Cizzle Brands Corporation

Investor Insight

Through its innovative line of diversified products, Cizzle Brands Corporation is well-positioned to capitalize on the global MAHA (Make America Healthy Again) movement sweeping the nation. This includes increased consumer demand for low-sugar, high-quality functional foods and beverages, nutritional supplements and sustainable packaging.

Overview

Cizzle Brands Corporation (CBOE:CZZL) is a dynamic sports nutrition company dedicated to driving transformative change within the health and wellness industry. Cizzle commenced trading on CBOE Canada on December 30, 2024, marking a significant milestone in its growth trajectory.

Leveraging deep-rooted connections in the professional sports sector, the company collaborates with elite athletes to trial and refine its health and wellness products to ensure optimal performance, while still being appropriate for athletes of all ages. Its CWENCH Hydration line of products underscores its commitment to premium-quality offerings.

Cizzle maintains a global R&D innovation team involving top nutritionists, dieticians and strength coaches to develop cutting-edge products and bring them to market. This approach ensures that each product is designed to meet the highest standards of performance and wellness.

As consumers become increasingly health-conscious, there is a significant shift toward products that offer clean ingredients and functional benefits, such as hydration, recovery and natural energy. The functional beverage market size is estimated to reach US$229.75 billion in 2025, and is expected to climb to US$329.68 billion by 2030, at a CAGR of 7.49 percent. This growth is driven by rising disposable incomes, heightened awareness of physical well-being, and the growing popularity of fitness lifestyles.

CWENCH Hydration is already recognized as one of the fastest-growing hydration products in the world. In its first 6 months of operation, it generated net sales of $5 million with gross margins of 60 percent and is on track to achieve $13 to $15 million in sales in its first fiscal year. Since its launch, CWENCH has been endorsed by elite athletes and adopted by professional sports teams across North America.

Cizzle is led by a seasoned executive team with extensive experience in consumer-packaged goods, brand building and public markets.

Market Differentiator

Cizzle differentiates itself by developing aspirational products consumed by aspirational people that drive awareness in key markets. Through its broad-based grassroots programs, over 12,000 youth athletes across North America are sponsored by Cizzle, featuring CWENCH logos on their helmets, jerseys and water bottles.

As Cizzle's products develop loyal followings in key markets, other consumer groups are pulled into engagement with its brands. With so many youth athletes making CWENCH Hydration their preferred sports drinks, pantry-loading parents who support sugar-free, all-natural alternatives for their kids become advocates - and ultimately consumers of CWENCH.

Cizzle's commitment to sustainability is another key differentiator. By adopting eco-friendly packaging solutions such as Tetra Pak, the company significantly reduces its environmental impact compared to traditional materials. It also limits the amount of plastics that touch Cizzle's products, minimizing the risk of exposure to microplastics. This move not only addresses growing consumer demand for healthy and sustainable products but also reinforces Cizzle's brand values.

Well-defined Growth Strategy

Too often emerging CPG companies grow faster than their capitalization and infrastructure can support, leading many to flame out or incur dilutive financings. Cizzle is focused on maximizing shareholder value through sustainable revenue growth, strong gross margins, profitability and strategic acquisitions.

As brand awareness grows, and velocity through current retailers accelerates, the company plans to increase sales by expanding distribution channels through major Canadian retailers to boost market penetration and drive product visibility in high-traffic retail locations.

At the same time, Cizzle is building brand awareness and driving sales in select US and European markets where it can drive velocity while maintaining gross margins.

Product innovation is a key pillar of Cizzle’s growth strategy. The company has or is preparing to launch multiple new products across various consumer channels in 2025, including CWENCH Protein and Spoken Nutrition, among others. Each product launch will be supported by targeted marketing campaigns, in-store activations, and influencer partnerships to create brand awareness and drive consumer demand. Furthermore, Cizzle is actively pursuing opportunities to acquire young, innovative companies in the health and wellness sector that align with its mission, thus accelerating portfolio expansion.

Company Highlights

• Cizzle is dedicated to driving transformative change in the health and wellness industry by offering premium, clean-label sports nutrition products.
• The companycollaborates with elite athletes and professional sports teams to trial and refine its product offerings, ensuring optimal performance.
• Its flagship brand - CWENCH Hydration - is one of the fastest-growing hydration products in the world, with endorsements from top athletes like Nathan MacKinnon and Andrew Wiggins, as well as up-and-coming superstars Gavin McKenna and Chloe Primerano. Wiggins is also a significant investor in the business.
• The company generated $5 million dollars in net sales in its first 6 months of operations with a gross margin of 60 percent and is projected to generate net sales of $13 to $15 million in its first fiscal year.
• Driven by a well-defined growth strategy, the company is expanding distribution through major retailers, international market entry, and potential strategic acquisitions to drive revenue growth and market penetration.
• Cizzle’s executive team has extensive experience in CPG, brand building and public markets, including former executives of BioSteel and DreamWater.

Key Products & Brands

CWENCH Hydration

Cizzle’s flagship product, CWENCH Hydration, is a sugar-free, all-natural sports drink formulated with 6+ essential electrolytes and only 10 calories per serving. It stands out with eco-friendly Tetra Pak packaging and no preservatives. Endorsed by high-profile athletes like Nathan MacKinnon, Andrew Wiggins, Gavin McKenna and Chloe Primerano, CWENCH has gained traction in major retail outlets across Canada and select US markets. Its rapid market adoption has solidified it as one of the fastest-growing products in its category.

CWENCH Protein

CWENCH Protein, a post-workout recovery solution, comes in both whey and vegan options. Available in chocolate and vanilla flavors, it leverages the existing CWENCH distribution network to ensure broad reach.

Spoken Nutrition

Spoken Nutrition is a premium supplement line designed to enhance athletic performance and overall wellness by unlocking the expertise behind the world's best athletes. Developed in collaboration with elite trainers and scientists to make products that work, the range includes 14 SKUs targeting various health benefits. A standout product, Sleep Builder, has received significant acclaim for its positive impact on recovery and sleep quality. Spoken Nutrition primarily targets direct-to-consumer channels, elite training facilities and partnerships with celebrity trainers.

Management Team

John Celenza – Chairman & Chief Executive Officer

John Celenza co-founded BioSteel Sports, where he played a pivotal role in scaling the business within the consumer goods sector. His expertise in brand development and market expansion is instrumental in guiding Cizzle's strategic direction.

Tucker Wright – President & Chief Revenue Officer

Tucker Wright brings a wealth of experience from leadership roles at DreamWater and BioSteel. His proficiency in revenue generation and market strategy supports Cizzle's growth initiatives and market penetration efforts.

Anthony Mila – Chief Marketing Officer

Anthony Mila, formerly CEO of HighRise Marketing and CMO of BioSteel, has a strong background in marketing within the health and wellness industry. His strategic vision drives Cizzle's brand positioning and consumer engagement.

Blane Kaufman – Chief Operating Officer

Blane Kaufman previously led operations at BioSteel, bringing extensive operational expertise to Cizzle. His focus on operational efficiency ensures the seamless execution of the company's strategic plans.

Steven Tschirhart – Chief Financial Officer

Steven Tschirhart, who spent over a decade at Kraft Heinz ultimately as Head of Coffee Canada, oversees the financial operations of Cizzle, ensuring fiscal responsibility and strategic financial planning to support the company's growth objectives.

Andy O'Brien – Chief Performance Officer & Director

Andy O’Brien is a legendary sports performance coach who has collaborated with world-class athletes and elite trainers. His expertise contributes to the development of Cizzle's performance-oriented products.