Intuit TurboTax Launches New TurboTax Live Full Service en Español and Connects with Latino Taxpayers through Bilingual "Come to TurboTax" Advertising Campaign

Culturally attuned, bilingual campaign reminds Latino tax filers t hat they can come to TurboTax and not do their taxes by meeting with a dedicated TurboTax Live expert who will file for them

TurboTax, from Intuit (NASDAQ: INTU), the global technology platform that makes TurboTax , QuickBooks , Credit Karma , and Mailchimp , announced today its integrated campaign to connect with Latino taxpayers. Seeking to empower and educate the Hispanic community nationwide, this marketing strategy includes brand advertising, digital and social media activations, public relations efforts, as well as media integrations.

"The U.S. Latino population has become the largest growth minority group in the nation and there is no doubt of their influence on today's economy," said Cathleen Ryan, SVP of Marketing for Intuit TurboTax. "TurboTax is committed to understanding their needs and providing in-language and in-culture products and resources that can guide Latino taxpayers through their tax filing experience with confidence and with the support they deserve."

The Latino brand campaign is an extension of the brand's "Come to TurboTax" advertising campaign for 2023. It focuses on the company's TurboTax Live offerings , including the new and recently launched TurboTax Live Full Service in Español which comes with fully translated shopping and onboarding experiences, as well as matching to a bilingual tax expert who will prepare, sign and file their taxes. Our Live offerings taps into Intuit's AI-driven expert platform that matches filers with an experienced bilingual tax expert to handle their unique tax situation and prepare, sign, and file their taxes for them. No more waiting or wondering, just taxes done right and off the mind.

Created by Wieden+Kennedy, the campaign includes Spanish-language spots " Cocinar no es hacer impuestos " and " Pasarla con tus hijos es hacer no taxes " featuring tax filers doing what they do best: not taxes. Both spots invite consumers to stay worry-free and hand over their taxes to a TurboTax Live expert for a full-service experience now available in Spanish. In addition to airing Spanish television spots on Univision, UniMas, Telemundo, Estrella TV among others, TurboTax's 2023 campaign will include the following:

Latino Pop-Up Activation #LeaveItToTheExperto: To kick-off the season , TurboTax is activating its "Leave It to the Experto'' social video series campaign led by the Latinx influencer Jesus Morales, who hit the streets and intercept real people to invite them to experience TurboTax Live Full Service in Español for the first time and meet with a REAL and trusted, bilingual TurboTax expert at the brand's Pop-Up Truck available for any tax-related questions and guidance. The activation will garner content for social media share out and spotlight how Latino consumers can now come to TurboTax worry-free and do anything else but taxes.
#LeadingConEducación- Corporate Responsibility Program: TurboTax continues to empower the next generation of Latino professionals for the third year in a row. In partnership with Everfi, the brand is committed to provide high-school and college students with financial and tax education in addition to scholarships and grants to help them complete their higher education. The program is part of Intuit's greater corporate responsibility commitment to bring real-world tools into classrooms to help students develop personal finance skills and an entrepreneurial mindset.
Pero Like Buzzfeed Media Integrations: This tax season TurboTax keeps on finding meaningful ways to engage the Latino audience by sponsoring culturally relevant content and leveraging trusted talent, influencers, and content platforms. One of the most noteworthy is an integration with BuzzFeed's Pero Like digital media and entertainment platform. TurboTax understands that juggling life, your business, AND taxes can be tough. Via its "I Tried This Job for A Day" video series, the brand will provide business support for Latino entrepreneurs, by pairing each with a celebrity creator in their field to work at the entrepreneur's job for the day – while the entrepreneur meets with a TurboTax expert to receive tax advice. Tapping the talents of notable creators such as L.A. Taco King, Esdras Ocho; comedian, Gadiel Del Orbe; and storyteller and entrepreneur, Vanessa Sirias, the series is poised to strike a humorous chord and emotional connection to celebrating Latino entrepreneurs' journey to success.
Influencer Activations: TurboTax connects with consumers through social media influencers that share their personal story and showcase the benefits of using bilingual resources from TurboTax including our new TurboTax Live Full Service product - now available completely in Español. This year, the brand has partnered with influencers such as Jay Mendoza, Jenny Lorenzo, Jenny Solares, Basi Cerdan, Fernanda Romero, Abelardo Campusano among others, to amplify the brand's message among key Latino audiences such as first-time filers, millennials, solopreneurs, investors, and new parents.
Bilingual Content and Tools: The TurboTax Bilingual Blog en Español , continues to grow its Spanish language library positioning it as the most comprehensive Spanish language tax resource available to Hispanic consumers and media, providing culturally relevant content in English and Spanish such as free tax calculators, tax tips, insights into key tax deductions , and the latest information on IRS guidance that can impact the filing process.

