SIMPLY BETTER BRANDS CORP. ANNOUNCES CLOSING OF $4,000,000 UPSIZED NON-BROKERED PRIVATE PLACEMENT

/NOT FOR DISTRIBUTION TO U.S. NEWS WIRE SERVICES OR FOR DISSEMINATION IN THE UNITED STATES ./

Simply Better Brands Corp. (the " Company " of " SBBC ") (TSXV: SBBC) (OTC: SBBCF) is pleased to announce the closing of its upsized non-brokered private placement (the " Private Placement "), previously announced April 17, 2024 and April 29, 2024 totalling in aggregate $4 million dollars . All currency in this news release is denominated in Canadian dollars.

Specifically, the Company completed the issuance of 11,428,568 units (a " Unit ") at a price of $0.35 for gross proceeds of $4 million dollars . Each Unit is comprised of one common share in the capital of the Company (a " Common Share ") and one-half of one transferrable Common Share purchase warrant (each whole warrant, a " Warrant "). Each Warrant entitles the holder to purchase one additional Common Share in the capital of the Company (a " Warrant Share ") for a period of 24 months from the date of issue at an exercise price of $0.45 per Warrant Share.

The Company intends to use the expanded net proceeds of the Private Placement to support the growth and continued market expansion of TRUBAR protein bars sold by its subsidiary, Tru Brands Inc., to a growing list of major retailers and through online channels across North America . Proceeds will also be used for the expansion of the No BS Skincare business and for general corporate and working capital purposes.

The Company paid aggregate finders fees of $51,450 in cash, being 7% of the total capital raised under the Private Placement from subscribers introduced to the Company by the finder, and issued 147,000 finders warrants (the " Finders Warrants "). Each Finders Warrant entitles the holder to purchase one Common Share for a period of 24 months from the date of issue at an exercise price of $0.35 per share. The Finders Warrants and any Common Shares issued upon their exercise are subject to the statutory hold period of four months and one day from the date of issuance, in each case, in accordance with applicable Canadian securities laws.

The Units issued under the Private Placement were offered to purchasers pursuant to the listed issuer financing exemption under Part 5A of National Instrument 45-106 - Prospectus Exemptions (" NI 45-106 "). Accordingly, the securities issued to subscribers under the Private Placement are not subject to resale restrictions. All of the Units issued to Participating Insiders (as defined below) are subject to a hold period of four months and one day from the date of issuance in accordance with the policies of the TSX Venture Exchange.

Certain insiders of the Company (the " Participating Insiders ") participated in the Private Placement and acquired an aggregate of 3,778,570 Units. Such participation is considered a related party transaction within the meaning of Multilateral Instrument 61-101 – Protection of Minority Security Holders in Special Transactions (" MI 61-101 "). In completing the Private Placement, the Company relied on the applicable exemptions from the formal valuation and minority security holder approval requirements available under Sections 5.5(a) and 5.7(1)(a) of MI 61-101, respectively, on the basis that neither the fair market value of the subject matter of, nor the fair market value of the consideration for, the Private Placement, insofar as it involves the Participating Insiders, exceeds 25% of the Company's market capitalization calculated in accordance with MI 61-101. The Company did not file a material change report 21 days prior to the closing of the Private Placement as the details relating to the participation of the Participating Insiders were not settled until shortly prior to the closing of the Private Placement. Further information regarding the Private Placement will be provided in a material change report to be filed by the Company.

Early Warning Reporting Requirements

In connection with the Private Placement, J R Kingsley Ward, directly and indirectly subscribed for and acquired 2,207,142 Units at a price of $0.35 per Unit (the " Subscription "). Prior to the Subscription, te Mr. Ward , through VRG Investments Corp., held 4,000,000 Common Shares, 2,000,000 Common Share purchase warrants and 150,000 restricted share units, representing, in the aggregate, 5.46% of the issued and outstanding Common Shares, on an undiluted basis (7.76% of the Common Shares on a partially-diluted basis), based on the issued and outstanding shares of the Company prior to completing the Private Placement.

