SIMPLY BETTER BRANDS CORP. ANNOUNCES UPSIZING AND EXTENSION OF NON-BROKERED PRIVATE PLACEMENT TO $4,000,000 FROM $2,000,000

 Simply Better Brands Corp. ("SBBC" or the "Company") (TSX Venture: SBBC) (OTCQB: SBBCF) today announces further to its news release dated January 25, 2023 and in connection with the Branding Earnout Agreement dated January 25, 2023 the Company has issued 83,080 common shares.

Simply Better Brands Corp.  is an international omni-channel platform with a portfolio of diversified assets in the rapidly growing plant-based, natural, and clean ingredient space. The Company targets informed, health-conscious Millennial and Generation Z consumers with a focus on opportunities for expansion into high-growth consumer product categories. For more information on Simply Better Brands Corp., please visit: For more information on Simply Better Brands Corp., please visit: https://www.simplybetterbrands.com/investor-relations .

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

SOURCE Simply Better Brands Corp.

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Simply Better Brands Corp. (TSXV: SBBC) (OTCQB: PKANF) (" SBBC " or the " Company ") is pleased to provide the results of the annual general and special meeting of shareholders of the Company (the " Meeting ") held earlier today. In addition, SBBC is pleased to announce that it has entered into an advisory services agreement (the " Advisory Agreement ") with Clarus Securities Inc. (" Clarus ") pursuant to which Clarus will provide capital markets advisory services to the Company.

A total of 20,224,408 common shares of the Company, representing approximately 27. 7 % of the issued and outstanding common shares of the Company, were represented in person or by proxy at the Meeting.

Each of the matters considered at the Meeting is described in detail in the Notice of Annual General and Special Meeting of Shareholders & Management Information Circular dated March 29, 2024 (the " Information Circular ") and in the Company's press release dated May 10, 2024 (the " Press Release "), copies of which is available under the Company's profile on SEDAR+ at www.sedarplus.com . All nominees listed in the Information Circular and in the Press Release were elected as directors of SBBC, to serve until the next annual meeting of shareholders, or until their successors are elected or appointed.

The results of the votes are as follows:

All other resolutions at the Meeting were successfully approved by shareholders, including setting the number of directors at six, the appointment of Davidson & Company LLP as auditors of the Company and approval of SBBC's omnibus equity incentive plan, all as described in the Information Circular.

J.R. Kingsley Ward , the Chairman of the Company, commented, "We're thrilled to welcome Brock Bundy and Erica Groussman to the Board of Directors of SBBC. Brock brings SBBC his extensive experience in managing public companies and Erica's background and experience will be integral to our continued development and successful execution of our strategic growth plan".

Mr. Bundy has more than 30 years' experience in the financial sector. He started his career with the RBC in 1988 and held numerous senior positions in both Canada and Japan as an Institutional Trader and then as a Corporate Lender.  Most recently he has been a Managing Partner of VRG Capital Inc., a private equity firm, and he also sits on the investment committee of a private multi-billion-dollar debt fund, along with a number of other Board Directorships.  Mr. Bundy is a Chartered Professional Accountant and a member of the Society of Management Accountants of Ontario . He earned his ICD.D designation from the Institute of Corporate Director's in 2017.

Ms. Groussman is the co-founder and Chief Executive Officer of SBBC's Tru Brands , Inc. subsidiary which offers a selection of TRUBAR protein bars for health-conscious consumers sold across North America by a growing list of major retailers in the club, convenience, and grocery channels as well as online sites including Amazon. Ms. Groussman has led the growth and expansion of Tru Brands since 2018 leading to its acquisition by SBBC in 2021.

SBBC also announces that it has entered into an Advisory Agreement with Clarus, an arm's length party to the Company, to recognize the ongoing advisory services that Clarus has provided to the Company since February 2024 in connection with, among other things, the suspension of operations of the Company's PureKana LLC subsidiary, and whereby Clarus has agreed to continue to provide capital markets advisory services to the Company.

Pursuant to the Advisory Agreement, the Company has agreed pay to Clarus a work fee in the aggregate amount of $250,000 (the " Work Fee "). Subject to the policies and acceptance of the TSX Venture Exchange (the " TSXV "), the Work Fee shall be payable by the Company as follows: (i) $225,000 will be paid in cash, and (ii) $25,000 will be paid through the issuance of 600,000 warrants to purchase common shares of the Company (each, an " Advisor Warrant ") at a price of $0.044 per Advisor Warrant. Each Advisor Warrant shall entitle the holder thereof to acquire one (1) common share in the capital of the Company at a price of $0.51 per share for a period of one (1) year from the date of issuance.

Simply Better Brands Corp. leads an international omni-channel platform with diversified assets in the emerging plant-based and holistic wellness consumer product categories. The Company's mission is focused on leading innovation for the informed Millennial and Generation Z generations in the rapidly growing plant-based wellness, natural, and clean ingredient space. The Company continues to focus on expansion into high-growth consumer product categories including plant-based food, clean ingredient skincare and plant-based wellness. For more information on Simply Better Brands Corp., please visit: https://www.simplybetterbrands.com/investor-relations .

