Biotech

Boosh Plant-Based Brands Inc. (CSE: VEGI) ("Boosh" or the "Company") announces that Ali Samei's role with Boosh has expanded and effective immediately will be overseeing all operations as the Company prepares to expand its Canadian sales and begin exporting Boosh entrees into the USA.

Ali Samei is a highly sought after, customer-focused natural food veteran with over 25 years of experience transforming operations of emerging natural food companies into successful, profitable brands, and in numerous occasions, into nationally branded powerhouses. Some of his past and current engagements includes companies such as Yves Veggie Cuisine, Hain Celestial, Lesley Stowe's Raincoast Crisp, Hippie Snacks, Organika, The Preservatory, and UPGUYS.

"I don't recall ever seeing such a promising opportunity from both the operational side and the public side as I see with Boosh," states Ali. "I've spent a considerable amount of time with the founder and president of Boosh, Connie Marples, studying their existing operations and just as importantly, I've peppered CEO Jim Pakulis as it relates to their public structure. Here's why I chose Boosh over many other opportunities; Boosh is an emerging, young, debt-free, 100% vegan, 100% plant-based food company that recently completed a successful IPO, has less than sixteen million shares outstanding where the majority of its competitors have greater than fifty million and many over one hundred million shares outstanding. In addition, Boosh has remarkably over 1,100 retail shareholders and growing, their insider ownership is approximately 28%, and a market cap about eighty percent less than its closest competitor. Combined that with seasoned, professional management on both the operational and public side, and I truly believe it's a recipe for success," Ali continues, "At this early stage I'd stack Boosh up against some of the largest nationally recognized brands I've consulted for when they first started. That's how confident I am of Boosh and the Company's future."

"Ali is best-in-class," states Boosh's president and founder, Connie Marples. "The abundance of over-all value that Ali brings having a quarter of a century of experience in the natural food industry is tremendous. As a new member of the leadership team, we firmly believe Ali will be a tremendous asset in helping us grow from the post-start-up phase to the acceleration growth phase, and beyond."

In other news, the Company entered into a contract with Sideways Frequency on June 23rd in which the Company paid Sideways a total of One Hundred Thousand Dollars for digital marketing. The term of the contract is for three months.

On behalf of the Board of Directors

James Pakulis
Chief Executive Officer
Telephone: (833) 882-6674

Investor Relations
Contact - Edge Communications Group
Email: invest@booshfood.com
Telephone: (236) 237-1315

About Boosh Plant-Based Brands Inc.:

Boosh Plant-Based Brands Inc., through its wholly owned subsidiary, Boosh Food, is the gateway to experiencing high quality, non-GMO, gluten free, 100% plant-based nutritional comfort foods for the whole family. We currently offer six frozen meals which are sold throughout Canada, and in the summer will be expanding our meals to include three refrigerated products. Boosh, good for you and good for planet earth.

The information in this news release includes certain information and statements about management's view of future events, expectations, plans and prospects that constitute forward looking statements. These statements are based upon assumptions that are subject to significant risks and uncertainties. Because of these risks and uncertainties and as a result of a variety of factors, the actual results, expectations, achievements or performance may differ materially from those anticipated and indicated by these forward looking statements. Forward-looking statements in this news release include, but are not limited to, the Company's proposed use of the proceeds of its initial public offering. Any number of factors could cause actual results to differ materially from these forward-looking statements as well as future results. Although the Company believes that the expectations reflected in forward looking statements are reasonable, it can give no assurances that the expectations of any forward looking statements will prove to be correct. Except as required by law, the Company disclaims any intention and assumes no obligation to update or revise any forward looking statements to reflect actual results, whether as a result of new information, future events, changes in assumptions, changes in factors affecting such forward looking statements or otherwise.

Neither the Canadian Securities Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this release.

