Royal Wins Corporation. is pleased to announce that it has integrated the UserTesting platform into the Company’s marketing strategy for the flagship Kash Karnival hyper casual gaming app. Companies such as Microsoft, Sony and Canva employ UserTesting to gain product feedback and improve the experiences of their customers. Royal Wins will employ UserTesting to rapidly increase the rate at which the Company is able …
Royal Wins Corporation. (CSE: SKLL) (“Royal Wins” or the “Company”) is pleased to announce that it has integrated the UserTesting platform (https:www.usertesting.com) into the Company’s marketing strategy for the flagship Kash Karnival hyper casual gaming app. Companies such as Microsoft, Sony and Canva employ UserTesting to gain product feedback and improve the experiences of their customers. Royal Wins will employ UserTesting to rapidly increase the rate at which the Company is able to test new games and user interface developments, and to help perfect marketing materials and strategies at scale and in real time. This integration into the Kash Karnival marketing strategy will assist the Company in targeting its marketing efforts more accurately, and therefore more efficiently.
Chief Technology Officer, Lukie Ali stated: “User experience is critical to the success of any app and at Royal Wins, we believe in creating engaging, enjoyable games and exciting betting experiences. While quantitative data is important to our marketing funnel, qualitative data is equally important in identifying needs and providing solutions. This is why we’ve partnered with the world’s number one CX [customer experience] platform, UserTesting.”
With UserTesting, Royal Wins will test features & products in its development pipeline into the hands of potential users all over the world. Royal Wins puts its users front and center in the development process. Quick turnaround times and rapid feedback results in understanding and resolving issues much earlier in the development cycle. Justin Wei, Head of Digital Marketing, stated: “We might not speak Hindi or Filipino or Portuguese at Royal Wins, but a good portion of our users do. UserTesting is allowing us to bridge language barriers and to incorporate our users’ feedback earlier in our product development cycle. This, in turn, means that we can build products and adapt or refresh existing products to best fit a constantly evolving marketplace.”
About Royal Wins
Royal Wins is an innovative digital games studio pioneering skill game wagering and betting on mobile casual games. Established in 2014, we design, develop and operate real money wagering skill games, to disrupt and dominate the online gaming space such that all players of legal age can play and win life-changing jackpots and prizes on their skill instead of only on chance and odds. Our primary innovation and intellectual property centres around solving big data problems around skill gaming mechanics, algorithms pertaining to balancing cash jackpots, game difficulty modules, and maintenance of Return-to-Player (RTP) percentages.
Royal Wins is listed on the Canadian Securities Exchange under the ticker symbol SKLL.
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Forward Looking Statements
Statements in this news release that are forward-looking statements are subject to various risks and uncertainties concerning the specific factors disclosed here and elsewhere in the Company’s filings with Canadian securities regulators. When used in this news release, words such as “will, could, plan, estimate, expect, intend, may, potential, believe, should,” and similar expressions, are forward-looking statements.
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Although the Company has attempted to identify important factors that could cause actual results, performance or achievements to differ materially from those contained in the forward-looking statements, there can be other factors that cause results, performance or achievements not to be as anticipated, estimated or intended, including, but not limited to: dependence on obtaining regulatory approvals; investing in target companies or projects which have limited or no operating history and are subject to inconsistent legislation and regulation; change in laws; reliance on management; requirements for additional financing; competition; hindering market growth and state adoption due to inconsistent public opinion and perception of the medical-use and recreational-use marijuana industry and; regulatory or political change.
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Accordingly, readers should not place undue reliance on forward-looking statements. The forward-looking statements in this news release are made as of the date of this release. Royal Wins Corporation disclaims any intention or obligation to update or revise such information, except as required by applicable law, and the Company does not assume any liability for disclosure relating to any other company mentioned herein.
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