Preparing for the Next Big Industrial Boom
This profile is part of a paid investor education campaign.*
RISE Life Science Corp. (CSE:RLSC) is a Canadian-based consumer products company developing cannabis-based health and wellness products.
There’s a growing consensus that the legalization of cannabis is paving the way for the largest new industry to emerge since the tech boom.
The economic arguments are powerful. A study done by New Frontier Data revealed that legal marijuana alone in the US would create at least $132 billion in tax revenue and more than a million jobs. According to the Arcview Group, the value of the industry will reach $24.5 billion by 2021 creating a sector that is on track to become one of the most important in a very long time.
The industry is developing on two levels. One pool of companies is driven by the cultivation and sale of cannabis flower and oil. These companies are focused on optimizing growth capacity, yields, and lowering the cost per gram. The other pool of companies is focused on offering new experiences to an emerging cannabis consumer.
To date, much of the industry has been primarily focused on grow operations, but now excitement is building around the entry of new entities dedicated to creating value-added businesses using cannabis as an ingredient.
One such organization emerging as a pioneer is RISE Life Science, a Canadian-based company that started looking ahead to cannabis consumer product development four years ago.
Their corporate objective is to build a suite of value-added products for the health and wellness category with an initial focus on sexual health.
RISE Life Science knows that their ability to create products that deliver heightened experiences is also synonymous with their ability to raise the value of their products.
Leaving nothing to chance in this regard, the company recently announced that it has commissioned a longitudinal study to investigate sexual health and wellness with a particular focus on how cannabis products designed for sexual enhancement and health affect sexual behaviors and performance.
Dr. Regina Nelson, a behavioral scientist and one of America’s leading cannabis educators, will lead the study. As she points out, to date there has been no scholarly investigation of this scale on the physiological connection between cannabis and sexual health.
“We are investing in this study because it is central to the development of consumer products that individuals and couples believe in and actually want to use,” said Anton Mattadeen, CEO of RISE Life Science. “The proprietary data generated by this study will not only add necessary information to the subject of sexual health, it will also inform RISE of the best possible product development decisions to meet the needs of our customers, provide us with a competitive advantage in the marketplace, and help us remain right in the middle of this important conversation with our expanding consumer community.”
The study is now in beta. The general public will be invited to participate when the RISE Study formally launches in September 2018.
Ultimately, what the company learns through the study will be central to how the company produces, packages, markets, and delivers its products.
RISE products will launch in California – the largest and most sophisticated cannabis market in the world – in early summer, with products on the shelf in 70 Los Angeles dispensaries. By the end of the summer, RISE expects to have products in 150 premium store locations across the California dispensary retail market in addition to consumer-direct online sales. Another 100 stores will be added to the distribution network in less than 12 months.
To support their roll out, the company recently closed a non-brokered equity financing worth $2.2 million.
After all, California is just the start. RISE is intent on selling its products across the world in all jurisdictions that have legal regulatory frameworks in place regarding cannabis.
Karezza is the leading brand of RISE Life Science, developer of cannabis-based supplements for both medical and adult-use markets around the world. The Karezza family of products is focused on botanical formulations that support adult sexual health and wellness for all genders. All RISE Life Science products are based on patent-pending formulations and processes, designed and perfected to produce specific, targeted effects.
Karezza has a new site with full ecommerce functions that will launch on September 20, 2018.
Life Bloom Organics
RISE Life Science creates naturally organic wellness products based upon our proprietary ‘Nano’ CBD Hemp formulas. The organic non-GMO hemp is sourced from Kentucky through the Department of Agriculture Hemp program and is compliant with Section 7606 of the 2014 Farm Bill. The products are non-psychoactive containing no THC, pesticides, heavy metals or toxins and can be found at natural health food markets, chiropractic offices, specialty retailers and medical dispensaries.
Life Bloom Organics is available for online orders.
Ryan Rocca—CEO and Director
Mr. Rocca, a current board member and previously General Manager of RISE Life Science USA, is leading the Company’s retail and online sales and branding efforts in California, USA. In addition to his role in the cannabis industry, he has 25 years of experience in consumer marketing (consumer packaged goods), promotions, sponsorships and events. He has worked with some of the most respected names in consumer products, including Harman Kardon, Hewlett-Packard, PepsiCo, Starbucks, Gatorade, Audi, Mercedes Benz and Cadillac, to name a few.
Scott Secord—Executive Chairman and Director
Mr. Secord served as Chief Executive Officer of Gaming Nation from June 2015 until its recent purchase by a U.S. based private equity group. Gaming Nation, formerly listed on the TSX-V, provides technology and information platforms to the sports and entertainment industry. The company’s platforms include 5050 Central, an electronic real-time raffle system, BD Sport Group, providing in-stadium betting in the UK football market, and sports information websites Fantasy Guru, Fantasy Guru Elite and Pick Nation.
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