World High Life PLC Announces Love Hemp Submits Novel Food Dossier to FSA

World High Life Plc (AQSE:LIFE)(OTCQB:WRHLF) is pleased to announce that its wholly owned subsidiary, leading UK-based CBD brand, Love Hemp Limited, ("Love Hemp"), has submitted its Novel Food dossier to the Food Standards Agency ("FSA

The dossier submitted by Love Hemp is in support of the FSA's move to regulate a currently unregulated CBD market in the UK.

Tony Calamita, CEO of World High Life and Love Hemp, says "We are committed to providing our consumers with the highest quality THC-free CBD products and believe the new Novel Food regulations will help end regulatory uncertainty surrounding CBD in the UK."

Dr. Sepe Sehati, Chief Scientific and Regulatory Affairs Lead at Love Hemp, says "It's been a huge pleasure to spend the past few months leading a dedicated team to compile a robust evidence-based dossier for submission to the FSA. To my knowledge, Love Hemp's application is also in the unique position of having provided comprehensive pre-clinical results, based on our own proprietary study protocols, investigating the effects of Love Hemp's finished product formulations on the pharmacokinetics of CBD. To have been able to do this at pre-validation stage is a great achievement."

The Directors of the Company accept responsibility for the contents of this announcement.

About Love Hemp

Love Hemp is one of the UK's leading CBD and Hemp product suppliers and has more than 40 product lines, comprising oils, sprays and vapes and a variety of edible and water-based CBD products. Love Hemp has established relationships with over 1,500 stores in the UK, including leading brands such as Sainsbury's, Boots, Ocado and Holland & Barrett.

About World High Life

World High Life was established by the founders of Supreme Cannabis (TSX: FIRE), and 1933 Industries (CSE: TGIF), both companies at the forefront of the legalized cannabis industry. LIFE was established to take advantage of the huge opportunities available in the UK and European legal cannabis space, which is set to be the largest in the world within five years.

For further information please contact:

Andrew Male
Director
+44 (0) 7926 397 675
andrew@worldhighlife.uk

AQSE Corporate Adviser

Mark Anwyl/Allie Feuerlein

Peterhouse Capital Limited

+44 (0) 20 7469 0930

ma@peterhousecap.com

af@peterhousecap.com

Financial PR

Tim Blythe

Alice McLaren

Madeleine Gordon-Foxwell

+44 (0) 207 138 3204

worldhighlife@blytheweigh.com

For more information on World High Life please visit: www.worldhighlife.uk

Market Abuse Regulation (MAR) Disclosure

The information contained within this announcement is deemed by the Company to constitute inside information as stipulated under the Market Abuse Regulation (EU) No. 596/2014. Upon the publication of this announcement via a Regulatory Information Service, this inside information is now considered to be in the public domain.

This information is provided by RNS, the news service of the London Stock Exchange. RNS is approved by the Financial Conduct Authority to act as a Primary Information Provider in the United Kingdom. Terms and conditions relating to the use and distribution of this information may apply. For further information, please contact rns@lseg.com or visit www.rns.com.

SOURCE: World High Life Plc



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Overview

World High Life Plc (AQSE:LIFE, OTCQB:WRHLF) is a cannabis investment company specializing in the emerging CBD market, specifically the growing market in the United Kingdom and emerging European markets. The company’s investment strategy involves focusing on jurisdictions with well-structured rules and regulations regarding the research and production of medical cannabis, specifically hemp and CBD-based products. Following this approach, World High life is currently focused on the European and Canadian cannabis markets.

World High Life’s first acquisition, Love Hemp, is reflective of the company’s investment strategy designed to target emerging markets. Love Hemp is a London-based supplier of hemp and CBD-based products with distribution agreements in place with supermarkets across the United Kingdom. According to the Brightfield Group, the European CBD market generated approximately US$318 million in 2018 and is expected to grow by over 400 percent through the year 2023.

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