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/88993

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boosh food

Boosh Plant-Based Brands

Overview

Analysts project the plant-based meat market has the potential to grow by US$7.21 billion by 2025, with the market’s growth potential to accelerate at a CAGR of 25.14 percent. Consumers and national governing bodies have seen the appeal of more sustainable, plant-based meat alternatives as a long-term food production solution. Put in your source for the above stats

Canada, a global leader in plant protein, has invested over C$950 million in its SuperCluster initiative, with Protein Industries Canada standing as one of five sector recipients of that investment. With rapid popularity in plant-based food alternatives, investors could see exceptional early economic upside in these emerging markets across North America and the rest of the world.

Boosh Plant-Based Brands (CSE:VEGI, OTCQB:VGGIF, FSE: 77I) is a plant-based ready-to-eat food company that distributes and sells plant-based fresh-frozen meals to grocery outlets and independent grocery stores throughout Canada. Founded in 2017 in Vancouver, British Columbia, the company aims to become a leader in delivering plant-based meals, which are sustainably packaged, convenient and tasty for complete customer satisfaction.

Boosh offers an award-winning product line featuring six fresh-frozen “Heat’n Eat” meals, including entrees for one, two and “Booch Pouches,” which are easy-warmed and hearty stews and sauces.

Boosh also provides a fuller range of competitive perks compared to other plant-based competitors. All Boosh meals are 100 percent plant-based, gluten-free, dairy-free and non-GMO. Likewise, the Canadian-based company offers complete composed dishes and two different meal sizes to satisfy individual and family dining wants.

The company has a highly strategic branding supply alliance with Beyond Meat®, one of the leading plant-based meat companies on the market. Numerous benefits have developed from this relationship including utilizing Beyond Meat® in two of Boosh’s dishs, as well as allowing Boosh to market both companies on Boosh packages, which significantly expands brand awareness for both notable companies.

In late 2020, UNFI, one of the largest natural food distributors in North America, began expanding Boosh distribution throughout Canada to over 300 locations and growing. Consumers can find Boosh meals in their local grocery and big box stores like Whole Foods Market, Metro, IGA, Safeway, SPUD.ca and more. With a strong in-store and online presence, Boosh gains exposure across multiple demographics at competitive price points.

The next steps for the company include the exciting launch of Boosh Pouches across grocery outlets in the Summer of 2021, which would introduce new offerings like Sloppy Joes, Mushroom Gravy and Chili. Also, Boosh intends to prepare for its expansion into US markets and roll out a more comprehensive commercial strategy targeting lifestyle channels in the Fall.

Boosh entered into an Asset Purchase Agreement with Saltspring Harvest to acquire the assets comprising Saltspring Harvest’s business. Founded in 2016 by Chef Zoe Currelly, Saltspring Harvest was formed to prove a plant-basprotein-richrich alternatives to meat and dairy focused pâtés and spreads.

With its established 8,500 square foot multi-use facility, the company expects to create extensive promotional content and educational material on the benefits of plant-based lifestyles, which will aid its introduction to new markets.

The Boosh ecosystem is a highly curated chain containing avenues of sourcing, product development, creative direction, distribution and retail store commercialization. With leading executives and industry greats like Boosh’s president, director and founder, Connie Marples, the company is primed for exceptional growth potential and economic success across its expansion plans.

Company Highlights

  • Boosh Plant-Based Brands Inc. is an emerging plant-based comfort food company. It offers accessible, convenient and delicious “Heat’n Eat” fresh-frozen meals to a growing audience and plant-based meat market.
  • Boosh offers an award-winning product line featuring six delicious meals, including Boosh Bowls for One, Boosh Bowls for Two and Boosh Pouches, which will be introduced in Summer 2021.
  • All Boosh meals are 100% plant-based, non-GMO, gluten-free, dairy-free and offer sustainable packaging for its consumers.
  • The company has established itself as a major plant-based competitor on the market with its strategic branding and supply alliance with Beyond Meat
  • Boosh packages are available across over 300 grocery stores Canada-wide through UNFI
  • The next steps for the company include expansion into US markets and creating a more comprehensive commercial strategy to aid its introduction into new markets.
  • Boosh’s entire line of frozen ‘Heat n Eat’ bowls and entrees are now available at all Whole Foods Market locations across Canada.
  • Boosh completed its acquisition of Pulse Kitchen Specialty Foods Ltd.
  • Boosh acquired Beanfields, a company that produces and sells a healthy, gluten-free, non-GMO, vegan, top eight allergen-free flavored bean-based chip.

