Gen.G Officially Names Korean American Artist & Producer Jay Park as the Organization's Executive Music and Entertainment Advisor

Jay Park Executive Produces "Rollin'" (Prod. GroovyRoom) as Newest Theme for Gen.G as Organization Heads Into the League of Legends World Championship

Global esports organization Gen.G today has officially named Korean American record producer, singer-songwriter, recording artist and entrepreneur, Jay Park as the Executive Music and Entertainment Advisor to help Gen.G build the bridge between the Korean music community and gaming. Park will be the executive producer for music and content that showcases big moments for the team and the organization, starting with Gen.G's entrance into the League of Legends World Championship 2022 with Mirani and GEMINI's new song "Rollin','' produced by GroovyRoom, advised by Jay Park .

Jay Park Executive Produces

"Rollin'" is meant to signify the story of how this newly formed 2022 Gen.G roster came together, with the goal of League of Legends World Championship being the culmination of everything the organization has accomplished this year. The song showcases young artists Mirani and GEMINI, and a cameo of the just-released Gen.G League of Legends World Championship jersey, designed by Heron Preston, featuring artwork by a traditional Korean calligraphy artist. The traditional artist's work was featured in order to highlight the Year of the Tiger as well as writing a new chapter in Gen.G history.

"Practically every young artist I've worked with has mentioned how into gaming they are, so this is very exciting to be working with Gen.G to give incredible artists like GEMINI and Mirani to the global gaming audience," said Park. "This year, being officially new to Gen.G, I wanted to make 'Rollin'' to pay tribute to an incredible LCK championship run for Gen.G and show my support for them as they try to make history at Worlds."

As Executive Music and Entertainment Advisor, Park will focus on bringing in different music artists to collaborate with the organization. After working previously to make the "ALL IN" song and music video last year for Gen.G in celebration of the team's broadcast debut against rival T1, Gen.G CEO Arnold Hur and Park wanted to create a platform that could showcase and highlight young up and coming hip-hop and R&B artists in South Korea who often struggle to get the marketing opportunities and exposure they deserve.

"The intersection between gaming and music continues to grow, so to have Jay's talent and vision only amplifies our commitment to deliver unforgettable experiences for our Tiger Nation," said Hur. "With everything we have planned in the near future, we needed someone to creatively help us define and execute on the excitement Gen.G has in store for our fans and partners. "

The League of Legends World Championship began on September 29 .

Cision View original content to download multimedia: https://www.prnewswire.com/news-releases/geng-officially-names-korean-american-artist--producer-jay-park-as-the-organizations-executive-music-and-entertainment-advisor-301641933.html

SOURCE Gen.G

News Provided by PR Newswire via QuoteMedia

GAMING00
The Conversation (0)
East Side Games

The Office: Somehow We Manage Mobile Game Available Now

East Side Games Group (TSX: EAGR) (OTC: EAGRF) (" ESGG " or the " Company "), Canada's leading free-to-play mobile game group, in collaboration with Universal Games and Digital Platforms, announced today the worldwide launch of The Office: Somehow We Manage on iOS and Android. The free-to-play idle game is inspired by NBC's critically acclaimed, Emmy® Award-winning U.S. version of The Office which is now streaming exclusively on Peacock.

Watch the launch trailer here .

News Provided by Canada Newswire via QuoteMedia

Keep reading...Show less
Person holding phone that says "GameStop" in front of stock trading charts.

GameStop Frenzy Cools, E*Trade Considers Roaring Kitty Ban

GameStop (NYSE:GME) continues to cool following a trading frenzy that drove shares up by 75 percent between the close of trading last Friday (May 31) and the start of trading on Monday (June 3).

The brief rally, which took GameStop shares to US$40.09 on Monday morning, was sparked by a Reddit (NYSE:RDDT) post made late Sunday (June 2) by an account tied to the video game retailer's most prominent supporter, Keith Gill.

Gill, who ignited the meme stock craze in 2021 and is known as Roaring Kitty on other platforms, posted a screenshot on Reddit's Superstonk subreddit that shows a purported US$175 million position in GameStop shares and call options.

Keep reading...Show less
Cell phone showing GameStop stock chart.

GameStop Surges Over 70 Percent in Flashback to 2021 Frenzy

Over three years after the infamous GameStop (NYSE:GME) short squeeze, the American retailer’s share price skyrocketed as much as 110 percent on Monday (May 13) before pulling back to a more than 70 percent gain.

The surge came on the heels of a social media post by "Roaring Kitty," also known as Keith Gill. His first online appearance since 2021 has reignited memories of the meme stock frenzy that captivated markets in 2021.

Gill, who gained notoriety for his bullish stance on GameStop, posted a meme on X (formerly Twitter) depicting a focused video gamer. It received widespread attention, accumulating over 81,000 likes and 9,000 comments in just a few hours.

Keep reading...Show less
NorthStar Gaming Chairman and CEO Michael Moskowitz.

NorthStar Gaming Leverages Content to Create Engaged, Active Players, CEO Says

NorthStar Gaming (TSXV:BET,OTCQB:NSBBF) is leveraging its rich, compelling content to better engage its customers, which ultimately leads to higher revenue, said NorthStar Chairman and CEO Michael Moskowitz, following an earlier announcement that the company is rolling out enhancements to the Sports Insights content on its platform.

“From the time that we founded NorthStar Gaming, we took the view that providing compelling content would lead to higher engagement with our customers,” he said. "And we're finding just that. We're planning to launch Sports Insights 2.0 in the first half of 2024 with redesigned sports and homepages, live scoreboards and tickers, live odds, trending topics and a greater tie-in in terms of the player journey and promotional offers that we provide to them."

Moskowitz noted that leveraging content helps attract new customers, with several media organizations using the company’s content on their own sites. “Ultimately, these articles and this content will help to create awareness around the NorthStar Bets brand and platform, and ultimately drive traffic to our site, which will convert into revenue.”

Keep reading...Show less
hand touching phone

Game-changing Prospects for the iGaming Market

iGaming has grown considerably in recent years. Driven by innovations in web technology and a changing regulatory landscape, online casinos and sportsbooks are more popular than ever.

To understand how the landscape may change moving forward, investors should assess how the industry has evolved in recent years.

Keep reading...Show less
smartphone on podium

Top Trends Shaping the Canadian iGaming Market

From emerging technologies to evolving regulations, the trajectory of iGaming has changed substantially in recent years as the market has experienced significant growth.

In 2022, Ontario's provincial government introduced game-changing legislation that established a regulatory framework for iGaming. Due to this legislation, regulated iGaming successfully displaced the unregulated market, according to Attorney General Doug Downey, creating over 1.6 million active player accounts across more than 70 operator websites as of April 2023 — just over one year following the change.

Ontario's regulation has also laid the groundwork for widespread change in the iGaming space across Canada. As iGaming continues to evolve, it's important to have a deeper understanding of both new and existing trends that will shape the industry's future, as well as regulations.

Keep reading...Show less

Latest Press Releases

Related News

×