Not So Fast, Gen Z: Millennials Lead the US for Fintech Adoption, FIS Research Shows

Key insights:

  • Gen Z has been said to rule the social media world, but Millennials are more likely to engage in financial services embedded in social media apps than their younger counterparts, according to new FIS research.
  • More Millennials say they are likely to try new financial technologies across emerging digital channels including the metaverse, neobanks, and more, compared to other demographic groups.
  • More than half of Millennials and Gen Zs say they're likely to use loyalty-based mobile apps, citing groceries and clothing as top items to redeem loyalty points.

A new U.S. study from FIS ® (NYSE: FIS), a global leader in financial services technology, finds Millennials in the U.S. are more open to adopting new and digitally-oriented financial experiences, including those enabled through embedded finance experiences than other generational groups.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20221102005112/en/

Embedded finance is when consumers have unique, tailored financial service experiences delivered to them at the point of need by non-financial companies. Most commonly, consumers encounter these new financial service experiences in the form of in-app payments, like on social media platforms where a purchase is completed without leaving the platform, or as Buy Now Pay Later offerings at checkout.

Young consumers are tapping into seamless shopping experiences via social media apps:

  • 55% of Millennials and 48% of Gen Zs say they are likely to make a purchase directly through a social media platform in the next 12 months, according to the recent survey.
  • Meanwhile, Millennials (25%) and Gen Zs (21%) said they feel social media purchasing encourages more frequent, unplanned spending.

Millennials are most likely to inhabit and transact in the metaverse:

  • While only 29% of all consumers say they are likely to access the metaverse in the next year, nearly half of Millennials (49%) and 35% of Gen Zs say they are likely to.
  • Only 8% of Baby Boomers said they plan to use the metaverse over that time while 73% of Gen Z consumers said they would be willing to make a purchase in the metaverse.
  • Those willing to make purchases in the metaverse in the next 12 months said they would be open to buying games or gaming tokens (52%), event tickets (38%), and virtual clothing/fashion (32%) within the metaverse.

Loyalty apps are winning in the eyes of the younger generations:

  • More than half of Millennials (56%) and Gen Zs (51%) favor loyalty mobile apps to other forms of loyalty programs, like physical cards, digital wallets, or payment cards.
  • Conversely, 50% of Baby Boomers said they still expect to collect loyalty points on a physical card in their wallet, such as a coffee shop stamp card, over the next 12 months.

Despite Gen Zs being digital natives, Millennials are more are more likely to embrace fintechs, digital banking:

  • 32% of Millennials say they are likely to use banking services from a fintech or neobank in the next 12 months, more than Gen Zs (22%), Gen X (13%) and Baby Boomers (5%).
  • Millennials were also most likely (24%) of any generation to say they are likely to use banking services—including investments and insurance—in the metaverse.
  • Even in person, embedded payments experiences, like in checkout-free shopping are especially appealing to younger consumers with 70% of Millennials saying they would like to visit one in the next 12 months, followed closely by Gen Zs (63%).

"While the general wisdom is that the youngest consumers are most likely to adopt new technologies, Millennials—who have greater spending power—are leading the adoption of many new digitally-oriented payments and financial services, according to our new research," said Taira Hall, Senior Vice President of Embedded Finance, B2B & Strategic Innovation at FIS. "Between the desire to tap into seamless shopping experiences like those in social media apps or taking advantage of the discounts and savings available through loyalty apps, the signal from Millennials and Gen Z is that there is significant potential for businesses to embed financial services within these channels."

Learn more about consumer adoption of embedded finance with FIS research from around the world here .

About the survey

Ipsos was commissioned by FIS to conduct the survey in September 2022 on 1,000 American consumers across Gen Z (18-24), Millennials (25-40), Gen X (41-54) and Boomers (55 and above).

About FIS

FIS is a leading provider of technology solutions for financial institutions and businesses of all sizes and across any industry globally. We enable the movement of commerce by unlocking the financial technology that powers the world's economy. Our employees are dedicated to advancing the way the world pays, banks and invests through our trusted innovation, system performance and flexible architecture. We help our clients use technology in innovative ways to solve business-critical challenges and deliver superior experiences for their customers. Headquartered in Jacksonville, Florida, FIS is a member of the Fortune 500 ® and the Standard & Poor's 500 ® Index. To learn more, visit www.FISglobal.com . Follow FIS on Facebook , LinkedIn and Twitter ( @FISglobal ).

Kim Snider, 904.438.6278
Senior Vice President
FIS Global Marketing and Communications
kim.snider@fisglobal.com

News Provided by Business Wire via QuoteMedia

FIS
The Conversation (0)
Streamplay Studio

Streamplay Studio Enters into Agreement to Acquire North American Indie Gaming Leader, Noodlecake Studios

Streamplay Studio Limited (“Streamplay” or the “Company”) (ASX: SP8), is pleased to announce that it has entered into a binding Share Sale Agreement (“SSA”) to acquire 100% of Noodlecake Studios Inc. (“Noodlecake”), a profitable North American indie gaming company headquartered in Canada, from its parent company Zplay (HK) Technology Co. Limited (“Zplay”). The addition of Noodlecake aligns with Streamplay’s strategic direction, including the recent appointment of Silicon Valley tech advisor Paolo Privitera (ASX: 8 October 2024) to the board of directors, strengthening the Company’s North American and global gaming footprint.

