Better Plant's Urban Juve Skincare Line Now Available at Blush Lane Organic Market

Better Plant Sciences Inc. (CSE:PLNT)(OTCQB:VEGGF)(FSE:YG3) ("Better Plant"), a wellness company that develops and sells sustainable, plant-based products that are better for health and better for the earth, is pleased to announce that its Urban Juve product line is now available at four locations of Blush Lane Organic Market. The parent company of Blush Lane Organic Market is Freshlocal Solutions Inc., a company that provides end-to-end grocery eCommerce solutions in Alberta and British Columbia through its brick-and-mortar store locations operating under the Blush Lane and Be Fresh banners, as well as through SPUD.ca which is Freshlocal's award-winning online eGrocery platform

The full Urban Juve product line is now available in the following Blush Lane Organic Market locations:

• Bridgeland, Calgary
• Aspen Woods, Calgary
• Whyte Avenue, Edmonton
• Marda Loop, Calgary

"Freshlocal Solution's focus on reducing environmental impact aligns well with our mission to accelerate growth in a sustainable way," says Amber Allen, Director of Sales at Better Plant. "As we expand the accessibility of our brands, this is something that we put first. Freshlocal Solutions is a B Corp Certified company that practices rigorous standards of social and environmental performance, accountability, and transparency. They are committed to responsible and sustainable products, making it an excellent fit for Urban Juve."

The plant-based Ayurvedic skincare line consists of three face and body mists, four massage oils, a face serum, and a lip balm. Urban Juve is available at brick-and-mortar stores across Canada and for shipping worldwide from urbanjuve.com.

Better Plant is committed to building a strong educational foundation and identifies as a wellness education brand. It accomplishes this through providing distributors and retailers with ongoing high-level product training and wellness education.

About Better Plant:
Better Plant harnesses plant intelligence and leverages modern science to offer sustainable, plant-based products that are better for health and better for the earth. It makes and sells over 90 proprietary products, all made with 100% natural ingredients, under the brands Jusu, Urban Juve and Wright & Well. Better Plant operates Jusu Bar, a quick serve restaurant alternative in Victoria, BC, which serves up fresh, healthy, and nutritious options with a focus on Jusu cold-pressed juices. Jusubar.com offers home delivery of refrigerated plant-based beverages consisting of cold-pressed juices and packaged juice cleanses for delivery in select cities in Alberta and BC. Through its Shopify enabled eCommerce sites getjusu.com and urbanjuve.com, Better Plant sells plant-based personal care products, including skin care, hair care and body care as well as plant-based all-natural home cleaning products. Better Plant's products are sold wholesale to retailers, grocers, restaurants and cleaning companies in Canada. Better Plant also offers operational, financial, and other services to companies with businesses that align with Better Plant's mission to help create a better world. Better Plant incubated NeonMind Biosciences Inc., which sells medicinal mushroom infused coffees and is engaged in drug development of psychedelic compounds with two lead psilocybin-based drug candidates targeting obesity. Better Plant owns approximately 27% of NeonMind Biosciences Inc., whose common shares trade under the tickers CSE:NEON, OTCQB:NMDBF and FFE:6UF.

For more information on Urban Juve, visit urbanjuve.com or follow on Instagram.

For more information on Better Plant, visit betterplantsciences.com or follow on Instagram, Twitter or LinkedIn.

Penny White, President & CEO
penny@betterplantsciences.com
1-833-515-2677

Investor Relations:
Alexandra Dumanski
invest@betterplantsciences.com
1-833-515-2677

Sales Inquiries:
Amber Allen, Head of Sales
amber@betterplantsciences.com
604-808-8118

The Canadian Securities Exchange has not reviewed, approved or disapproved the contents of this news release.

Cautionary Statement Regarding Forward-Looking Statements
This press release includes forward-looking information and statements (collectively, "forward looking statements") under applicable Canadian securities legislation. Forward-looking statements are necessarily based upon a number of estimates, forecasts, beliefs and assumptions that, while considered reasonable, are subject to known and unknown risks, uncertainties, and other factors which may cause actual results and future events to differ materially from those expressed or implied by such forward-looking statements. Such risks, uncertainties and factors include, but are not limited to: risks related to the development, testing, licensing, brand development, availability of packaging, intellectual property protection, reduced global commerce and reduced access to raw materials and other supplies due to the spread of COVID-19, the potential for not acquiring any rights as a result of the patent application and any products making use of the intellectual property may be ineffective or the company may be unsuccessful in commercializing them; and other approvals will be required before commercial exploitation of the intellectual property can happen. Demand for the company's products, general business, economic, competitive, political and social uncertainties, delay or failure to receive board or regulatory approvals where applicable, and the state of the capital markets. Better Plant cautions readers not to place undue reliance on forward-looking statements provided by Better Plant, as such forward-looking statements are not a guarantee of future results or performance and actual results may differ materially. The forward-looking statements contained in this press release are made as of the date of this press release, and Better Plant expressly disclaims any obligation to update or alter statements containing any forward-looking information, or the factors or assumptions underlying them, whether as a result of new information, future events or otherwise, except as required by law.

SOURCE: Better Plant Sciences Inc.