These efforts are being executed in partnership with Hispanic public relations agency Havas FORMULATIN and Influencer agency, GOAT.

ABOUT INTUIT

Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With more than 100 million customers worldwide using TurboTax , Credit Karma , QuickBooks , and Mailchimp , we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible. Please visit us for the latest information about Intuit , our products and services, and find us on social .

View source version on businesswire.com: https://www.businesswire.com/news/home/20230223005408/en/

Havas Formula: turbotax@havasformulatin.com
Alejandra Molinari: alejandra_molinari@intuit.com

News Provided by Business Wire via QuoteMedia

Intuit INTU Fintech Investing

INTU

Real Matters Announces Changes to its Board of Directors

Real Matters Inc. ("Real Matters" or the "Company"), a leading network management services provider for the mortgage lending and insurance industries, today announced that Lisa Melchior will be stepping down after serving on the Real Matters Board since 2017. The Company also announced the appointment of Kay Brekken to its Board of Directors. Ms. Brekken will succeed Ms. Melchior as a member of the Compensation, Nomination and Governance Committee. The changes are effective May 7, 2024.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240507719548/en/

News Provided by Business Wire via QuoteMedia

Keep reading...Show less

Real Matters to Hold Virtual Annual General Meeting on February 8, 2024

Real Matters Inc. ("Real Matters"), a leading network management services provider for the mortgage lending and insurance industries, will be holding its Annual General Meeting (the "Meeting") on Thursday, February 8, 2024 at 10:00 a.m. (Eastern Standard Time). The Meeting will be conducted online only, via audio webcast at: www.virtualshareholdermeeting.com/realmatters2024 .

Registered and non-registered shareholders entitled to vote at the Meeting may vote by proxy in advance of the Meeting. However, only registered shareholders and duly appointed proxyholders (including non-registered shareholders who have duly appointed themselves as proxyholder) will be entitled to vote at the Meeting during the live audio webcast. Non-registered shareholders who have not duly appointed themselves as proxyholders will be able to attend the Meeting and ask questions, but will not be able to vote. Guests will be able to attend the Meeting but will not be able to submit questions, vote their shares (if any) or otherwise participate in the Meeting. Please note that registered shareholders will need the 16-digit control number indicated on the form of proxy accompanying their Notice of Meeting to log on to the Meeting as a "Shareholder". Duly appointed proxyholders will need the Appointee Name and 8-character Appointee Identification Number to log on to the Meeting as a "Proxyholder / Appointee". Otherwise, shareholders or duly appointed proxyholders, as applicable, will have to log on as "Guests". Please refer to the Company's Management Information Circular in the Investor Relations section of our website for additional details on how to log on to the Meeting.