Following completion of the Private Placement, Mr. Ward owns directly or exercises control or direction over (i) 6,207,143 Common Shares; (ii) 3,103,571 Warrants, and (iii) 150,000 restricted share units, representing 7.35% of the issued and outstanding Common Shares on an undiluted basis (10.78% of the Common Shares on a partially-diluted basis), as of the date hereof.

The Subscription by Mr. Ward occurred through a subscription from treasury for investment purposes. Mr. Ward may, in the future, purchase, hold, vote, trade, dispose or otherwise deal in the securities of SBBC in such manner as he deems advisable.

An early warning report will be filed in accordance with applicable securities laws and will be available on SBBC's profile on SEDAR+ at www.sedarplus.com , or may be obtained directly from SBBC by telephoning the contact below or mailing SBBC at its head office: 206 - 595 Howe Street, Vancouver, British Columbia , V6C 2T5.

About Simply Better Brands Corp.

Simply Better Brands Corp. leads an international omni-channel platform with diversified assets in the emerging plant-based and holistic wellness consumer product categories. The Company's mission is focused on leading innovation for the informed Millennial and Generation Z generations in the rapidly growing plant-based wellness, natural, and clean ingredient space. The Company continues to focus on expansion into high-growth consumer product categories including plant-based food, clean ingredient skincare and plant-based wellness. For more information on Simply Better Brands Corp., please visit: https://www.simplybetterbrands.com/investor-relations .

Cautionary Note Regarding Forward-Looking Information

Certain statements in this news release constitute "forward-looking information" and "forward-looking statements" (collectively, " forward - looking statements ") within the meaning of applicable Canadian securities laws and are based on assumptions, expectations, estimates and projections as of the date of this news release. Forward-looking statements in this news release include statements with respect to, among others, the Company's business strategy, plans and other expectations, beliefs, goals, objectives, and information and statements about the intended use of proceeds of the Private Placement and any other regulatory approvals with respect to the Private Placement. Forward-looking statements are often, but not always, identified by words or phrases such as "expects", "is expected", "anticipates", "believes", "plans", "projects", "estimates", "assumes", "intends", "strategies", "targets", "goals", "mission", "forecasts", "objectives", "budgets", "schedules", "potential" or variations thereof or stating that certain actions, events or results "may", "could", "would", "might" or "will" be taken, occur or be achieved, or the negative of any of these terms and similar expressions. Forward-looking statements are necessarily based upon management's perceptions of historical trends, current conditions and expected future developments, as well as a number of specific factors and assumptions that, while considered reasonable by the Company as of the date of such statements, are outside of the Company's control and are inherently subject to significant business, economic and competitive uncertainties and contingencies which could result in the forward-looking statements ultimately being entirely or partially incorrect or untrue. The forward-looking statements contained in this news release are based on various assumptions and factors, including, but not limited to that the risk factors noted below, collectively, do not have a material impact on the Company's business, operations, revenues and/or results. By their nature, forward-looking statements are subject to inherent risks and uncertainties that may be general or specific and which give rise to the possibility that expectations, forecasts, predictions, projections or conclusions will not prove to be accurate, that assumptions may not be correct, and that objectives, strategic goals and priorities will not be achieved. Known and unknown risk factors, many of which are beyond the control of the Company, could cause the actual results of the Company to differ materially from the results, performance, achievements or developments expressed or implied by such forward-looking statements. Such risk factors include but are not limited to those factors which are discussed under the headings "Factors Affecting the Company's Performance" in the Company's most recent management's discussion and analysis and "Risks and Uncertainties" in the Company's management discussion and analysis for the year ended December 31, 2023 , which are available under the Company's SEDAR+ profile at www.sedarplus.com . The risk factors are not intended to represent a complete list of the factors that could affect the Company and the reader is cautioned to consider these and other factors, uncertainties and potential events carefully and not to put undue reliance on forward-looking statements. There can be no assurance that forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Forward-looking statements are provided for the purpose of providing information about management's expectations and plans relating to the future. The Company disclaims any intention or obligation to update or revise any forward-looking statements whether as a result of new information, future events or otherwise, or to explain any material difference between subsequent actual events and such forward-looking statements, except to the extent required by applicable law. All of the forward-looking statements contained in this news release are qualified by these cautionary statements.

