Cresco Labs Recognized by Clio Cannabis for Marketing Creative Excellence

Cresco Labs, Cresco and Good News brands received three awards for Print & Out-of-Home campaigns and Brand Design work

Cresco Labs (CSE:CL) (OTCQX:CRLBF) ("Cresco" or "the Company"), one of the largest vertically integrated, multistate cannabis operators in the United States, is proud to announce that it was honored with three awards from the 2020 Clio Cannabis Awards. The Clio Awards is the premier international awards competition for the creative business, and its second annual Clio Cannabis awards program revealed the winners during a virtual ceremony last week. Cresco Labs took home two Bronze trophies, one for the Company's "CLOSED FOR CHANGE" Juneteenth initiative in the Print & Out of Home Craft category and the other for its Cresco brand's "Lefty Left Coast Launch" Los Angeles campaign in the Print & Out of Home category. In addition, Cresco Labs' Good News brand was a shortlist winner in the Brand Identity category.

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Cresco Labs was honored with three awards for marketing creative excellence from the venerable 2020 Clio Cannabis Awards. (Graphic: Business Wire)

"We are laser focused as an organization on building national cannabis brands that stand out and our marketing and creative teams helped accomplish that by winning these highly coveted awards," said Charlie Bachtell, CEO and Co-founder at Cresco Labs. "We strive to set the standard for cannabis marketing through creative that appeals to a wide variety of audiences and sheds light on the issues that matter most in this industry especially social justice and social equity."

"To receive a Clio Award in any industry is one of the highest creative honors that you can hope to achieve," said Greg Butler, Chief Commercial Officer at Cresco Labs. "To have the privilege to be recognized three times in three different categories is a testament to the smart and talented marketing and creative team that I am lucky enough to work with every day at Cresco Labs, and is also a reflection of their relentless passion and enthusiasm for building a cannabis industry that reaches its true potential. They have accomplished so much despite an unprecedented year, and their incredible work demonstrates that creative can drive business results."

Founded in 1959 to celebrate creative excellence in advertising, the Clio Awards today honors the work and talent at the forefront of the advertising, sports, fashion, music, entertainment, and health care industries. Launched in 2019, Clio Cannabis sets the bar for creative work in a rapidly expanding industry, helps to build an understanding of a developing category and elevates the marketplace to solicit creative contributions from top talent and agencies.

To view the full gallery of winning work, visit www.cliocannabisawards.com .

About Cresco Labs

Cresco Labs is one of the largest vertically-integrated multi-state cannabis operators in the United States. Cresco is built to become the most important company in the cannabis industry by combining the most strategic geographic footprint with one of the leading distribution platforms in North America. Employing a consumer-packaged goods ("CPG") approach to cannabis, Cresco's house of brands is designed to meet the needs of all consumer segments and includes some of the most recognized and trusted national brands including Cresco, Remedi, High Supply, Cresco Reserve, Good News, Wonder Wellness Co., FloraCal Farms and Mindy's Chef Led Artisanal Edibles created by James Beard Award-winning chef Mindy Segal. Sunnyside, Cresco's national dispensary brand, is a wellness-focused retailer designed to build trust, education and convenience for both existing and new cannabis consumers. Recognizing that the cannabis industry is poised to become one of the leading job creators in the country, Cresco provides the industry's first national comprehensive Social Equity and Educational Development (SEED) program designed to ensure that all members of society have the skills, knowledge and opportunity to work in and own businesses in the cannabis industry. Learn more about Cresco Labs at crescolabs.com .

Forward Looking Statements

This press release contains "forward-looking information" within the meaning of applicable Canadian securities legislation and may also contain statements that may constitute "forward-looking statements" within the meaning of the safe harbor provisions of the United States Private Securities Litigation Reform Act of 1995. Such forward-looking information and forward-looking statements are not representative of historical facts or information or current condition, but instead represent only the Company's beliefs regarding future events, plans or objectives, many of which, by their nature, are inherently uncertain and outside of the Company's control. Generally, such forward-looking information or forward-looking statements can be identified by the use of forward-looking terminology such as, ‘may,' ‘will,' ‘should,' ‘could,' ‘would,' ‘expects,' ‘plans,' ‘anticipates,' ‘believes,' ‘estimates,' ‘projects,' ‘predicts,' ‘potential' or ‘continue' or the negative of those forms or other comparable terms. The Company's forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the Company's actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements, including but not limited to those risks discussed under "Risk Factors" in the company's Annual Information Form dated April 28, 2020, and other documents filed by the Company with Canadian securities regulatory authorities; and other factors, many of which are beyond the control of the Company. Readers are cautioned that the foregoing list of factors is not exhaustive. Because of these uncertainties, you should not place undue reliance on the Company's forward-looking statements. No assurances are given as to the future trading price or trading volumes of Cresco's shares, nor as to the Company's financial performance in future financial periods. The Company does not intend to update any of these factors or to publicly announce the result of any revisions to any of the Company's forward-looking statements contained herein, whether as a result of new information, any future event or otherwise. Except as otherwise indicated, this press release speaks as of the date hereof. The distribution of this press release does not imply that there has been no change in the affairs of the Company after the date hereof or create any duty or commitment to update or supplement any information provided in this press release or otherwise.

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Media:
Jason Erkes, Cresco Labs
Chief Communications Officer
press@crescolabs.com

Investors:
Jake Graves
Senior Analyst, Investor Relations
investors@crescolabs.com

For general Cresco Labs inquiries:
312-929-0993
info@crescolabs.com