necessary regulatory approvals, including the approval of the TSXV.

It is anticipated that certain directors of the Company will participate in the Offering for minimum gross proceeds of $500,000. Such participation will be considered to be a "related party transaction" within the meaning of Multilateral Instrument 61-101 Protection of Minority Security Holders in Special Transactions (" MI 61-101 "). The Company intends to rely on the exemptions from the formal valuation and minority shareholder approval requirements of MI 61-101 contained in sections 5.5(a) and 5.7(1)(a) of MI 61-101 in respect of the related party participation in the Offering as neither the fair market value (as determined under MI 61- 101) of the subject matter of, nor the fair market value of the consideration for, the transaction, insofar as it will involve interested parties, is expected to exceed 25% of the Company's market capitalization (as determined under MI 61-101).

This news release does not constitute an offer to sell or a solicitation of an offer to buy any securities in the United States. The securities offered hereby have not been and will not be registered under the United States Securities Act of 1933, as amended (the " 1933 Act ") or any state securities laws and may not be offered or sold in the United States or to U.S. persons (as defined in Regulation S under the 1933 Act) unless the securities have been registered under the 1933 Act and all applicable state securities laws, or are otherwise exempt from such registration.

About Bitcoin Well

Bitcoin Well is on a mission to enable independence. We do this by making bitcoin useful to everyday people to give them the convenience of modern banking and the benefits of bitcoin. We like to think of it as future-proofing money. Our existing Bitcoin ATM and Online Bitcoin Portal business units drive cash flow to help fund this mission.

Join our investor community and follow us on Nostr , LinkedIn , Twitter and YouTube to keep up to date with our business.

Bitcoin Well contact information

To book a virtual meeting with our Founder & CEO Adam O'Brien please use the following link: https://bitcoinwell.com/meet-adam

For additional investor & media information, please contact:
Tel: 1 888 711 3866
ir@bitcoinwell.com

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release   .

Forward-looking information
Certain statements contained in this news release may constitute forward-looking information. Forward-looking information is often, but not always, identified by the use of words such as "anticipate", "plan", "estimate", "expect", "may", "will", "intend", "should", or the negative thereof and similar expressions.   All statements herein other than statements of historical fact constitute forward-looking information, including but not limited to statements in respect of: closing of the Offering; TSXV approval of the Offering; exercise of the Agent's Option; use of proceeds from the Offering; and Bitcoin Well's business plans, strategy and outlook. Forward-looking information involves known and unknown risks, uncertainties and other factors that may cause actual results or events to differ materially from those anticipated in such forward-looking information.  Bitcoin Well actual results could differ materially from those anticipated in this forward-looking information as a result of inability to obtain TSXV approval, regulatory decisions, competitive factors in the industries in which Bitcoin Well operates, prevailing economic conditions, and other factors, many of which are beyond the control of Bitcoin Well.

Bitcoin Well believes that the expectations reflected in the forward-looking information are reasonable, but no assurance can be given that these expectations will prove to be   correct   and such forward-looking information should not be unduly relied upon.   Any forward-looking information contained in this news release represents Bitcoin Well's expectations as of the date hereof, and is subject to change after such date. Bitcoin Well disclaims any intention or obligation to update or revise any forward-looking information whether as a result of new information, future events or otherwise, except as required by applicable securities legislation. For more information, see the Cautionary Note Regarding Forward Looking Information found in the Bitcoin Well's quarterly Management Discussion and Analysis.


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"We delivered exceptional year-over-year growth across all key metrics in the third quarter, including a 69% increase in total wagers and a 63% boost in gross margin," said Michael Moskowitz, Chair and CEO of NorthStar. "Our consistent revenue growth and improved economies of scale have enabled gross margin to fully cover overhead costs–a significant milestone in our journey toward profitability. Additionally, marketing expenditures as a percentage of revenue have declined substantially, dropping from two-thirds last year to roughly half year-to-date, further demonstrating our continually improving operational efficiency and strategic focus."

