Biotech

Boosh Plant-Based Brands Inc. (CSE:VEGI) (OTCQB: VGGIF) ("Boosh" or the "Company") wishes to make, at the request of the OTC Market Groups Inc. ("OTC Markets"), the following statements regarding certain market activity surrounding the Company's common shares.

On September 28, 2021, the Company was notified by the OTC Markets about certain promotional activities in relation to the Company's common shares, including certain promotional newsletter emails dated September 28, 2021 (the "Promotional Materials") distributed by Wealth Resource Group and Portfolio Wealth Global. The Company had not seen the specific forms of Promotional Materials prior to receiving copies from OTC Markets, but notes that the Promotional Materials purport to have been prepared pursuant to an agreement between the Company and Gold Standard Media LLC ("Gold Standard"). The Company does have an advertising agreement in place with Gold Standard dated May 27, 2021 and the Company's CEO was provided with portions of copy, some of which was used in the Promotional Materials, for review of accuracy of certain statements related to the Company's products and distribution.

Since the Company's initial listing on the Canadian Securities Exchange at the end of May 2021, the Company has utilized Gold Standard as its marketing firm, as well as Edge Growth Holdings Corporation as its primary public and investor relations team. Separately, on May 28, 2021, the Company engaged AGORA Internet Relations Corp. to provide online advertising for the Company. The Company has also entered into agreements with BTV, North Equities Inc., Amherst Baer Consultancy Corporation, Proactive Investors North America Inc. AGORA and BTV are not investor relations firms, and none of the entities listed above had involvement with the Promotional Materials.

After inquiry, except as outlined above, the Company confirms that its officers, directors or its controlling shareholders (i.e., shareholders owning 10% or more of the Company's securities) have not, directly or indirectly, authorized or been involved in any way with the creation or distribution of the Promotional Materials.

The Company acknowledges that the distribution of the Promotional Materials coincided with higher than average trading volume in the Company's common stock, however, the Company has no knowledge or opinion as to whether or not the materials themselves affected trading activity. Many other factors, including but not limited to recent Canadian roadshow activities and interviews of the Company's CEO and recent press releases, could have had an impact on trading volume. Since August 1, 2021, the Company announced the launch of the Company's products in Whole Foods Markets in Canada, the completion of its studio kitchen and the appointment of Dave Richardson as a special advisor, as well as DTC eligibility. The Company believes that such events and announcements may have been a factor in the increase in the trading volume of its common stock.

The Company recognizes that the statements made in the Promotional Materials may be deemed to have encouraged investors to purchase common stock of the Company in the open market. The Company confirms that the Promotional Statements contain no factual inaccuracies or any material non-public information, and the Company did not review the specific Promotional Materials or have any right of editorial control over the content. The statements made in the Promotional Materials regarding the Company's grocery store expansion goals, and the potential performance of the Company's Common Shares are forward-looking and speculative in nature. As such, these forward-looking statements are subject to a variety of known and unknown risks, uncertainties and other factors that could cause actual events or results to differ from those expressed or implied, including: (i) the risks that the Company's production of products may be impacted by delays including delays associated with the impact of the COVID-19 pandemic; (ii) that the Company may not raise enough money to fund its business plans; (iv) agricultural product price fluctuations; (v) political or economic instability and regulatory changes; (vi) currency fluctuations; (vii) the state of the capital markets; and (viii) other risks and uncertainties identified under the heading "Risk Factors" in the Company's continuous disclosure documents filed on the System for Electronic Document Analysis and Retrieval ("SEDAR") at www.sedar.com.

The Company disclaims any potentially exaggerated statements in the Promotional Materials, and readers of the materials should not place undue reliance on the Promotional Materials. The Company does not condone the use of sensational language to describe the Company's business prospects or any statements made regarding the urgency of investing in the Company's common stock, or any other similar statements. The Company further notes that investing in the Company's securities involves certain risks and uncertainties that investors should review prior to making any investment decision. The Company encourages all investors to rely on its continuous disclosure filings accessible on SEDAR.

Upon inquiry of management, directors, control persons and third-party service providers, to the Company's knowledge, based upon filings made with the SEDI and other information available to the Company, during the past 90 days, no such persons executed any purchase or sales transactions of the Company's securities, other than the grant by the Company's CEO of a call option on 200,000 of his warrants to an advisor of the Company as incentive to the advisor and the grant to the Company's CFO of 12,500 options at prices ranging from $1.10 to $1.18 per share and to the Company's corporate secretary of 10,000 options at an exercise price of $1.10 per share.

Issuances of Securities

Since its public offering in May, 2021, and other than pursuant to the exercise of warrants issued with exercises prices that were a premium to market at the time of issuance, the Company has only issued shares at a price constituting a discount to the current market rate at the time of the issuance once being an aggregate of 28,409 common shares at a deemed price of $0.88 per share as partial consideration for the assets forming the business of Saltspring Harvest Ltd.

