Bringing Esports to North America
This Alpha North profile is part of a paid investor education campaign.*
Alpha North is a vertically integrated Esports organization projected to be a leading company in the North America Esports sector. Within Alpha North’s portion of companies is Waves E-Gaming, the first dedicated Esports arena in Canada and the only license issued by the Major League Baseball Players Association in the Esports sector.
Alpha North’s ecosystem will conduct operations in several sub-sectors and satisfy the emerging needs of the Esports industry in the short and long term. These will include real estate assets, IP creation with online tournaments platform, production & broadcasting, charity fundraising, celebrity and industry influencer agreements, and publishing. This vertically integrated Esports organization is projected to be a leading company in the North America Esports sector. Within Alpha North’s portion of companies is Waves E-Gaming, the first dedicated Esports arena in Canada and the only license issued by Major League Baseball Players Association.
Alpha North’s ecosystem will conduct operations in several sub-sectors and satisfy the emerging needs of the Esports industry in the short and long term. These will include real estate assets, IP creation with online tournaments platform, production & broadcasting, charity fundraising, celebrity and industry influencer agreements, and publishing.
Alpha North Company Highlights
- The video game industry is expected to reach US$300 billion by 2025.
- The Esports market to reach US$1.1 billion in 2019.
- IPO expected to take place in 2019.
- Owners of Canada’s first Esports facility in Toronto.
- Waves facility has over 80 computers and 20 gaming consoles and is capable of hosting over 20 tournaments annually.
- Waves facility can hold up to 300 ticket holders.
- Waves generates revenue through four main revenue streams: memberships, events, sponsorships and food and beverage sales.
- The gaming truck, an 18-wheel, 35-ton semi-trailer, will be a mobile interactive touch point featuring a competition stage and full production facility connecting fans with their favourite teams and athletes.
The Esports Market
Esports refers to the rapidly expanding world of competitive video games that are played on a variety of platforms. Two or more players compete in online battles until a winner is determined. Over the years, Esports has gained popularity as a competitive sport that attracts millions of viewers that tune in for tournaments.
The Esport industry has been building over the past 30 to 40 years as gaming has become more accessible and popular with the rise of computer technology. The first Esports event took place in 1972, and Youtube’s debut in 2005 made the tournaments available to viewers at home. Now with streaming services like Twitch, Esports fans can watch video channels dedicated to online gaming.
Over the years, Esports has evolved into an athletic environment where players and online gaming teams compete for titles in major league gaming events. These events have prize pools where professional players, like Ninja, can earn as much as US$500,000 per month. Over $155 million in prize money was awarded in nearly 3,500 Esports tournaments in 2018.
The future of Esports looks promising as the video game industry is expected to reach US$300 billion by 2025. Newzoo expects the Esports market to reach US$1.1 billion in 2019 alone. To top this off, up to 453.8 million people from around the globe are expected to tune in to tournaments and events in 2019, creating sponsorship and revenue generation opportunities for those entering the industry.
The growth of the market is being bolstered by social media, the rise of professional players and the interest in gaming as a spectator sport. Traditional sports institutions have also taken an interest in Esports. Many current and retired professional athletes have entered the industry, such as Toronto Maple Leafs forward Zach Hyman and NBA legend Michael Jordan. The MLB has also partnered with Esports event organizer UMG.
The Alpha North Business Model
Alpha North aims to be a vertically-integrated leader in the North American sector. To achieve its goal, the company is focused on satisfying the needs of the Esports industry by operating in several sub-sectors such as real estate, franchised centers, live events and IP creation. The company will also have an online tournaments platform, production and broadcasting capabilities and offer gamers the chance to enroll in Esports academies and programs.
Alpha North is currently interested in partnering with companies that have previously sponsored Esports tournaments. Tournament sponsors are expected to be featured organically through events, games, ads and players. The company plans to work with developers and pop gaming influencers to create and distribute content.
Along with its sponsors, Alpha North intends to work with talented creatives to develop and sell clothing and merchandise through its e-commerce platform. The platform will also feature products endorsed by top athletes, events and teams. The company is also looking to manage and develop athletes with all levels of experience.
Alpha North’s Waves egaming facility is the first dedicated Esports arena in Canada. The facility is located in Toronto and provides a space for egamers to socialize, play, train and seek out recruitment opportunities.
The facility has over 80 computers and 20 gaming consoles and is capable of hosting over 20 tournaments annually. The gameplay arena features a 1,600-square-foot stage with full in-house production capabilities to host regular events and tournaments.
Waves Revenue Model
Waves generates revenue through four main revenue streams: memberships, events, sponsorships and food and beverage sales. Waves offers gamers three membership options that fit the player’s gaming style and needs. Alpha North is also able to offer competitive membership rates when compared to its peers due to its multiple revenue streams.
Membership fees provide a steady source of revenue, but event hosting is the most profitable of Waves’ revenue streams. Alpha North has partnered with several influential organizers who have signed contracts to host weekly and monthly events throughout the year. Monthly events typically generate between 200 and 300 individual ticket sales. Alpha North also hosts birthday party events for children. The company charges between C$40 and C$70 per child for a three-hour time slot.
The Waves facility has a concession stand which offers food and beverages to guests and customers. The facility also has a large parking lot which provides Alpha North with the opportunity to provide a selection of food options during large events.
Sponsorships also provide a source of income as well as cost-savings on equipment. Alpha North has signed agreements with Corsair, BenQ and Red Bull for cash and equipment sponsorships. The company is in talks with various interested parties regarding sponsorship opportunities.
Alpha North and MLBPA Agreement Opportunities
- Esports event at Winter Meetings
- Spring Training Activation
- All Star Game
- Los Angeles
- World Series activation (see above)
Other Revenue Opportunities
- Player Charity Events/Fundraisers
- Player Camps and Influencer Events
- Online and Live Tournaments
- Merchandise rights
- Trading card rights
Alpha North will connect existing sports fans with their favourite teams and athletes with the gaming truck, a mobile interactive touch point reaching new demographics.
The Alpha North Esports Truck will be an 18-wheel, 35-ton semi-trailer that unfolds with a push of a button. Once open, this state-of-the-art mobile arena features a competition stage and full production facility, including an interactive caster studio, social media center and VIP lounge.
Emil Bodenstein — CEO and Director
Emil Bodenstein currently has immersed himself in the world of Esports. After forming Jobu Media Group in 2018, he was able to acquire a license from Major League Baseball Players Association, have over one hundred and thirty professional athletes participate in his first ever online Esports challenge, and hold a live Esports event with over 20 professional athletes in Las Vegas. He currently is planning the first ever MLBPA Esports All Star event in Cleveland.
A graduate of Nova Southeastern University with a B.S. in Business Administration, Bodenstein brings a strong sense of entrepreneurship and related industry operating experience to the company. He is a proud father and husband to his wife Andrea and two children, Lacey and Braden.
Paul More — CFO
Paul More is a finance professional with over 10 years of combined experience in public and industry accounting. Prior to joining the company, he was the CFO of a midsize public entity in the health sector. He earned a Bachelor of Commerce degree from the University of Northern British Columbia with a double major in Accounting and Finance. He also holds the Chartered Professional Accountant and Chartered Accountant designations.
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