SOURCE Simply Better Brands Corp.

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Simply Better Brands Corp.SBBC:CA TSXV:SBBC

SBBC:CA

SIMPLY BETTER BRANDS CORP. ANNOUNCES SHARES ISSUED UNDER VIBEZ EARNOUT AGREEMENT

Simply Better Brands Corp. ("SBBC" or the "Company") (TSX Venture: SBBC) (OTCQB: SBBCF) today announces further to its news release dated January 25, 2023 and in connection with the Branding Earnout Agreement dated January 25, 2023 the Company has issued 83,080 common shares.

About Simply Better Brands Corp.

Simply Better Brands Corp. is an international omni-channel platform with a portfolio of diversified assets in the rapidly growing plant-based, natural, and clean ingredient space. The Company targets informed, health-conscious Millennial and Generation Z consumers with a focus on opportunities for expansion into high-growth consumer product categories. For more information on Simply Better Brands Corp., please visit: For more information on Simply Better Brands Corp., please visit: https://www.simplybetterbrands.com/investor-relations .

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

SOURCE Simply Better Brands Corp.

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SIMPLY BETTER BRANDS ANNOUNCES VOTING RESULTS FOR ITS 2024 ANNUAL GENERAL AND SPECIAL MEETING OF SHAREHOLDERS AND ENGAGEMENT OF CLARUS SECURITIES

Simply Better Brands Corp. (TSXV: SBBC) (OTCQB: PKANF) (" SBBC " or the " Company ") is pleased to provide the results of the annual general and special meeting of shareholders of the Company (the " Meeting ") held earlier today. In addition, SBBC is pleased to announce that it has entered into an advisory services agreement (the " Advisory Agreement ") with Clarus Securities Inc. (" Clarus ") pursuant to which Clarus will provide capital markets advisory services to the Company.

A total of 20,224,408 common shares of the Company, representing approximately 27. 7 % of the issued and outstanding common shares of the Company, were represented in person or by proxy at the Meeting.

Each of the matters considered at the Meeting is described in detail in the Notice of Annual General and Special Meeting of Shareholders & Management Information Circular dated March 29, 2024 (the " Information Circular ") and in the Company's press release dated May 10, 2024 (the " Press Release "), copies of which is available under the Company's profile on SEDAR+ at www.sedarplus.com . All nominees listed in the Information Circular and in the Press Release were elected as directors of SBBC, to serve until the next annual meeting of shareholders, or until their successors are elected or appointed.

The results of the votes are as follows:

Name of Nominee	% of Votes For	% of Votes Withheld/ Against
Paul Norman	100 %	Nil
Michael Galloro	91.97 %	8.03 %
J.R. Kingsley Ward	99.74 %	0.26 %
Richard Kellam	99.82 %	0.18 %
H. Brock Bundy	99.82 %	0.18 %
Erica Groussman	100 %	Nil

All other resolutions at the Meeting were successfully approved by shareholders, including setting the number of directors at six, the appointment of Davidson & Company LLP as auditors of the Company and approval of SBBC's omnibus equity incentive plan, all as described in the Information Circular.

J.R. Kingsley Ward , the Chairman of the Company, commented, "We're thrilled to welcome Brock Bundy and Erica Groussman to the Board of Directors of SBBC. Brock brings SBBC his extensive experience in managing public companies and Erica's background and experience will be integral to our continued development and successful execution of our strategic growth plan".

Mr. Bundy has more than 30 years' experience in the financial sector. He started his career with the RBC in 1988 and held numerous senior positions in both Canada and Japan as an Institutional Trader and then as a Corporate Lender. Most recently he has been a Managing Partner of VRG Capital Inc., a private equity firm, and he also sits on the investment committee of a private multi-billion-dollar debt fund, along with a number of other Board Directorships. Mr. Bundy is a Chartered Professional Accountant and a member of the Society of Management Accountants of Ontario . He earned his ICD.D designation from the Institute of Corporate Director's in 2017.