News Provided by Business Wire via QuoteMedia

Keep reading...Show less

(millions of dollars)		Quarter ended											Six months ended					%
		2024		2024		2023		2023		2023	% Change				2024		2023	Change
		Q2		Q1		Q4		Q3		Q2	Quarter over Quarter	Year over Year		March 31		March 31		Year over Year
Consolidated
Revenue	$	42.2	$	35.4	$	42.2	$	46.0	$	37.6	19%	12%		$	77.6	$	75.8	2%
Net Revenue ^(A)	$	11.5	$	9.7	$	11.2	$	12.1	$	9.9	19%	16%		$	21.2	$	19.7	8%
Adjusted EBITDA ^(A)	$	0.7	$	(1.1)	$	0.6	$	1.7	$	(1.7)	166%	142%		$	(0.4)	$	(4.6)	92%
Net income (loss)	$	2.1	$	(3.6)	$	1.6	$	(0.6)	$	(2.6)	158%	181%		$	(1.5)	$	(7.2)	79%
Net income (loss) per diluted share	$	0.03	$	(0.05)	$	0.02	$	(0.01)	$	(0.04)	160%	175%		$	(0.02)	$	(0.10)	80%
Adjusted Net income (loss) ^(A)	$	1.3	$	(1.2)	$	0.8	$	1.0	$	(1.9)	207%	168%		$	0.1	$	(4.0)	103%
Adjusted Net income (loss) ^(A) per diluted share	$	0.02	$	(0.02)	$	0.01	$	0.01	$	(0.03)	200%	167%		$	-	$	(0.06)	100%

U.S. Appraisal segment
Revenue	$	32.6	$	26.8	$	31.2	$	33.5	$	28.0	22%	16%		$	59.3	$	56.3	6%
Net Revenue ^(A)	$	9.2	$	7.5	$	8.6	$	9.2	$	7.7	23%	19%		$	16.6	$	15.4	9%
Net Revenue ^(A) margin		28.3%		27.9%		27.5%		27.5%		27.6%					28.1%		27.3%
Adjusted EBITDA ^(A)	$	4.4	$	2.7	$	3.9	$	4.8	$	3.1	65%	40%		$	7.1	$	5.5	30%
Adjusted EBITDA ^(A) margin		47.9%		35.8%		46.0%		52.0%		40.6%					42.5%		35.5%

U.S. Title segment
Revenue	$	2.0	$	2.0	$	2.3	$	2.6	$	2.2	0%	-9%		$	4.1	$	4.6	-11%
Net Revenue ^(A)	$	0.9	$	1.0	$	1.0	$	1.2	$	0.8	-7%	9%		$	1.9	$	1.6	13%
Net Revenue ^(A) margin		44.0%		47.3%		45.0%		45.2%		36.8%					45.7%		35.7%
Adjusted EBITDA ^(A)	$	(1.7)	$	(1.6)	$	(1.6)	$	(1.6)	$	(2.3)	-2%	28%		$	(3.3)	$	(5.2)	37%
Adjusted EBITDA ^(A) margin		-184.8%		-167.9%		-150.4%		-133.6%		-279.3%					-176.0%		-316.4%

Canadian segment
Revenue	$	7.6	$	6.6	$	8.7	$	9.9	$	7.4	15%	2%		$	14.2	$	14.9	-5%
Net Revenue ^(A)	$	1.4	$	1.2	$	1.6	$	1.7	$	1.4	15%	3%		$	2.7	$	2.7	-2%
Net Revenue ^(A) margin		18.9%		18.8%		17.9%		17.6%		18.7%					18.8%		18.3%
Adjusted EBITDA ^(A)	$	0.9	$	0.7	$	1.2	$	1.3	$	1.0	26%	-8%		$	1.6	$	1.8	-13%
Adjusted EBITDA ^(A) margin		62.3%		56.8%		72.9%		73.7%		69.8%					59.7%		67.0%

Corporate segment
Adjusted EBITDA ^(A)	$	(2.9)	$	(2.9)	$	(2.9)	$	(2.8)	$	(3.5)	-4%	16%		$	(5.8)	$	(6.7)	14%

						Quarter ended					Six months ended
		Q2 2024		Q1 2024		Q4 2023		Q3 2023		Q2 2023	March 31, 2024		March 31, 2023