Key Products

Boosh Bowls

Its “Boosh Bowls for One,” offers a delicious range of meals across a wide set of cuisines like Veggie Bolognese, Mac & Cheeze & Peas, Coconut Curry Cauli, Mexican Fiesta. Additionally, its line of entrees for two offer bigger portions of crowd favorites like Rustic Veggie Pot Pit and award winning Hearty Sheperd’s Pie.

These 100 percent plant-based products contain no dairy, gluten, artificial colors and flavors and are non-GMO. Aimed to attract a wide audience of potential consumers, Boosh Bowls offer competitive pricing, sustainable and fully recyclable packaging and an exceptional plant-based alternative to crowd-favorites.

Boosh Pouches

Boosh’s newest plant-based offering is its Boosh Pouches which are a uniquely delicious line of three “Heat’n Eat” dishes, which include Chili, Mushroom Good Gravy and Sloppy Joe. The company is to begin production on July 30th, 2021 and the products will be distributed in Canada through UNFI.

Management Team

Connie Marples - Founder, Director, CEO & President

Connie Marples is a seasoned executive and entrepreneur with an emphasis on the food and beverage industry. She has held several senior management positions in sales, promotions, marketing and fine dining. In 2003, Marples opened Vintropolis, a Vancouver-based wine bar and bistro/VQA Wine Store and in 2005 Vintropolis received the coveted position of being on the list of Condé Nast Traveller’s Best New Restaurants in the World. She also launched Okanagan Experience, an Entertainment style fundraising coupon book in Kelowna which was later sold to “Entertainment Book”.

As a sales representative, Marples helped launch New York Seltzer, oversaw corporate travel accounts such as the Vancouver Canucks, as well as managed grocery vendor programs and promotional departments at numerous large grocery retailers and radio stations. In the fall of 2020, She won the 2020 BC Food & Beverage Rising Star Award for her development and expansion of Boosh Food. She has expanded Boosh Food into a nationally recognized plant-food brand in Canada where Boosh can be found in over 150 major food retail stores and independent grocers.

Ali Samei - VP Operations / Consultant

Jim Pakulis has over three decades of experience working with public and private entrepreneurial companies in a variety of emerging sectors. He is the former founder, CEO and chairman of TransCanna Holdings Inc., which through his initiative and execution acquired one of the largest vertically integrated cannabis-focused facilities in California. Pakulis has been in senior management positions for numerous publicly traded entities including CEO and chairman of General Cannabis, Inc. which from 2010 to 2012 wholly-owned Weedmaps. He oversaw the growth of General Cannabis from zero to over CAD$16-million in annual revenue.

Maria Hussaini - CPA, Director & CFO

Maria is a Chartered Professional Accountant with sound financial reporting, assurance and tax experience obtained from various roles in public accounting firms. In addition to being CFO of Boosh, she is a financial reporting manager at an accounting advisory practice where she works closely with various publicly traded companies in several industries.

Dave Richardson - Special Advisor

Mr. Richardson has an extensive background assisting emerging growth companies in numerous industries including the plant-based food sector. Mr. Richardson has experience as an investor, executive and founder of multiple technology companies. He is a proponent and defender for sustainability as well as the environment and is an Advisory Board member to several innovative green technology companies, as well as serving as a Director for GreenPower Motor Company.

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