Apple Introduces AirPods Max, the Magic of AirPods in a Stunning Over-ear Design

  AirPods Max feature incredible high-fidelity audio, Adaptive EQ, Active Noise Cancellation, and spatial audio  

Apple® today announced AirPods Max™, innovative wireless headphones that bring the magic of AirPods® to an over-ear design with high-fidelity sound. AirPods Max combine a custom acoustic design, H1 chips, and advanced software to power computational audio for a breakthrough listening experience with Adaptive EQ, Active Noise Cancellation, Transparency mode, and spatial audio. AirPods Max come in five gorgeous colors, including space gray, silver, sky blue, green, and pink, and are available to order starting today, with availability beginning Tuesday, December 15.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20201208005476/en/  

 

AirPods Max bring the magic of AirPods to an all-new wireless over-ear design with high-fidelity audio, Active Noise Cancellation, spatial audio, and more. (Photo: Business Wire)

 

"AirPods are the most popular headphones in the world, beloved for their effortless setup, incredible sound quality, and iconic design. With AirPods Max, we are bringing that magical AirPods experience to a stunning over-ear design with high-fidelity audio," said Greg Joswiak, Apple's senior vice president of Worldwide Marketing. "The custom acoustic design, combined with powerful H1 chips, and advanced software enable AirPods Max to use computational audio to wirelessly deliver the ultimate personal listening experience."

  Custom Acoustic Design  

From the canopy to the ear cushions, every part of AirPods Max is carefully crafted to provide exceptional acoustic performance for each user. The breathable knit mesh canopy, spanning the headband, is made to distribute weight and reduce on-head pressure. The stainless steel headband frame provides strength, flexibility, and comfort for a wide variety of head shapes and sizes. Telescoping headband arms smoothly extend and stay in place to maintain the desired fit.

Each ear cup attaches to the headband through a revolutionary mechanism that balances and distributes ear cup pressure, and allows it to independently pivot and rotate to fit the unique contours of a user's head. Each ear cushion uses acoustically engineered memory foam to create an effective seal — a critical factor in delivering immersive sound. The Digital Crown®, inspired by Apple Watch®, offers precise volume control and the ability to play or pause audio, skip tracks, answer or end phone calls, and activate Siri®.

  Breakthrough Listening Experience  

AirPods Max feature a 40-mm   Apple-designed dynamic driver that provides rich, deep bass, accurate mid-ranges, and crisp, clean high-frequency extension so every note can be heard. A unique dual neodymium ring magnet motor allows AirPods Max to maintain total harmonic distortion of less than 1 percent   across the entire audible range, even at maximum volume. ¹ Equipped with an Apple-designed H1 chip in each ear cup, a custom acoustic design, and advanced software, AirPods Max use computational audio to deliver the highest quality listening experience possible. Utilizing each of the chips' 10 audio cores — capable of 9 billion operations per second — computational audio powers a breakthrough listening experience that includes Adaptive EQ, Active Noise Cancellation, Transparency mode, and spatial audio.

•   Adaptive EQ: AirPods Max use Adaptive EQ to adjust the sound to the fit and seal of the ear cushions by measuring the sound signal delivered to a user and adjusting the low and mid-frequencies in real time — bringing rich audio that captures every detail.
 
•   Active Noise Cancellation: AirPods Max deliver immersive sound through Active Noise Cancellation so users can focus on what they are listening to. Each ear cup features three outward-facing microphones to detect environmental noise, while one microphone inside the ear cup monitors the sound reaching the listener's ear. Using computational audio, noise cancellation continuously adapts to the headphone fit and movement in real time.
 
•   Transparency Mode: With AirPods Max, users can switch to Transparency mode to simultaneously listen to music while hearing the environment around them — ensuring everything, including a user's own voice, sounds natural while audio plays perfectly. Switching between Active Noise Cancellation and Transparency mode can be done with a single press using the noise control button.
 
•   Spatial Audio: AirPods Max use spatial audio with dynamic head tracking to place sounds virtually anywhere in a space — delivering an immersive, theaterlike experience for content recorded in 5.1, 7.1, and Dolby Atmos. Using the gyroscope and accelerometer in AirPods Max and iPhone® or iPad®, spatial audio tracks the motion of a user's head as well as the device, compares the motion data, then remaps the sound field so it stays anchored to the device, even as the user's head moves.
 