Net income (loss)	$	2.1	$	(3.6)	$	1.6	$	(0.6)	$	(2.6)	$	(1.5)	$	(7.2)
Operating expenses		11.2		11.6		10.9		10.7		11.9		22.8		25.1
Amortization		0.8		0.8		0.9		1.0		1.0		1.6		2.0
Restructuring expenses		-		-		-		-		0.4		-		1.7
Interest expense		0.1		0.1		0.1		0.1		0.1		0.2		0.2
Interest income		(0.4)		(0.4)		(0.3)		(0.2)		(0.2)		(0.8)		(0.3)
Net foreign exchange (gain) loss		(2.2)		2.0		(1.8)		1.8		0.1		(0.2)		1.1
Loss (gain) on fair value of derivatives		0.1		(0.2)		(0.1)		(0.5)		(0.3)		(0.1)		(0.3)
Income tax recovery		(0.2)		(0.6)		(0.1)		(0.2)		(0.5)		(0.8)		(2.6)
Net Revenue	$	11.5	$	9.7	$	11.2	$	12.1	$	9.9	$	21.2	$	19.7

						Quarter ended					Six months ended
		Q2 2024		Q1 2024		Q4 2023		Q3 2023		Q2 2023	March 31, 2024		March 31, 2023

Net income (loss)	$	2.1	$	(3.6)	$	1.6	$	(0.6)	$	(2.6)	$	(1.5)	$	(7.2)
Stock-based compensation expense		0.4		0.8		0.3		0.3		0.3		1.2		0.8
Amortization		0.8		0.8		0.9		1.0		1.0		1.6		2.0
Restructuring expenses		-		-		-		-		0.4		-		1.7
Interest expense		0.1		0.1		0.1		0.1		0.1		0.2		0.2
Interest income		(0.4)		(0.4)		(0.3)		(0.2)		(0.2)		(0.8)		(0.3)
Net foreign exchange (gain) loss		(2.2)		2.0		(1.8)		1.8		0.1		(0.2)		1.1
Loss (gain) on fair value of derivatives		0.1		(0.2)		(0.1)		(0.5)		(0.3)		(0.1)		(0.3)
Income tax recovery		(0.2)		(0.6)		(0.1)		(0.2)		(0.5)		(0.8)		(2.6)
Adjusted EBITDA	$	0.7	$	(1.1)	$	0.6	$	1.7	$	(1.7)	$	(0.4)	$	(4.6)

						Quarter ended					Six months ended
		Q2 2024		Q1 2024		Q4 2023		Q3 2023		Q2 2023	March 31, 2024		March 31, 2023

Net income (loss)	$	2.1	$	(3.6)	$	1.6	$	(0.6)	$	(2.6)	$	(1.5)	$	(7.2)
Stock-based compensation expense		0.4		0.8		0.3		0.3		0.3		1.2		0.8
Amortization of intangibles		0.4		0.4		0.4		0.4		0.4		0.8		0.8
Restructuring expenses		-		-		-		-		0.4		-		1.7
Net foreign exchange (gain) loss		(2.2)		2.0		(1.8)		1.8		0.1		(0.2)		1.1
Loss (gain) on fair value of derivatives		0.1		(0.2)		(0.1)		(0.5)		(0.3)		(0.1)		(0.3)
Related tax effects		0.5		(0.6)		0.4		(0.4)		(0.2)		(0.1)		(0.9)
Adjusted Net Income (Loss)	$	1.3	$	(1.2)	$	0.8	$	1.0	$	(1.9)	$	0.1	$	(4.0)

(millions of dollars)		Quarter ended
		2024			2023			2023			2023			2023		% Change
		Q1			Q4			Q3			Q2			Q1		Quarter over Quarter		Year over Year
Consolidated
Revenue	$	35.4		$	42.2		$	46.0		$	37.6		$	38.2		-16	%	-7	%
Net Revenue ^(A)	$	9.7		$	11.2		$	12.1		$	9.9		$	9.8		-13	%	-1	%
Adjusted EBITDA ^(A)	$	(1.1	)	$	0.6		$	1.7		$	(1.7	)	$	(2.9	)	-280	%	64	%
Net (loss) income	$	(3.6	)	$	1.6		$	(0.6	)	$	(2.6	)	$	(4.6	)	-322	%	22	%
Net (loss) income per diluted share	$	(0.05	)	$	0.02		$	(0.01	)	$	(0.04	)	$	(0.06	)	-350	%	17	%
Adjusted Net (loss) income ^(A)	$	(1.2	)	$	0.8		$	1.0		$	(1.9	)	$	(2.1	)	-241	%	43	%
Adjusted Net (loss) income ^(A) per diluted share	$	(0.02	)	$	0.01		$	0.01		$	(0.03	)	$	(0.03	)	-300	%	33	%

