PointsBet Canada Adds Dale Fallon as Senior Director of Product

PointsBet, a premier global online gaming operator, announced today the hiring of Canadian digital media leader Dale Fallon as Senior Director of Product.  Fallon brings extensive experience to PointsBet's distinct Canadian operation and is further evidence of the company's commitment to launching its market-leading products and services in Canada . He joins recent key hires including Scott Vanderwel as Chief Executive Officer for PointsBet Canada, Nic Sulsky as Chief Commercial Officer, and Chantal Cipriano as Vice President, Legal, Compliance & People.

Fallon, Dale

"PointsBet Canada has the opportunity to capitalize on one of the most exciting new gaming markets in the world, and I am thrilled to have the chance to contribute to the company's vision," said Fallon. "With its strong in-house technology and innovative business model, PointsBet is well positioned to continue scaling as a legitimate global player.  PointsBet possesses the competitive advantage of controlling their own roadmap, and as we build our distinctly Canadian operation, I look forward to using that advantage to assist in the creation of a brand and product that strongly resonates with consumers in this country."

Fallon's previous experience includes most recently leading Digital Products for Canada's No. 1 sports media brand, Rogers Sportsnet.  In this role he was responsible for product strategy and delivery for a suite of apps and websites, with a particular focus on NHL content.

In 2016, Fallon led the product launch for Sportsnet NOW — North America's first mainstream sports broadcaster to go OTT ("Over-the-Top") with a comprehensive video streaming service.  Prior to that, he led product management at theScore, overseeing the early launch and growth of ScoreMobile across a variety of mobile platforms. Fallon also regularly contributes as a panelist and mentor for the Ryerson / MLSE "Future of Sport Lab."

"As we continue to establish the PointsBet Canada brand, we will remain true to the PointsBet mandate of arming the team with best-in-class talent to ultimately realize best-in-class execution," said Nic Sulsky , PointsBet Canada CCO . "I've known Dale for over 10 years and have been a fan of his work for even longer – I am very excited to finally call him a teammate as Dale joins our growing list of many talented, authentically Canadian hires and will help ensure our product represents, understands, and appropriately connects with the Canadian sports landscape and its passionate, unique fanbase."

Fallon has a B.A. from UBC in Vancouver and is proud to have begun his career as a founding webmaster at Sympatico.ca.  He, his wife and their two boys live in Toronto , where they like to cheer for their hometown Leafs, Jays, Raptors, and Reds, as well as Arsenal FC.

About PointsBet
PointsBet is one of the fastest growing online gaming operators in the country and is rapidly expanding its U.S. footprint, currently bringing its best-in-class proprietary technology, modernized and premium brand mentality, expert trading practices, and proven growth marketing strategies to the burgeoning sports betting markets of Colorado , Illinois , Indiana , Iowa , Michigan , New Jersey , and West Virginia . Originally founded in Australia , PointsBet is a cutting-edge online gaming operator that prides itself on having the quickest and most user-friendly app (iOS and Android) while also providing the best content and experience for sports bettors. PointsBet is the only U.S. sportsbook to offer PointsBetting – a unique and innovative way to bet – and has also introduced a slew of well-received, bettor-first initiatives. PointsBet offers the most markets on all major U.S. sports (NFL, NBA, WNBA, MLB, NHL) and PointsBetting in the world. For more information, visit www.PointsBet.com .

Media Contact
Patrick Eichner , PointsBet, patrick.eichner@pointsbet.com

(PRNewsfoto/PointsBet)

Cision View original content to download multimedia: https://www.prnewswire.com/news-releases/pointsbet-canada-adds-dale-fallon-as-senior-director-of-product-301372172.html

SOURCE PointsBet

News Provided by PR Newswire via QuoteMedia

The Conversation (0)
NorthStar Gaming Holdings (TSXV:BET)

NorthStar Gaming Holdings


Keep reading...Show less
Person holding phone that says "GameStop" in front of stock trading charts.

GameStop Frenzy Cools, E*Trade Considers Roaring Kitty Ban

GameStop (NYSE:GME) continues to cool following a trading frenzy that drove shares up by 75 percent between the close of trading last Friday (May 31) and the start of trading on Monday (June 3).

The brief rally, which took GameStop shares to US$40.09 on Monday morning, was sparked by a Reddit (NYSE:RDDT) post made late Sunday (June 2) by an account tied to the video game retailer's most prominent supporter, Keith Gill.

Gill, who ignited the meme stock craze in 2021 and is known as Roaring Kitty on other platforms, posted a screenshot on Reddit's Superstonk subreddit that shows a purported US$175 million position in GameStop shares and call options.

Keep reading...Show less
Cell phone showing GameStop stock chart.

GameStop Surges Over 70 Percent in Flashback to 2021 Frenzy

Over three years after the infamous GameStop (NYSE:GME) short squeeze, the American retailer’s share price skyrocketed as much as 110 percent on Monday (May 13) before pulling back to a more than 70 percent gain.

The surge came on the heels of a social media post by "Roaring Kitty," also known as Keith Gill. His first online appearance since 2021 has reignited memories of the meme stock frenzy that captivated markets in 2021.

Gill, who gained notoriety for his bullish stance on GameStop, posted a meme on X (formerly Twitter) depicting a focused video gamer. It received widespread attention, accumulating over 81,000 likes and 9,000 comments in just a few hours.

Keep reading...Show less
NorthStar Gaming Chairman and CEO Michael Moskowitz.

NorthStar Gaming Leverages Content to Create Engaged, Active Players, CEO Says

NorthStar Gaming (TSXV:BET,OTCQB:NSBBF) is leveraging its rich, compelling content to better engage its customers, which ultimately leads to higher revenue, said NorthStar Chairman and CEO Michael Moskowitz, following an earlier announcement that the company is rolling out enhancements to the Sports Insights content on its platform.

“From the time that we founded NorthStar Gaming, we took the view that providing compelling content would lead to higher engagement with our customers,” he said. "And we're finding just that. We're planning to launch Sports Insights 2.0 in the first half of 2024 with redesigned sports and homepages, live scoreboards and tickers, live odds, trending topics and a greater tie-in in terms of the player journey and promotional offers that we provide to them."

Moskowitz noted that leveraging content helps attract new customers, with several media organizations using the company’s content on their own sites. “Ultimately, these articles and this content will help to create awareness around the NorthStar Bets brand and platform, and ultimately drive traffic to our site, which will convert into revenue.”

Keep reading...Show less
hand touching phone

Game-changing Prospects for the iGaming Market

iGaming has grown considerably in recent years. Driven by innovations in web technology and a changing regulatory landscape, online casinos and sportsbooks are more popular than ever.

To understand how the landscape may change moving forward, investors should assess how the industry has evolved in recent years.

Keep reading...Show less
smartphone on podium

Top Trends Shaping the Canadian iGaming Market

From emerging technologies to evolving regulations, the trajectory of iGaming has changed substantially in recent years as the market has experienced significant growth.

In 2022, Ontario's provincial government introduced game-changing legislation that established a regulatory framework for iGaming. Due to this legislation, regulated iGaming successfully displaced the unregulated market, according to Attorney General Doug Downey, creating over 1.6 million active player accounts across more than 70 operator websites as of April 2023 — just over one year following the change.

Ontario's regulation has also laid the groundwork for widespread change in the iGaming space across Canada. As iGaming continues to evolve, it's important to have a deeper understanding of both new and existing trends that will shape the industry's future, as well as regulations.

Keep reading...Show less

Latest Press Releases

Related News

×