Ms. Groussman is the co-founder and Chief Executive Officer of SBBC's Tru Brands , Inc. subsidiary which offers a selection of TRUBAR protein bars for health-conscious consumers sold across North America by a growing list of major retailers in the club, convenience, and grocery channels as well as online sites including Amazon. Ms. Groussman has led the growth and expansion of Tru Brands since 2018 leading to its acquisition by SBBC in 2021.

SBBC also announces that it has entered into an Advisory Agreement with Clarus, an arm's length party to the Company, to recognize the ongoing advisory services that Clarus has provided to the Company since February 2024 in connection with, among other things, the suspension of operations of the Company's PureKana LLC subsidiary, and whereby Clarus has agreed to continue to provide capital markets advisory services to the Company.

Pursuant to the Advisory Agreement, the Company has agreed pay to Clarus a work fee in the aggregate amount of $250,000 (the " Work Fee "). Subject to the policies and acceptance of the TSX Venture Exchange (the " TSXV "), the Work Fee shall be payable by the Company as follows: (i) $225,000 will be paid in cash, and (ii) $25,000 will be paid through the issuance of 600,000 warrants to purchase common shares of the Company (each, an " Advisor Warrant ") at a price of $0.044 per Advisor Warrant. Each Advisor Warrant shall entitle the holder thereof to acquire one (1) common share in the capital of the Company at a price of $0.51 per share for a period of one (1) year from the date of issuance.

About Simply Better Brands Corp.

Simply Better Brands Corp. leads an international omni-channel platform with diversified assets in the emerging plant-based and holistic wellness consumer product categories. The Company's mission is focused on leading innovation for the informed Millennial and Generation Z generations in the rapidly growing plant-based wellness, natural, and clean ingredient space. The Company continues to focus on expansion into high-growth consumer product categories including plant-based food, clean ingredient skincare and plant-based wellness. For more information on Simply Better Brands Corp., please visit: https://www.simplybetterbrands.com/investor-relations .

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Forward-Looking Information

Certain statements contained in this news release constitute "forward-looking information" and "forward looking statements" (collectively, " forward-looking statements ") as such terms are used in applicable Canadian securities laws and are based on plans, expectations and estimates of management at the date of this press release. Forward-looking statements include, without limitation, statements with respect to the Meeting, including the expected motions to amend resolutions at the Meeting and the voting results thereof. The words "engaged in", "evaluating", "continuing to", "enable", "is reviewing", "potential", "intend", "believes", "aims" or variations of such words and phrases or statements that certain future conditions, actions, events or results "will", "may", "could", "would", "should", "might" or "can", or negative versions thereof, "occur", "continue" or "be achieved", and other similar expressions, identify forward-looking statements. Forward-looking statements are necessarily based upon management's perceptions of historical trends, current conditions and expected future developments, as well as a number of specific factors and assumptions that, while considered reasonable by the Company as of the date of such statements, are outside of the Company's control and are inherently subject to significant business, economic and competitive uncertainties and contingencies which could result in the forward-looking statements ultimately being entirely or partially incorrect or untrue. Forward looking statements contained in this press release are based on various assumptions and subject to inherent risks and uncertainties that may be general or specific and which give rise to the possibility that expectations, forecasts, predictions, projections or conclusions will not prove to be accurate, that assumptions may not be correct, and that objectives, strategic goals and priorities will not be achieved.

Known and unknown risk factors, many of which are beyond the control of the Company, could cause the actual results of the Company to differ materially from the results, performance, achievements or developments expressed or implied by such forward-looking statements. Such risk factors include but are not limited to those factors which are discussed in the Company's annual management discussion and analysis for the year ended December 31, 2023 , which is available under the Company's SEDAR+ profile at www.sedarplus.com . There can be no assurance that forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Forward-looking statements are provided as of the date of this press release for the purpose of providing information about management's expectations and plans relating to the future. The Company disclaims any intention or obligation to update or revise any forward-looking statements whether as a result of new information, future events or otherwise, or to explain any material difference between subsequent actual events and such forward-looking statements, except to the extent required by applicable law. All of the forward-looking statements contained in this press release are qualified by these cautionary statements.