U.S. Appraisal segment
Revenue	$	26.8		$	31.2		$	33.5		$	28.0		$	28.3		-14	%	-5	%
Net Revenue ^(A)	$	7.5		$	8.6		$	9.2		$	7.7		$	7.6		-13	%	-2	%
Net Revenue ^(A) margin		27.9	%		27.5	%		27.5	%		27.6	%		27.0	%
Adjusted EBITDA ^(A)	$	2.7		$	3.9		$	4.8		$	3.1		$	2.3		-32	%	16	%
Adjusted EBITDA ^(A) margin		35.8	%		46.0	%		52.0	%		40.6	%		30.4	%

U.S. Title segment
Revenue	$	2.0		$	2.3		$	2.6		$	2.2		$	2.4		-13	%	-14	%
Net Revenue ^(A)	$	1.0			1.0		$	1.2			0.8		$	0.8		-8	%	18	%
Net Revenue ^(A) margin		47.3	%		45.0	%		45.2	%		36.8	%		34.7	%
Adjusted EBITDA ^(A)	$	(1.6	)	$	(1.6	)	$	(1.6	)	$	(2.3	)	$	(2.9	)	-2	%	44	%
Adjusted EBITDA ^(A) margin		-167.9	%		-150.4	%		-133.6	%		-279.3	%		-353.4	%

Canadian segment
Revenue	$	6.6		$	8.7		$	9.9		$	7.4		$	7.5		-24	%	-12	%
Net Revenue ^(A)	$	1.2		$	1.6		$	1.7		$	1.4		$	1.4		-20	%	-8	%
Net Revenue ^(A) margin		18.8	%		17.9	%		17.6	%		18.7	%		17.9	%
Adjusted EBITDA ^(A)	$	0.7		$	1.2		$	1.3		$	1.0		$	0.9		-38	%	-19	%
Adjusted EBITDA ^(A) margin		56.8	%		72.9	%		73.7	%		69.8	%		64.2	%

Corporate segment
Adjusted EBITDA ^(A)	$	(2.9	)	$	(2.9	)	$	(2.8	)	$	(3.5	)	$	(3.2	)	2	%	9	%

								Quarter ended
		Q1 2024			Q4 2023			Q3 2023			Q2 2023			Q1 2023

Net (loss) income	$	(3.6	)	$	1.6		$	(0.6	)	$	(2.6	)	$	(4.6	)
Operating expenses		11.6			10.9			10.7			11.9			13.2
Amortization		0.8			0.9			1.0			1.0			1.0
Restructuring expenses		-			-			-			0.4			1.3
Interest expense		0.1			0.1			0.1			0.1			0.1
Interest income		(0.4	)		(0.3	)		(0.2	)		(0.2	)		(0.1	)
Net foreign exchange loss (gain)		2.0			(1.8	)		1.8			0.1			1.0
Gain on fair value of derivatives		(0.2	)		(0.1	)		(0.5	)		(0.3	)		-
Income tax recovery		(0.6	)		(0.1	)		(0.2	)		(0.5	)		(2.1	)
Net Revenue	$	9.7		$	11.2		$	12.1		$	9.9		$	9.8

Intuit TurboTax Launches New TurboTax Live Full Service en Español and Connects with Latino Taxpayers through Bilingual "Come to TurboTax" Advertising Campaign

Latest News

Latest Press Releases

Related News

TOP STOCKS