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Certain statements contained in this news release constitute "forward-looking information" and "forward looking statements" (collectively, " forward-looking statements ") as such terms are used in applicable Canadian securities laws and are based on plans, expectations and estimates of management at the date of this press release. Forward-looking statements include, without limitation, statements with respect to the Meeting, including the expected motions to amend resolutions at the Meeting and the voting results thereof. The words "engaged in", "evaluating", "continuing to", "enable", "is reviewing", "potential", "intend", "believes", "aims" or variations of such words and phrases or statements that certain future conditions, actions, events or results "will", "may", "could", "would", "should", "might" or "can", or negative versions thereof, "occur", "continue" or "be achieved", and other similar expressions, identify forward-looking statements. Forward-looking statements are necessarily based upon management's perceptions of historical trends, current conditions and expected future developments, as well as a number of specific factors and assumptions that, while considered reasonable by the Company as of the date of such statements, are outside of the Company's control and are inherently subject to significant business, economic and competitive uncertainties and contingencies which could result in the forward-looking statements ultimately being entirely or partially incorrect or untrue. Forward looking statements contained in this press release are based on various assumptions and subject to inherent risks and uncertainties that may be general or specific and which give rise to the possibility that expectations, forecasts, predictions, projections or conclusions will not prove to be accurate, that assumptions may not be correct, and that objectives, strategic goals and priorities will not be achieved.

Known and unknown risk factors, many of which are beyond the control of the Company, could cause the actual results of the Company to differ materially from the results, performance, achievements or developments expressed or implied by such forward-looking statements. Such risk factors include but are not limited to those factors which are discussed in the Company's annual management discussion and analysis for the year ended December 31, 2023 , which is available under the Company's SEDAR+ profile at www.sedarplus.com . There can be no assurance that forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Forward-looking statements are provided as of the date of this press release for the purpose of providing information about management's expectations and plans relating to the future. The Company disclaims any intention or obligation to update or revise any forward-looking statements whether as a result of new information, future events or otherwise, or to explain any material difference between subsequent actual events and such forward-looking statements, except to the extent required by applicable law. All of the forward-looking statements contained in this press release are qualified by these cautionary statements.

SOURCE Simply Better Brands Corp.

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Simply Better Brands Corp. (TSXV: SBBC) (OTCQB: PKANF) (" SBBC " or the " Company ") is pleased to announce its nomination of and support for the election of Erica Groussman as an additional director of the Company. In addition, in order to allow shareholders of the Company to consider the appointment of Ms. Groussman, the board of directors of the Company has decided to postpone the annual general and special meeting of shareholders of the Company (the " Meeting ") from May 15, 2024 to May 24, 2024 at 9:00 a.m. ( Toronto time) at 60 Adelaide St. E, Suite 1000, Toronto, Ontario M5C 3E4. Ms. Groussman is expected to be nominated for election at the Meeting.

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Simply Better Brands Corp. (the " Company " of " SBBC ") (TSXV: SBBC) (OTC: SBBCF) is pleased to announce the closing of its upsized non-brokered private placement (the " Private Placement "), previously announced April 17, 2024 and April 29, 2024 totalling in aggregate $4 million dollars . All currency in this news release is denominated in Canadian dollars.

Simply Better Brands Corp. ("SBBC" or the "Company") (TSX Venture: SBBC) (OTCQB: PKANF) announces that, further to the Company's news release dated January 25, 2023 and in connection with the Branding Earnout Agreement dated January 25, 2023 the Company has issued 89,966 common shares. The payments contemplated therein remain subject to review and approval of the TSX Venture Exchange. All common shares issued are subject to a statutory four month and one day hold period‎.

Simply Better Brands Corp. leads an international omni-channel platform with diversified assets in the emerging plant-based and holistic wellness consumer product categories. The Company's mission is focused on leading innovation for the informed Millennial and Generation Z generations in the rapidly growing plant-based wellness, natural, and clean ingredient space. The Company continues to focus on expansion into high-growth consumer product categories including plant-based food, clean ingredient skincare and plant-based wellness. For more information on Simply Better Brands Corp., please visit: https://www.simplybetterbrands.com/investor-relations .

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Certain statements contained in this news release constitute "forward-looking information" and "forward looking statements" as such terms are used in applicable Canadian securities laws. Forward-looking statements and information are based on plans, expectations and estimates of management at the date the information is provided and are subject to certain factors and assumptions, including, among others, that the Company's financial condition and development plans do not change as a result of unforeseen events, the impact of the COVID-19 pandemic, the regulatory climate in which the Company operates, and the Company's ability to execute on its business plans. Specifically, this news release contains forward-looking statements relating to, but not limited to: completion of the payment under the Branding Earnout Agreement. There can be no assurance that such forward-looking information will prove to be accurate, and actual results and future events could differ materially from those anticipated in such forward-looking information.

Forward-looking statements and information are subject to a variety of risks and uncertainties and other factors that could cause plans, estimates and actual results to vary materially from those projected in such forward-looking statements and information. Factors that could cause the forward-looking statements and information in this news release to change or to be inaccurate include, but are not limited to, the risk that any of the assumptions referred to prove not to be valid or reliable, that occurrences such as those referred to above are realized and result in delays, or cessation in planned work, that the Company's financial condition and development plans change, ability to obtain necessary regulatory approvals for proposed transactions, as well as the other risks and uncertainties applicable to the plant-based food, clean ingredient skincare and plant-based wellness or broader wellness industries and to the Company, and as set forth in the Company's annual information form available under the Company's profile at www.sedar.com .

The above summary of assumptions and risks related to forward-looking statements in this news release has been provided in order to provide shareholders and potential investors with a more complete perspective on the Company's current and future operations and such information may not be appropriate for other purposes. There is no representation by the Company that actual results achieved will be the same in whole or in part as those referenced in the forward-looking statements and the Company does not undertake any obligation to update publicly or to revise any of the included forward-looking statements, whether as a result of new information, future events or otherwise, except as may be required by applicable securities law.

SOURCE Simply Better Brands Corp.

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