  The Magic of AirPods  

AirPods Max join the existing AirPods family in delivering unparalleled wireless audio, whether a customer is listening to music, making phone calls, enjoying TV shows and movies, playing games, or interacting with Siri. The magical setup experience customers love with today's AirPods and AirPods Pro® extends to AirPods Max with one-tap setup, followed by automatic pairing with all the devices signed in to a user's iCloud® account, including iPhone, iPad, iPod touch®, Mac®, Apple Watch, and Apple TV®.

AirPods Max automatically detect when they are on a user's head using the optical and position sensors. Once in place, AirPods Max play audio and can pause once removed or when the user simply lifts one ear cup. With AirPods Max, voice calls and Siri commands are crisp and clear due to beam-forming microphones that block out ambient noise and focus on the user's voice.

  Battery and Performance  

AirPods Max feature great battery life with up to 20 hours of high-fidelity audio, talk time, or movie playback with Active Noise Cancellation and spatial audio enabled. ²

AirPods Max come with a soft, slim Smart Case that puts AirPods Max in an ultralow power state that helps to preserve battery charge when not in use.

  Additional Features  

•   Automatic switching allows users to seamlessly move sound between iPhone, iPad, and Mac. When playing music on Mac, users can easily take a call on iPhone and AirPods Max will automatically switch over.
 
•   Audio Sharing makes it possible to easily share an audio stream between two sets of AirPods on iPhone, iPad, iPod touch, or Apple TV 4K. Simply bring AirPods Max near the device and connect with a single tap. ³
 
•   Siri capabilities include the ability to play music, make phone calls, control the volume, get directions, and more. Siri can also read incoming messages as they arrive with Announce Messages with Siri.
 

  Pricing and Availability  

• AirPods Max are available to order starting today for $549 (US) from apple.com and in the Apple Store® app in the US and more than 25 other countries and regions. AirPods Max will begin shipping on Tuesday, December 15.
 
• AirPods Max require Apple devices running iOS 14.3 or later, iPadOS® 14.3 or later, macOS® Big Sur 11.1 or later, watchOS® 7.2 or later, or tvOS® 14.3 or later.
 
• AirPods start at $159 (US) and AirPods Pro are available for $249 (US).
 
• Customers can add personal engraving to AirPods Max, AirPods Pro, and AirPods for free on apple.com and in the Apple Store app.
 
• Customers are able to find the same great shopping and support services at apple.com/shop , in the Apple Store app, and at Apple Store locations. Customers can get shopping help from Apple Specialists, choose monthly financing options, get special carrier offers for iPhone, trade in eligible devices, and get Support services and no-contact delivery or Apple Store pickup options. Customers are encouraged to check apple.com/retail for more information on the health and safety measures in place, and the services available, at their local store.
 
• Pickup options include in-store, curbside, or Express storefront, and vary by store. Same-day delivery may also be available. Customers can check apple.com/retail for services available at their local store.
 
• With Apple Card™, customers in the US get 3 percent Daily Cash back when they buy directly from Apple and have the option to choose Apple Card Monthly Installments so they can pay over time, interest-free.
 

  ¹ Testing conducted by Apple in December 2020 using preproduction AirPods Max and software paired with iPhone 12 Pro units and prerelease software. AirPods Max placed on B&K Type 5128-C High-frequency Head and Torso Simulator (HATS). Volume was set to 100 percent with Active Noise Cancellation on. After playing pink noise to initialize the adaptive system, a 20Hz to 20kHz, -3dBFS peak, 1/12th octave stepped sine tone sweep was played and recorded on HATS. Total harmonic distortion was calculated using industry-standard IEC methods. Distortion is dependent on test signal, fixture type, headphone placement, and other factors.

  ² Battery life varies by use. See apple.com/batteries for details.

  ³ Users can send audio from Apple TV 4K to up to two pairs of AirPods or Powerbeats Pro® using Control Center.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple's five software platforms — iOS, iPadOS, macOS, watchOS, and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, and iCloud. Apple's more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

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© 2020 Apple Inc. All rights reserved. Apple, the Apple logo, AirPods Max, AirPods, Digital Crown, Apple Watch, Siri, iPhone, iPad, AirPodsPro, iCloud, iPod touch, Mac, Apple TV, Apple Store, iPadOS, watchOS, tvOS, macOS, Apple Card and Powerbeats Pro are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

  View source version on businesswire.com:    https://www.businesswire.com/news/home/20201208005476/en/   

Apple
Nadine Haija, (408) 862-6490
nhaija@apple.com  
Jacqueline Roy, (408) 862-4386
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