IIROC Trade Resumption - SIRE

Overview

Sire Bioscience Inc. (CSE:SIRE,OTC Pink:BLLXF,FWB:BR1B) is dedicated to becoming a vertically-integrated, leading house of brands by creating a premium and customizable experience for every cannabis consumer in Canada. The company plans to do this through its flexible business model and highly-experienced management team. Sire Bioscience intends to leverage its consumer packaged goods (CPG) experience and partnerships with leaders in the industry to develop a recognizable master brand.

From the master brand, Sire Bioscience intends to develop a variety of brand extensions for edibles, infused beverages and pets, among others. Each brand extension is expected to deliver a different cannabis function or experience and offer premium-quality products that are accessible to every customer. This approach to brand development allows the company to roll out the core brand messaging more quickly, build brand equity and create a more memorable brand. Sire Bioscience has filed 15 trademarks to protect its intellectual property (IP) and proprietary formulations.