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  • Total Wagers[1] at Northstarbets.ca were $234 million, a 69% increase compared to $138 million in Q3 2023.
  • Gross Gaming Revenue[1] at NorthStarbets.ca was $8.4 million, a 53% increase from $5.5 million in Q3 2023.
  • Revenue[2] was $6.8 million in Q3 2024, a 45% increase from $4.7 million in Q3 2023.
  • Gross Margin was $2.7 million, representing a 63% increase from $1.6 million in Q3 2023, while the Gross Margin percentage increased by 400 basis points to 39%, from 35% in Q3 2023.
  • Profit/(loss) before marketing and other expenses[1] was $0.1 million in Q3 2024 compared to $(0.5) million in Q3 2023, as gross margin is now sufficient to cover the Company's overhead expenses.

Financial Highlights for the Nine-Month Period Ended September 30, 2024 ("YTD 2024"):

  • Total Wagers[1] at Northstarbets.ca reached $677 million, a 54% increase compared to $438 million in the nine months ended September 30, 2023 ("YTD 2023").
  • Gross Gaming Revenue[1] at NorthStarbets.ca was $24.1 million, a 56% increase from $15.4 million in YTD 2023.
  • Revenue[2] totaled $20.2 million, a 55% increase from $13.0 million in YTD 2023.
  • Gross Margin was $8.0 million, marking a 72% increase from $4.7 million in YTD 2023, with the Gross Margin percentage increasing to 40%, up from 36% in the comparable period of 2023.
  • Profit/(loss) before marketing and other expenses1 was $0.6 million in YTD 2024 compared to $(3.0) million in YTD 2023, as gross margin is now sufficient to cover the Company's overhead expenses.

Recent Operating Highlights:

  • The Company continued to outpace the industry growth rates reported by iGaming Ontario in Q3 2024 in both Total Wagers (54% for NorthStar vs. 32% for the industry) and Gross Gaming Revenue (67% for NorthStar vs. 37% for the industry).[3]
  • NorthStar recently completed its inaugural Blackjack Championship tournament, an innovative online competition with a total prize pool of $100,000.
  • In October, the Company announced the launch across all platforms of "Sports Insights 2.0," a robust suite of enhancements that includes a redesigned home page, comprehensive team and player statistics, injury and player news feeds, added coverage of popular sports and strengthened casino content.
  • The Company also announced a series of enhancements to its online betting platform in September, highlighted by streamlined navigation in both the Casino and Sportsbook sections, a doubling of Casino game selection since the start of 2024, personalized prop bets and intelligent parlay suggestions.

Outlook

"The marketing investments and product launches we executed in Q3 have set us up for a strong finish to the year, as the fourth quarter is typically a seasonally robust period," said Mr. Moskowitz. "With the continued momentum in our business and operating leverage driving improved financial results, we are highly optimistic about our ability to deliver significant shareholder value in 2025."

Management is working diligently to secure additional funding and remains confident that the Company will be able to access the capital necessary to continue to support its growth strategy. The Company expects to provide an update in the coming weeks.

Q3 Corporate Update Webinar

On December 3, 2024, Michael Moskowitz will present an in-depth Corporate Update, including a discussion of the Company's Q3 Earnings, current operations and upcoming milestones. All investors and other interested parties are invited to register for the webinar at the link below.

Date: Tuesday, December 3rd, 2024
Time: 11am ET
Register: Webinar Registration

Management will be available to answer your questions following the presentation on the webinar platform. You may also submit your question(s) beforehand in the registration form linked above.