Listing on the OTCQB

The common shares of the Company listed commenced trading on the OTCQB on August 16, Since listing, trading volumes on the OTCQB have been minimal and sporadic, as the Company's primary listing is in Canada on the Canadian Securities Exchange and only six weeks have passed since listing. Volumes have fluctuated, depending on the state of the capital markets and the Company's business activities. However, trading volumes on the OTCQB have recently increased, in the last seven days. The Company attributes the increases in trading volumes to activities.

On behalf of the Board of Directors

James Pakulis
Chief Executive Officer

Telephone: (833) 882-6674

www.Booshfood.com

About Boosh Plant-Based Brands Inc.:

Boosh Plant-Based Brands Inc., through its wholly owned subsidiary, Boosh Food (www.booshfood.com), is the gateway to experiencing high quality, non-GMO, gluten free, 100% plant-based nutritional comfort foods for the whole family. We currently offer six frozen meals which are sold throughout Canada, and now we're expanding our meals to include three refrigerated products. Boosh, good for you and good for planet earth.

The information in this news release includes certain information and statements about management's view of future events, expectations, plans and prospects that constitute forward-looking statements. These statements are based upon assumptions that are subject to significant risks and uncertainties. Because of these risks and uncertainties and as a result of a variety of factors, the actual results, expectations, achievements or performance may differ materially from those anticipated and indicated by these forward-looking statements. Forward-looking statements in this news release include, but are not limited to, the Company's proposed use of the proceeds of its initial public offering. Any number of factors could cause actual results to differ materially from these forward-looking statements as well as future results. Although the Company believes that the expectations reflected in forward-looking statements are reasonable, it can give no assurances that the expectations of any forward-looking statements will prove to be correct. Except as required by law, the Company disclaims any intention and assumes no obligation to update or revise any forward-looking statements to reflect actual results, whether as a result of new information, future events, changes in assumptions, changes in factors affecting such forward-looking statements or otherwise.

Neither the Canadian Securities Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this release.

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/98348

News Provided by Newsfile via QuoteMedia

boosh food

Boosh Plant-Based Brands

Overview

Analysts project the plant-based meat market has the potential to grow by US$7.21 billion by 2025, with the market’s growth potential to accelerate at a CAGR of 25.14 percent. Consumers and national governing bodies have seen the appeal of more sustainable, plant-based meat alternatives as a long-term food production solution. Put in your source for the above stats

Canada, a global leader in plant protein, has invested over C$950 million in its SuperCluster initiative, with Protein Industries Canada standing as one of five sector recipients of that investment. With rapid popularity in plant-based food alternatives, investors could see exceptional early economic upside in these emerging markets across North America and the rest of the world.

Boosh Plant-Based Brands (CSE:VEGI, OTCQB:VGGIF, FSE: 77I) is a plant-based ready-to-eat food company that distributes and sells plant-based fresh-frozen meals to grocery outlets and independent grocery stores throughout Canada. Founded in 2017 in Vancouver, British Columbia, the company aims to become a leader in delivering plant-based meals, which are sustainably packaged, convenient and tasty for complete customer satisfaction.

Boosh offers an award-winning product line featuring six fresh-frozen “Heat’n Eat” meals, including entrees for one, two and “Booch Pouches,” which are easy-warmed and hearty stews and sauces.

Boosh also provides a fuller range of competitive perks compared to other plant-based competitors. All Boosh meals are 100 percent plant-based, gluten-free, dairy-free and non-GMO. Likewise, the Canadian-based company offers complete composed dishes and two different meal sizes to satisfy individual and family dining wants.

The company has a highly strategic branding supply alliance with Beyond Meat®, one of the leading plant-based meat companies on the market. Numerous benefits have developed from this relationship including utilizing Beyond Meat® in two of Boosh’s dishs, as well as allowing Boosh to market both companies on Boosh packages, which significantly expands brand awareness for both notable companies.

In late 2020, UNFI, one of the largest natural food distributors in North America, began expanding Boosh distribution throughout Canada to over 300 locations and growing. Consumers can find Boosh meals in their local grocery and big box stores like Whole Foods Market, Metro, IGA, Safeway, SPUD.ca and more. With a strong in-store and online presence, Boosh gains exposure across multiple demographics at competitive price points.

The next steps for the company include the exciting launch of Boosh Pouches across grocery outlets in the Summer of 2021, which would introduce new offerings like Sloppy Joes, Mushroom Gravy and Chili. Also, Boosh intends to prepare for its expansion into US markets and roll out a more comprehensive commercial strategy targeting lifestyle channels in the Fall.

Boosh entered into an Asset Purchase Agreement with Saltspring Harvest to acquire the assets comprising Saltspring Harvest’s business. Founded in 2016 by Chef Zoe Currelly, Saltspring Harvest was formed to prove a plant-basprotein-richrich alternatives to meat and dairy focused pâtés and spreads.