SOURCE Simply Better Brands Corp.

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SIMPLY BETTER BRANDS ANNOUNCES NOMINATION OF DIRECTOR, POSTPONEMENT OF SHAREHOLDERS MEETING AND EQUITY GRANTS

Simply Better Brands Corp. (TSXV: SBBC) (OTCQB: PKANF) (" SBBC " or the " Company ") is pleased to announce its nomination of and support for the election of Erica Groussman as an additional director of the Company. In addition, in order to allow shareholders of the Company to consider the appointment of Ms. Groussman, the board of directors of the Company has decided to postpone the annual general and special meeting of shareholders of the Company (the " Meeting ") from May 15, 2024 to May 24, 2024 at 9:00 a.m. ( Toronto time) at 60 Adelaide St. E, Suite 1000, Toronto, Ontario M5C 3E4. Ms. Groussman is expected to be nominated for election at the Meeting.

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SIMPLY BETTER BRANDS CORP. ANNOUNCES ISSUANCE OF SHARES PURSUANT TO VIBEZ AGREEMENT

Simply Better Brands Corp. ("SBBC" or the "Company") (TSX Venture: SBBC) (OTCQB: PKANF) announces that, further to the Company's news release dated January 25, 2023 and in connection with the Branding Earnout Agreement dated January 25, 2023 the Company has issued 89,966 common shares. The payments contemplated therein remain subject to review and approval of the TSX Venture Exchange. All common shares issued are subject to a statutory four month and one day hold period‎.

About Simply Better Brands Corp.

Simply Better Brands Corp. leads an international omni-channel platform with diversified assets in the emerging plant-based and holistic wellness consumer product categories. The Company's mission is focused on leading innovation for the informed Millennial and Generation Z generations in the rapidly growing plant-based wellness, natural, and clean ingredient space. The Company continues to focus on expansion into high-growth consumer product categories including plant-based food, clean ingredient skincare and plant-based wellness. For more information on Simply Better Brands Corp., please visit: https://www.simplybetterbrands.com/investor-relations .

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Forward-Looking Information

Certain statements contained in this news release constitute "forward-looking information" and "forward looking statements" as such terms are used in applicable Canadian securities laws. Forward-looking statements and information are based on plans, expectations and estimates of management at the date the information is provided and are subject to certain factors and assumptions, including, among others, that the Company's financial condition and development plans do not change as a result of unforeseen events, the impact of the COVID-19 pandemic, the regulatory climate in which the Company operates, and the Company's ability to execute on its business plans. Specifically, this news release contains forward-looking statements relating to, but not limited to: completion of the payment under the Branding Earnout Agreement. There can be no assurance that such forward-looking information will prove to be accurate, and actual results and future events could differ materially from those anticipated in such forward-looking information.

Forward-looking statements and information are subject to a variety of risks and uncertainties and other factors that could cause plans, estimates and actual results to vary materially from those projected in such forward-looking statements and information. Factors that could cause the forward-looking statements and information in this news release to change or to be inaccurate include, but are not limited to, the risk that any of the assumptions referred to prove not to be valid or reliable, that occurrences such as those referred to above are realized and result in delays, or cessation in planned work, that the Company's financial condition and development plans change, ability to obtain necessary regulatory approvals for proposed transactions, as well as the other risks and uncertainties applicable to the plant-based food, clean ingredient skincare and plant-based wellness or broader wellness industries and to the Company, and as set forth in the Company's annual information form available under the Company's profile at www.sedar.com .

The above summary of assumptions and risks related to forward-looking statements in this news release has been provided in order to provide shareholders and potential investors with a more complete perspective on the Company's current and future operations and such information may not be appropriate for other purposes. There is no representation by the Company that actual results achieved will be the same in whole or in part as those referenced in the forward-looking statements and the Company does not undertake any obligation to update publicly or to revise any of the included forward-looking statements, whether as a result of new information, future events or otherwise, except as may be required by applicable securities law.

SOURCE Simply Better Brands Corp.