Keep reading...Show less
Zero Candida Applies to List its Shares on the TSX Venture Exchange

Zero Candida Applies to List its Shares on the TSX Venture Exchange

Zero Candida Technologies Inc. (the "Company" or "Zero Candida") (TSXV: ZCT), a technology company focused on development and commercial exploitation of a number of patents and patent applications with respect to an AI smart tampon-like device, designed to treat Candidiasis and transfer the medical information via Wi-Fi to the doctor, is pleased to announce that it has filed its application to list the Company's common shares (the " Common Shares ") on the TSX Venture Exchange (the " TSXV "). The application is available under the Company's profile on SEDAR+.

ZERO_CANDIDA_Logo

Zero Candida (formerly 1319743 B .C. Ltd.), has recently completed its business acquisition of Zero Candida Ltd., an Israeli private company ("ZC" and "Acquisition" respectively). In connection with the completion of the Acquisition, the Company changed its name to Zero Candida Technologies Inc. and split its share capital on a fifty-five thousand five hundred fifty five (55,555) common shares for one (1) common share basis, so that 36 common shares of the Company, without par value which were issued and outstanding immediately before completion of the Acquisition, were split into 2,000,000 common shares without par value. Pursuant to the terms of the Acquisition, the Company issued a total of 17,533,037 common shares (9.6165 common shares in the capital of the Company for each ordinary share in the capital of ZC) (the " Payment Shares "). Following completion of the Acquisition, ZC became a wholly-owned subsidiary of the Company. In addition, in connection with closing of the Acquisition, the Company issued 1,450,643 incentive stock options to employees of ZC (9.6165 incentive Options in exchange for each currently outstanding ZC Option). The terms of the exercise of the Options shall be consistent with the terms of the originally issued underlying ZC securities.

News Provided by Canada Newswire via QuoteMedia

Keep reading...Show less
Rimfire Pacific Mining Limited

September 2024 Qtr. Activities Report

Rimfire Pacific Mining (ASX: RIM, “Rimfire” or “the Company”) is an ASX-listed Critical Minerals exploration company which is advancing projects within the Fifield (“FI”) and Broken Hill (“BH”) districts of New South Wales (Figure 1).

Keep reading...Show less

Real Matters Reports Second Quarter Financial Results

(all amounts are expressed in millions of U.S. dollars, excluding per share amounts and unless otherwise stated)

Real Matters Inc. (TSX: REAL) ("Real Matters" or the "Company"), a leading network management services platform for the mortgage and insurance industries, today announced its financial results for the second quarter ended March 31, 2024.

News Provided by Business Wire via QuoteMedia

Keep reading...Show less

Real Matters Announces Changes to its Board of Directors

Real Matters Inc. ("Real Matters" or the "Company"), a leading network management services provider for the mortgage lending and insurance industries, today announced that Lisa Melchior will be stepping down after serving on the Real Matters Board since 2017. The Company also announced the appointment of Kay Brekken to its Board of Directors. Ms. Brekken will succeed Ms. Melchior as a member of the Compensation, Nomination and Governance Committee. The changes are effective May 7, 2024.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240507719548/en/

News Provided by Business Wire via QuoteMedia

Keep reading...Show less

Real Matters to Announce Second Quarter Fiscal 2024 Financial Results on May 7, 2024

Real Matters Inc. ("Real Matters"), a leading network management services provider for the mortgage lending and insurance industries, will announce its second quarter fiscal 2024 financial results via news release on Tuesday, May 7, 2024, before market open.

Conference Call and Webcast

News Provided by Business Wire via QuoteMedia

Keep reading...Show less

Real Matters Reports First Quarter Financial Results

(all amounts are expressed in millions of U.S. dollars, excluding per share amounts and unless otherwise stated)

Real Matters Inc. (TSX: REAL) ("Real Matters" or the "Company"), a leading network management services platform for the mortgage and insurance industries, today announced its financial results for the first quarter ended December 31, 2023.

News Provided by Business Wire via QuoteMedia

Keep reading...Show less

Real Matters to Hold Virtual Annual General Meeting on February 8, 2024

Real Matters Inc. ("Real Matters"), a leading network management services provider for the mortgage lending and insurance industries, will be holding its Annual General Meeting (the "Meeting") on Thursday, February 8, 2024 at 10:00 a.m. (Eastern Standard Time). The Meeting will be conducted online only, via audio webcast at: www.virtualshareholdermeeting.com/realmatters2024 .

Registered and non-registered shareholders entitled to vote at the Meeting may vote by proxy in advance of the Meeting. However, only registered shareholders and duly appointed proxyholders (including non-registered shareholders who have duly appointed themselves as proxyholder) will be entitled to vote at the Meeting during the live audio webcast. Non-registered shareholders who have not duly appointed themselves as proxyholders will be able to attend the Meeting and ask questions, but will not be able to vote. Guests will be able to attend the Meeting but will not be able to submit questions, vote their shares (if any) or otherwise participate in the Meeting. Please note that registered shareholders will need the 16-digit control number indicated on the form of proxy accompanying their Notice of Meeting to log on to the Meeting as a "Shareholder". Duly appointed proxyholders will need the Appointee Name and 8-character Appointee Identification Number to log on to the Meeting as a "Proxyholder / Appointee". Otherwise, shareholders or duly appointed proxyholders, as applicable, will have to log on as "Guests". Please refer to the Company's Management Information Circular in the Investor Relations section of our website for additional details on how to log on to the Meeting.

News Provided by Business Wire via QuoteMedia

Keep reading...Show less

Real Matters to Announce First Quarter Fiscal 2024 Financial Results on February 1, 2024

Real Matters Inc. ("Real Matters"), a leading network management services provider for the mortgage lending and insurance industries, will announce its first quarter fiscal 2024 financial results via news release on Thursday, February 1, 2024, before market open.

Conference Call and Webcast

News Provided by Business Wire via QuoteMedia

Keep reading...Show less

Latest Press Releases

Related News

×