Extension of Strategic Marketing Agreement

The Company also announced that its wholly owned subsidiary, NorthStar Gaming (Ontario) Inc. ("NorthStar Ontario"), has agreed to extend its partnership with Playtech Software Limited ("Playtech Software") through the renewal of their previously announced strategic marketing agreement. Under the agreement, Playtech Software contributes services designed to accelerate NorthStar Ontario's player acquisition strategy in the province. The agreement was first implemented in June 2023 and renewed earlier this year, with Playtech Software contributing services valued at a total of $8 million through to October 31, 2024, representing a significant driver of NorthStar Ontario's growth over that period. The latest renewal, valued at up to $1 million, extends the agreement for two months through to December 31, 2024. Playtech Software will be reimbursed and compensated through a share of revenue from the income generated in connection with the marketing initiatives to which it contributes.

Additional Information

For additional information, please refer to Company's condensed consolidated interim financial statements for the three- and nine-month periods ended September 30, 2024, and the corresponding management's discussion and analysis ("MD&A"). These documents are available on SEDAR+ at www.sedarplus.ca, and on the Company's corporate website at www.northstargaming.ca.

About NorthStar

NorthStar proudly owns and operates NorthStar Bets, a Canadian-born casino and sportsbook platform that delivers a premium, distinctly local gaming experience. Designed with high-stakes players in mind, NorthStar Bets Casino offers a curated selection of the most popular games, ensuring an elevated user experience. Our sportsbook stands out with its exclusive Sports Insights feature, seamlessly integrating betting guidance, stats, and scores, all tailored to meet the expectations of a premium audience.

As a Canadian company, NorthStar is uniquely positioned to cater to customers who seek a high-quality product and an exceptional level of personalized service, setting a new standard in the industry. NorthStar is committed to operating at the highest level of responsible gaming standards.

No stock exchange, securities commission or other regulatory authority has approved or disapproved the information contained herein. Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this press release.

Non-IFRS Financial Measures

Throughout this document, management uses certain non-IFRS financial measures and supplementary financial measures to evaluate the performance of the Company. The terms "Gross Gaming Revenue" "Total Wagers" and "Profit/(Loss) before marketing and other expenses" are non-IFRS financial measures. These measures are not recognized measures under International Financial Reporting Standards ("IFRS") and do not have a standardized meaning prescribed by IFRS and are, therefore, not necessarily comparable to similar measures presented by other companies. Rather, these measures are provided as additional information to complement those IFRS measures by providing further understanding of our results of operations from management's perspective and to discuss NorthStar's financial outlook. Accordingly, these measures should not be considered in isolation nor as a substitute for analysis of the Company's financial information reported under IFRS. We believe that securities analysts, investors and other interested parties frequently use non-IFRS measures, including industry metrics, in the evaluation of companies in our industry. Management also uses non-IFRS measures and industry metrics in order to facilitate operating performance comparisons from period to period, the preparation of annual operating budgets and forecasts and to determine components of executive compensation.

Total Wagers

Total Wagers is calculated as the total amount of money bet by customers in respect of bets that have settled in the applicable period. Total Wagers does not include free bets or other promotional incentives, nor money bet by customers in respect of bets that are open at period end. Total Wagers is used to provide investors with supplemental measures of our operating performance and thus highlight trends in our business that may not otherwise be apparent when relying solely on IFRS measures.

Gross Gaming Revenue

Gross Gaming Revenue is calculated as dollar amounts bet by customers less the dollar amounts paid out to the customers in respect of such bets which have settled in the applicable period.

Reconciliation of Non-IFRS Measures to IFRS Measures

In Q3 2024, the Company reported $8.6 million of Gross Gaming Revenue ($24.9 million in YTD 2024) and has provided a reconciliation to the most comparable IFRS financial measure (Revenue) as follows:

$ Millions (unaudited)Three months endedNine months ended
Sept 30,
2024
Sept 30,
2023
Sept 30,
2024
Sept 30,
2023
Gross gaming revenue from wagered games8.45.524.115.4
Bonuses, promotional costs and free bets1.90.94.72.7
Sub-total Gaming revenue6.54.619.412.7
Other revenue from managed services0.30.10.80.3
Revenue6.84.720.213.0

Operating Results

Marketing expenses are a key driver of the business but are completely discretionary. Management considers "Profit/(Loss) before marketing and other expenses" to be a good indication of the extent to which the business' Gross Margin is in excess of its overhead costs, and therefore offsetting some portion of marketing expenses, reflecting improving economies of scale.

