GCN Announces Expanded Commercial Relationship with Dexerto as Strategic Partner for Collegiate Esports Series

GameSquare Esports Inc. (CSE: GSQ; FRA: 29Q1) (" GameSquare ", " GameSquare Esports " or the " Company "), an international gaming and esports company, is pleased to announce that the Gaming Community Network (" GCN ") has agreed to an expanded commercial agreement with Dexerto, a leading esports internet property. Dexerto will add to GCN marketing and content coverage support for the upcoming Collegiate Esports series debuting in late May 2021.

"GCN is firing on all cylinders as it continues to put up contract wins and build the foundation necessary for ongoing success," said Justin Kenna, CEO of GameSquare. "In the short period of time since acquiring GCN, the team has landed several contracts which are expected to make a meaningful contribution to GameSquare's consolidated revenue and profitability. Today's news builds on last week's announcement of Chris Kindt and Drew Brunson joining the GCN team, which highlights the quality of people we are attracting and the expectations we have for revenue growth. Our sales pipeline is significant, and I look forward to sharing more announcements as GCN and Code Red convert their substantial opportunities into meaningful, and profitable, sales."

Dexerto to Provide Additional Inventory and Coverage of the Collegiate Esports series

Dexerto is a long-time preferred partner to GCN. Its industry leading site provides award-winning esports, gaming and influencer coverage, including news, interviews, reviews, opinions, guides and tournament coverage. The expanded relationship with Dexerto provides GCN with both expanded marketing resources and content support around the Collegiate Esports series and the 100+ universities and colleges that will be competing. GameSquare management believes that this positions GCN in an enviable industry position as it continues to grow the breadth, and quality, of its reach as it bridges the gap between global brands and the large gaming and esports communities.

About GameSquare Esports Inc.

GameSquare Esports Inc. is an international gaming and esports company headquartered in Toronto, Canada. The Company is seeking to acquire additional assets and entities serving the gaming and esports markets and, more broadly, in sports and entertainment. GameSquare's acquisition of Code Red Esports Ltd. (" Code Red "), an esports talent agency, provided an initial foothold in Europe through its UK operations. Code Red represents leading on-screen talent, players and influencers and works with leading global brands to develop influencer campaigns and esports marketing strategies. The Company's second acquisition of Reciprocity Corp. provides access to Asia, Latin America and North America. Its gaming and esports assets include: a CrossFire franchise in China that it owns with its partner LGD Gaming, a 40% interest in a League of Legends team that competes in Latin America, and, its wholly owned subsidiary corporation, GCN, a digital media company focusing on the gaming and esports audience based in Los Angeles, USA.

Contact

For further information, please contact Kevin Wright, President of GameSquare Esports Inc.:

Email: kevin@gamesquare.com
Phone: (416) 861-2267

Forward-Looking Information

This news release contains "forward-looking information" and "forward-looking statements" (collectively, " forward-looking statements ") within the meaning of the applicable Canadian securities legislation. All statements, other than statements of historical fact, are forward-looking statements and are based on expectations, estimates and projections as at the date of this news release. Any statement that involves discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, assumptions, future events or performance (often but not always using phrases such as "expects", or "does not expect", "is expected", "anticipates" or "does not anticipate", "plans", "budget", "scheduled", "forecasts", "estimates", "believes" or "intends" or variations of such words and phrases or stating that certain actions, events or results "may" or "could", "would", "might" or "will" be taken to occur or be achieved) are not statements of historical fact and may be forward-looking statements. In this news release, forward-looking statements relate, among other things, to: Dexerto's ability to provide GCN with expanded marketing and content coverage support, GameSquare's anticipated profitability and revenue growth pipelines, GCN's ability to grow the breadth, and quality, of its reach, GCN and Code Red's ability to convert opportunities into sales, expectations of GCN sales and revenue and the esports industry more broadly, the business and operations of the Company, and the Company's ability to execute its business plan. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable, are subject to known and unknown risks, uncertainties, and other factors which may cause the actual results and future events to differ materially from those expressed or implied by such forward-looking statements. Such factors include, but are not limited to: general business, economic, competitive, political and social uncertainties. There can be no assurance that such statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on the forward-looking statements and information contained in this news release. Except as required by law, GameSquare assumes no obligation to update the forward-looking statements of beliefs, opinions, projections, or other factors, should they change, except as required by law.

Neither the Canadian Securities Exchange (" CSE ") nor its Market Regulator (as that term is defined in the policies of the CSE) accepts responsibility for the adequacy or accuracy of this release.