Gaming

XSET and Drai's Announce Groundbreaking Partnership in Las Vegas

XSET , the world's fastest growing and most diverse esports and gaming lifestyle brand, and Drai's the world's biggest hip hop club, announced today they have entered into a first-of-its-kind partnership that intersects hip hop and gaming into the Las Vegas club scene.

XSET (PRNewsfoto/XSET)

The first club "Residency" in history for a gaming team.

The partnership will see XSET integrating gaming into both Drai's Beachclub and Nightclub venues. The sprawling 30,000 sq. ft. beach club will feature XSET-themed gaming cabanas, complete with custom XSET gaming consoles and design. VIP guests at the nightclub will also have the ability to enjoy gaming in Drai's lush VIP sections, while listening to the hottest new music, or with the backdrop of one of Drai's resident performers like XSET's own Swae Lee and Slim Jxmmi of Rae Sremmurd live on stage.

"It's an honor to partner with an incredible brand like Drai's," said XSET Chief Business Development Officer Clinton Sparks . "They are the number one hip hop club in the world — and understand not only the space but also how to produce unforgettable events and experiences. The fact they have the vision and innovative spirit to bring this to the culture and community makes XSET extremely excited to call them partners."

"We couldn't be more excited to collaborate with XSET, which is quickly emerging as a leader in the esports and gaming space, to bring unprecedented activations to Drai's," said Dustin Drai , Vice President of Marketing and Entertainment for Drai's Las Vegas . "This partnership is a colossal step in furthering the evolution of the gaming and nightlife communities, and we look forward to creating unmatched experiences with XSET."

Wil Eddins , Chief Merchandising and Licensing Officer at XSET who first connected with Drai's added, "This is just one in many game changing activations we have planned that will disrupt what it means to be a gaming org. From fashion to music to nightlife, XSET will always be vanguard."

XSET CEO Greg Selkoe summed it up by saying, "Drai's is a world leading nightlife brand and XSET is a world leading gaming brand - two wildly creative groups joining forces only makes sense."

Details of the partnership include:

  • XSET decorated and themed gaming cabanas, with gaming consoles, screens and state-of-the-art sound systems
  • XSET VIP cabanas with an immersive gaming look and feel including gaming consoles and large LED screens, as well as the opportunity to hang with XSET talent
  • Gaming tournaments inside the Drai's venue often hosted by XSET talent and artists
  • Drai's x XSET limited edition merchandise and accessory collaborations sold on premises and online
  • XSET, their friends, and select artist parties inside Drai's
  • Fan fly-always and VIP entrance for XSET contest winners
  • Private gaming lounge for Drai's talent to hang before and after shows

In conjunction with the launch of this partnership, XSET will also be introducing their new content house in Las Vegas where Drai's resident artists will have exclusive access to create listening events, album release parties, and shoot content, as well as unwind and game with the XSET squad.

By combining hip-hop, gaming, and lifestyle, this pioneering partnership will cement Drai's and XSET as leaders not only in Las Vegas , but in global nightlife and gaming trends. Together they will usher in the rapidly growing gaming and esports culture into a brand new vertical.

This first-of-its-kind experience is sure to attract excitement from gaming, music and nightlife fans around the globe - and is SET to change the game!

The Future is SET.

About XSET
Founded in 2020 in Boston by gaming and pop culture veterans Greg Selkoe , Marco Mereu , Clinton Sparks and Wil Eddins , XSET is the fastest growing gaming organization and lifestyle brand in history. XSET fields some of the world's top competitive esports teams in titles including Valorant, Rocket League, Rainbow Six, Fortnite, Warzone, Apex Legends, eNASCAR and more. Built on a foundation of a diverse and inclusive gaming culture, XSET is building the preeminent brand for today's growing Gen Z audience of gamers. The organization continues to grow at a breakneck pace, partnering with high-profile brands such as Ghost Lifestyle, SCUF Gaming, Roots Canada, HyperX, Quality Control Music, Respawn, Fanshark and Wahlburgers and is working with socially positive causes including Big Brother Big Sister of America. Since its launch, XSET has attracted top-tier, world famous talent across music, sports and entertainment to its shared vision, including Grammy-nominated hip-hop artists Swae Lee and Ozuna, BMX legend Nigel Sylvester , 14-year-old female Olympic skateboarding phenom Minna Stess , and professional athletes such as NFL stars Kyle Van Noy and Adrian Colbert of the New England Patriots. Sitting at the intersection of gaming and culture, XSET's robust merchandise offerings are some of the most sought-after in the industry, featuring high-profile collaborations and exclusive pieces fans can't find anywhere else. XSET is defining what it means to be cultural leaders in the space for future generations to come. For more information visit XSET.com #reptheset

