Rare Earth in BlackBerry to Prius Underscores Alarm Over Supply

Businessweek.com reports that Rare-earth elements help BlackBerrys with their buzz as well as Toyota Priuses with their battery power.

The market news is quoted as saying:

Rare-earth magnets account for 80 percent of the market for “permanent” magnets that retain their charge, up from zero in 1980, he said. They are in electric motors, small earphones and mobile phones. When a BlackBerry vibrates, a high-powered magnet made with neodymium is at work converting electrical power into mechanical energy.

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