With its established 8,500 square foot multi-use facility, the company expects to create extensive promotional content and educational material on the benefits of plant-based lifestyles, which will aid its introduction to new markets.

The Boosh ecosystem is a highly curated chain containing avenues of sourcing, product development, creative direction, distribution and retail store commercialization. With leading executives and industry greats like Boosh’s president, director and founder, Connie Marples, the company is primed for exceptional growth potential and economic success across its expansion plans.

Company Highlights

  • Boosh Plant-Based Brands Inc. is an emerging plant-based comfort food company. It offers accessible, convenient and delicious “Heat’n Eat” fresh-frozen meals to a growing audience and plant-based meat market.
  • Boosh offers an award-winning product line featuring six delicious meals, including Boosh Bowls for One, Boosh Bowls for Two and Boosh Pouches, which will be introduced in Summer 2021.
  • All Boosh meals are 100% plant-based, non-GMO, gluten-free, dairy-free and offer sustainable packaging for its consumers.
  • The company has established itself as a major plant-based competitor on the market with its strategic branding and supply alliance with Beyond Meat
  • Boosh packages are available across over 300 grocery stores Canada-wide through UNFI
  • The next steps for the company include expansion into US markets and creating a more comprehensive commercial strategy to aid its introduction into new markets.
  • Boosh’s entire line of frozen ‘Heat n Eat’ bowls and entrees are now available at all Whole Foods Market locations across Canada.
  • Boosh completed its acquisition of Pulse Kitchen Specialty Foods Ltd.
  • Boosh acquired Beanfields, a company that produces and sells a healthy, gluten-free, non-GMO, vegan, top eight allergen-free flavored bean-based chip.

Key Products

Boosh Bowls

Its “Boosh Bowls for One,” offers a delicious range of meals across a wide set of cuisines like Veggie Bolognese, Mac & Cheeze & Peas, Coconut Curry Cauli, Mexican Fiesta. Additionally, its line of entrees for two offer bigger portions of crowd favorites like Rustic Veggie Pot Pit and award winning Hearty Sheperd’s Pie.

These 100 percent plant-based products contain no dairy, gluten, artificial colors and flavors and are non-GMO. Aimed to attract a wide audience of potential consumers, Boosh Bowls offer competitive pricing, sustainable and fully recyclable packaging and an exceptional plant-based alternative to crowd-favorites.

Boosh Pouches

Boosh’s newest plant-based offering is its Boosh Pouches which are a uniquely delicious line of three “Heat’n Eat” dishes, which include Chili, Mushroom Good Gravy and Sloppy Joe. The company is to begin production on July 30th, 2021 and the products will be distributed in Canada through UNFI.

Management Team

Connie Marples - Founder, Director, CEO & President

Connie Marples is a seasoned executive and entrepreneur with an emphasis on the food and beverage industry. She has held several senior management positions in sales, promotions, marketing and fine dining. In 2003, Marples opened Vintropolis, a Vancouver-based wine bar and bistro/VQA Wine Store and in 2005 Vintropolis received the coveted position of being on the list of Condé Nast Traveller’s Best New Restaurants in the World. She also launched Okanagan Experience, an Entertainment style fundraising coupon book in Kelowna which was later sold to “Entertainment Book”.

As a sales representative, Marples helped launch New York Seltzer, oversaw corporate travel accounts such as the Vancouver Canucks, as well as managed grocery vendor programs and promotional departments at numerous large grocery retailers and radio stations. In the fall of 2020, She won the 2020 BC Food & Beverage Rising Star Award for her development and expansion of Boosh Food. She has expanded Boosh Food into a nationally recognized plant-food brand in Canada where Boosh can be found in over 150 major food retail stores and independent grocers.

Ali Samei - VP Operations / Consultant

Jim Pakulis has over three decades of experience working with public and private entrepreneurial companies in a variety of emerging sectors. He is the former founder, CEO and chairman of TransCanna Holdings Inc., which through his initiative and execution acquired one of the largest vertically integrated cannabis-focused facilities in California. Pakulis has been in senior management positions for numerous publicly traded entities including CEO and chairman of General Cannabis, Inc. which from 2010 to 2012 wholly-owned Weedmaps. He oversaw the growth of General Cannabis from zero to over CAD$16-million in annual revenue.

Maria Hussaini - CPA, Director & CFO

Maria is a Chartered Professional Accountant with sound financial reporting, assurance and tax experience obtained from various roles in public accounting firms. In addition to being CFO of Boosh, she is a financial reporting manager at an accounting advisory practice where she works closely with various publicly traded companies in several industries.

Dave Richardson - Special Advisor

Mr. Richardson has an extensive background assisting emerging growth companies in numerous industries including the plant-based food sector. Mr. Richardson has experience as an investor, executive and founder of multiple technology companies. He is a proponent and defender for sustainability as well as the environment and is an Advisory Board member to several innovative green technology companies, as well as serving as a Director for GreenPower Motor Company.

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