$ Millions (unaudited)Three months endedNine months ended
Sept 30,
2024
Sept 30,
2023
Sept 30,
2024
Sept 30,
2023
Revenue6.84.720.213.0
Cost of Revenues
Gross Margin2.71.68.04.7
General and administrative expenses2.72.27.47.6
Profit/(Loss) before marketing and other expenses (1)(0.1)(0.5)0.6(3.0)
Marketing2.82.010.28.6
Loss before other expenses (1)(2.9)(2.5)(9.6)(11.6)
Other expenses0.31.74.76.4
Net loss(3.2)(4.2)(14.3)(18.0)

(1) These measures are not defined by IFRS, do not have standard meanings and may not be comparable with other industries or companies.

Cautionary Note Regarding Forward-Looking Information and Statements

This communication contains "forward-looking information" within the meaning of applicable securities laws in Canada ("forward-looking statements"), including without limitation, statements with respect to the following: expected performance of the Company's business, expansion into new markets and future growth opportunities and expected benefits of transactions. The foregoing are provided for the purpose of presenting information about management's current expectations and plans relating to the future and allowing investors and others to get a better understanding of the Company's anticipated financial position, results of operations, and operating environment. Often, but not always, forward- looking statements can be identified by the use of words such as "plans", "expects", "is expected", "budget", "scheduled", "estimates", "continues", "forecasts", "projects", "predicts", "intends", "anticipates" or "believes", or variations of, or the negatives of, such words and phrases, or state that certain actions, events or results "may", "could", "would", "should", "might" or "will" be taken, occur or be achieved. This information involves known and unknown risks, uncertainties and other factors that may cause actual results or events to differ materially from those anticipated in such forward-looking statements. This forward-looking information is based on management's opinions, estimates and assumptions that, while considered by NorthStar to be appropriate and reasonable as of the date of this press release, are subject to known and unknown risks, uncertainties, assumptions and other factors that may cause the actual results, levels of activity, performance, or achievements to be materially different from those expressed or implied by such forward- looking information. Such factors include, among others, the following: risks related to the Company's business and financial position; risks associated with general economic conditions; adverse industry risks; future legislative and regulatory developments; the ability of the Company to implement its business strategies; and those factors discussed in greater detail under the "Risk Factors" section of the Company's most recent annual information form, which is available under NorthStar's profile on SEDAR+ at www.sedarplus.ca. Many of these risks are beyond the Company's control.

If any of these risks or uncertainties materialize, or if the opinions, estimates or assumptions underlying the forward-looking information prove incorrect, actual results or future events might vary materially from those anticipated in the forward-looking statements. Although the Company has attempted to identify important risk factors that could cause actual results to differ materially from those contained in the forward-looking statements, there may be other risk factors not presently known to the Company or that the Company presently believes are not material that could also cause actual results or future events to differ materially from those expressed in such forward-looking statements. There can be no assurance that such information will prove to be accurate, as actual results and future events could differ materially from those anticipated in such information. No forward-looking statement is a guarantee of future results. Accordingly, you should not place undue reliance on forward-looking information, which speaks only as of the date made. The forward-looking information contained in this press release represents NorthStar's expectations as of the date specified herein, and are subject to change after such date. However, the Company disclaims any intention or obligation or undertaking to update or revise any forward-looking information whether as a result of new information, future events or otherwise, except as required under applicable securities laws.

All of the forward-looking information contained in this press release is expressly qualified by the foregoing cautionary statements.

For further information:

Company Contact:

Corey Goodman
Chief Development Officer 647-530-2387
investorrelations@northstargaming.ca

Investor Relations:

RB Milestone Group LLC (RBMG)
Northstar@rbmilestone.com

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