Contact
For XSET
press@xset.com

About Drai's Beachclub • Nightclub
Drai's Beachclub • Nightclub takes entertainment and nightlife to new heights in an unmatched setting – 11 stories high on the rooftop of The Cromwell with dazzling views of the Las Vegas Strip. Drai's Beachclub is a 30,000-square-foot oasis with multiple pools shaded by 10 towering palm trees, a variety of cabanas and bungalows, and two full-service bars. Inside, Drai's Nightclub is a 25,000-square-foot palatial, multi-level club with an expansive dance floor, massive LED lighting systems, and modern technology featuring more than 7,000 square feet of the most state-of-the-art high-definition LEDs in production, including a towering 80-sided LED disco ball - the only one of its kind. Drai's Nightclub is home to Drai's LIVE, an unprecedented concert series that provides fans with the opportunity to see full-length performances by top performers like Wiz Khalifa , Future and 2 Chainz in an up-close setting unlike anything else in the world. Drai's is located at the corner of Las Vegas Boulevard and Flamingo Boulevard. More information, including reservations, tickets and hours, is available at DraisGroup.com. Follow Drai's on Facebook, Twitter and Instagram - @draislv, @draisbeachclub.

Grand Cabana

Cabana

Drai's Logo

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SOURCE XSET

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Source: Netmarble

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Various events that provide myriads of rewards will be held upon launch. Plenty of rewards like virtual real-estate of Meta World including Arcade Game Center Structure Item will be given to players at the top of the board game ranking. In addition, everyday an Epic Character Summon Ticket will be provided to players who check-in for seven days. Players will also have the chance to earn in-game items like Gold, Diamonds and Champions League Tickets through the Special Fortune Wheel.

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Players can access new information and updates on Meta World : My City by subscribing to the official community channels on Discord , Twitter , and Facebook .

About Netmarble Corporation

Established in Korea in 2000, Netmarble Corporation is a leading developer and publisher of top-grossing mobile games worldwide. Through powerful franchises and collaborations with acclaimed IP holders, Netmarble strives to elevate the gaming experience and entertain audiences globally. As a parent company of Kabam and SpinX Games, and a major shareholder of Jam City and HYBE (formerly Big Hit Entertainment), Netmarble's diverse portfolio includes Lineage 2: Revolution, MARVEL Future Fight, Ni no Kuni: Cross Worlds, The King of Fighters ALLSTAR, The Seven Deadly Sins: Grand Cross, and forthcoming PC games like Paragon: The Overprime. More information can be found at http://company.netmarble.com/en

About MARBLEX

MARBLEX is a blockchain-powered subsidiary of Netmarble Corp. Netmarble Corp. is a well-established developer and publisher of mobile games, comprised of more than 6,000 game industry veterans and blockchain technology experts from across the globe. MARBLEX aims to bring the highest quality blockchain games to market by providing key services such as a cryptocurrency wallet, decentralized exchange, token staking and an NFT Marketplace. MBX, a proprietary blockchain ecosystem launched by MARBLEX, allows gamers to advance their experiences through organic engagement and rewards for participation. The MBX ecosystem can be enjoyed as part of popular Netmarble titles, such as A3: Still Alive, Ni no Kuni: Cross Worlds and The King of Fighters Arena .

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SOURCE Netmarble

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AVRA Collection

The Eikonikos team has had a remarkable year, consistently delivering on their promises to the Cardano NFT community. Following the successful launch of Eikonikos Genesis Passports in May 2022 , the groundbreaking project has now become the first Cardano Metaverse to release a Minimum Viable Product (MVP) on the cutting-edge Unreal Engine 5.

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"While creating these designs I was on a silent retreat in Nepal , and in the end we got a symbiotic result of the state of mind and infinite possibilities, cause on the Metaverse you can extend what in real life you couldn't." , Aiisha stated when discussing her inspiration for the collection.

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Eikonikos is gearing up for a monumental event at their Eikodium to unveil this collection, marking not only the premiere of Amphitheatre events but also the inauguration of metaverse access through web browsers. Stay tuned to their socials and connect your passports to the Sokinoki app, to fully experience The Other Planet experience!

About Eikonikos
Eikonikos is one of the first and fastest growing major metaverse companies built on the Cardano blockchain disruptively integrating every human touchpoint, where top brands, media and entertainment industries will interact with users and test their new innovations and projects, from ecommerce, gaming, learning, socializing, dating and more.

Cision View original content to download multimedia: https://www.prnewswire.com/news-releases/eikonikos-to-showcase-high-fashion-nft-collection-for-the-metaverse-301799164.html

SOURCE Eikonikos

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